Wix vs Squarespace 2020 | 9 Differences You Should Know

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Wix vs Squarespace

Wix and Squarespace are two popular website builders which let you create your very own website without needing advanced (or even moderate) tech skills.

Wix is perfect for beginners – it’s easy to use, and offers tons of creative freedom. On the other hand, Squarespace is sleek and modern, with the best designs on the market. You can publish a Wix site in one afternoon, whereas Squarespace is better for creatives with some time on their hands.

Overall, Wix is the better all-round builder. And we’re not just pulling this judgement out of thin air – we spend hours testing every platform we review. We look at features, ease of use, pricing, help and support, SEO, and design. In our testing, Wix scored 4.7 out of 5, while Squarespace scored 4.3 out of 5.

Wondering how Wix and Squarespace scored for each area? Take a look at the breakdown of these builders’ star ratings below:

Best All-Round Website Builder

4.7out of 5

Top Choice
Ease Of Use

4.5 out of 5 stars

Value For Money

4.5 out of 5 stars

Design Flexibility

4 out of 5 stars

Features

4.5 out of 5 stars

Help and Support

5 out of 5 stars

Customer Score

5 out of 5 stars

Best Design Orientated

4.3out of 5

Ease Of Use

3.5 out of 5 stars

Value For Money

3 out of 5 stars

Design Flexibility

5 out of 5 stars

Features

4 out of 5 stars

Help and Support

4 out of 5 stars

Customer Score

4.5 out of 5 stars

You can see there’s not much in it, but overall, we recommend Wix over Squarespace.

For general use, Wix is the better website builder. More suitable for beginners, and with hundreds of fully customizable templates, Wix comes with something for everyone. But, is it right for you? Find out as we dive into our Wix vs Squarespace comparison.

personalized-website-builder-quiz-small
Do you want to find the perfect builder for your needs? We have a tool that can help! Take our quick quiz and get tailored suggestions in minutes.

Further Information

1

Ease of Use: Which Is More Beginner Friendly?

Both Wix and Squarespace are drag-and-drop website builders. This means you simply select the element you want (such as text boxes, images, and maps), and drag it to where you’d like it positioned on your page. Drop it there, and hey presto – that’s just how it will look once your site is published.

Wix is a “pure” drag-and-drop builder, meaning you really can drop whatever you want, wherever you want it. Squarespace isn’t exactly the same – you can’t drag elements around as freely like you can with Wix. This means it takes a little longer to get used to.

In our testing, Wix scored 4.3 out of 5 stars for ease of use, because of its smooth drag-and-drop editor. Squarespace’s section-based design is more challenging, meaning it only scored 3.3 out of 5 stars.

How did we reach these scorings? Well, we got our users to test out Wix and Squarespace and tell us exactly what they thought. We’ve included a few of their quotes, so you don’t just have to take our word for it!

Wix Ease of Use

Beginner-friendly shouldn’t mean boring, but this is something a lot of website builders struggle to grasp. Luckily, Wix has mastered the art of bringing fun, creative tools to beginners and tech pros alike.

Wix’s drag-and-drop editor was a big hit with most of our users:

The drag and drop feature is excellent, allowing quick and easy redesigns.”

If you don’t fancy dragging and dropping to build your page, you can let Wix do it for you with its Artificial Design Intelligence (Wix ADI).

wix vs squarespace wix adi
Wix ADI uses your own choices to create a tailored website in a matter of minutes. You can edit your site later on, and experiment with different styles.

Squarespace Ease of Use

Squarespace is more technical than Wix, and doesn’t sacrifice any creative freedom or dumb down its impressive features. Because of this, it just takes a little longer to get to grips with than Wix.

As you can see, though, it’s still pretty easy to use if you have the patience, or a little technical confidence:

This is what one of our users had to say about using Squarespace:

“I can imagine that once you’ve spent enough time working out what certain elements do, Squarespace would be pretty easy to use. You just need to work out where to click if you want to X, or which function helps with Y.”

It’s well worth spending time learning your way around once you’re inside the editor, as you can create a professional looking site without ever entering a line of code. Squarespace has its own AI tool too, if you’d rather give that a go.

Wix vs Squarespace: Ease of Use – Verdict

Wix is easier to use than Squarespace. Its simpler drag-and-drop editor and optional Wix ADI feature make it a lot more beginner friendly than Squarespace. While neither require tech skills, you can get online much faster with Wix, whereas Squarespace takes longer to get used to.

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See for yourself how easy Wix is to use by having a go on Wix’s free plan – it won’t cost you a cent!

Further Information

2

Design Flexibility: Who Offers More Creative Control?

You’ve got a great idea for a website, and now you need to dress it up so the world sits up and pays attention. How many templates do you have to choose from? Can you switch to another one later on? Are the designs going to knock your socks off? Let’s find out!

Wix Templates: The Facts

  • 510+ templates for you to choose from across different industries, from ‘Business‘ to ‘Health & Wellness
  • Very professional looking
  • Once you pick a template, you cannot change it without rebuilding your website’s content – so choose carefully!
  • All Wix templates are fully mobile responsive, and are supported by a dedicated, advanced mobile editor
Wix vs Squarespace - Wix Templates
Click to see Wix’s templates

Squarespace Templates: The Facts

  • Responsive designs (great for mobile phones and tablets)
  • Over 60 polished and beautifully designed templates across multiple industries
  • You can change templates for your website at any time (no content will be lost)
Wix vs Squarespace - SS Templates
Click to see Squarespace’s templates

Design Head to Head: How Do They Compare?

Wix has an impressive range of templates, all of which are attractive and provide a foundation for a professional looking website. They’re all mobile responsive, and come with a mobile editor so you can customize both your desktop and your mobile view.

However, when it comes to templates, Squarespace is the unbeaten champion of stunning and modern design. This is a classic case of quality over quantity; Squarespace may have a smaller range than Wix, but each and every template has been created by professional designers. And, of course, they’re all mobile responsive.

squarespace best template designs
Squarespace has a variety of clean, modern, and stylish templates

By simply looking at some of these templates, you can tell that the Squarespace team has invested a lot of time and effort into crafting them.

Squarespace’s superiority showed in our research testing – it scored an impressive 4.6 stars out of 5! Flexible, switchable, modern, and well-designed, Squarespace’s templates deserve every star they get. Wix scored 3.5 out of 5, which is still very respectable, and reflects a large number of good-looking themes.

squarespace logo
Squarespace has the best designs on the market. Before you make a decision, why not see if it has the perfect design for you?

Customization

While both Wix and Squarespace have great looking templates, you’re going to want to make them your own.

Wix makes this really easy with its simple drag-and-drop editor. You can replace text and images, add slideshows, and drop in contact forms a-plenty, all with just a few clicks!

To prove it, we took Wix for a spin:

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Wix has over 500 stunning templates, just waiting for you to make your own. Browse Wix’s designs to find your perfect match.

Squarespace gives you tons of creative freedom over your template. However, a lot of features do come included, so it’s still a good idea to pick one that suits your website as well as looking incredible.

If you want to really customize your site with Squarespace, you can! You’re not just limited to drag-and-drop, “what you see is what you get” editing, and this opens up a whole world of options. With Squarespace’s CSS Editor, for example, you can change fonts, colors and backgrounds to make them totally unique.

Switching Templates

One of the biggest downsides of using Wix is that once you’ve selected your template and use it to publish your website, you can’t switch it. You’ll have to rebuild your content if you want to give your site a different look, which is time consuming and fiddly.

Squarespace, on the other hand, lets you switch your template any time you like. Your existing content is automatically transferred into the new template, although you’ll probably need to tweak it a bit to make sure it still looks its best.

squarespace switching templates
Squarespace lets you install multiple templates to preview and edit before switching them, and you can switch templates even once your site is live.

You can even install multiple templates with Squarespace, meaning you can edit and preview your new one before making the switch. This makes rebrands and facelifts much easier for your website as it grows and develops.

Wix vs Squarespace: Design Flexibility – Verdict

Squarespace has more flexible design. It offers quality over quantity, tons of customization options, and flexibility in spades. Wix has over 500 attractive, customizable templates, but unlike Squarespace, you can’t switch your template once your site is live. Squarespace’s template designs are also just that little bit more stunning.

Further Information

3

Features and Tools: What Will Your Site Be Able to Do?

It’s exciting enough just making a website. But once you’ve mastered editing your menu and creating multiple pages, you’ll want to go a step further and add some oomph to your site. That’s where features and tools come in.

Customization tools let you add slideshows and galleries, pick from hundreds of fonts, and create custom colors for your page designs. But it doesn’t stop there…

Features can do everything, from giving your site powerful ecommerce tools so you can sell online to customized emails for you to promote your website with. We’ll get into those in a sec.

Both Wix and Squarespace come with tons of built-in features and tools to give your site that extra punch. In fact, Squarespace’s features are some of the best on the market, while Wix has an almost overwhelming number of tools to choose from.

But if you want to go one step further, you can add apps.

Wix has its own dedicated App Market, providing apps made by Wix as well as third party ones. There’s a mix of free and paid apps – over 200 in total! This gives you the freedom to choose the features which work best for your website as it grows.

wix app market
The Wix App Market lets you add extra functionality to your website, without any hassle.
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Wix has too many features to list them all here – instead, you can browse them at your leisure by visiting Wix’s website.

Squarespace, meanwhile, doesn’t have an app store. All of its features are designed in-house, and already built into the editor for you. This means everything you need to build, grow, and manage your website is right there at your fingertips – you don’t have to go looking for extra functions.

So how did these builders’ features perform in our testing? Wix got 4 stars out of 5, while Squarespace got 3.8 stars. Squarespace’s features are superb, but Wix’s combination of quantity and quality just tipped the balance.

Wix vs Squarespace: Features and Tools – Verdict

Both Wix and Squarespace offer great features, albeit in different formats. Wix has an impressive range of features, backed by the Wix App Market and its extra tools – an extra which Squarespace lacks. However, although Wix technically scored higher, Squarespace’s in-house features are incredibly well designed, can save you hassle, and are the best quality features on the market.

Further Information

4

Ecommerce: Can You Sell Online?

If you want to sell online, you’ll need ecommerce – or sales – tools. Sure, basic ecommerce tools let you accept payments through your website. But for a really professional online store, you’ll need some of what Wix and Squarespace are offering…

Wix has three ecommerce plans, which come with ecommerce tools built-in for you to build your store with. These features include: 0% commission fee, unlimited bandwidth, up to 50GB storage, no Wix adverts, and Google Analytics. You can also integrate Wix apps to expand your store’s capabilities.

wix stores ecommerce
You can easily create a stylish and powerful online store with Wix.

Squarespace supports ecommerce on three of its plans. The first one is designed for normal websites which need to sell a few items. The other two are specifically aimed at building online stores.

Both of these ecommerce specific plans come with all the ecommerce tools you need to succeed, already built-in. These features include: 0% transaction fees, unlimited bandwidth and storage, abandoned cart recovery, gift card creation, and customer accounts.

Thanks to Squarespace’s new partnership with Square, the POS giant, it’s now super easy to take payments offline, and keep your store synced automatically. All you need is the Squarespace Commerce app and a Square card reader ($49). Check out this video to see how it works:

squarespace logo
Does Squarespace sound like a smart choice for building your online store? Find out what you can do with Squarespace’s ecommerce tools by visiting its website.

Wix scored 4.3 stars out of 5 overall for its ecommerce functions, while Squarespace came in just behind with 4.2 stars. Though they’re pretty evenly matched, Wix just outperformed Squarespace in our testing.

You can tell that both builders are on fairly even footing by looking at the table below, but there are some key differences. For example, Wix offers 0% transaction fees no matter which ecommerce plan you choose, whereas Squarespace has a 3% transaction fee on its lowest ecommerce plan. 

Compare Wix and Squarespace in the ecommerce features table below:

Ecommerce Features Wix Squarespace
Main Payment Options PayPal
Stripe
Square
PayPal
Stripe
Apple Pay
Product types Physical
Digital
Physical
Digital
Service
Abandoned Cart Recovery ✔️ ✔️
Transaction Fees 0% 0% - 3%
Product Limit Unlimited Unlimited
Stock Management ✔️ ✔️

Wix vs Squarespace: Ecommerce – Verdict

Wix is the better option for ecommerce than Squarespace. With Wix, it’s super easy to add ecommerce functionality to your website, and you can install a wide variety of apps to support your operations. Squarespace is a great ecommerce option, but it has no app store and loses this round.

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It’s easy to create a stunning online store with Wix – find out how by visiting the Wix website. Follow the link below to get inspired!

Further Information

5

Blogging: Which Is Better for Posting Online?

If you’ve got something to say… say it! These blogging tools will make sure your voice is heard.

While Wix does have built-in blogging tools such as blog posts, feeds, galleries, and email campaigns, if you want the best for your blog, it’s worth adding the free Wix Blog app to your site.

wix blog app
Adding the Wix Blog app to your website will give you greater power when it comes to building and running your blog.

The Wix Blog app also lets you add multiple writers, comes with stylish layouts, and even lets you post on the go. It’s totally free, and super easy to add to your site – it only takes a click!

Squarespace, of course, comes with all its brilliant blogging tools built-in, such as multiple author contribution, scheduled sharing, and category support. With its top-quality designs, Squarespace is ideal for anyone who uses a lot of photography or graphics in their blog posts.

Wix vs Squarespace: Blogging – Verdict

Squarespace is better for blogging than Wix. Squarespace has very sophisticated blogging tools already built-in, providing stunning blogging templates to boot. In contrast, Wix relies on apps for its best blogging features.

squarespace logo
Squarespace is a beautiful builder for blogging, with stunning designs and advanced features. Explore its blogging features to see if it ticks your boxes.

Further Information

6

Marketing: How Can You Grow Your Site?

Don’t be shy – make sure you shout about your website with top-notch marketing tools.

Marketing Your Site With Wix

Create, customize, and run email campaigns, then share them on your social networks, send out newsletters, track your stats, and more with Wix’s Email Marketing tools. If that’s not enough, you can add apps such as the Facebook Like Popup to engage a wider audience.

One of Wix’s main marketing features is Wix Email Marketing, which lets you run email campaigns to promote your website, blog, or business. This includes features such as:

  • Customizable styles – change your font, background, and more
  • Contact integration – add and store your contacts’ details
  • Stats tracker – see how many people open, view, and click your emails
  • Social media tools – share campaigns across social platforms

On the free version of Wix Email Marketing, you can send up to 5,000 emails over three campaigns. This limit resets monthly, and there’s no pressure to upgrade.

If you want to increase your number of campaigns, you’ll need to go to your Wix Email Marketing dashboard and upgrade to an Ascend plan. Wix Ascend is Wix’s all-in-one business solution, designed to automate your workload.

With Wix Ascend, you get even better marketing tools – for example, you can run email, social, and video campaigns.

wix shoutout email marketing
Wix’s email marketing services let you create customized emails in just a few clicks.

Squarespace’s Marketing Tools

Meanwhile, Squarespace helps you stand out from the crowd with its highly customized, stunning email campaigns. Combine these with integration across social media platforms such as Facebook and Twitter, and guage their impact using built-in analytics.

Squarespace has an all-in-one platform called Squarespace Email Campaigns. This integrates fully with your website, providing a streamlined service across your brand.

squarespace email marketing
Squarespace’s all-in-one email marketing platform is designed to help you send beautiful, on-brand emails.

Unlike Wix’s email campaign add-on, Squarespace Email Campaigns doesn’t have a free version. Instead, you get a trial period that lets you send out three campaigns in total, with 50,000 sends per campaign.

The trial has no time limit, but once you’ve sent your three campaigns, you’ll need to upgrade to send any more. Squarespace Email Campaigns has four price plans, ranging from $5 to $48 per month when billed annually.

Is Squarespace’s email marketing platform worth the cost? Here are a few things you can do with it:

  • Import content from your website to draft emails
  • Send automated emails to subscribers
  • Choose from over 30 starter layouts
  • Manage your marketing on the go with mobile editing
  • Track your campaigns’ success with integrated analytics

There’s no denying you get a stellar service from Squarespace’s email marketing. However, if Squarespace’s service doesn’t tick your boxes, you can integrate with MailChimp instead.

Wix vs Squarespace: Marketing – Verdict

Wix has better marketing features. You can use its email marketing tool for free, sign up to Wix Ascend for creating large campaigns, and install apps such as Social Media Icons, and Visitor Analytics. On Squarespace, there is no app store and you’ll need to pay for its email campaigns feature.

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Wix has plenty of marketing tools and apps to help your site grow. But first, you need a website – which you can build, publish, and market for free.
7

SEO: Which Will Rank Better?

SEO stands for Search Engine Optimization, and refers to the processes that help your website rank higher up in Google’s search result pages.

All sorts of things go into optimizing your website, including setting keywords and meta titles. Don’t worry if you’ve never heard of those – this is exactly where our website builders can help.

Both Wix and Squarespace have built-in SEO tools to help you boost your website’s ranking. These include mobile responsive pages, optimized headings, and alt text for images.

Wix also has an SEO Guide where you can find tons of guides and helpful information on how to set up your site’s SEO, and then develop it as your website grows. This is super beginner-friendly, and is a great introduction for even the most nervous beginners.

And that’s not all Wix offers – you can also use Wix SEO Wiz to receive a personalized step-by-step plan to follow. You just enter information such as the name and purpose of your site, add in some keywords, and Wix does the rest. It’s easy to follow and sets you up for success.

Squarespace has great SEO tools built in, and has an SEO Checklist in its help center for you to follow. You have everything you need to succeed with Squarespace, and it provides a very thorough coverage of SEO to help you get to grips with it.

However, Squarespace isn’t quite as beginner friendly as Wix, and doesn’t have the same personalized SEO journey that Wix provides.

Wix vs Squarespace: SEO – Verdict

Wix has stronger SEO features. Its interactive, tailored, and beginner-friendly SEO Wiz sets you up for success, and its extensive resources will prove helpful in the long-term. Squarespace has a great selection of built-in SEO tools, and a useful SEO Checklist feature, but it’s not as beginner-friendly as Wix.

Further Information

8

Help and Support: Who Has the Better Helping Hand?

Wix provides support through email, forums, social media, a dedicated Support Center, and over the phone (available from 6am to 5pm PST). There are currently no live chat functions available.

Squarespace, in addition to providing a forum and a Knowledge Center, also has a live chat function (from 3am to 8pm EST, Monday through Friday) and a 24/7 email response team. There’s currently no phone support available, but if you need a speedy reply you’re in luck – it’s Squarespace’s policy to respond to all emails within 1 hour – impressive stuff!

squarespace support
Squarespace has a range of support options – its help center has guides, videos, webinars and forums, or you can contact the support team via email or live chat.

Both Wix and Squarespace have thorough help centers full of articles and guides to help you out.

One of the best features of Wix’s support is its on-page help while you edit. If you get stuck, or don’t know what something is, all you have to do is click on one of the little question marks on your screen.

wix editor support
Wix’s on-page support means you don’t even have to leave the editor to find answers. Get help articles right there while you work, search for answers, and find useful tips.

Squarespace doesn’t have the same in-editor support, but it does go the extra mile with its help center. This provides extra resources such as webinars and workshops, videos, and a great community forum. Squarespace may not offer phone support, but what it does offer is high quality service.

Wix vs Squarespace: Help and Support – Verdict

Wix has better help and support. Squarespace has great help and support too, offering email, live chat, and an in-depth help center. But Wix’s on-page help and option of phone support, plus its email, social media, and help center resources gives it a slight edge.

9

Pricing and Value for Money: Where Should You Invest?

Before we dive into our analysis of each builder’s pricing plans, let’s take a look at what they offer in terms of monthly packages. All prices listed refer to monthly prices on annual plans.

Squarespace offers 4 premium pricing plans. The higher the plan, the more features become available to you:

Squarespace-Pricing
Squarespace has four pricing plans ranging from $12 to $40 per month (billed annually)

If you sign up to an annual plan, you can save between 13% and 25% compared to signing up to a month-to-month plan.

Squarespace Pricing Plans Monthly Plan ($/month) Annual Plan ($/month) Savings
Personal $16 $12 25%
Business $26 $18 31%
Basic (eCommerce) $30 $26 13%
Advanced (eCommerce) $46 $40 13%

For $12 per month, the Personal plan gives you everything you need to create a stylish, simple website. It comes with unlimited bandwidth and storage, which is unusual for a low-tier plan and shows just what you’re paying for. This plan is best for personal use, or for those just starting out.

The $18 per month Business plan comes with everything available on the Personal plan, plus a huge array of extra features. These include promotional pop-ups, ecommerce functions, and a professional email from Google. As the name suggests, this plan is best for businesses.

The Basic and Advanced plans are designed for building online stores, and come with features to match. These include all the features from the Business plan, plus extras such as 0% transaction fees, an unlimited number of products to sell, management tools for inventory, orders, tax, and coupons, and much more.

Exclusive Squarespace Discount for You

Save 10% when you sign up* to any Squarespace plan with our exclusive discount code! Simply enter code WBE at the checkout. *Valid for your first purchase or upgrade

Find out more about the savings you can make with our Squarespace discount code

Use WBE Discount Code to Save 10% on Squarespace

Meanwhile, Wix’s premium plans offer you seven different packages. Four are aimed at websites, while three are ecommerce plans:

wix website pricing plans
Wix has four website builder price plans, ranging from $13 to $39 per month.

The $13 per month Combo plan is the cheapest Wix offers. It allows you to connect a domain and remove Wix adverts from your website. You also get 2GB bandwidth and 3GB storage. It’s good for upgrading from the free plan, but not ideal for long-term use.

The Unlimited plan is great for freelancers, costing $17 per month. It’s a big upgrade for only $4 more, unlocking unlimited bandwidth and 10GB storage. You also get spending value for some cool apps, such as Site Booster.

The $22 per month Pro plan is Wix’s most popular website plan. Increased storage, as well as extra bonuses like the Professional Logo app, make this plan ideal for perfecting your site’s online branding.

The VIP plan doesn’t offer much more than the Pro plan, but for an extra $17 per month, you do get priority support, meaning your problems are fast-tracked to the front of the queue. Best for those who can’t afford to wait!

Here’s a quick look at Wix’s ecommerce plans – you can find a full breakdown of Wix’s ecommerce features and prices in our Wix eCommerce Review.

wix ecommerce and business pricing plans
Wix has three regular ecommerce plans ranging from $23 to $49 per month (billed annually).

These plans provide scalability for online stores. They start from $23 per month on the Business Basic plan, increasing to $27 per month for the most popular Business Unlimited plan, and reaching the top price of $49 per month for the Business VIP plan.

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Wix has price plans to suit all budgets – visit Wix’s pricing page to browse its plans and features. You can take as long as you like – make sure it’s right for you!

If you sign up for a 1-year or 2-year plan, you can save from 17% to 38% per year, depending on which package you select:

Wix Pricing Plans Monthly
($/month)
1-Year
($/month)
Savings 2-Years
($/month)
Savings
Combo $17 $13 24% $10.50 38%
Unlimited $22 $17 23% $13.50 38%
Pro $27 $22 19% $18 33%
eCommerce* $28 $23 18% $20 28%
VIP $47 $39 17% $35 25%

*eCommerce represents Business Basic, the cheapest of the three ecommerce plans – read our Wix eCommerce Review to learn more

If you compare the monthly fees for Wix and Squarespace’s annual plans, you’ll see that Squarespace’s prices start just $1 below Wix’s cheapest plan. There’s not much in it at all, but you get more for your money on Squarespace’s low-tier plans than you do with Wix.

For example, Squarespace gives you unlimited bandwidth and storage straight away on its $12 per month Personal plan, whereas Wix only unlocks unlimited bandwidth on its $17 per month Unlimited plan. You won’t find unlimited storage on any of Wix’s plans.

If you want to build a site for free, than Wix is the obvious choice. Its free plan is great for getting started – however, we don’t recommend staying on it long-term. With adverts displaying on your site, a “wix.com” sub-domain, and limited resources, the free plan makes it impossible to create a truly professional looking site.

Squarespace, meanwhile, doesn’t offer a free plan. Instead, it has a 14-day free trial. This is a great chance to test out whether Squarespace is the right builder for you, and you don’t need to enter any payment details unless you decide to sign up to the paid plan.

Wix vs Squarespace: Pricing and Value for Money – Verdict

Wix is better value for money. Squarespace has four price plans starting at $12 per month, but Wix has a free plan and a wider choice of plans overall, making it easy for any budget to find a perfect pricing option, with Wix’s premium plans starting from $13 per month.

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Wix’s plans give you much better value for your money than Squarespace. Which pricing plan will you choose for your new website?

Further Information

Wix vs Squarespace: Our Overall Winner

This article has explored all the ins and outs of Wix and Squarespace, from their features, to ease of use, designs, and more. By now, you should have a good idea of whether Wix or Squarespace is better for you.

Wix can be used by anyone, while Squarespace’s sleek designs require more technical confidence. Wix is quick and easy to use, letting you create a stunning site in no time. In contrast, Squarespace takes longer to get used to, so you’ll need more time to perfect your site.

Squarespace is ideal for creatives, bloggers, and beautiful designs. On the other hand, Wix is best for beginners, online sellers, and those on a budget. It’s easier to use, has a free plan, and a large app market, whereas Squarespace offers more sophisticated, in-house designs and features.

To recap, here is a summary table of our comparison above. We’ll have some final thoughts below the table:

Category & Winner Wix Squarespace
Ease of Use
Winner: Wix
Wix is very beginner friendly thanks to its simple drag-and-drop editor. Wix ADI means you could have a website live in an afternoon. Squarespace is more technical to use than Wix. It takes longer to get used to, so requires patience and/or some technical confidence.
Design Flexibility
Winner: Squarespace
Wix has over 500 templates to choose from. They’re attractive and easy to customize, but you can’t switch once your site is live. Squarespace has the best quality templates on the market. It has a smaller range than Wix, but you can switch templates whenever you like.
Features & Tools
Winner: Draw
Wix has a good number of built-in features covering customization, ecommerce, marketing, and more. You can also use apps from the Wix App Market for extra functionality. All of Squarespace’s features are built-in, and they’re the best quality features on the market. Squarespace doesn’t have an app market, but it does have a great range of in-house tools.
Ecommerce
Winner: Wix
It’s easy to add an online store to your Wix website. By adding apps like Ecwid, you can add even more power to your site. Squarespace has all its ecommerce tools built-in, and is great for showing off products.
Blogging
Winner: Squarespace
Wix has basic blogging tools built-in, but you’d need to use the Wix Blog app for more powerful features. Squarespace has an impressive range of blogging tools ready for you to use.
Marketing
Winner: Wix
Wix’s marketing tools include SEO, its own email marketing system, and its all-in-one business solution, Wix Ascend. Squarespace comes with marketing tools such as SEO, social media integration, and its own email platform.
SEO
Winner: Wix
Wix has built-in SEO tools, plus in-depth support resources to guide you through optimizing your website. Wix SEO Wiz is beginner friendly, interactive, and creates a personalized step-by-step plan to follow. Squarespace has built-in SEO tools to use, and has designed its pages to be SEO-friendly. It has support resources to help you, which are in-depth but could be daunting for a first-timer.
Help & Support
Winner: Wix
Wix offers phone, email, and social media support, plus an in-depth knowledge base. It provides you with on-page editor support, too. Squarespace has a small but high quality support service via live chat and email, plus a thorough help center with guides, videos, webinars, and a forum.
Pricing & Value for Money
Winner: Wix
Wix has seven price plans ranging from $13 to $39 per month (billed yearly). It also has a free plan which you can stay on for as long as you like. All paid plans have a 14-day money back guarantee. Squarespace has four price plans ranging from $12 to $40 per month (billed yearly). It doesn’t have a free plan, but all paid plans have a 14-day free trial, with no payment details needed.

Understanding the differences between Wix and Squarespace is important in helping you decide which website builder to use.

When to use Wix over Squarespace…

If you’re a beginner, or looking to get online quickly. Wix is much more beginner-friendly than Squarespace, and with its free plan, Wix is a cheap and hassle-free way of building a website in a matter of hours. Also, Wix’s range of templates and design features ensures your site looks professional even if you whipped it up in one afternoon.

When to use Squarespace over Wix…

If you’re a creative with time to spare, or technical confidence. Squarespace has a steeper learning curve than Wix does, but it’s designed for users with some level of tech experience, providing lots of creative freedom. Squarespace’s templates are sleeker than Wix’s, so you can get your website to stand out from the crowd, if you have the right skill level.

Who Do We Recommend Overall?

Overall, we recommend Wix over Squarespace. There are three main reasons Wix should be your go-to choice: it’s easier to use, gives you more creative freedom, and offers a wider choice of premium plans than Squarespace. Sure, Squarespace is ideal for creatives – but Wix has something for everyone.

With Wix’s great support, large app market, and interactive SEO, there’s nothing stopping even the most nervous of technophobes from jumping feet first into the world of website building.

The good news is, you don’t have to decide straight away. Wix has a free plan, and Squarespace has a 14-day free trialneither ask you for any payment details, so you can safely try before you buy with zero pressure. Give them both a go, get building, and come back to let us know how you got on!

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Are you ready to give Wix a try? Create your site for free and see if Wix is the builder for you!
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Do you want to see what you could build with Squarespace? Let your creativity flow with it 14-day free trial!

Wix vs Squarespace: FAQs

Who should use Wix?

Wix is the best all-around website builder. It’s fantastic for small business and personal sites alike, boasting a range of incredible features and tools suitable for all abilities. We’d personal see the average Wix user as a budding entrepreneur or individual keen to show the world their work.  

Who should use Squarespace?

Squarespace is built for creative industries. Its themes can turn any average Joe’s website into something your mates will think a pro web designer’s put together. Photographers, artists and graphic designers should all be looking to make use of Squarespace, whether they want to showcase their work, or sell their art.

Which website builder is easier to use: Wix or Squarespace?

Wix is the winner in terms of ease of use. It is a pure drag-and-drop website builder with a WYSIWYG (what you see is what you get) editor. Squarespace isn’t hard to use either, but Wix definitely has the edge in this contest.

Compare ease of use and more in our review of the Best Website Builders.

Which has the better templates: Wix or Squarespace?

Squarespace has the best designs. If you’re looking at numbers alone, Wix has more templates to offer than Squarespace, with over 500 template designs. But despite having a smaller offering, Squarespace’s templates are more flexible, customizable and beautiful – perfect for any budding creative!

Is Wix or Squarespace better value for money?

According to our research, Wix is much better value for money than Squarespace. You can use it for free for as long as you like, although you will have to put up with Wix ads on your site. That said, to get rid of these, all you have to do is upgrade to Wix’s cheapest monthly plan for $13 per month. While Squarespace has a free trial, it only lasts 14 days, after which you’ll have to pay at least $12 per month to maintain your site with them.

Which website builder has better customer support?

It’s a close call on this one, but Wix edges it once again. What you have to bear in mind is how you would like to be supported through your website building journey: if you would like support through a knowledge base, Wix’s is very comprehensive, but if you think you would prefer live chat, Squarespace can provide this functionality.

Which is better for SEO: Wix or Squarespace?

Wix scores a strong 5/5 for SEO on our comparison chart, with Squarespace coming in at 4/5. In Google’s Webmaster Guidelines, Wix is mentioned next to WordPress as being search engine friendly, so you have assurance from the best that your Wix site can make it up the rankings!

Found our comparison helpful?

Did this guide help you decide whether to use Wix or Squarespace, then help to get you started building your website? If so (or if not!) leave a comment below.

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About Lucy Carney

Lucy Carney

You’re not alone! Building a website can be scary, especially if you’re like me with no previous coding experience. With the help of our experts I’m here as a friendly voice to help guide you into the exciting world of website building. If I can do it, so can you!

381 comments

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  • Lucy Carney
    Hi Lin! This sounds really exciting, thanks for reaching out. I recommend you try Squarespace's free trial - it's the only way to see if you'll enjoy using it. If Squarespace is a bit too tricky, don't worry! Wix is still an excellent choice for artists, and is nice and easy to use. It has a free plan too so you can try it out and see if you get on with it. If you want more guidance, check out our article on the Best Website Builders for Artists! Best of luck with your art, Lucy
  • Tim
    Great article. Thanks for setting things out so clearly.
  • Linda
    Thanks! That really clarified my choice of WIX as the best builder for me new e-commerce biz. Great review!
  • Faith Offor
    thanks, really found this helpful, hope to make a great website someday.
  • Amit
    The wix designer is very bulky. The comparison should be basically wix ADI vs squarespace because wix designer is just a blank slate and therefore its completely different and only suitable for less number of pages in a site. where as the wix ADI truely compares to squarespace in terms of per-defined blocks to create website. I wanted to move towards squarespace but comparing costs and design options provided by wix ADI, I'm forced to see wix ADI as great VFM over squarespace What are you inputs on it?
    1 reply
    • Lucy Carney
      Hi Amit, Thanks for commenting! While this comparison does touch on Wix ADI, the majority of the article looks at the traditional Wix Editor against Squarespace's website builder. In terms of value for money, Squarespace offers better value than Wix ADI. This is because it is more powerful than Wix ADI, which is a simplified and stripped back version of the traditional Wix Editor. For example, you only have limited access to apps with Wix ADI, you can't manage specific URL pages, and you can't use Wix Code. If you didn't enjoy Wix's traditional Editor, and you want power, customization, and great value, I would recommend Squarespace. If you're after quick, easy, and stylish, then Wix ADI is a solid choice! We have a helpful Wix Editor vs Wix ADI comparison if you want to read more. I hope this has helped - happy building! Lucy
  • Jennifer
    Finally a good comprehensive unbiased review of both sites! Really helped me narrow down my choice and I learned lots of good info as well!
  • Lisa
    Great article! Very helpful for someone that’s not computer savvy looking to start a site!
  • Mikkel
    Hey Lucy and Charlie I want to create a creative site where I sell figures that you can send in and get painted, or even order 3D prints of them. I love your guide, but I'm still conflicted. Right now I'm leaning to Wix, but i don't wanna lose out on the pretty websites i can get to show the painted figures of on squarespace professional look. Also i want an easy shop to manage, does any of them take transaction fees. Thank you so much for a good guide. Best regards Mikkel
    1 reply
    • Lucy Carney
      Hi Mikkel, Thanks so much for your comment! That sounds like a very exciting project to be starting - hopefully I can help answer your questions. Firstly, if you favor Wix then don't worry about losing out on attractive designs. Although Squarespace has the best designs, Wix's are still stylish and it has a huge range so I'm sure you'll find something you love. Wix is easier to use than Squarespace, if that affects your decision at all. Wix doesn't charge transaction fees on any of its ecommerce plans. Squarespace charges a 3% transaction fee on its $18 per month Business plan, but no fees on its two ecommerce plans (the Basic and Advanced Commerce plans). I hope that helps, and best of luck with your creative site! Lucy
  • Siri
    How can we remove the squarespace in our url? Like is it possible to change www.example.squarespace.com to just www.squarespace.com? How can we do that?
    1 reply
    • Lucy Carney
      Hi Siri, If you want to remove the Squarespace part of the url you need to connect your own domain! This Squarespace url is the automatic, built-in domain that Squarespace generates for you. To have a custom domain (such as www.example.com) you need to register your own domain. If you're on an annual plan, you can register a custom domain for free (for one year). Otherwise, you'll need to pay for your domain. Here's a Squarespace guide on registering domains to help you get started. Hope this helps! Best, Lucy
  • Dima
    The one small wix feature was unfortunately ignored: Corvid (ex wix code) - basically allows to do whatever you want with JS. Aimed at people with code skills that know what they want.
    1 reply
    • Lucy Carney
      Hi Dima, We have a dedicated page where we review this Wix feature - you can read our Wix Corvid Overview here. Hope you find it useful! Thanks! Lucy