Wix vs Squarespace 2022: 9 Key Differences You Need to Know

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4.8

out of 5

4.7

out of 5

Struggling to decide whether to use Wix or Squarespace? We’re here to pair you with the right builder for your needs.

To get straight to the point, we recommend Wix over Squarespace – it performed better in our research and user testing, resulting in a higher rating of 4.8 stars out of 5. Squarespace wasn’t far behind with 4.7 stars overall, but it fell behind Wix in some key areas, such as its website features and ease of use:

Best All-Round Website Builder

4.8

out of 5
Top Choice
Ease Of Use

4.4 out of 5 stars

Value For Money

3.4 out of 5 stars

Design Flexibility

4.4 out of 5 stars

Features

4.9 out of 5 stars

Help and Support

4.3 out of 5 stars

Customer Score

4.6 out of 5 stars

Best Design Orientated

4.7

out of 5
Ease Of Use

4 out of 5 stars

Value For Money

4 out of 5 stars

Design Flexibility

4.7 out of 5 stars

Features

4.4 out of 5 stars

Help and Support

5 out of 5 stars

Customer Score

4.5 out of 5 stars

Wix is better for you if...

…You’re a beginner, who wants to get online quickly. Its free plan also makes it a cheap and easy way to build your website, especially given its functional templates and high-quality design features.

Squarespace is better for you if...

…You’re a creative, and you want a visually stunning website that will impress your visitors from the get-go. Its beautiful templates provide more structure than Wix’s, and it’s great if you’d rather not rely on external apps, as most of its features come built-in.

To help you find the right website builder, we identified the most important criteria for our readers, and put each platform through our thorough research process. In this case, we turned Wix and Squarespace inside out, testing their features, design flexibility, ease of use, value for money, and help and support.

But enough about us and our our independent research methodologythis article is about pairing you with the perfect builder. Because while Wix may be best overall, it may not be right for you – so let’s get started, and find out whether you should pick Wix or Squarespace!

We’re pretty proud of our research process, because not many sites can say they’ve carried out such in-depth testing before making recommendations. Here’s how our in-house research team goes about finding the best website builders on the market.

Every single builder goes through our thorough research process. We investigate important areas such as:

  • Ease of use
  • Design flexibility
  • Value for money
  • Feature quality
  • Help and support
  • Customer satisfaction

This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most.

We even get groups of everyday people to test the builders out and give us feedback, which we then analyze. This helps us:

  • understand exactly how easy (or difficult) beginners find the builder
  • uncover any issues within the builder
  • judge customer satisfaction

We’ve applied this process to over 50 website builders so far – all so we can bring you the most accurate results and recommendations!

Still got questions? Read our report on How We Conduct Our Website Builder Research for a more detailed explanation.

Wix vs Squarespace: Quick Comparison

In a rush? Looking for quick answers? We get it – here’s a quick side-by-side comparison table to help you weigh up whether Wix or Squarespace is better for your needs.

Category & Winner Wix Squarespace Winner
Ease of Use Wix is very beginner friendly thanks to its simple drag-and-drop editor. Wix ADI means you could have a website live in an afternoon. Squarespace has made massive improvements in its UX, meaning that it's now easier to use than ever. It can still take a while to find your way around the editor though, so, as with most website builders, some patience is required. Wix
Design Flexibility Wix has over 800 templates to choose from. They’re attractive and easy to customize, but some aren’t as modern as they should be. You also can’t switch once your site is live. Squarespace has the best quality templates on the market. It has a smaller range than Wix, but the designs are consistently stunning. Squarespace
Pricing & Value for Money Wix has seven price plans ranging from $14 to $49 per month (billed yearly). It also has a free plan which you can stay on for as long as you like. All paid plans have a 14-day money back guarantee. Squarespace has four price plans ranging from $12 to $40 per month (billed yearly). It doesn’t have a free plan, but all paid plans have a 14-day free trial, with no payment details needed. Squarespace
Features & Tools Wix has a good number of built-in features covering customization, ecommerce, marketing, and more. Plus, its huge app market is perfect for expanding your website's functionality. Most of Squarespace’s features are built-in, and they’re the best quality features on the market. Wix
Apps and Integrations Wix has a huge number of apps in the Wix App Market which you can install for extra functionality. Squarespace has an app store, called Squarespace Extensions - although its range of integrations is smaller than Wix's because most of its features are built in-house. Wix
Ecommerce It’s easy to add an online store to your Wix website. By adding apps like Ecwid, you can add even more power to your site. Squarespace has all its ecommerce tools built-in, and is great for showing off products. You can add integrations to boost your store's functionality. Wix
Blogging Wix has basic blogging tools built-in, but its app store really lets you take your blog to the next level. Squarespace has an impressive range of blogging tools ready for you to use. It's a Tie!
Marketing Wix’s marketing tools include SEO, its own email marketing system, and its all-in-one business solution, Wix Ascend. Squarespace comes with marketing tools such as SEO, social media integration, and its own email platform. Wix
SEO Wix has built-in SEO tools, plus in-depth support resources to guide you through optimizing your website. Wix SEO Wiz is beginner friendly, interactive, and creates a personalized step-by-step plan to follow. Squarespace has built-in SEO tools to use, and has designed its pages to be SEO-friendly. It has in-depth support resources to help you, too, as well as a handy SEO checklist. It's a Tie!
Help & Support Wix offers phone, email, and social media support, as well as an on-page editor support, too. It's knowledge center is not as comprehensive as it could be, though. Squarespace offers high quality support service via live chat and email, plus a thorough help center with guides, videos, webinars, and a forum. Squarespace

Read on for our detailed comparison to find out exactly why Squarespace’s designs are better, why we recommend Wix for beginners, and which has better marketing tools.

Expert Insights

Katherine BrownI decided to use Wix over Squarespace to build my website for various reasons. Wix offers more ecommerce features, and the pricing structure of the Business and Enterprise plans all facilitate ecommerce. Also, a vital ecommerce feature – abandoned cart recovery – is available at a considerably lower price with Wix.

I liked that Wix is more beginner friendly and easier to use. In terms of quantity, Wix offers more templates than Squarespace. It also offers a free plan, which Squarespace doesn’t. However, regardless of Wix having more templates, there is something undeniably special about the design of Squarespace templates.

Katherine Brown is the founder and marketing director at Spyic, a tech company specializing in parental control and remote monitoring programs.

Ease of Use

Which Is More Beginner Friendly?
wix logo
The Winner

Wix is easier to use than Squarespace

Although Squarespace is by no means difficult, Wix’s drag-and-drop editor and optional Wix ADI feature make it better for beginners. Squarespace has come on leaps and bounds in terms of its ease of use, but it still requires a little more patience than Wix.
Visit Wix
Ease of Use
Wix Squarespace
Score 4.4/5 4/5
Coding knowledge needed?


Editor
Pure drag-and-drop: drag anything anywhere
Section based drag-and-drop: less creative freedom
What did our users say?
“The drag and drop feature is excellent, allowing quick and easy redesigns.”
“I really enjoyed using Squarespace. It's very intuitive and most functionalities are where I would expect them to be. .”
Ease of use verdict
Winner!
Totally beginner-friendly
Loser
Good, but more rigid than Wix

Drag-and-Drop Editor: No Need for Code

Both Wix and Squarespace are drag-and-drop website builders.

Wix is a “pure” drag-and-drop builder, meaning you really can drop whatever you want, wherever you want it. Squarespace isn’t exactly the same – you can’t drag elements around as freely as you can with Wix. This means it takes a little longer to get used to.

If you’re short on time or you don’t feel you have the confidence to build your own website from scratch, both Wix and Squarespace have an Artificial Design Intelligence (ADI) option which will generate a website for you based on your answers to a few simple questions.

This means you simply select the element you want (such as text boxes, images, and maps), and drag it to where you’d like it positioned on your page. Drop it there, and hey presto – that’s just how it will look once your site is published.

The main thing to know about drag-and-drop is that it’s very beginner friendly, because it removes the need for coding. If you can use PowerPoint, you can build a website using drag-and-drop!

In our testing, Wix scored 4.4 out of 5 for ease of use, because of its smooth drag-and-drop editor. Squarespace’s section-based design, although simple in the long run, is more challenging initially which is why it came out slightly lower than Wix. Despite this, however, it’s worth shouting out the improvements that Squarespace has made in this category. The editor is now much more beginner-friendly, guiding you around all of the most important components, and its overall ease of use score has seen an increase of 14.6% since our last round of testing. Thanks to this, Squarespace now scores a very respectable 4 out of 5. Although this can’t beat Wix, it puts Squarespace in our top five easiest builders to use.

Expert Insights

When I started building my website with Wix, the learning curve was really simple and I excelled. I rebuilt my entire website over the course of two weeks, and have never looked back! It was shocking how I was able to rebuild and rebrand my site quickly. I’m thrilled to have everything working as a well-oiled machine without having to rely on anyone other than myself.

Will ‘Brimstone’ Kucmierowski is a well-seasoned entertainer and serial entertainment entrepreneur. He boasts a list of titles including professional wrestler, radio host/professional podcaster, actor, voice actor, author, musician, philanthropist, food critic, horror model, and comic book/animated/children’s book/video game hero.

logo-wix-100x100

Do You Want To Try Wix’s Simple Editor?

Give it a go and see how easy Wix is for yourself! Take advantage of its free plan and start experimenting today.

Find out more

Design Flexibility

Who Offers More Creative Control?
squarespace logo
The Winner

Squarespace has better design flexibility

Squarespace offers quality over quantity, tons of customization options, and flexibility in spades. Whilst Wix has over 800 attractive, customizable templates, not all its designs have the wow-factor that Squarespace’s template designs do.
Visit Squarespace
Design
Wix Squarespace
Score 4.4/5 4.7/5
Number of templates
800+ 113
Can you switch later?


Mobile responsive?
✔️
✔️
Design verdict
Loser
Not all designs are as good as others
Winner!
The best designs on the market

Wix has an impressive range of templates, most of which are attractive and provide a foundation for a professional-looking website. They’re all mobile responsive, and come with a mobile editor so you can customize both your desktop and your mobile view.

squarespace vs wix templates
Click to see Wix’s templates

You’ll notice we said most of Wix’s templates are attractive. When you have over 800 designs, there are bound to be some that miss the mark. We found this one uncomfortable to look at for too long:

squarespace vs wix poor template design
Not all Wix's templates are attractive - be careful you don't pick one like this!

Squarespace, on the other hand, provides beautiful template designs right across the board. We found that they were all modern, professional, and carefully tailored to different industries:

wix vs squarespace popular designs
Click to see Squarespace’s templates

In this area, Squarespace is the unbeaten champion of stunning, modern design, scoring 4.7 out of 5 for design flexibility. This is a classic case of quality over quantity; Squarespace may have a smaller range than Wix, but every template has been created by professional designers. And, of course, they’re all mobile responsive.

Wix, on the other hand, scored 4.4 out of 5. Although less than Squarespace, this is still an excellent score, putting it in second place for design out of all the website builders we tested. Its strength here lies in the fact that its customizability is nearly unparalleled. You can quite literally drag anything anywhere.

This is very different to Squarespace, where your design is somewhat hampered by the structure of the template you choose. Wix is therefore a good option if you want a lot of creative freedom. However, a word of caution – because there really is no limit to what you can do, it can be easy to lose sight of your overall design, resulting in a website that doesn’t have the same polish as Squarespace’s sites.

wix vs squarespace mobile preview
Squarespace’s templates are all mobile responsive – you can even preview how they’ll look on mobile, tablets, and desktop.

Expert Insights

Michelle MakSquarespace is very intuitive and easy to use – it doesn’t require any coding! Plus, it has a range of beautifully designed templates to choose from. It’s also very easy to make changes yourself instead of paying someone else to do it.  I completed my site in just one week!

Michelle Mak is a product developer at Mewl Baby, specializing in baby and motherhood items.  Michelle is the creator of the original Mewl Baby Whiteboard.

While both Wix and Squarespace have great-looking templates, you’re going to want to make them your own.

Wix makes this really easy with its simple drag-and-drop editor. You can replace text and images, add slideshows, and drop in contact forms aplenty, all with just a few clicks! However, as mentioned above, this can quickly become overwhelming if you don’t have a clear idea of what you want your site to look like.

Whilst providing more structured templates, Squarespace still gives you tons of creative freedom over your template. However, a lot of features do come included, so it’s a good idea to pick one that suits your website in addition to looking incredible.

If you want to really customize your site with Squarespace, you can! With Squarespace’s CSS Editor, for example, you can change fonts, colors and backgrounds to make them totally unique.

One of the biggest downsides of using Wix is that once you’ve selected your template and used it to publish your website, you can’t switch it. You’ll have to rebuild your content if you want to give your site a different look, which is time consuming and fiddly.

Squarespace used to let you switch your template, but its latest version (7.1) doesn’t. This is because it’s now designed to remove any need to switch – all templates can accommodate every feature and design element, making it easier to rebrand without starting from scratch.

While neither Wix or Squarespace let you switch templates, Squarespace has developed its templates to make changing your design easier. With Wix, it’s possible, but a lot more work.

squarespace logo

Do You Want a Beautiful Website?

Squarespace sounds like the perfect match for you! It offers a 14-day trial, which is plenty of time to explore its range of stunning templates.

Find out more

Pricing and Value for Money

Where Should You Invest?
squarespace logo
The Winner

Squarespace offers better value for money

Squarespace has four price plans starting at $12 per month, making them cheaper than Wix. Even though Wix offers a free package – and a wider choice of plans overall, it still can’t beat Squarespace when it comes to value for money!
Visit Squarespace
Pricing
Wix Squarespace
Score 3.4/5 4/5
Free plan or free trial?
Free plan
14-day free trial
Number of plans
7
4
Starting price
$14 $12
Personal plans
Combo: $14
Unlimited: $18
Personal: $12
Business plans
Pro: $23
VIP: $39
Business: $18
Ecommerce plans
Business Basic: $23
Business Unlimited: $27
Business VIP: $49
Business: $18
Basic Commerce: $26
Advanced Commerce: $40
Enterprise package
$500
Pricing verdict
Loser
Wix's plans are more expensive than Squarespace's
Winner!
Squarespace has fewer plans to choose from, but offers better value for money.
*Prices reflect the equivalent monthly cost of annual plans. So Wix’s $14 per month plan is actually charged as an upfront fee of $168 for the year. Month-by-month plans are also available for both builders, but are more expensive.

Is Wix or Squarespace Cheaper?

Squarespace’s starting plan is cheapest at $12 per month (billed annually). This is compared to Wix’s starter plan, which costs $14 per month (billed annually). However, Wix also comes with a free plan, while Squarespace doesn’t.

Despite this, we don’t recommend staying on Wix’s free plan in the long run. This is because you’ll need to use a Wix subdomain and put up with Wix adverts being littered all over your site.

If you want your website to grow and be taken seriously, you’ll need to upgrade at some point, and when you do, you’ll be paying more than you would be with Squarespace. This is why Wix only scored 3.4 out of 5 in this category, compared to Squarespace, which achieved 4 out of 5. 

Plus, Squarespace’s cheapest plan comes with a ton of great features, making it excellent value for money. For example, it gives you unlimited bandwidth and storage straight away on its $12 per month Personal plan, whereas Wix only unlocks unlimited bandwidth on its $18 per month Unlimited plan. You won’t find unlimited storage on any of Wix’s plans.

Overall, you’ll get better value for money with Squarespace.

Liking the sound of Squarespace? Here’s how you can save 10%… 

squarespace logoSave 10% when you sign up* to any Squarespace plan with our exclusive discount code! Simply enter code WBE at the checkout to claim your 10% discount!

*Valid for your first purchase or upgrade

Find out more

Ecommerce

Which is Best For Selling Online
wix logo
The Winner

Wix comes with better selling tools

With Wix, it’s super easy to add ecommerce functionality to your website, and you can install a wide variety of apps to support your operations. Squarespace is a great ecommerce option, but it has a smaller app store and loses this round.
Visit Wix
Ecommerce Features
Wix Squarespace
Sales Features Rating 4.4/5 3.4/5
Main Payment Options
Wix Payments
PayPal
Stripe
Square
PayPal
Stripe
Apple Pay
Product types
Physical
Digital
Services via the Wix Bookings app
Physical
Digital
Service
Subscriptions
✔️
✔️
Abandoned Cart Recovery
✔️
✔️
Transaction Fees
0%
0% - 3%
Product Limit
Unlimited
Unlimited
Stock Management
✔️
✔️
Automatic Tax Calculator
✔️
❌ (Requires TaxJar integration)
Ecommerce verdict Winner!
Scalable for small online stores
Loser
Less choice of ecommerce plans and tools

Both Wix and Squarespace come with built-in ecommerce tools, to help you build your ideal online store.

Wix ecommerce offers:

  • 0% commission fee
  • Unlimited bandwidth
  • Up to 50GB of storage
  • No Wix adverts
  • Google Analytics
  • Wix ecommerce apps

Squarespace offers:

  • 0% transaction fees
  • Unlimited bandwidth and storage
  • Abandoned cart recovery
  • Gift card creation
  • Customer accounts

You’ll find these features on both Wix and Squarespace’s cheapest ecommerce plans. For Wix, that’s the $23 per month Business Basic plan, while for Squarespace it’s the $18 per month Business plan.

Good to Know…

Wix charges no transaction fees on any of its ecommerce plans, while Squarespace charges a 3% transaction fee on its cheapest $18 per month Business plan. Once you upgrade to Squarespace’s $26 per month plan, you’ll enjoy 0% transaction fees.

Wix Squarespace
Ecommerce Pricing Plans (billed annually) •Business Basic: $23/month
•Business Unlimited: $27/month
•Business VIP: $49/month
•Business: $18/month
•Basic Commerce: $26/month
•Advanced Commerce: $40/month

Although Squarespace has a cheaper starting price than Wix, it also reserves certain features for its top-level plans. For example, you have to be on its $40 per month Advanced Commerce plan to unlock abandoned cart recovery and subscriptions.

In comparison, Wix is much more generous with its sales tools – you get abandoned cart recovery on its $23 per month Business Basic plan, and subscriptions on its $27 per month plan.

This means that for online stores, Wix’s cheap ecommerce plans offer better value for money than Squarespace, making it a better choice for budget-conscious businesses.

logo-wix-100x100

Start Your Store With Wix

It’s easy to create a stunning online store with Wix – find out how by visiting the Wix website. Follow the link below to get inspired!

Find out more

Features and Tools

What Will Your Site Be Able to Do?
wix logo
The Winner

Wix has better features

Wix has an impressive range of features, backed by the Wix App Market’s extra tools. However, although Wix technically scored higher, Squarespace’s in-house features are well designed, can save you hassle, and are the best quality features on the market.
Visit Wix
Features
Wix Squarespace
Score 4.9/5 4.4/5
Storage
500MB+
Unlimited
Industry-specific features (e.g. menus, RSVP forms, etc.)
✔️
✔️
Edit from mobile?
✔️
✔️
Best For Small Businesses Portfolios
Features verdict
Winner!
Huge range of helpful features
Loser
High quality features, but more reliance on third party integrations

This area of testing was pretty close between the two builders, but the sheer number and quality of Wix’s features eventually beat Squarespace’s smaller range of carefully curated tools. This is clearly reflected in their category scores, with Wix scoring a record 4.9 out of 5 compared to Squarespace’s 4.4.  Let’s take a closer look at their key features:

Key Features
Wix Squarespace
Memberships
Wix Members app
❌ (Requires additional payment plan)
Live chat
Wix Live Chat app
❌ (Requires third party integration)
Donations
✔️
✔️
Bookings
Wix Bookings app
Squarespace Scheduling
Social media integration
✔️
✔️
Contact forms
✔️
✔️

We discuss blogging, marketing, SEO, and ecommerce further down this page – use these links to skip straight to the features you want to know most about:

    • Take me to Wix vs Squarespace: Ecommerce
    • Take me to Wix vs Squarespace: Blogging
    • Take me to Wix vs Squarespace: Marketing
    • Take me to Wix vs Squarespace: SEO

From comparing Wix and Squarespace’s features, it’s clear that their job isn’t only to help you build your website, but to help you run it and create a successful online presence, too.

On the whole, both Wix and Squarespace are pretty evenly matched. Wix has more features than Squarespace, although Squarespace ensures quality by building all its features in-house. However, it’s worth bearing in mind that if Squarespace doesn’t come with a certain feature, you’ll still need to use a third-party integration to add that feature to your site.

In contrast, Wix has a lot more features built into its platform. For example, to sell tickets, you just need Wix Events. Although technically an app, it’s built by Wix. The ‘app’ label just means that people who don’t need it, won’t have to add it to their site.  Overall, this system makes life easier than integrating with a third party. You can easily add more features to your site via Wix’s App Market, but more on that in a moment…

logo-wix-100x100

Like the Look of Wix’s Features?

Wix has too many features to list them all here – instead, you can browse them at your leisure by visiting Wix’s website.

Find out more

Apps and Integrations

Which Extras Are On Offer?
wix logo
The Winner

Wix has a more extensive app store

There’s really no competition here. Squarespace’s extensions are all high quality and carefully chosen, but compared to Wix’s in-house and third-party apps, they’ve still got a little way to go before having a chance of winning this round.
Visit Wix
Apps
Wix Squarespace
App market?
✔️
✔️
Number of apps?
200+
23
Integrations with third parties?
✔️
✔️
Apps verdict
Winner!
Huge selection of apps and integrations
Loser
Smaller selection of third-party apps and integrations

Both Wix and Squarespace are pretty evenly matched when it comes to features. But if you want to go one step further, you can add apps.

Wix has its own dedicated App Market, providing apps made by both Wix and other third parties. There are 47 “Made by Wix” apps, such as Wix Bookings or Wix Events, as well as tons of third-party apps such as Printful and Instagram.

There’s also a mix of free and paid apps – over 200 in total! This gives you the freedom to choose the features that work best for your website as it grows.

wix app market
The Wix App Market lets you add extra functionality to your website, without any hassle.
logo-wix-100x100

Are You Ready to Explore Wix’s App Store?

Wix has a huge range of apps you can install to add extra functionality to your site. The choice is endless!

The majority of Squarespace’s features are designed in-house, and already built into the editor for you. This means everything you need to build, grow, and manage your website is right there at your fingertips – you don’t have to go looking for extra functions.

For features that Squarespace doesn’t have in-house, it relies on third party integrations. For example, you need to use OpenTable for online reservations.

Squarespace’s app store is called Squarespace Extensions, and features a small selection of 23 third-party integrations covering four main categories:

  • Shipping and Fulfillment
  • Finance
  • Inventory and Products
  • Sales and Marketing

Examples of these apps include Printful, ShipStation, QuickBooks, and TaxJar. These extensions are designed to help you scale, optimize, and manage your website and are especially useful for growing businesses.

squarespace app extensions
Squarespace Extensions has a small, high-quality range of third-party integrations to help get more out of your website.

It’s worth mentioning that both builders have a mobile app that lets you manage your site on the go from your phone. You can also edit your Wix or Squarespace site on your phone, too, which is super useful – especially if you’re running a side hustle and aren’t tied to a desk all day!

Blogging

Which Is Better for Posting Online?
The Winner

It's a Tie!

Both Wix and Squarespace have a wide range of sophisticated blogging tools. Squarespace offers stunning blogging templates, whilst Wix’s app store makes it easy to expand your blogging functionality.
Blogging
Wix Squarespace
Score 5/5 5/5
Scheduled posts
✔️
✔️
Multiple authors
✔️
✔️
Comment moderation

✔️
Blogging verdict
It's a tie! It's a tie!

Once upon a time, Squarespace would have won this category outright, but recent improvements in Wix’s blogging features means that it’s virtually impossible to pick a winner from these two.

Wix now offers writer profiles, blog-specific analytics and SEO, alongside an archive, social sharing, and the ability to schedule your posts. The main thing that lets Wix down in this category is its value for money. Compared to Squarespace, it’s more expensive, despite its similar offering.

Wix Blog
You can edit your Wix blog from the frontend editor, or your Wix dashboard

In addition to being cheaper, Squarespace remains unbeaten when it comes to its stunning template designs. It, too, matches many of the features that Wix has to offer, and more.

Its blogging tools come ready to support teams and multi-author collaboration. There’s even a workflow feature to help you and your team stay on schedule, which lets you flag drafts as Needs Review to keep everyone in the loop.

However, it doesn’t come with an archive or blog-specific analytics, which lets it down somewhat.

Squarespace Blog Settings
You can manage your blog settings from the left toolbar in the Squarespace editor.

Find out more

Marketing

How Can You Grow Your Site?
wix logo
The Winner

Wix has better marketing features

Wix is great if you want to put together an all-around marketing strategy. It offers a free email marketing tool, apps such as Social Media Icons and Visitor Analytics, and Wix Ascend, a powerful marketing suite. Conversely, you’ll need to pay for Squarespace’s Email Campaigns feature, or integrate it with a third-party app.
Visit Wix
Marketing
Wix Squarespace
Email marketing
✔️
✔️
Branded newsletters
✔️
✔️
Social media integration
✔️
✔️
Marketing verdict
Winner!
Generous, customizable marketing features
Loser
Great features, but comes at an extra cost

Marketing Your Site With Wix

One of the things we like most about Wix’s marketing tools is how customizable they are. For example, one of Wix’s main marketing features is Wix Email Marketing, which lets you run email campaigns to promote your website, blog, or business. This includes features such as:

  • Customizable styles – change your font, background, and more
  • Contact integration – add and store your contacts’ details
  • Stats tracker – see how many people open, view, and click your emails
  • Social media tools – share campaigns across social platform
wix shoutout email marketing
Wix’s email marketing services let you create customized emails in just a few clicks.

Additionally, Ascend by Wix is Wix’s most powerful marketing tool. It’s Wix’s all-in-one marketing suite for businesses, and includes:

  • Customizable email editor
  • Automations
  • Advanced analytics
  • SEO tools
  • Social integration
  • Video maker
  • Live chat
  • Forms
  • Invoices

There’s a limited free version, then three paid plans ranging from $9 to $45 per month.

Squarespace’s Marketing Tools

Squarespace also aces the email marketing game, offering an all-in-one platform called Squarespace Email Campaigns. This integrates fully with your website, providing a streamlined service across your brand.

squarespace email marketing
Squarespace’s all-in-one email marketing platform is designed to help you send beautiful, on-brand emails.

Unlike Wix’s email campaign add-on, Squarespace Email Campaigns doesn’t have a free version. Instead, you get a trial period that lets you send out three campaigns in total, with 50,000 sends per campaign. After this, you’ll need to upgrade to one of the paid plans, which range from $5 to $48 per month when billed annually.

Is Squarespace’s email marketing platform worth the cost? Here are a few things you can do with it:

  • Import content from your website to draft emails
  • Send automated emails to subscribers
  • Choose from over 30 starter layouts
  • Manage your marketing on the go with mobile editing
  • Track your campaigns’ success with integrated analytics

There’s no denying you get a stellar service from Squarespace’s email marketing. However, if it doesn’t tick your boxes, there are five sales and marketing apps in its Extensions Store to choose from, too – or you can integrate with MailChimp instead!

Squarespace also allows you to connect your website to various social media platforms, such as Facebook and Twitter. Plus, it offers excellent built-in analytics to help you gauge your marketing impact and improve your strategy.

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Interested In Trying Wix's Marketing Tools For Yourself?

Wix has plenty of marketing tools and apps to help your site grow. But first, you need a website – which you can build, publish, and market for free.

SEO

Which Will Rank Better?
The Winner

It's a Tie!

Wix and Squarespace are neck-and-neck in this category, with both providing comprehensive SEO support throughout the building process. Thanks to its SEO Wiz, Wix is excellent for beginners, whilst Squarespace has a great selection of built-in SEO tools, including keyword support, as well as a useful SEO Checklist feature.
SEO
Wix Squarespace
Score 5/5 4/5
Built-in SEO tools
✔️
✔️
SEO support
✔️
✔️
Tailored SEO suggestions
✔️

Keyword Support
✔️
SEO verdict
It's a tie! It's a tie!

What Is SEO? 

SEO stands for Search Engine Optimization, and refers to the processes that help your website rank higher up in Google’s search result pages.

All sorts of things go into optimizing your website, including setting keywords and meta titles. Don’t worry if you’ve never heard of those – this is exactly where our website builders can help.

Both Wix and Squarespace have built-in SEO tools to help you boost your website’s ranking. These include mobile responsive pages, optimized headings, and alt text for images. Compare their key SEO features in the table below:

SEO Features
Wix Squarespace
Customizable meta titles
✔️
✔️
Meta descriptions
✔️
✔️
Image alt attributes
✔️
✔️
SEO specific app
✔️

SEO prompts
✔️

Keyword support
✔️
✔️
Google integrations
Google Analytics
Google Search Console
Google Analytics
Google Search Console
Headings
H1 to H6
H1 to H4
SSL security
✔️
✔️
Personalized SEO suggestions
✔️

Previously, Squarespace’s SEO tools could have been considered too advanced for a beginner, but it’s made big improvements to ensure optimizing your website for search isn’t too daunting. It now provides a checklist to make sure you haven’t missed anything, as well as keyword support, and a vast range of SEO articles in its excellent knowledge center. However, it doesn’t provide any best practice prompts throughout the building process, as Wix does.

Ease of use is at the forefront when it comes to Wix’s SEO tools and processes. Its SEO Wiz is awesome for teaching you the basics of SEO whilst you build, and you can also make the most of best practice prompts whilst constructing your website. Unlike Squarespace, however, it doesn’t offer any keyword support, so you’ll be on your own here.

Find out more

Help and Support

Who Has the Better Helping Hand?
squarespace logo
The Winner

Squarespace offers better help and support

Squarespace’s customer support is the best out of any builder we’ve tested. It scored full marks in this category due to its wide range of help and support features, including email, live chat, and on-site editor help. Its comprehensive help center is the real cherry on top though, and whilst Wix’s help and support is good, its help center lets it down.
Visit Squarespace
Help & Support
Wix Squarespace
Score 4.3/5 5/5
24/7 support
✔️
✔️
Live chat
✔️
✔️
Phone support
✔️

Email support
✔️
Help & support verdict
Loser
Good support, but a less comprehensive knowledge base and no email support
Winner!
A more thorough set of help and support features

Wix provides support through forums, social media, live chat, and a 24/7 callback service for phone support. It also comes with a dedicated Support Center, however, this doesn’t always provide the answers you need.

Squarespace, in addition to providing a forum, also has a live chat function (from 3am to 8pm EST, Monday through Friday) and a 24/7 email response team. There’s currently no phone support available, but if you need a speedy reply you’re in luck – it’s Squarespace’s policy to respond to all emails within one hour – impressive stuff!

squarespace support
Squarespace has a range of support options – its help center has guides, videos, webinars and forums, or you can contact the support team via email or live chat.

One of the best features of Wix’s support is its on-page help while you edit. If you get stuck, or don’t know what something is, all you have to do is click on one of the little question marks on your screen for more information.

Wix on-page hints and tips
You can find these little question marks throughout the Wix editor

Squarespace gives its users more onboarding than it used to, and now offers on-page support while you build – but it hasn’t quite caught up to Wix’s level of helpful prompts.

However, the main thing that puts Squarespace ahead of Wix and helps it achieve that 5 out of 5 score is how comprehensive its Knowledge Center is. Here, you’ll find a wealth of information at your fingertips, often solving your problems before you need to even think about contacting a Squarespace advisor directly.

Wix vs Squarespace: Our Overall Winner

This article has helped you decide whether Wix or Squarespace is better for you. We’ve explored all the important areas, and shown which builder is better for different users.

Both builders are very easy to use, but Wix is the more beginner-friendly out of the two, while Squarespace’s sleek designs require a little more patience. Wix is quick and easy to use, letting you create a stunning site in no time. Squarespace is ideal for creatives, bloggers, and those looking for beautiful designs, but its templates come with a more rigid structure, meaning you won’t get full creative control over how your website looks.

If you’re in doubt, we recommend you try Wix. It’s the overall better website builder, scoring 4.8 out of 5 in our research and just pipping Squarespace, which achieved 4.7.  Wix is easy to use, comes packed with helpful features, and, overall, was the builder our users were most likely to recommend.

We Recommend Wix If...

…You’re a beginner, or looking to get online quickly. Wix is more beginner-friendly than Squarespace, and with its free plan, Wix is a cheap and hassle-free way of building a website in a matter of hours. Also, Wix’s range of templates and design features ensures your site looks professional even if you whipped it up in one afternoon.

We Recommend Squarespace If...

…You’re a creative who wants the guarantee of a good-looking website. Squarespace’s templates are super sleek, so your website will stand out from the crowd no matter what. Although easy to use, Squarespace’s templates are more structured, so you can’t move things around as easily as you can with Wix. This means you won’t have as much creative freedom, but your website will always look good.

Who Do We Recommend Overall?

Overall, we recommend Wix over Squarespace. There are three main reasons Wix should be your go-to choice: it’s easier to use, gives you more creative freedom, and offers a wider choice of premium plans than Squarespace. Sure, Squarespace is ideal for creatives – but Wix has something for everyone.

With Wix’s great support, large app market, and interactive SEO, there’s nothing stopping even the most nervous of technophobes from jumping feet first into the world of website building. And with Wix’s free plan, you can start straight away!

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Are you ready to give Wix a try? Create your site for free and see if Wix is the builder for you!

Wix vs Squarespace: FAQs

Wix is the winner in terms of ease of use. It’s a pure drag-and-drop website builder with a WYSIWYG (what you see is what you get) editor. Squarespace isn’t hard to use either, and it’s made some huge improvements to its UX recently, but Wix definitely has the edge in this contest.

Compare ease of use and more in our review of the Best Website Builders.

Squarespace has the best designs. If you’re looking at numbers alone, Wix has more templates to offer than Squarespace, with over 800 template designs. But despite having a smaller offering, Squarespace’s templates are more flexible, customizable, and beautiful – perfect for any budding creative!

According to our research, Squarespace offers better value for money than Wix. Wix might have a free plan, but you’ll have to put up with Wix ads on your site whilst using it. To get rid of these, you’ll need to upgrade to Wix’s cheapest plan at the very least, which costs $14 per month. Comparatively, Squarespace’s entry plan is only $12 per month and comes with more generous features. You won’t be able to use Squarespace for free, but you will have a 14-day free trial to decide whether it’s right for you.

It’s a close call on this one, but Squarespace comes out on top. Its knowledge center is second to none, and it offers multiple ways for you to get in touch, such as live chat and email support. It doesn’t have a phone line, but you can expect a response from its team in just one hour. If you’d rather speak to someone directly, Wix is your best bet.

Wix scores a strong 5/5 for SEO on our comparison chart, with Squarespace coming in at 4/5. In Google’s Webmaster Guidelines, Wix is mentioned next to WordPress as being search engine friendly, so you have assurance from the best that your Wix site can make it up the rankings!

Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.

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