Wix vs Squarespace 2021 | 9 Differences You Should Know

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Struggling to decide whether to build using Wix or Squarespace? We’re here to pair you with the perfect builder for your needs.

To get straight to the point, we recommend Wix over Squarespace – it performed better in our research and user testing, resulting in a higher star rating of 4.7 stars out of 5. Squarespace wasn’t far behind, with 4.3 stars overall, but it fell behind Wix in some key areas, such as value for money and ease of use:

Best All-Round Website Builder


out of 5
Top Choice
Ease Of Use

4.4 out of 5 stars

Value For Money

3.4 out of 5 stars

Design Flexibility

4.4 out of 5 stars


4.9 out of 5 stars

Help and Support

4.3 out of 5 stars

Customer Score

4.6 out of 5 stars

Best Design Orientated


out of 5
Ease Of Use

4 out of 5 stars

Value For Money

4 out of 5 stars

Design Flexibility

4.7 out of 5 stars


4.4 out of 5 stars

Help and Support

5 out of 5 stars

Customer Score

4.5 out of 5 stars

We identify the most important criteria for our readers and put each builder through our thorough research process. In this case, we tested Wix and Squarespace for their features, design flexibility, ease of use, value for money, help and support, and customer score.

That may sound pretty simple, but we spend hours investigating, trying, rating, and exploring these builders – not to mention getting other, non-techy users to test them out too! By the time our scores and reviews appear on this site, you can bet we’ve turned these builders inside out to bring you our very best recommendations.

But enough about us and our love of our independent research methodologythis article is about pairing you with the perfect builder. Because while Wix may be best overall, it may not be right for you – so let’s get started, and find out whether you should pick Wix or Squarespace!

We’re pretty proud of our research process, because not many sites can say they’ve carried out such in-depth testing before making recommendations. Here’s how our in-house research team goes about finding the best website builders on the market.

Every single builder goes through our thorough research process. We investigate important areas such as:

  • Ease of use
  • Design flexibility
  • Value for money
  • Feature quality
  • Help and support
  • Customer satisfaction

This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most.

We even get groups of everyday people to test the builders out and give us feedback, which we then analyze. This helps us:

  • understand exactly how easy (or difficult) beginners find the builder
  • uncover any issues within the builder
  • judge customer satisfaction

We’ve applied this process to over 50 website builders so far – all so we can bring you the most accurate results and recommendations!

Still got questions? Read our report on How We Conduct Our Website Builder Research for a more detailed explanation.

Wix vs Squarespace: Key Differences At A Glance

  • Wix is more beginner-friendly and easy to use, whereas Squarespace is slightly more challenging to get to grips with
  • Squarespace has better template designs than Wix
  • Both offer useful, reliable, and high quality features, but Wix just has the edge on Squarespace
  • Squarespace has a small selection of third-party extensions, while Wix offers hundreds of apps to choose from
  • Both Wix and Squarespace let you sell online
  • Wix has a free plan, but Squarespace does not. Wix’s prices start at $14/month, while Squarespace is slightly cheaper at $12/month (both billed annually)
  • Wix is better for beginners or those wanting total creative freedom. Squarespace has superior designs, and is better for creative professionals.’


Wix vs Squarespace: Quick Comparison

In a rush? Looking for quick answers? We get it – here’s a quick side-by-side comparison table to help you weigh up whether Wix or Squarespace is better for your needs.

Wix Squarespace
Overall Score /5 4.7 4.3
Free plan? ✔️
Cheapest paid plan $14/month $12/month
Features score /5 4 3.8
Email marketing ✔️ ✔️
Contact forms ✔️ ✔️
Social media integration ✔️ ✔️
Add live chat to your site ✔️
Blogging tools Good Really good
Built-in SEO Really good Good
Password protected pages ✔️ ✔️
Custom code options ✔️ ✔️
Ticketing & events ✔️ Requires Eventbrite integration
Restaurant food orders ✔️ Requires Chownow integration
Memberships ✔️
In-house backups ✔️
App store ✔️ ✔️
Storage space 500MB+ Unlimited
Ecommerce Really good Good
Design score /5 3.5 4.6
Ease of use score /5 4.3 3.3
Customer score /5 5 4.2
What did our users say?
“Probably the best part about Wix was the sheer speed of the process to set up a website.” “I definitely relied on the template, which is why it looked so clean and fresh. The aesthetics of Squarespace’s templates are by far the most visually appealing.”
Which one do you prefer?
Go to Wix Go to Squarespace

Read on for our detailed comparison to find out exactly why Squarespace’s designs are better, why we recommend Wix for beginners, and which has better marketing tools.


Ease of Use: Which Is More Beginner Friendly?

Ease of Use
Wix Squarespace
Score /5
Coding knowledge needed?

Pure drag-and-drop: drag anything anywhere
Section based drag-and-drop: less creative freedom
What did our users say?
“The drag and drop feature is excellent, allowing quick and easy redesigns.”
“Once you’ve spent enough time working out what certain elements do, Squarespace would be pretty easy to use.”
Ease of use verdict
Totally beginner-friendly
Takes longer to figure out

Drag-and-Drop Editor: No Need for Code

Both Wix and Squarespace are drag-and-drop website builders.

Wix is a “pure” drag-and-drop builder, meaning you really can drop whatever you want, wherever you want it. Squarespace isn’t exactly the same – you can’t drag elements around as freely like you can with Wix. This means it takes a little longer to get used to.

This means you simply select the element you want (such as text boxes, images, and maps), and drag it to where you’d like it positioned on your page. Drop it there, and hey presto – that’s just how it will look once your site is published.

The main thing to know about drag-and-drop is that it’s very beginner friendly, because it removes the need for coding. If you can use PowerPoint, you can build a website using drag-and-drop!

In our testing, Wix scored 4.3 out of 5 stars for ease of use, because of its smooth drag-and-drop editor. Squarespace’s section-based design is more challenging, meaning it only scored 3.3 out of 5 stars. Both have an Artificial Design Intelligence (ADI) option which will generate a website for you based on your answers to a few simple questions.

wix vs squarespace wix adi
Wix ADI uses your own choices to create a tailored website in a matter of minutes. You can edit your site later on, and experiment with different styles.
squarespace editor ease of use
Squarespace’s editor is more minimalist than Wix’s, which is why it takes longer to learn your way around.

Wix vs Squarespace: Ease of Use – Verdict

Wix is easier to use than Squarespace. Its simpler drag-and-drop editor and optional Wix ADI feature make it a lot more beginner friendly than Squarespace. While neither require tech skills, you can get online much faster with Wix, whereas Squarespace takes longer to get used to.

See for yourself how easy Wix is to use by having a go on Wix’s free plan – it won’t cost you a cent!

Find out more


Design Flexibility: Who Offers More Creative Control?

Wix Squarespace
Score /5
Number of templates
Can you switch later?

Mobile responsive?
Design verdict
Not all designs are as good as others
The best designs on the market

Wix has an impressive range of templates, most of which are attractive and provide a foundation for a professional looking website. They’re all mobile responsive, and come with a mobile editor so you can customize both your desktop and your mobile view.

squarespace vs wix templates
Click to see Wix’s templates

You’ll notice we said most of Wix’s templates are attractive. When you have over 500 designs, it’s unsurprising that not every template hits the mark. This one, for example, was frankly uncomfortable to look at for too long:

squarespace vs wix poor template design
Not all Wix's templates are attractive - be careful you don't pick one like this!

When choosing a template, you want peace of mind that whichever design you pick, your website will look its best. While most of Wix’s templates are modern and professional, poor examples like these drag the standard down. 

Squarespace, on the other hand, provides beautiful template designs right across the board. Every single template is modern, professional, and carefully tailored to different industries:

wix vs squarespace popular designs
Click to see Squarespace’s templates

When it comes to templates, Squarespace is the unbeaten champion of stunning and modern design. This is a classic case of quality over quantity; Squarespace may have a smaller range than Wix, but each and every template has been created by professional designers. And, of course, they’re all mobile responsive.

wix vs squarespace mobile preview
Squarespace’s templates are all mobile responsive – you can even preview how they’ll look on mobile, tablets, and desktop.

While both Wix and Squarespace have great looking templates, you’re going to want to make them your own.

Wix makes this really easy with its simple drag-and-drop editor. You can replace text and images, add slideshows, and drop in contact forms a-plenty, all with just a few clicks!

Squarespace gives you tons of creative freedom over your template. However, a lot of features do come included, so it’s still a good idea to pick one that suits your website as well as looking incredible.

If you want to really customize your site with Squarespace, you can! You’re not just limited to drag-and-drop, “what you see is what you get” editing, and this opens up a whole world of options. With Squarespace’s CSS Editor, for example, you can change fonts, colors and backgrounds to make them totally unique.

One of the biggest downsides of using Wix is that once you’ve selected your template and used it to publish your website, you can’t switch it. You’ll have to rebuild your content if you want to give your site a different look, which is time consuming and fiddly.

Squarespace used to let you switch your template, but its latest version (7.1) doesn’t. This is because it’s now designed to remove any need to switch – all templates have access to all features and design elements, making it easier to re-brand without starting from scratch.

While neither Wix or Squarespace let you switch templates, Squarespace has designed its templates to make changing your design easier. With Wix, it’s possible, but a lot more work.

Wix vs Squarespace: Design Flexibility – Verdict

Squarespace has more flexible design. It offers quality over quantity, tons of customization options, and flexibility in spades. Wix has over 500 attractive, customizable templates, but unlike Squarespace, not all its designs have the wow-factor. Squarespace’s template designs are just that little bit more stunning.

squarespace logo
Squarespace has the best designs on the market. Before you make a decision, why not see if it has the perfect design for you?

Find out more


Features and Tools: What Will Your Site Be Able to Do?

Wix Squarespace
Score /5
Industry-specific features (e.g. menus, RSVP forms, etc.)
Edit from mobile?
Features verdict
Huge range of helpful features
High quality features, but more reliance on third party integrations

This area of testing was pretty close between the two builders, but the sheer number and quality of Wix’s features eventually beat Squarespace’s smaller range of carefully curated tools. Let’s take a closer look at their key features:

Key Features
Wix Squarespace
Wix Members app
❌ (Requires third party integration)
Live chat
Wix Live Chat app
❌ (Requires third party integration)
Wix Bookings app
Squarespace Scheduling
Social media integration
Contact forms

We discuss blogging, marketing, SEO, and ecommerce further down this page – use these links to skip straight to the features you want to know most about:

    • Take me to Wix vs Squarespace: Ecommerce
    • Take me to Wix vs Squarespace: Blogging
    • Take me to Wix vs Squarespace: Marketing
    • Take me to Wix vs Squarespace: SEO

Wix is better for small business websites. It’s fast, free, and easy to use, making it perfect for busy entrepreneurs. Its customization tools make it easy to stay on-brand, and you can easily add extra features to your site using apps.

Above all, its Wix Ascend all-in-one marketing package is the perfect tool for growing businesses.

Squarespace is another good option, especially for ambitious, fast-growing startups, but its smaller app store means it misses out on our top recommendation.

Squarespace has better features for portfolios. Aside from its stunning designs, it comes with specialized tools such as a built-in image editor, image focal point control, and image meta-data importing.

The fact Squarespace also has stronger blogging tools than Wix makes it the all-round better choice for portfolios.

From comparing Wix’s and Squarespace’s features, it’s clear their job isn’t only to help you build your website, but to help you run it and create a successful online presence, too.

On the whole, both Wix and Squarespace are pretty evenly matched. Wix has more features than Squarespace, although Squarespace ensures quality by building all its features in-house.

That said, Squarespace relies a lot on integrations with third parties for any features it doesn’t have in-house. For example, it relies on EventBrite for any ticket bookings. Its Squarespace Extensions store lets you choose from various third-party integratinos to expand your site’s functionality.

In contrast, Wix has a lot more features built into its platform. For example, to sell tickets, you just need the Wix Events app, which can make life easier than integrating with a third party. You can easily add more features to your site via Wix’s App Market, but more on that in a moment…

Wix vs Squarespace: Features and Tools – Verdict

Both Wix and Squarespace offer great features, albeit in different formats. Wix has an impressive range of features, backed by the Wix App Market and its extra tools. However, although Wix technically scored higher, Squarespace’s in-house features are incredibly well designed, can save you hassle, and are the best quality features on the market.

Wix has too many features to list them all here – instead, you can browse them at your leisure by visiting Wix’s website.

Find out more


Apps and Integrations: Which Extras Are On Offer?

Wix Squarespace
App market?
Number of apps?
Integrations with third parties?
Apps verdict
Huge selection of apps and integrations
Smaller selection of third-party apps and integrations

Both Wix and Squarespace are pretty evenly matched when it comes to features. But if you want to go one step further, you can add apps.

Wix has its own dedicated App Market, providing apps made by Wix as well as third party ones. There are 47 “Made by Wix” apps, such as Wix Bookings or Wix Events, as well as tons of third party apps such as Printful and Instagram.

There’s also a mix of free and paid apps – over 200 in total! This gives you the freedom to choose the features which work best for your website as it grows.

wix app market
The Wix App Market lets you add extra functionality to your website, without any hassle.
Wix has a huge range of apps you can install to add extra functionality to your site. The choice is endless!

The majority of Squarespace’s features are designed in-house, and already built into the editor for you. This means everything you need to build, grow, and manage your website is right there at your fingertips – you don’t have to go looking for extra functions.

For features that Squarespace doesn’t have in-house, it relies on third party integrations. For example, you need to use OpenTable for online reservations.

Squarespace’s app store is called Squarespace Extensions, and features a small selection of 23 third-party integrations covering four main categories:

  • Shipping and Fulfillment
  • Finance
  • Inventory and Products
  • Sales and Marketing

Examples of Squarespace’s apps include Printful, ShipStation, Quickbooks, and TaxJar. These extensions are designed to help you grow, optimize, and manage your website and are especially useful for growing businesses.

squarespace app extensions
Squarespace Extensions has a small, high-quality range of third-party integrations to help get more out of your website.

It’s worth mentioning that both builders have a mobile app which lets you manage your site on the go from your phone. You can’t actually build your site on your phone, but it’s a useful app to have – especially if you’re running a side hustle and aren’t tied to a desk all day!

Wix vs Squarespace: Apps and Integrations – Verdict

Wix beats Squarespace for apps and integrations because Wix’s app market offers a lot more choice. Squarespace’s extensions are all high-quality and carefully chosen, but compared to Wix’s in-house and third party apps, it’s still got a little way to go before it has a chance of winning this round.


Ecommerce: Can You Sell Online?

Ecommerce Features
Wix Squarespace
Rating /5
4.7 4.2
Main Payment Options
Wix Payments
Apple Pay
Product types
Services via the Wix Bookings app
Abandoned Cart Recovery
Transaction Fees
0% - 3%
Product Limit
Stock Management
Automatic Tax Calculator
❌ (Requires TaxJar integration)
Ecommerce verdict Winner!
Scalable for small online stores
Less choice of ecommerce plans and tools
Both Wix and Squarespace come with the standard sales tools you need to run a basic online store, including:
  • Inventory management
  • Payment gateways
  • Donations
  • Discounts
  • Shipping tools
  • Sell an unlimited number of products

You’ll find these features on both Wix and Squarespace’s cheapest ecommerce plans. For Wix, that’s the $23 per month Business Basic plan, while for Squarespace it’s the $18 per month Business plan.

Wix charges no transaction fees on any of its ecommerce plans, while Squarespace charges a 3% transaction fee on its cheapest $18 per month Business plan. Once you upgrade to Squarespace’s $26 per month plan, you’ll enjoy 0% transaction fees.

Wix has three ecommerce plans in total:

  • Business Basic: 23/month (billed annually)
  • Business Unlimited: $27/month (billed annually)
  • Business VIP: $49/month (billed annually)

Wix’s ecommerce plans come with ecommerce tools built-in for you to build your store with. These features include: 0% commission fee, unlimited bandwidth, up to 50GB storage, no Wix adverts, and Google Analytics. You can also integrate Wix apps to expand your store’s capabilities.

Squarespace supports ecommerce on three of its plans:

  • Business: $18/month (billed annually)
  • Basic Commerce: $26/month (billed annually)
  • Advanced Commerce: $40/month (billed annually)

The first one is designed for normal websites which need to sell a few items. The other two are specifically aimed at building online stores.

Both of Squarespace’s ecommerce specific plans come with all the ecommerce tools you need to succeed, already built-in. These features include: 0% transaction fees, unlimited bandwidth and storage, abandoned cart recovery, gift card creation, and customer accounts.

Although Squarespace has a cheaper starting price than Wix, it also reserves certain features for its top-level plans. For example, you have to be on its $40 per month Advanced Commerce plan to unlock abandoned cart recovery and subscriptions.

In comparison, Wix is much more generous with its sales tools – you get abandoned cart recovery on its $23 per month Business Basic plan, and subscriptions on its $27 per month plan.

This means that for online stores, Wix offers better value for money than Squarespace, making it a better choice for budget-conscious businesses.

Wix vs Squarespace: Ecommerce – Verdict

Wix is the better option for ecommerce than Squarespace. With Wix, it’s super easy to add ecommerce functionality to your website, and you can install a wide variety of apps to support your operations. Squarespace is a great ecommerce option, but it has a smaller app store and loses this round.

It’s easy to create a stunning online store with Wix – find out how by visiting the Wix website. Follow the link below to get inspired!

Find out more


Blogging: Which Is Better for Posting Online?

Wix Squarespace
Score /5
Scheduled posts
Multiple authors
Comment moderation

Blogging verdict
Basic blogging tools
Advanced tools suitable for growing blogs
We won’t beat around the bush – while Wix provides a good range of basic blogging tools, it’s just not as good as Squarespace.

Wix’s features and blogging templates simply can’t compete – if you want a blog, try Squarespace first!

Wix comes with a few basic blogging features built-in, but in reality you’ll need to add the free Wix Blog app to your site to launch a proper blog. Squarespace, on the other hand, comes with its blogging tools built-in and ready to go.

Squarespace takes its blogging experience to the next level, making it better for small, growing, or even professional blogs. Expect comment moderation, multiple author management, and individual permissions so that different people can work on different parts of your blog.

Squarespace’s blogging tools come ready to support teams and multi-author collaboration. There’s even a workflow feature to help you and your team stay on schedule, which lets you flag drafts as Needs Review to keep everyone in the loop.

While the Wix Blog app comes with a solid range of features, from scheduling posts to member profiles, it fails to deliver the same experience as Squarespace.

Wix vs Squarespace: Blogging – Verdict

Squarespace is better for blogging than Wix. Squarespace has very sophisticated blogging tools already built-in, providing stunning blogging templates to boot. In contrast, Wix relies on apps for its best blogging features.

squarespace logo
Squarespace is a beautiful builder for blogging, with stunning designs and advanced features. Explore its blogging features to see if it ticks your boxes.

Find out more


Marketing: How Can You Grow Your Site?

Wix Squarespace
Email marketing
Branded newsletters
Social media integration
Marketing verdict
Generous, customizable marketing features
Great features, but comes at an extra cost

Marketing Your Site With Wix

Create, customize, and run email campaigns, then share them on your social networks, send out newsletters, track your stats, and more with Wix’s Email Marketing tools. If that’s not enough, you can add apps such as the Facebook Like Popup to engage a wider audience.

Ascend by Wix is Wix’s most powerful marketing suite, which includes:

  • Customizable email editor
  • Automations
  • Advanced analytics
  • SEO tools
  • Social integration
  • Video maker
  • Live chat
  • Forms
  • Invoices

This is Wix’s all-in-one marketing suite for businesses, so the list of features goes on and on. There’s a limited free version, then three paid plans ranging from $9 to $45 per month.

One of the things we like most about Wix’s marketing tools is how customizable they are. For example, one of Wix’s main marketing features is Wix Email Marketing, which lets you run email campaigns to promote your website, blog, or business. This includes features such as:

  • Customizable styles – change your font, background, and more
  • Contact integration – add and store your contacts’ details
  • Stats tracker – see how many people open, view, and click your emails
  • Social media tools – share campaigns across social platforms
wix shoutout email marketing
Wix’s email marketing services let you create customized emails in just a few clicks.

Squarespace’s Marketing Tools

Meanwhile, Squarespace helps you stand out from the crowd with its highly customized, stunning email campaigns. Combine these with integration across social media platforms such as Facebook and Twitter, and guage their impact using built-in analytics.

Squarespace has an all-in-one platform called Squarespace Email Campaigns. This integrates fully with your website, providing a streamlined service across your brand.

squarespace email marketing
Squarespace’s all-in-one email marketing platform is designed to help you send beautiful, on-brand emails.

Unlike Wix’s email campaign add-on, Squarespace Email Campaigns doesn’t have a free version. Instead, you get a trial period that lets you send out three campaigns in total, with 50,000 sends per campaign.

The trial has no time limit, but once you’ve sent your three campaigns, you’ll need to upgrade to send any more. Squarespace Email Campaigns has four price plans, ranging from $5 to $48 per month when billed annually.

Is Squarespace’s email marketing platform worth the cost? Here are a few things you can do with it:

  • Import content from your website to draft emails
  • Send automated emails to subscribers
  • Choose from over 30 starter layouts
  • Manage your marketing on the go with mobile editing
  • Track your campaigns’ success with integrated analytics

There’s no denying you get a stellar service from Squarespace’s email marketing. However, if Squarespace’s service doesn’t tick your boxes, it has five sales and marketing apps in its Extensions Store that you can choose from – or you can integrate with MailChimp instead!

Wix vs Squarespace: Marketing – Verdict

Wix has better marketing features. You can use its email marketing tool for free, sign up to Wix Ascend for creating large campaigns, and install apps such as Social Media Icons, and Visitor Analytics. On Squarespace, you’ll need to pay for its email campaigns feature or integrate with a third-party app.

Wix has plenty of marketing tools and apps to help your site grow. But first, you need a website – which you can build, publish, and market for free.

SEO: Which Will Rank Better?

Wix Squarespace
Score /5
Built-in SEO tools
SEO support
Tailored SEO suggestions

SEO verdict
Wix’s SEO Wizard puts it ahead of Squarespace
Solid SEO tools, but less beginner-friendly than Wix

What is SEO? 

SEO stands for Search Engine Optimization, and refers to the processes that help your website rank higher up in Google’s search result pages.

All sorts of things go into optimizing your website, including setting keywords and meta titles. Don’t worry if you’ve never heard of those – this is exactly where our website builders can help.

Both Wix and Squarespace have built-in SEO tools to help you boost your website’s ranking. These include mobile responsive pages, optimized headings, and alt text for images. Compare their key SEO features in the table below:

SEO Features
Wix Squarespace
Customizable meta titles
Meta descriptions
Image alt attributes
SEO specific app

SEO prompts

Keyword support
Google integrations
Google Analytics
Google Search Console
Google Analytics
Google Search Console
H1 to H6
H1 to H4
SSL security
Personalized SEO suggestions

While Squarespace is nearly on par with Wix thanks to its sophisticated SEO tools, where it really falls down is making SEO beginner-friendly. While Wix makes it easy to get to grips with your site’s SEO – with helpful prompts and a personalized SEO Wizard – Squarespace is much more hands-off.

Wix vs Squarespace: SEO – Verdict

Wix has stronger SEO features. Its interactive, tailored, and beginner-friendly SEO Wiz sets you up for success, and its extensive resources will prove helpful in the long-term. Squarespace has a great selection of built-in SEO tools, and a useful SEO Checklist feature, but it’s not as beginner-friendly as Wix.

Find out more


Help and Support: Who Has the Better Helping Hand?

Help & Support
Wix Squarespace
Score /5
24/7 support
Live chat

Phone support

Help & support verdict
Wix’s support is more thorough than Squarespace’s
Squarespace's support is good, but less diverse than Wix's

Wix provides support through email, forums, social media, a dedicated Support Center, and a 24/7 callback service for phone support.  There are currently no live chat functions available.

Squarespace, in addition to providing a forum and a Knowledge Center, also has a live chat function (from 3am to 8pm EST, Monday through Friday) and a 24/7 email response team. There’s currently no phone support available, but if you need a speedy reply you’re in luck – it’s Squarespace’s policy to respond to all emails within 1 hour – impressive stuff!

squarespace support
Squarespace has a range of support options – its help center has guides, videos, webinars and forums, or you can contact the support team via email or live chat.

One of the best features of Wix’s support is its on-page help while you edit. If you get stuck, or don’t know what something is, all you have to do is click on one of the little question marks on your screen.

wix editor support
Wix’s on-page support means you don’t even have to leave the editor to find answers. Get help articles right there while you work, search for answers, and find useful tips.

Squarespace gives its users more onboarding than it used to, and now offers on-page support while you build – but it hasn’t quite caught up to Wix’s level of helpful prompts.

Wix vs Squarespace: Help and Support – Verdict

Wix has better help and support. Squarespace has great help and support too, offering email, live chat, and an in-depth help center. But Wix’s on-page help and option of phone support, plus its email, social media, and help center resources gives it a slight edge.


Pricing and Value for Money: Where Should You Invest?

Wix Squarespace
Score /5
Free plan or free trial?
Free plan
14-day free trial
Number of plans
Starting price
$14 $12
Personal plans
Combo: $14
Unlimited: $18
Personal: $12
Business plans
Pro: $23
VIP: $39
Business: $18
Ecommerce plans
Business Basic: $23
Business Unlimited: $27
Business VIP: $49
Business: $18
Basic Commerce: $26
Advanced Commerce: $40
Enterprise package
Pricing verdict
Wix offers better value for money
Squarespace’s lack of choice puts it behind Wix
*Prices reflect the equivalent monthly cost of annual plans. So Wix’s $14 per month plan is actually charged as an upfront fee of $168 for the year. Month-by-month plans are also available for both builders, but are more expensive.

Is Wix or Squarespace Cheaper?

Squarespace’s starting plan is cheapest at $12 per month (billed annually). This is compared to Wix’s starter plan, which costs $14 per month (billed annually). However, Wix also comes with a free plan, while Squarespace doesn’t.

Overall, Wix offers better value for money thanks to its generous free plan and huge range of price plans, providing both choice and scalability for users of all budgets.

Wix has price plans to suit all budgets – visit Wix’s pricing page to browse its plans and features. You can take as long as you like – make sure it’s right for you!

Squarespace Pricing vs Wix Pricing

There’s only a small difference between Wix and Squarespace’s cheapest plans, but you get a lot more for your money on Squarespace’s low-tier plans than you do with Wix.

For example, Squarespace gives you unlimited bandwidth and storage straight away on its $12 per month Personal plan, whereas Wix only unlocks unlimited bandwidth on its $18 per month Unlimited plan. You won’t find unlimited storage on any of Wix’s plans.

If you want to build a site for free, however, then Wix is the obvious choice. Its free plan is great for getting started – we just don’t recommend staying on it long-term.

Liking the sound of Squarespace? Here’s how you can save 10%… 

squarespace logoSave 10% when you sign up* to any Squarespace plan with our exclusive discount code! Simply enter code WBE at the checkout to claim your 10% discount!

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Wix has seven paid plans, as well as a free plan and an enterprise level package:

  • Free plan: $0
  • Combo plan: $14/month
  • Unlimited plan: $18/month
  • Pro plan: $23/month
  • VIP plan: $39/month
  • Business Basic plan: $23/month
  • Business Unlimited plan: $27/month
  • Business VIP plan: $49/month
  • Enterprise package: $500/month
wix website pricing plans
Wix has four website builder price plans, ranging from $14 to $39 per month.
wix ecommerce and business pricing plans
Wix has three regular ecommerce plans ranging from $23 to $49 per month (billed annually).

The $14 per month Combo plan is the cheapest Wix offers. It’s good for upgrading from the free plan, but not ideal for long-term use.

The Combo plan allows you to connect a domain and remove Wix adverts from your website. You get 2GB bandwidth and 3GB storage, which is pretty poor – especially compared to Squarespace’s unlimited resources on its cheapest plan.

Wix’s cheapest ecommerce plan is the $23 per month Business Basic plan, so start here if you need to accept any payments through your site. Its features should be enough for most small stores – if you want more advanced features, you’ll need to upgrade.

Squarespace offers 4 premium pricing plans. The higher the plan, the more features become available to you:

wix vs squarespace pricing plans

For $12 per month, the Personal plan gives you everything you need to create a stylish, simple website. It comes with unlimited bandwidth and storage, which is unusual for a low-tier plan and shows just what you’re paying for. This plan is best for personal use, or for those just starting out.

The $18 per month Business plan comes with everything available on the Personal plan, plus a huge array of extra features. These include promotional pop-ups, ecommerce functions, and a professional email from Google. As the name suggests, this plan is best for businesses.

The Basic and Advanced plans are designed for building online stores, and come with features to match. These include all the features from the Business plan, plus extras such as 0% transaction fees, an unlimited number of products to sell, management tools for inventory, orders, tax, and coupons, and much more.

Wix vs Squarespace: Pricing and Value for Money – Verdict

Wix is better value for money. Squarespace has four price plans starting at $12 per month, but Wix has a free plan and a wider choice of plans overall, making it easy for any budget to find a perfect pricing option, with Wix’s premium plans starting from $14 per month.

Find out more

Wix vs Squarespace: Our Overall Winner

This article has helped you decide whether Wix or Squarespace is better for you. We’ve explored all the important areas, and shown which builder is better for different users.

Wix can be used by anyone, while Squarespace’s sleek designs require more technical confidence. Wix is quick and easy to use, letting you create a stunning site in no time. In contrast, Squarespace is ideal for creatives, bloggers, and those looking for beautiful designs, but it’s more difficult to use, so you’ll need more time to perfect your site.

If you’re in doubt, we recommend you try Wix. It’s the overall better website builder, scoring a higher star rating than Squarespace in our research.  It’s easy to use, comes packed with helpful features, and offers better value for money.

To recap, here is a summary table of our comparison above. We’ll have some final thoughts below the table:

Category & Winner Wix Squarespace Winner
Ease of Use Wix is very beginner friendly thanks to its simple drag-and-drop editor. Wix ADI means you could have a website live in an afternoon. Squarespace is more technical to use than Wix. It takes longer to get used to, so requires patience and/or some technical confidence. Wix
Design Flexibility Wix has over 500 templates to choose from. They’re attractive and easy to customize, but some aren’t as modern as they should be. You also can’t switch once your site is live. Squarespace has the best quality templates on the market. It has a smaller range than Wix, but the designs are consistently stunning. Squarespace
Features & Tools Wix has a good number of built-in features covering customization, ecommerce, marketing, and more. All of Squarespace’s features are built-in, and they’re the best quality features on the market. Draw
Apps and Integrations Wix has a huge number of apps in the Wix App Market which you can install for extra functionality. Squarespace has an app store, called Squarespace Extensions - although its range of integrations is smaller than Wix's because most of its features are built in-house. Wix
Ecommerce It’s easy to add an online store to your Wix website. By adding apps like Ecwid, you can add even more power to your site. Squarespace has all its ecommerce tools built-in, and is great for showing off products. You can add integrations to boost your store's functionality. Wix
Blogging Wix has basic blogging tools built-in, but you’d need to use the Wix Blog app for more powerful features. Squarespace has an impressive range of blogging tools ready for you to use. Squarespace
Marketing Wix’s marketing tools include SEO, its own email marketing system, and its all-in-one business solution, Wix Ascend. Squarespace comes with marketing tools such as SEO, social media integration, and its own email platform. Wix
SEO Wix has built-in SEO tools, plus in-depth support resources to guide you through optimizing your website. Wix SEO Wiz is beginner friendly, interactive, and creates a personalized step-by-step plan to follow. Squarespace has built-in SEO tools to use, and has designed its pages to be SEO-friendly. It has support resources to help you, which are in-depth but could be daunting for a first-timer. Wix
Help & Support Wix offers phone, email, and social media support, plus an in-depth knowledge base. It provides you with on-page editor support, too. Squarespace has a small but high quality support service via live chat and email, plus a thorough help center with guides, videos, webinars, and a forum. Wix
Pricing & Value for Money Wix has seven price plans ranging from $14 to $49 per month (billed yearly). It also has a free plan which you can stay on for as long as you like. All paid plans have a 14-day money back guarantee. Squarespace has four price plans ranging from $12 to $40 per month (billed yearly). It doesn’t have a free plan, but all paid plans have a 14-day free trial, with no payment details needed. Wix

When to use Wix over Squarespace…

If you’re a beginner, or looking to get online quickly. Wix is much more beginner-friendly than Squarespace, and with its free plan, Wix is a cheap and hassle-free way of building a website in a matter of hours. Also, Wix’s range of templates and design features ensures your site looks professional even if you whipped it up in one afternoon.

When to use Squarespace over Wix…

If you’re a creative with time to spare, or technical confidence. Squarespace has a steeper learning curve than Wix does, but it’s designed for users with some level of tech experience, providing lots of creative freedom. Squarespace’s templates are sleeker than Wix’s, so you can get your website to stand out from the crowd, if you have the right skill level.

Who Do We Recommend Overall?

Overall, we recommend Wix over Squarespace. There are three main reasons Wix should be your go-to choice: it’s easier to use, gives you more creative freedom, and offers a wider choice of premium plans than Squarespace. Sure, Squarespace is ideal for creatives – but Wix has something for everyone.

With Wix’s great support, large app market, and interactive SEO, there’s nothing stopping even the most nervous of technophobes from jumping feet first into the world of website building. And with Wix’s free plan, you can start straight away!

Are you ready to give Wix a try? Create your site for free and see if Wix is the builder for you!

Wix vs Squarespace: FAQs

Wix is the best all-around website builder. It’s fantastic for small business and personal sites alike, boasting a range of incredible features and tools suitable for all abilities. We’d personal see the average Wix user as a budding entrepreneur or individual keen to show the world their work.

Squarespace is built for creative industries. Its themes can turn any average Joe’s website into something your mates will think a pro web designer’s put together. Photographers, artists and graphic designers should all be looking to make use of Squarespace, whether they want to showcase their work, or sell their art.

Wix is the winner in terms of ease of use. It is a pure drag-and-drop website builder with a WYSIWYG (what you see is what you get) editor. Squarespace isn’t hard to use either, but Wix definitely has the edge in this contest.

Compare ease of use and more in our review of the Best Website Builders.

Squarespace has the best designs. If you’re looking at numbers alone, Wix has more templates to offer than Squarespace, with over 500 template designs. But despite having a smaller offering, Squarespace’s templates are more flexible, customizable and beautiful – perfect for any budding creative!

According to our research, Wix is much better value for money than Squarespace. You can use it for free for as long as you like, although you will have to put up with Wix ads on your site. That said, to get rid of these, all you have to do is upgrade to Wix’s cheapest monthly plan for $14 per month. While Squarespace has a free trial, it only lasts 14 days, after which you’ll have to pay at least $12 per month to maintain your site with them.

It’s a close call on this one, but Wix edges it once again. What you have to bear in mind is how you would like to be supported through your website building journey: if you would like support through a knowledge base, Wix’s is very comprehensive, but if you think you would prefer live chat, Squarespace can provide this functionality.

Wix scores a strong 5/5 for SEO on our comparison chart, with Squarespace coming in at 4/5. In Google’s Webmaster Guidelines, Wix is mentioned next to WordPress as being search engine friendly, so you have assurance from the best that your Wix site can make it up the rankings!

Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.

About Lucy Carney

Lucy Carney

You’re not alone! Building a website can be scary, especially if you’re like me with no previous coding experience. With the help of our experts I’m here as a friendly voice to help guide you into the exciting world of website building. If I can do it, so can you!


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  • Silvia
    Thank you so much for the information. I am still torn between Wix and Squarespace. My goal is to offer services as a fitness professional and using my website for a great blog and international platform while being able to sell ebooks. Which websitebuilder would you recommend me for these goals?
    1 reply
    • Lucy Carney
      Hi Silvia, Glad you enjoyed the comparison! From what you've said here I'd recommend Wix over Squarespace. There's not much difference in their blogging capabilities, but Wix is better for internationalization - mainly because it has a greater number of languages supported at checkout than Squarespace does. You can sell ebooks as digital products, and manage bookings through your site. Wix is also very easy to use, which is important for a busy professional like yourself! Hope this has helped, all the best! Lucy
  • Ryan
    Really good informative article, thank you! I would like to know how important storage space is on a website?
    1 reply
    • Lucy Carney
      Hi Ryan, Thanks for your comment - I'm so glad you enjoyed the article! Storage space is important because it determines how much data you can store on your site's server. So, if you needed to add lots of heavy files - such as large images, long videos, or enable file downloads - then you'll need more storage than a plain text website, for example. Squarespace gives you unlimited storage on all its plans, so you don't need to worry about storage if you choose Squarespace! Wix provides 500MB on its free plan, which could be limiting depending on your website's size. Wix's $14/month Combo plan gives you 3GB storage, which should be fine for most standard websites. I hope this has helped! Best, Lucy
  • Derrick Jones
    If you are a small business that's venturing into the energy drink business, which platform would be the most effective?
    1 reply
    • Hannah Whitfield
      Hi Derrick, of these two platforms I'd probably give the edge to Wix (better ecommerce features), but it may also be worth considering an ecommerce platform like Shopify or BigCommerce, depending on the size of your business, and your plans for growing it. Our ecommerce platform comparison chart should help with the choice!
  • Jerry
    Great article! I loved all the detail and the comparison tables. It seems to be missing an important detail, though. The Squarespace trial only lets you build the site, but no one can see it until you pay. So, if you want to ask your friends to check it out and give comments, they can't! (One reason for multiple people to check a website is because a website can look different on different browsers. Squarespace doesn't have a tablet-size preview, so I think you can't see what it looks on a tablet like even if you want to.)
    1 reply
    • Hannah Whitfield
      Hi Jerry, thanks for your feedback - so glad you enjoyed the article! Squarespace does have a way for sharing your site while it's on trial, which involves adding a site-wide password - more info here, but you're right in that this isn't as easy as sharing a site built on Wix's free plan! Great tips about checking your site on different devices and browsers, too - this is so important but so easily forgotten! Many thanks, Hannah
  • Melissa Brown
    Hi there, I was torn between Wix and Squarespace until reading this article. Wish I saw it a little time back when I couldn't decide between them. IMHO - Wix is a perfect solution for the newbies in online store development. It has a seamless drag-and-drop interface, better functionality, flexibility, and lower monthly fees. Squarespace, alternatively, offers more responsiveness. It also fits the beginners, but one needs to have at least a minimal understanding of technical aspects. In my case, I decided to give Squarespace a try and have zero regrets. Of course, it took me some time to get comfortable with it (because I'm not very tech educated), but overall I'm happy with how my store is running now. btw, when I've been surfing the net for Wix vs Squarespace comparison, I found Cart2Cart's Migration Preview option. With the help of its test stores I managed to preview how each platform works and made the right choice (it's free). Hope it helps.
  • Lucy Carney
    Hi Lin! This sounds really exciting, thanks for reaching out. I recommend you try Squarespace's free trial - it's the only way to see if you'll enjoy using it. If Squarespace is a bit too tricky, don't worry! Wix is still an excellent choice for artists, and is nice and easy to use. It has a free plan too so you can try it out and see if you get on with it. If you want more guidance, check out our article on the Best Website Builders for Artists! Best of luck with your art, Lucy
  • Tim
    Great article. Thanks for setting things out so clearly.
  • Linda
    Thanks! That really clarified my choice of WIX as the best builder for me new e-commerce biz. Great review!
  • Faith Offor
    thanks, really found this helpful, hope to make a great website someday.
  • Amit
    The wix designer is very bulky. The comparison should be basically wix ADI vs squarespace because wix designer is just a blank slate and therefore its completely different and only suitable for less number of pages in a site. where as the wix ADI truely compares to squarespace in terms of per-defined blocks to create website. I wanted to move towards squarespace but comparing costs and design options provided by wix ADI, I'm forced to see wix ADI as great VFM over squarespace What are you inputs on it?
    1 reply
    • Lucy Carney
      Hi Amit, Thanks for commenting! While this comparison does touch on Wix ADI, the majority of the article looks at the traditional Wix Editor against Squarespace's website builder. In terms of value for money, Squarespace offers better value than Wix ADI. This is because it is more powerful than Wix ADI, which is a simplified and stripped back version of the traditional Wix Editor. For example, you only have limited access to apps with Wix ADI, you can't manage specific URL pages, and you can't use Wix Code. If you didn't enjoy Wix's traditional Editor, and you want power, customization, and great value, I would recommend Squarespace. If you're after quick, easy, and stylish, then Wix ADI is a solid choice! We have a helpful Wix Editor vs Wix ADI comparison if you want to read more. I hope this has helped - happy building! Lucy