To get straight to the point, we recommend Wix over Squarespace – it performs better in our research and user testing, resulting in a higher rating of 4.8 out of 5. Squarespace wasn’t far behind with 4.7 out of 5 overall, but it falls behind Wix in some key areas, such as its website features and popularity among customers:
Wix is better for you if your website needs expert features.If you’re a beginner and don’t know where to start, Wix’s vast array of high-quality features makes it so you can add everything you want without ever learning a line of code. It has the best features of any website builder we’ve tested! Wix also excels for ecommerce websites that need good features and plenty of app functionality.
Squarespace is better for you if you want a really good-looking and great value website.If you want a visually stunning website that will impress your visitors from the get-go, Squarespace is the choice for you, with a chart-topping design score of 4.7 out of 5 in our latest research. Its beautiful templates provide more structure than Wix’s, and it’s also better value for money – saving you dollars in the long run.
To help you find the right website builder, we identified the most important criteria for our readers, and put each platform through our thorough research process. In this case, we turned Wix and Squarespace inside out, testing their features, design flexibility, ease of use, value for money, and help and support.
But enough about us and our independent research methodology – this article is about pairing you with the perfect builder. Because while Wix may be best overall, it may not be right for you – so let’s get started, and find out whether you should pick Wix or Squarespace!
We’re pretty proud of our research process, because not many sites can say they’ve carried out such in-depth testing before making recommendations. Here’s how our in-house research team goes about finding the best website builders on the market.
Every single builder goes through our thorough research process. We investigate important areas such as:
- Ease of use
- Design flexibility
- Value for money
- Feature quality
- Help and support
- Customer satisfaction
This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most.
We even get groups of everyday people to test the builders out and give us feedback, which we then analyze. This helps us:
- understand exactly how easy (or difficult) beginners find the builder
- uncover any issues within the builder
- judge customer satisfaction
We’ve applied this process to over 50 website builders so far – all so we can bring you the most accurate results and recommendations!
Still got questions? Read our report on How We Conduct Our Website Builder Research for a more detailed explanation.
In a rush? Looking for quick answers? We get it – here’s a quick side-by-side comparison table to help you weigh up whether Wix or Squarespace is better for your needs.
| Ease of Use |
It's a Tie!
|Wix is very beginner friendly thanks to its simple drag-and-drop editor. Wix ADI means you could have a website live in an afternoon.||Squarespace has made massive improvements in its UX recently, increasing its score by 11.1%, meaning that it's now easier to use than ever.|
| Design Flexibility |
|Wix has over 800 templates to choose from. They’re attractive and easy to customize, but some aren’t as modern as they should be. You also can’t switch once your site is live.||Squarespace has the best quality templates on the market. It has a smaller range than Wix, but the designs are consistently stunning.|
| Pricing & Value for Money |
|Wix has four price plans ranging from $16 to $159 per month (billed yearly). It also has a free plan which you can stay on for as long as you like. All paid plans have a 14-day money-back guarantee.||Squarespace has four price plans ranging from $16 to $49 per month (billed yearly). It doesn’t have a free plan, but all paid plans have a 14-day free trial, with no payment details needed.|
| Features & Tools |
|Wix has a good number of built-in features covering customization, ecommerce, marketing, and more – it has the highest feature score out of all the builders we’ve tested. Plus, its huge app market is perfect for expanding your website's functionality.||Most of Squarespace’s features are built-in, and they’re the best quality features on the market.|
| Apps & Integrations |
It's a Tie!
|Wix has a huge number of apps in the Wix App Market which you can install for extra functionality.||Squarespace offers high quality 24/7 support on all plans including email, help center with guides, videos, webinars, and a forum.|
| Ecommerce |
|It’s easy to add an online store to your Wix website. By adding apps like Ecwid, you can add even more power to your site.||Squarespace has all its ecommerce tools built-in, and is great for showing off products. You can add integrations to boost your store's functionality.|
| Blogging |
It's a Tie!
|Wix has basic blogging tools built-in, but its app store really lets you take your blog to the next level.||Squarespace has an impressive range of blogging tools ready for you to use.|
| Marketing |
It's a Tie!
|Wix’s marketing tools include SEO, its own email marketing system, and its all-in-one business solution, Wix Ascend.||Squarespace comes with marketing tools such as SEO, social media integration, and its own email platform.|
| SEO |
It's a Tie!
|Wix has built-in SEO tools, plus in-depth support resources to guide you through optimizing your website. Wix SEO Wiz is beginner friendly, interactive, and creates a personalized step-by-step plan to follow.||Squarespace has built-in SEO tools to use, and has designed its pages to be SEO-friendly. It has in-depth support resources to help you, too, as well as a handy SEO checklist.|
| Help & Support |
|Wix offers all kinds of support including 24/7 priority support (phone and live chat). Upgrade to a higher plan for VIP phone support and skip the line.||Squarespace offers high quality support service via live chat and email, plus a thorough help center with guides, videos, webinars, and a forum.|
|Are You Ready?||Visit Wix||Visit Squarespace|
Read on for our detailed comparison to find out exactly why Squarespace’s designs are better, why we recommend Wix for beginners, and which has better marketing tools.
Which Is More Beginner Friendly?
| Ease of Use ||Wix||Squarespace|
| Coding knowledge needed? || ❌ || ❌ |
| Editor || Pure drag-and-drop: drag anything anywhere ||Grid based drag-and-drop: less creative freedom|
| What did our users say? ||“Wix is pretty simple to use and easy to wrap your head around! Plus I really love the customization available, the templates & pre-designed elements.”||“Never thought I'd say this but I found it easier to use than Wix.”|
| Ease of use verdict || It’s a Tie! |
| It’s a Tie! |
Our users enjoyed its grid-based drag-and-drop
Drag-and-Drop Editor: No Need for Code
Both Wix and Squarespace are drag-and-drop website builders. In our testing, Wix scores 4.4 out of 5 for ease of use, remaining relatively the same since last year’s score – because of its smooth drag-and-drop editor. Squarespace also receives 4.4 out of 5 for ease of use, having made some major improvements. Squarespace’s grid-based design, although less creatively free, does a great job laying out your page neatly.
It’s worth shouting out the improvements that Squarespace has made in this category. The editor is now much more beginner-friendly, having introduced a grid-based editing layout and guiding you around all of the most important components. Because of this, its overall ease of use score has seen an increase of 11.1% since our last round of testing.
Wix is a “pure” drag-and-drop builder, meaning you really can drop whatever you want, wherever you want it. Squarespace isn’t exactly the same – you can’t drag elements around as freely as you can with Wix. This means it takes a little longer to get used to – but does mean if you like having a grid to guide you on where to place elements on the page it could be for you.
If you’re short on time or you don’t feel you have the confidence to build your own website from scratch, Wix has an Artificial Design Intelligence (ADI) option which will generate a website for you based on your answers to a few simple questions.
This means you simply select the element you want (such as text boxes, images, and maps), and drag it to where you’d like it positioned on your page. Drop it there, and hey presto – that’s just how it will look once your site is published.
The main thing to know about drag-and-drop is that it’s very beginner friendly, because it removes the need for coding. If you can use PowerPoint, you can build a website using drag-and-drop!
During our testing users shared their opinions on how easy both builders were to use. For Wix one user notes, “It’s really intuitive to use, a beginner would grasp it easily!” For Squarespace the experience was just as easy, with users stating, “I felt like I was great at making websites but really it was just Squarespace doing it for me!“
Making ease of use a clear tie between these two website builders.
Wix vs Squarespace: Ease of Use
When I announced the launch of my website, more than 20 people wrote to me, asking for contact details for the agency that did the design. And when they heard that it was only me, using Wix, they couldn't believe it.
Ksenia’s homepage makes a big statement. The color scheme is bold and striking against the stylish white background, and visitors immediately know what it is she offers.
Find out more
- Read our comparison of Wix Editor vs Wix ADI to find out which is best for you
Who Offers More Creative Control?
Squarespace has better design flexibility
| Design ||Wix||Squarespace|
| Number of templates ||800+||153+|
| Can you switch later? || ❌ || ❌ |
| Mobile responsive? || ✔️ || ✔️ |
| Design verdict || Loser |
Not all designs are as good as others
| Winner! |
The best designs on the market
Wix has an impressive range of templates, most of which are attractive and provide a foundation for a professional-looking website. They’re all mobile responsive, and come with a mobile editor so you can customize both your desktop and your mobile view.
You’ll notice we said most of Wix’s templates are attractive. When you have over 800 designs, there are bound to be some that miss the mark. We found this one uncomfortable to look at for too long:
Squarespace, on the other hand, provides beautiful template designs right across the board. We found that they were all modern, professional, and carefully tailored to different industries:
In this area, Squarespace is the unbeaten champion of stunning, modern design, scoring 4.7 out of 5 for design functionality. This is a classic case of quality over quantity; Squarespace may have a smaller range than Wix, but every template has been created by professional designers. And, of course, they’re all mobile responsive. Squarespace has remained at a score of 4.7 for design since last year’s testing, due to consistency in improving design features.
Wix, on the other hand, scores 4.6 out of 5, clipping the heels of Squarespace and making a huge 4.5% improvement in its design score. Although less than Squarespace, this is still an excellent score, putting it in second place for design out of all the website builders we tested. Its strength here lies in the fact that its customizability is nearly unparalleled. Plus we’ve seen an improvement in the navigation of Wix websites, as well as visual appeal.
Wix is a good option if you want a lot of creative freedom. However, a word of caution – because there really is no limit to what you can do, it can be easy to lose sight of your overall design, resulting in a website that doesn’t have the same polish as Squarespace’s sites. One user in testing noted, “my page ended up looking so much sleeker and neater than when I used Wix.”
Squarespace is user-friendly, and it is easy to access support if you need it.
Iyana’s website features a clear contact CTA that is followed by descriptions of all the services Iyana offers. This makes it easy for clients to decide what they want.
While both Wix and Squarespace have great-looking templates, you’re going to want to make them your own.
Wix makes this really easy with its simple drag-and-drop editor. You can replace text and images, add slideshows, and drop in contact forms aplenty, all with just a few clicks! However, as mentioned above, this can quickly become overwhelming if you don’t have a clear idea of what you want your site to look like.
Whilst providing more structured templates, Squarespace still gives you tons of creative freedom over your template. However, a lot of features do come included, so it’s a good idea to pick one that suits your website in addition to looking incredible.
If you want to really customize your site with Squarespace, you can! With Squarespace’s CSS Editor, for example, you can change fonts, colors and backgrounds to make them totally unique.
One of the biggest downsides of using Wix is that once you’ve selected your template and used it to publish your website, you can’t switch it. You’ll have to rebuild your content if you want to give your site a different look, which is time consuming and fiddly.
Squarespace used to let you switch your template, but its latest version (7.1) doesn’t. This is because it’s now designed to remove any need to switch – all templates can accommodate every feature and design element, making it easier to rebrand without starting from scratch.
While neither Wix or Squarespace let you switch templates, Squarespace has developed its templates to make changing your design easier. With Wix, it’s possible, but a lot more work.
Find out more
- Read our detailed Squarespace Templates Review to find out if it’s your design dream
- Prefer Wix’s designs? Check out our Wix Templates Review for a more in-depth look at your choices
- Looking for the best designs for your portfolio? Our Best Portfolio Website Builder Review tells you the best options on the market
Where Should You Invest?
Squarespace offers better value for money
| Pricing ||Wix||Squarespace|
| Free plan or free trial? || Free plan || 14-day free trial |
| Number of plans ||4|| 4 |
| Starting price ||$16||$16|
| Personal plans || Light: $16 |
| Business plans || Business: $32 |
Business Elite: $159
| Ecommerce plans || Core: $27 (Basic ecommerce) |
Business: $32 (Standard ecommerce)
Business Elite: $159 (Advanced ecommerce)
| Business: $23 |
Basic Commerce: $27
Advanced Commerce: $49
| Enterprise package ||✔️||✔️|
| Pricing verdict || Loser |
Wix hasn't expanded its feature offering in line with its price increase.
| Winner! |
Squarespace offers better value for money.
Is Wix or Squarespace Cheaper?
Wix and Squarespace cost the same on their cheapest plan, both charging $16 per month (billed annually). As you get into higher plans, Squarespace is slightly cheaper – allowing ecommerce for $23 per month compared to Wix’s $27 per month plan. Wix also comes with a free plan, while Squarespace doesn’t.
Wix and Squarespace Pricing Plans
We don’t recommend staying on Wix’s free plan in the long run. This is because you’ll need to use a Wix subdomain and put up with Wix ads being littered all over your site.
If you want your website to grow and be taken seriously, you’ll need to upgrade at some point, and when you do, you’ll be paying more with Wix than you would be with Squarespace. While all website builder plans are on the increase each year, Wix saw a 11.8% decrease in its value score.
Wix only scores 3 out of 5 for value for money, compared to Squarespace, which achieved the best value score of all builders, 4.6 out of 5. Squarespace is the only builder we tested that has increased its value score since last year’s testing – going up by an impressive 15%. Despite increasing its personal plans, we recognize that for the price of $16 per month, the feature offering is very comparable with Wix’s Core plan at $27 per month.
Squarespace’s cheapest plan comes with a ton of great features, making it excellent value for money. For example, it gives you unlimited bandwidth and storage straight away on its $16 per month Personal plan. Whereas Wix only unlocks unlimited bandwidth on its $27 per month Core plan. Plus you’ll only find unlimited storage on the Wix’s plans.
Overall, you’ll get better value for money with Squarespace.
Save 10% when you sign up* for any Squarespace plan with our exclusive discount code! Simply enter code WBE at the checkout to claim your 10% discount!
*Valid for your first purchase or upgrade
Find out more
Which is Best For Selling Online
| Ecommerce Features ||Wix||Squarespace|
|Sales Features Rating||4.4/5||3.4/5|
| Main Payment Options || Wix Payments |
| PayPal |
| Product types || Physical |
Services via the Wix Bookings app
| Physical |
| Subscriptions || ✔️ || ✔️ |
| Abandoned Cart Recovery || ✔️ || ✔️ |
| Transaction Fees || 0% || 0% - 3% |
| Product Limit || Unlimited || Unlimited |
| Stock Management || ✔️ || ✔️ |
| Automatic Tax Calculator || ✔️ ||❌ (Requires TaxJar integration)|
|Ecommerce verdict|| Winner! |
Scalable for small online stores
| Loser |
Less choice of ecommerce plans and tools
Both Wix and Squarespace come with built-in ecommerce tools, to help you build your ideal online store.
Wix ecommerce offers:
- 0% commission fee
- Unlimited bandwidth
- Up to 50GB of storage
- No Wix ads
- Google Analytics
- Wix ecommerce apps
- 0% transaction fees
- Unlimited bandwidth and storage
- Abandoned cart recovery
- Gift card creation
- Customer accounts
Wix charges no transaction fees on any of its ecommerce plans, while Squarespace charges a 3% transaction fee on its cheapest $23 per month Business plan. Once you upgrade to Squarespace’s $27 per month plan, you’ll enjoy 0% transaction fees.
|Ecommerce Pricing Plans (billed annually)|| •Core: $27/month (Basic ecommerce) |
•Business: $32/month (Standard ecommerce)
•Business Elite: $159/month (Advanced ecommerce)
| •Business: $23/month |
•Basic Commerce: $27/month
•Advanced Commerce: $49/month
Although Squarespace has a cheaper starting price than Wix, it also reserves certain features for its top-level plans. For example, you have to be on its
In comparison, Wix is much more generous with its sales tools – you get abandoned cart recovery on its
This means that for online stores, Wix’s cheap ecommerce plans offer better value for money than Squarespace, making it a better choice for budget-conscious businesses.
Find out more
What Will Your Site Be Able to Do?
Wix has better features
| Features ||Wix||Squarespace|
| Storage || 500MB+ || Unlimited |
| Industry-specific features (e.g. menus, RSVP forms, etc.) || ✔️ || ✔️ |
| Edit from mobile? || ✔️ || ✔️ |
|Best For||Small Businesses||Portfolios|
| Features verdict || Winner! |
Huge range of helpful features
| Loser |
High quality features, but more reliance on third party integrations
This area of testing was pretty close between the two builders, but the sheer number and quality of Wix’s features eventually beat Squarespace’s smaller range of carefully curated tools. This is clearly reflected in their category scores, with Wix scoring a 4.8 out of 5 – a minor 1.3% decrease in Wix’s score since last year. In comparison, Squarespace received 4.6 out of 5, a huge 4% increase from year’s score of 4.4. So Wix is still better for features, but Squarespace’s improvements are something to keep an eye on in future.
Wix comes with a membership app, alongside a live chat app, donations, bookings, and social media integration. Making your website functional in plenty of different ways, it also has contact forms for customers to get in touch. Improvements over the last year also include Semrush integration, so keywords can now be easily viewed as you’re building.
Comparatively, Squarespace does have memberships and live chat but you either need a higher payment plan or a third party app. Squarespace comes with the ability to donate, make bookings, integrate socials, and contact forms too. Improvements in features over this year have been enhancements of its third party apps that allow you to do scheduling, CRM, and marketing support.
On the whole, both Wix and Squarespace are pretty evenly matched. Wix has more features than Squarespace, although Squarespace ensures quality by using third-party integrations to add that feature to your site.
In contrast, Wix has a lot more features built into its platform. For example, to sell tickets, you just need Wix Events. Although technically an app, it’s built by Wix. The ‘app’ label just means that people who don’t need it, won’t have to add it to their site. Overall, this system makes life easier than integrating with a third party.
Find out more
- Read our in-depth Wix Review for more details on its features
- Our Squarespace Review takes a better look at the features on offer
- Take a look at our review of the Best Small Business Website Builders and find your perfect match
- Learn How to Make a Booking Website with Wix and Squarespace’s unique tools
Which Extras Are On Offer?
Wix has a more extensive app store
| Apps ||Wix||Squarespace|
| App market? || ✔️ ||✔️|
| Number of apps? || 200+ ||31|
| Integrations with third parties? || ✔️ ||✔️|
| Apps verdict || Winner! |
Huge selection of apps and integrations
| Loser |
Smaller selection of third-party apps and integrations
Both Wix and Squarespace are pretty evenly matched when it comes to features. But if you want to go one step further, you can add apps.
Wix has its own dedicated App Market, providing apps made by both Wix and other third parties. There are 47 “Made by Wix” apps, such as Wix Bookings or Wix Events, as well as tons of third-party apps such as Printful and Instagram.
There’s also a mix of free and paid apps – over 200 in total! This gives you the freedom to choose the features that work best for your website as it grows.
The majority of Squarespace’s features are designed in-house, and already built into the editor for you. This means everything you need to build, grow, and manage your website is right there at your fingertips – you don’t have to go looking for extra functions.
For features that Squarespace doesn’t have in-house, it relies on third party integrations. For example, you need to use OpenTable for online reservations.
Squarespace’s app store is called Squarespace Extensions, and features a small selection of 31 third-party integrations covering four main categories:
- Shipping and Fulfillment
- Inventory and Products
- Sales and Marketing
Examples of these apps include Printful, ShipStation, QuickBooks, and TaxJar. These extensions are designed to help you scale, optimize, and manage your website and are especially useful for growing businesses.
It’s worth mentioning that both builders have a mobile app that lets you manage your site on the go from your phone. You can also edit your Wix or Squarespace site on your phone, too, which is super useful – especially if you’re running a side hustle and aren’t tied to a desk all day!
Which Is Better for Posting Online?
It's a Tie!
| Blogging ||Wix||Squarespace|
| Scheduled posts || ✔️ || ✔️ |
| Multiple authors || ✔️ || ✔️ |
| Blogging verdict ||It's a tie!||It's a tie!|
Once upon a time, Squarespace would have won this category outright, but recent improvements in Wix’s blogging features mean that it’s virtually impossible to pick a winner from these two.
Both received a score of 5 out of 5 for blogging in our research, and for good reason. Wix now offers writer profiles, blog-specific analytics, and blog SEO, alongside an archive, social sharing, and the ability to schedule your posts.
Squarespace remains unbeaten when it comes to its stunning template designs. It, too, matches many of the features that Wix has to offer, and more.
Its blogging tools come ready to support teams and multi-author collaboration. There’s even a workflow feature to help you and your team stay on schedule, which lets you flag drafts as Needs Review to keep everyone in the loop.
However, it doesn’t come with an outright search bar (although you can add search fields which can help site visitors), which lets it down somewhat.
Find out more
- Read our review of the Best Blogging Platforms to give your blog the best start
How Can You Grow Your Site?
It's a Tie!
| Marketing ||Wix||Squarespace|
| Email marketing || ✔️ || ✔️ |
| Branded newsletters || ✔️ || ✔️ |
| Social media integration || ✔️ || ✔️ |
| Marketing verdict || It's a tie! |
Generous, customizable marketing features
| It's a tie! |
Great features, including a video studio
One of the things we like most about Wix’s marketing tools is how customizable they are. For example, one of Wix’s main marketing features is Wix Email Marketing, which lets you run email campaigns to promote your website, blog, or business. This includes features such as:
- Customizable styles – change your font, background, and more
- Contact integration – add and store your contacts’ details
- Stats tracker – see how many people open, view, and click your emails
- Social media tools – share campaigns across social platform
Additionally, Ascend by Wix is Wix’s most powerful marketing tool. It’s Wix’s all-in-one marketing suite for businesses, and includes:
- Customizable email editor
- Advanced analytics
- SEO tools
- Social integration
- Video maker
- Live chat
There’s a limited free version, then three paid plans ranging from $9 to $45 per month.
Squarespace’s Marketing Tools
Squarespace also aces the email marketing game, offering an all-in-one platform called Squarespace Email Campaigns. This integrates fully with your website, providing a streamlined service across your brand.
Unlike Wix’s email campaign add-on, Squarespace Email Campaigns doesn’t have a free version. Instead, you get a trial period that lets you send out three campaigns in total, with 50,000 sends per campaign. After this, you’ll need to upgrade to one of the paid plans, which range from $5 to $48 per month when billed annually.
Is Squarespace’s email marketing platform worth the cost? Here are a few things you can do with it:
- Import content from your website to draft emails
- Send automated emails to subscribers
- Choose from over 30 starter layouts
- Manage your marketing on the go with mobile editing
- Track your campaigns’ success with integrated analytics
There’s no denying you get stellar service from Squarespace’s email marketing. However, if it doesn’t tick your boxes, there are five sales and marketing apps in its Extensions Store to choose from, too – or you can integrate with MailChimp instead!
Squarespace also allows you to connect your website to various social media platforms, such as Facebook and Twitter. Plus, it offers excellent built-in analytics to help you gauge your marketing impact and improve your strategy.
Which Will Rank Better?
It's a Tie!
| SEO ||Wix||Squarespace|
| Built-in SEO tools || ✔️ || ✔️ |
| SEO support || ✔️ || ✔️ |
| Tailored SEO suggestions || ✔️ || ❌ |
|Keyword Support|| ❌ || ✔️ |
| SEO verdict ||It's a tie!||It's a tie!|
SEO stands for Search Engine Optimization, and refers to the processes that help your website rank higher up in Google’s search result pages.
All sorts of things go into optimizing your website, including setting keywords and meta titles. Don’t worry if you’ve never heard of those – this is exactly where our website builders can help.
Both Wix and Squarespace have built-in SEO tools to help you boost your website’s ranking. These include mobile responsive pages, mobile friendly, optimized headings, SEO guidance, and alt text for images. Let’s compare the key SEO features.
Both received a whopping 5 out 5 for SEO – both provide everything you need to rank well in search engines. Some of the SEO features include:
- Customizable meta titles
- Meta descriptions
- Image alt attributes
- SEO specific apps
- SEO prompts
- Keyword support
- Google integrations
- SSL certificates
- Personalized SEO suggestions
These tools will help you win over the algorithm, but more importantly is that both received a UX (user experience) score of 5 out of 5 too! This is really important because Google focuses on the user more.
Ease of use is at the forefront when it comes to Wix’s SEO tools and processes. Its SEO Wiz is awesome for teaching you the basics of SEO while you build, and you can also make the most of best practice prompts while constructing your website.
Wix continues to expand its template offering, now with a UX focus with website navigation taking greater importance along with overall appeal and lifelong visual appeal. Squarespace also has fantastic UX design, with one user in testing noting about the new grid, “I loved the background grid for organizing your layout – it was so good for making sure everything was aligned properly. My page ended up looking so much sleeker and neater than other platforms”
Previously, Squarespace’s SEO tools could have been considered too advanced for a beginner, but it’s made big improvements to ensure optimizing your website for search isn’t too daunting. It now provides a checklist to make sure you haven’t missed anything, as well as keyword support, and a vast range of SEO articles in its excellent knowledge center. It also recently started providing best practice prompts throughout the building process, as Wix does.
Find out more
Who Has the Better Helping Hand?
It's a Tie!
| Help & Support ||Wix||Squarespace|
| 24/7 support || ✔️ || ✔️ |
| Live chat || ✔️ || ✔️ |
| Phone support || ✔️ || ❌ |
|Email support|| ❌ || ✔️ |
| Help & support verdict || It’s a Tie! |
Good support, but no email support
| It’s a Tie! |
Good support, but no phone support
Both builders have a 4.8 out of 5 score for support making them joint best (with Ionos) for helping their customers. Wix provides support through forums, social media, live chat, and a 24/7 callback service for phone support. It also comes with a dedicated Support Center. Wix has made vast improvements in its help and support score, an increase of 10.5%! This is due to the support center getting better at answering questions.
Squarespace, in addition to providing a forum, also has a live chat function (from 3am to 8pm EST, Monday through Friday) and a 24/7 email response team. However, Squarespace saw a slight decrease in its 5 out of 5 support score last year to 4.8.
That’s a 5% decrease in the score, prices have risen across the board as previously mentioned, but whereas Wix has improved its support in line with this price rise, Squarespace’s support has stayed the same. Because there’s currently no phone support available, but if you need a speedy reply you’re in luck – it’s Squarespace’s policy to respond to all emails within one hour – impressive stuff!
One of the best features of Wix’s support is its on-page help while you edit. If you get stuck, or don’t know what something is, all you have to do is click on one of the little question marks on your screen for more information.
Squarespace gives its users more onboarding than it used to, and now offers on-page support while you build – but it hasn’t quite caught up to Wix’s level of helpful prompts.
However, one thing that gives Squarespace an edge over Wix and helps it achieve that 4.8 out of 5 score is how comprehensive its Knowledge Center is. Here, you’ll find a wealth of information at your fingertips, often solving your problems before you need to even think about contacting a Squarespace advisor directly.
We’re here to give you a holistic look at these two website builders – so don’t just take our word for it! Let’s see what experts think of Wix vs Squarespace.
I decided to use Wix over Squarespace to build my website for various reasons. Wix offers more ecommerce features, and the pricing structure of the Business and Enterprise plans all facilitate ecommerce. Also, a vital ecommerce feature – abandoned cart recovery – is available at a considerably lower price with Wix.</p>
<p>I liked that Wix is more beginner friendly and easier to use. In terms of quantity, Wix offers more templates than Squarespace. It also offers a free plan, which Squarespace doesn’t. However, regardless of Wix having more templates, there is something undeniably special about the design of Squarespace templates.
When I started building my website with Wix, the learning curve was really simple and I excelled. I rebuilt my entire website over the course of two weeks, and have never looked back! It was shocking how I was able to rebuild and rebrand my site quickly. I'm thrilled to have everything working as a well-oiled machine without having to rely on anyone other than myself.
Squarespace is very intuitive and easy to use – it doesn’t require any coding! Plus, it has a range of beautifully designed templates to choose from. It's also very easy to make changes yourself instead of paying someone else to do it. I completed my site in just one week!
This article has helped you decide whether Wix or Squarespace is better for you. We’ve explored all the important areas, and shown which builder is better for different users.
Both builders are very easy to use, but Wix is the more creative builder out of the two, while Squarespace’s sleek designs follow a more set structure. Wix is perfect for online stores that want ever expanding features. Squarespace is ideal for creatives, starters with small budgets, and those looking for beautiful designs.
Both of these builders do a phenomenal job for blogs, marketing tools, SEO, and help and support – so you can’t really go wrong with either.
If you’re in doubt, we recommend you try Wix’s free plan to start with. It’s the overall better website builder, scoring 4.8 out of 5 in our research and just pipping Squarespace, which achieved 4.7 out of 5. Wix is easy to use, comes packed with helpful features, and, overall, is the builder our users were most likely to recommend.
Who Do We Recommend Overall?
Overall, we recommend Wix over Squarespace. There are two main reasons Wix should be your go-to choice: it gives you more creative freedom, and offers a wider choice of premium plans than Squarespace. Sure, Squarespace is ideal for creatives – but Wix has something for everyone.
Wix is good if you’re a beginner, or looking to get online quickly. Wix is more beginner-friendly than Squarespace, and with its free plan, Wix is a cheap and hassle-free way of building a website in a matter of hours. Also, Wix’s range of templates and design features ensures your site looks professional even if you whipped it up in one afternoon.
If you crave a stylish website, Squarespace’s templates are super sleek, so your website will stand out from the crowd no matter what, because it scores the best for design.
It’s just as easy to use as Wix, but Squarespace’s templates are more structured, so you can’t move things around as easily as you can with Wix. This means you won’t have as much creative freedom, but if the idea of complete creative freedom is daunting, you can rest assured your website will always look good.
Wix is the winner in terms of ease of use. It’s a pure drag-and-drop website builder with a WYSIWYG (what you see is what you get) editor. Squarespace isn’t hard to use either, and it’s made some huge improvements to its UX recently, but Wix definitely has the edge in this contest.
Compare ease of use and more in our review of the Best Website Builders.
Squarespace has the best designs. If you’re looking at numbers alone, Wix has more templates to offer than Squarespace, with over 800 template designs. But despite having a smaller offering, Squarespace’s templates are more flexible, customizable, and beautiful – perfect for any budding creative!
According to our research, Squarespace offers slightly better value for money than Wix. Wix might have a free plan, but you’ll have to put up with Wix ads on your site whilst using it. To get rid of these, you’ll need to upgrade to Wix’s cheapest plan at the very least, which costs $16 per month. Comparatively, Squarespace’s entry plan is also $16 per month but comes with more generous features. You won’t be able to use Squarespace for free, but you will have a 14-day free trial to decide whether it’s right for you.
It’s a close call on this one, but Squarespace comes out on top. Its knowledge center is second to none, and it offers multiple ways for you to get in touch, such as live chat and email support. It doesn’t have a phone line, but you can expect a response from its team in just one hour. If you’d rather speak to someone directly, Wix is your best bet.
Wix scores a strong 5/5 for SEO on our comparison chart, with Squarespace coming in at 4/5. In Google’s Webmaster Guidelines, Wix is mentioned next to WordPress as being search engine friendly, so you have assurance from the best that your Wix site can make it up the rankings!