Wix vs Squarespace: Which Is the Best Website Builder?

I’m here to help break down these two builders so you can find the right fit for your business. I’ll go into more detail about key areas, such as pricing, user experience, and support, but you can get a quick summary from the table below:

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Best All-in-one	Easiest to use
Wix	Squarespace
Overall Rating 4.8	Overall Rating 4.5
Starting from $17 $15.30 with code “TAKE10”	Starting from $16 $14.40 with code “WBE10”
Free plan or free trial Free plan	Free plan or free trial 14-day free trial
Number of templates 2,000+	Number of templates 180+
Free custom domain	Free custom domain
AI website builder	AI website builder
Standout features AI chatbot builder Branded email marketing AI image editing Personalized SEO support	Standout features Great booking tools Easiest editor to use Stunning templates Blueprint AI builder
Areas to improve Storage space Changing templates Loading speed	Areas to improve Autosave functionality Phone support In-person selling
Recommended for Businesses promoting their online presence	Recommended for Creatives, portfolios, and service-based businesses
Try Wix	Try Squarespace
See our Wix Review	See our Squarespace Review

Want to get the best deal for your money? Wix is better value for money than Squarespace, but I’ll break down each builder’s plans below:

How Much Does Wix Cost?

Wix’s pricing ranges from $17 to $159 per month (billed annually). You can choose between four premium plans:

• Light – $17 per month
• Core – $29 per month
• Business – $36 per month
• Business Elite – $159 per month

To accept payments and sell products, you’ll need Wix’s Core plan – an option that’s more expensive than Squarespace’s cheapest ecommerce plan.

➡️ Get 10% off your Wix plan with the code “TAKE10” at checkout.

How Much Does Squarespace Cost?

Squarespace’s pricing ranges from $16 to $99 per month (billed annually), divided between four premium plans:

• Basic – $16 per month
• Core  – $23 per month
• Plus – $39 per month
• Advanced – $99 per month

I recommend Squarespace’s Core plan as a starting point if you’re looking showcase your work and sell products online. The more expensive Plus or Advanced plan only have the added benefit of reduced credit card processing fees.

➡️ For 10% off your Squarespace plan, use our exclusive code “WBE10” at checkout.

The Winner

Wix has better pricing than Squarespace

Despite Wix and Squarespace having similar starting prices, you’ll get more bang for your buck with Wix’s premium plans. Plus, Wix has a free plan which is a great option for personal sites and budget-conscious businesses who want to test things out before committing to a plan.

I tested both Wix and Squarespace hands-on to see what signing up and editing a website is like for users.

Setting Up

The onboarding process is the first experience you’ll have with your chosen website builder, and it can really set the tone.

With Wix, I chose the recommended path by using its AI chatbot builder. The conversational AI tool asked me a few questions about my website needs and business before generating a site profile and template based on my responses.

My experience with Wix...

During my tests, I was impressed by how personalized the questions became following my answers. For example, I set out to create a website for a bookstore, and Wix’s AI chatbot asked: “Do you have any additional goals for your website, like gathering newsletter subscribers or promoting book events?”.

Of course, the AI tool isn’t without error – I named my bookshop “Bookmark”, and the chatbot focused heavily on that word when building the site profile, resulting in “bookmarking needs” as a goal. That said, I’d recommend using the AI builder, as opposed to just picking a template, if you want a more personalized experience. You’ll get more control over the outcome.

Emma Ryan Lead Writer

On the other hand, Squarespace’s onboarding process presented me with two options: choose a template or build with Blueprint AI, a guided web design solution.

Using Blueprint AI involves a five-step process where you select from various designs, add pages, and choose colors and font types. Although it takes a bit longer than Wix’s AI builder since you need to browse and select the design options yourself, I was still able to create a website in under 10 minutes.

My experience with Squarespace...

To compare it with Wix’s AI chatbot, I tried Squarespace’s Blueprint AI to build my bookstore’s site. It first asked me for my website’s name – a standard starting point when building with AI. I could then choose from a list of sections and layouts to add to the homepage, such as the “Products section” or “Social section.” 

While this makes it easy to pull a website together quickly, you get a greater variety of sections and elements if you choose to edit a pre-designed Squarespace template in the editor, instead of using Blueprint AI. 

Emma Ryan Lead Writer

Play

Editing Your Website

Squarespace is the easiest website builder to use. It creates a user-friendly experience, offering stylish designs, intuitive features, and structured editing support when building a site.

Both Wix and Squarespace have drag-and-drop editors. While Wix provides total creative freedom, it can feel a little overwhelming for beginners due to the sheer number of editing tools available. In comparison, Squarespace provides a helping hand with a grid structure – this keeps your site looking professional and helps you avoid clutter on the page.

For this reason, I highly recommend Squarespace for beginners, since it’ll be a challenge to create a bad-looking site with the editor. That being said, if you’re an experienced builder, you’ll also enjoy Squarespace’s sleek UX and library of design elements.

The Winner

Squarespace is easier to use and beginner-friendly

Both builders help you get online quickly and easily, but Squarespace’s Blueprint AI and editor offer additional guidance. I felt incredibly supported throughout the onboarding process, and I loved the flexibility and stylish designs available in Squarespace’s editor. I could simply place and rearrange elements to my liking, and the grid overlay helped me keep sections aligned with one another.

If you’re looking for an ecommerce website builder to build an online store, Wix is the stronger choice for selling online. You’ll gain access to powerful sales features with Wix Ecommerce, such as:

• A robust backend for managing your store and inventory – you can sell a variety of physical and digital products, but only up to 50,000 products
• Seamless integration between in-store and online sales thanks to Wix’s POS products (this is something Squarespace lacks)
• Advanced shipping options, including free shipping and local delivery – customize your settings to suit your business needs
• Unlimited storage space (on the Business Elite plan) – you’re restricted on cheaper Wix plans, which offer between 2GB and 100GB of storage space
• Multichannel selling to help your business target customers across social media and marketplaces, such as Amazon and Facebook

Squarespace is also a capable website builder for selling online, especially if you’re looking to offer services, such as consultations or classes. Squarespace’s Acuity Scheduling tool is a great built-in feature, helping you create appointments and set availability from a dedicated dashboard. And, unlike Wix, Squarespace offers unlimited storage and unlimited products across all plans.

That said, Wix remains the better choice for online stores, providing room for growth, a suite of built-in sales features, and access to a large app market. However, I still wouldn’t recommend either Wix or Squarespace for a large online store, since both builders lack the ecommerce capabilities and power of Shopify, our top-rated ecommerce website builder.

The Winner

Wix is the better option for online stores

Wix provides great sales features and scalability if you’re thinking about selling online. Its high-quality ecommerce plans offer room to grow your business, and its ecommerce tools, such as abandoned cart recovery and shipping options, help you service your customers effectively.

It doesn’t matter how easy a website builder’s editor is if the platform lacks basic functionality. You need powerful features, such as email marketing and SEO, to improve visibility and promote your business to your target audience. And, based on our 2025 research, Wix has the best tools to help you manage and grow your business.

Marketing Tools

While both Squarespace and Wix offer built-in email marketing tools, Wix is the better option. For example, Wix provides scalable email marketing features based on your premium plan, and you can make use of its third-party integrations, such as Mailchimp.

This helps you grow subscribers, send out newsletters or website updates, and organize automations, such as welcome emails.

Blogging

Wix is also my recommended choice if you’re looking for a blogging platform. Both Wix and Squarespace have dedicated blog sections to make it easy for you to add content to your website. You can even set up blog-specific SEO, schedule posts, monetize your pages, search blog content, create categories, and collect comments.

Author's notes

I tried Wix’s AI writer to generate blog content for my test website, which is really handy if you need to churn out a high quantity of blog posts. It was really simple to use, and it created a detailed and well-structured blog post for me based on a headline prompt. I could even request different post types, such as a listicle or how-to guide, as well as the number of images and desired tone of voice. Of course, I always recommend reviewing any AI-generated content for errors and to add a human touch before publishing, but it’s a useful starting point for your blog.

Emma Ryan Lead Writer

However, Squarespace is a little let down by its lack of blog analytics and archive functionality – both are features offered by Wix. That said, Wix’s advanced functionality for blogging won’t be necessary for casual bloggers. Instead, I recommend Wix’s blogging tools for businesses and online stores. Squarespace is a better option for media-focused and creative blogs.

SEO

When it comes to SEO features, Wix and Squarespace are evenly matched, but Wix provides a better SEO website builder experience overall. Both builders include standard free SEO tools, such as mobile optimization and 301 redirects, but Wix goes beyond the SEO basics.

When testing Wix’s SEO, I was impressed by the personalized SEO checklist it created for my website – this is especially useful for beginners, since it helps you identify issues and areas to optimize. In comparison, Squarespace’s SEO settings are fairly tame, and it was much easier to find Wix’s SEO tools than Squarespace’s, which are tucked away under the “Marketing” sidebar.

Wix also helps you generate and analyze keywords with its Semrush integration, ensuring your content caters to both search engines and readers. And, Wix’s AI meta tag creator deploys AI to support your SEO efforts by automatically generating optimized title tags and meta descriptions.

The Winner

Wix's website features are unmatched

Wix is a thorough all-in-one solution for building, managing, and growing your online presence thanks to its excellent website features. Wix’s suite of built-in tools can help you monetize your blog content or improve your site’s visibility in search results. And, if you need extra functionality, Wix’s app market offers hundreds of third-party apps, whereas Squarespace has under 50 possible integrations.

Squarespace is a design powerhouse, offering everything you need to create a stunning website. In addition to its Blueprint AI, Squarespace has over 150 templates – all are high-quality and professionally designed. If you run a creative business or want to build a portfolio website, Squarespace is the obvious choice.

In contrast, Wix outnumbers Squarespace with its library of over 2,000 templates, covering a broad spectrum of industries and business needs, from “Real Estate” to “Blog.” Although Wix beats Squarespace when it comes to quantity, Squarespace has the best quality templates.

The Winner

Squarespace offers high-quality designs

While Wix has more template options to choose from, Squarespace can’t be beat when it comes to the quality and professionalism of its designs. They’re sleek, modern, and intuitive to navigate around.

Everyone needs a helping hand now and again, and Wix has the best help and support out of all the website builders I’ve tested. You can find expert guidance and resources from these channels:

• 24/7 phone support
• Live chat, available Monday to Friday (between 2AM and 6PM EST)
• Social media
• Support within the editor, such as video guides and a tour of the editor’s features (including a new AI theme assistant to help with designing your website)
• Knowledge center full of guides and tutorials
• SEO Learning Hub for specialized support and interactive courses to help optimize your content and improve your knowledge
• A community forum so you can hear from real Wix users

In comparison, Squarespace offers email support, but it lacks phone help, online courses, and a dedicated SEO resource like Wix’s. So, Wix can offer you help through a wider variety of support channels.

The Winner

Wix offers 24/7 customer support

I found Wix’s contact options, such as the 24/7 phone support and live chat, to be more responsive and accessible. Plus, Wix provides a lot of expert guidance in the form of its SEO Learning Hub, video guides, and interactive online courses.

When comparing two of the top website builders, like Wix and Squarespace, we carry out regular testing to guarantee that our recommendations and judgments are accurate.

After over 300 hours of data analysis and hands-on testing with each builder, Wix and Squarespace have been awarded a star rating out of five for each core area of investigation in our research process:

• Website Features: 30%
• Design Features: 25%
• Pricing: 15%
• User Experience: 15%
• Help and Support: 10%
• Reputation: 5%

I sat down and built websites with both Wix and Squarespace myself, so you know that any insights I share on using the builders are based on real, first-hand experience. I’ve included tips and screenshots of my testing throughout this comparison to help you decide which is the best platform for you.

It’s a close race between our two top-rated website builders, but Wix is the best website builder overall. It provides strong features to support selling, promoting your site, and optimizing your pages.

My Testing Summary

Wix is a great option for a variety of website needs and industries due to its broad range of templates and tools. Because of this, I recommend Wix to everyone, but particularly small businesses looking for a central hub to manage and grow their brand. It’s really the best all-in-one resource for website owners.

Squarespace sits just behind, providing a beginner-friendly editing experience, stunning templates, and great booking tools. As a result, I recommend Squarespace to creatives and service-based businesses who want an aesthetically pleasing site.

If you’re deciding between Wix or Squarespace, you’re guaranteed a top-quality builder. The biggest advice I can offer is to make use of Wix’s free plan or Squarespace’s 14-day free trial to test out the builder for yourself and see if it’s a good fit for your business. 

Emma Ryan Lead Writer