Wix and WordPress are both great platforms, but they’re also very different. Wix is a website builder, which means it’s easy to use and offers lots of technical support. Meanwhile, WordPress is a content management system (CMS), which is more scalable but also demands more technical know-how.
To accurately compare each platform, we’ve combined our 10+ years of website building experience with the concerns of real-life users to identify six key areas of investigation: ease of use, design flexibility, value for money, features, help and support, and user feedback. Our research has been guided by these six categories. Before we go in-depth, here’s a quick snapshot of what we found:
We’ll compare all of the important elements in-depth below. But if you’re short on time, we’ll give you the gist.
Wix is better for you if…
…you don’t have a lot of technical experience in creating websites, and want an easy-to-use platform with no coding required. Paid plans start at $14/month.
WordPress is better for you if…
…you’re a little more tech savvy and comfortable with code, and you want power and flexibility. Costs vary, but generally, you’ll be looking at around a $200 setup fee with ongoing monthly costs in place after that.
Before we get into the details in section one, here is Wix versus WordPress at a glance:
|General cost||$14 - $49/month||One-time cost of $0 - $200, plus ongoing costs of about $10-40/month|
|Which is easier to use?||✅||❌|
|Which is more customizable?||❌||✅|
|Which is better for ecommerce?||❌||✅|
|Which has better support?||✅||❌|
|Which is better for blogging?||❌||✅|
|Which has better SEO tools?||It's a tie!||It's a tie!|
|Which requires less maintenance over time?||✅||❌|
|What did our users say?||“Once I’d got to grips with it, it became a really easy experience, I can see myself definitely using Wix to actually create my own personal website.”||“My favorite feature was the template selection. But you do need to understand a bit about website building before using WordPress.”|
|Are you ready?||Go to Wix||Go to WordPress|
Wix Pricing: $14 – $49/month
First things first: Wix has a completely free plan, although we don’t recommend it for a few reasons:
- You can’t remove ads from your site
- You can’t use a custom domain name – you’ll have to use the username.wix.com/sitename format
All of Wix’s eight paid plans offer much better value, from its four eCommerce plans to its four regular website builder plans:
Wix gives you a one-year free domain name when you buy an annual premium plan (valued at $10 – $12) and $300 in advertisement vouchers (Google Adwords, Bing and Local Listings Ads).
There’s also a Wix App Market offering tons of free and paid plugins you can use to add additional functionality to your site (like chatbots, events booking, image animations, and more). We haven’t factored plugin costs into the cost of a Wix site, because the price of any Wix premium plan already includes tons of functionalities to get you started.
If you sign up to an annual Wix plan (rather than paying from month-to-month), you can save between 17% and 24% per year, depending on which package you select:
|Wix Pricing Plans||Monthly ($/month)||1-Year ($/month)||Savings (%)|
WordPress Pricing: $0 – $200 Upfront
WordPress is an open-source CMS, meaning it’s free to download and use. That said, a CMS isn’t the only equipment you’ll need in order to put a website live. Unlike Wix (and website builder in general), CMSs like WordPress require you to find and pay for your own:
- Hosting provider (we recommend Bluehost) – starting at $2.95/month
- Custom domain name – starting at $10/year
And in addition to those necessities, you’ll probably want to splash out for a few of these optional features, too:
- Pre-made WordPress theme – one-time payment of $25 – $299
- Plugins for additional functionality – $0 – $70 per plugin
All things considered, even though WordPress itself is free, the total annual cost to build a live WordPress site is a one-time fee of anywhere from $0 – $200, plus ongoing monthly costs of about $10 – $40.
We recommend powering your WordPress website with Bluehost. It’s our top-rated WordPress hosting provider and it’s been endorsed by WordPress itself. What’s even better, prices for new customers start at just $2.95 per month. By hosting your WordPress website on Bluehost, you get access to lots of features which make the whole setup process much easier:
- One-click WordPress installation
- WordPress-centric user dashboard
- Free domain name and SSL security certificate
- Automatic WordPress updates
- 24/7 support from in-house WordPress experts
If you can’t spend a ton of time working on your WordPress site and monitoring for updates, or if you want some theme customization that you’re unable to do yourself, then you’ll also need to consider the cost of a WordPress developer. Working with a developer will likely add at least a few hundred dollars to the final cost.
Wix vs WordPress: Pricing and Value for Money – Verdict
Wix’s prices are better value and easier to budget for than WordPress’ prices. While Wix charges a set monthly price, WordPress can vary, and is likely to have at least some upfront cost. WordPress will typically cost more than Wix when factoring in all the extra costs, such as hosting, plugins, and a domain name – especially when you consider that you can build and publish a site for free with Wix.
Wix: A Beginner’s Dream
Wix is a What-You-See-Is-What-You-Get (WYSIWYG) website builder, so you can drag and drop paragraphs, pictures, slideshows, shopping cart buttons, and more anywhere on your web pages. You can also resize anything in a few simple clicks.
To show you just how easy it is to build a website with Wix, we put this video together:
Wix has its limits – you can’t create a Wix template from scratch, for example. But it was designed for beginner and mid-level website creators to be able to be able to create a personalized site without any coding or technical experience.
Just because you don’t have to do any coding, doesn’t mean you can’t! The more adventurous among us can use Wix Velo to edit their site, which allows you to customize the raw HTML behind your template.
WordPress: For the More Experienced
Editing with Wix is like looking at your live website, and simply dragging different elements to where you’d live them. In other words, you’ll see in real time exactly how each edit will look on your live site.
When you edit with WordPress, on the other hand, you’ll have to save and preview each edit you make in order to see what it will actually look like. The editor displays content elements very differently from how they’ll look live.
Coding is definitely a part of the experience of editing a WordPress site. You definitely don’t need to be an expert – you can even install certain drag-and-drop website building tools to use with WordPress – but knowing a little bit of HTML will save you more than a few headaches with this CMS.
Wix vs WordPress: Ease of Use – Verdict
Wix is easier to use than WordPress. Wix’s drag-and-drop editor offers unrivalled simplicity, while WordPress’ editor is a lot more complex.
Wix: Plenty of Freedom for Beginners
Wix lets you pick from a massive range of over 800 templates, which come free with your Wix plan. All of these templates are categorized by industry and come pre-populated with example content, to give you an idea of what your final site may look like.
Wix’s templates are beautiful, and very intuitive for your visitors to navigate. That said, mid- to advanced-level website creators will find Wix a little limiting, because its design flexibility is catered toward beginners.
If you really aren’t bothered about design and customization, or simply don’t have the time, you can also use Wix ADI. This is a design assisted tool that will create your website for you, simply by asking you a few questions about your site’s purpose and your design preferences. To learn more about Wix ADI, read our review here.
WordPress: Endless Customization
There’s practically no limit to how much you can customize a WordPress website. As we now know, the major drawback of this is that WordPress is more complicated than Wix. But ease of use aside, there are multiple design options when using WordPress. You can:
- Choose from over 200 WordPress-made themes
- Choose from over 5,000 WordPress-approved third party-made themes
- Work with a developer to create a completely custom theme
While you can buy WordPress themes from a variety of sources, we’d recommend sticking to ones approved by the platform itself. This is to avoid paying for a sketchy theme thrown together by an amateur designer.
Some of WordPress’ in-house themes are free, which can be a great way to save money. However, if you’re serious about your site’s aesthetic, you’ll definitely want to invest in a premium theme. WordPress premium themes cost between $25 and $299. They’re by no means cheap, but are the best option if you want a slick design that’s protected against bugs and updates.
Wix vs WordPress: Design and Customization – Verdict
WordPress has better design and customization options than Wix. You can edit just about anything to your exact liking with advanced coding, and have an array of both free and premium themes to choose from. Wix offers an impressive degree of flexibility, but it just can’t match WordPress.
While we conduct our own research into every website builder we review, we like to ask real people about their experiences, too. We spoke to Rebecca, who’s spent the past 5 years teaching herself to build websites across a range of different platforms. Specifically, we asked her about her websites The New Black Studio (made using WordPress), and The Wedding People (built with Wix).
USER REVIEW: THE NEW BLACK STUDIO + THE WEDDING PEOPLE
Rebecca finds Wix more user-friendly and intuitive than WordPress.
Having not looked for any investment when she started her business, Rebecca set up everything using her final pay check from her previous job. This meant she needed to keep costs down, and so decided to build her own website using WordPress. Since then, she’s built more than five other websites on different platforms, including Wix.
Q&A with Rebecca
What made you choose Wix and WordPress?
“I chose WordPress to begin with because it seemed like the thing everyone used. At that time, I didn’t really understand much about SEO, so I ended up switching to Wix because it felt less complex.”
What do you think the main difference is between Wix and WordPress?
“I think the main difference is the usability and level of knowledge needed. I personally found myself having to Google ‘How to…’ a lot more when using WordPress than Wix.”
Do you find Wix or WordPress easier to use?
“I definitely find Wix the easier platform to build a website on. The drag and drop features are so easy to use, and the templates are generally better than those provided on WordPress. My industry is so visual and creative, and Wix provides a great platform for personalization.”
“I prefer to build websites on Wix because it’s so much more visual. It’s also super quick once you know your way around, and really flexible.”
What do you like most about Wix and why?
“The thing I like most about Wix is it’s quite difficult to break! Largely, everything is in easy-to-understand language, and nothing is buried in a tricky CMS.”
What do you like most about WordPress and why?
“I really like the vast choice of plugins available. For me, this has meant that if I don’t like a certain form builder or editor, I can simply go and download another.”
What skills have you gained from building websites on Wix and WordPress?
“I’ve learnt so many skills from building websites on Wix and WordPress, but mainly patience! I studied art and design, so it’s added another tool to my belt in the designing and visual side. I’ve also learnt a lot about how websites work, and the differences across mobile, tablet, and desktop.”
Wix’s App Market offers over 250 apps, some free and some paid, all of which you can add to your site in just a few clicks. You can browse different categories to find the kinds of tools you want, from ecommerce to media and marketing.
Some of these apps are created by Wix; others by third party developers. But every app must integrate with Wix websites, so you won’t need to worry about installation. And Wix reviews every third party app to ensure it meets in-house guidelines – so you won’t see any apps in the market that haven’t been approved by the Wix team.
Since WordPress is an open source platform, any developer can use it to create plugins for other users to either purchase or download for free.
The upside of this is that there are over 50,000 WordPress plugins available – so odds are, you’ll be able to find exactly the website tools you want.
The downside is that there is no vetting process for creating a WordPress plugin, so you may have to sift through a few junky ones in order to find what you need – but you’re never more than a quick Google search away from user reviews that can steer you in the right direction.
Wix vs WordPress: Apps and Plugins – Verdict
It’s a tie! Wix and WordPress are both great for plugins, for different reasons. With Wix, everything is tested and controlled by a private development team to ensure quality. With WordPress, the wide variety of useful plugins offered is unbeatable.
Wix: For Selling a Few Items
Of Wix’s eight paid plans, three come with ecommerce completely built-in. For as low as $23/month, you’ll have all the tools you need to sell online, from basics like accepting online payments to extras like automated sales tax and currency conversion.
Wix’s ecommerce features are relatively advanced, but don’t compare to the power of other dedicated ecommerce website builders. Wix’s ecommerce plans are really for people who want a website that’s capable of selling a few products here and there. It’s not recommended for full-blown online stores.
WordPress: For Launching an Online Store
WordPress’ ecommerce capabilities are far more advanced than Wix’s, but nothing comes built-in on WordPress. You’ll have to install an ecommerce-specific plugin before you can sell.
WooCommerce is the most popular ecommerce plugin for WordPress (and you can check out our WooCommerce review for more info). It can do just about everything you’ll need it to (and then some), from multi-currency selling to automatic tax calculation by region.
That said, because WooCommerce is open source (just like WordPress), you’ll still have to pay for associated WooCommerce costs, like your own hosting, domain name, and theme. There are plenty of free extensions available for adding shopping and shipping features, but the more scalable features will end up costing between $30 and $150/year as well. Even payment processors come at a range of different costs: WooCommerce Payments is free aside from transaction fees, while PayPal Pro charges $30/month in addition to transaction fees.
If you’d rather combine Wix’s all-in-one convenience with WooCommerce’s scalability, then a dedicated ecommerce website builder like Shopify will be the perfect happy medium.
Wix vs WordPress: Ecommerce – Verdict
WordPress is better for ecommerce than Wix! If you don’t mind the additional cost and higher technical demands of an ecommerce plugin, then WordPress is the way to go for its power and scalability. However, Wix’s built-in ecommerce functions are great for smaller stores.
Wix: A Great Helping Hand
You can contact Wix’s in-house support team directly over phone or email from Monday to Thursday, 5am-5pm EST. You can also request a callback from the Wix team at any time. In addition to direct support, Wix also offers a ton of helpful articles and video tutorials created by the Wix team.
You can rest easy knowing that Wix has a high quality support system. And you can rest even easier knowing that, since the Wix editor is so easy to use, you probably won’t need to contact support very often anyway.
WordPress: You’re on Your Own
WordPress is a lot less personal when it comes to support. Because it’s open source, phone support is a lot less useful. Instead, you’ll have to rely heavily on articles written by other WordPress users.
The advantage of this is that there are so many WordPress sites out there – 39% of the web in 2020, to be exact – that chances are, someone will have the answer to whatever your issue is. The downside is that it can be frustrating to sift through thousands of lower-quality articles in order to find what you need.
If WordPress support really throws you for a loop, then another option is to hire a skilled WordPress developer to help you set up, configure, or modify your website – but this can quickly get expensive. Before splashing out for a developer, it’s worth looking into the support options available through your hosting provider. For example, Bluehost provides customers with 24/7 access to in-house WordPress experts.
Wix vs WordPress: Help and Support – Verdict
Wix provides a lot more help and support than WordPress. Wix’s support is all in-house and easy to contact directly, whereas the bulk of WordPress’ support comes from impersonal articles from various users.
Wix: Better for a Small Blog Page
Wix offers most basic blogging features: it supports articles, includes categories and tagging, and has an archive of free media like images, videos, and GIFs.
In short, Wix has everything you need to add a blog to your site, but you’ll want to look elsewhere if a blog is going to be the main event. Wix doesn’t include a great commenting functionality: you’ll likely need to use Facebook comments, which don’t look as clean and might even attract spammers.
WordPress: Better for a Dedicated Blogging Site
WordPress actually has its roots in blogging, and since it’s such a powerful CMS to begin with, it allows you to publish and organize practically endless amounts of blog content to your site. It offers almost all of the same blogging features as Wix, plus a few more, such as:
- An optional private mode that makes certain posts invisible to your readers
- A native (not outsourced) commenting section, available only to readers with WordPress accounts
- The ability to backdate blog posts
- The ability to feature a single image across the top of a blog post
WordPress is pretty hard to beat in the blogging department, but it is missing one big perk that Wix offers: WordPress doesn’t have a free library of media ready to drop into a post. Instead, WordPress bloggers will need to locate their own free and copyright-free images online at sites like Pexels or Pixabay.
Wix vs WordPress: Blogging – Verdict
WordPress is a better choice for blogging than Wix. Features like native commenting, private posts, and featured images make WordPress the more powerful blogging option of the two.
WordPress and Wix actually have something in common when it comes to SEO – both rely on apps or plugins.
Wix: Easy and Cheap Integrations
Wix offers a bunch of in-house, dedicated SEO apps. Site Booster is the most popular, and it’s free if you’re signed up to Wix’s Unlimited plan or higher, but will cost Free and Combo plan users $3.44/month.
Site Booster also has tons of cool SEO features, such as embedding your company address in search results, targeting keywords, and performance tracking.
Wix stands out from other website builders for the amount of SEO-specific apps that it offers. You can read more about Wix’s full SEO capabilities in our dedicated Wix SEO review.
WordPress: More Powerful Tools
Meanwhile, the number one SEO plugin for WordPress users is called Yoast, and is used by over 5 million websites. It offers both free and premium services (although the free option is very limited).
Yoast premium costs $69 to use for one WordPress website, and comes backed with great SEO features like:
- Editing metadata – Changing the text that appears on search result pages.
- Internal linking suggestions – Guidance on the best pages to link to on your website when creating a new web page.
- Redirects – Automatically sending someone to a new URL when you change the slug on an existing page.
Wix vs WordPress: SEO – Verdict
Wix and WordPress both offer solid SEO. Both Wix and WordPress have basic, built-in SEO tools, and both offer apps or plugins that give you access to more advanced SEO features. We’d say Yoast is slightly more powerful, although Site Booster is included in the cost of most Wix plans at no additional charge.
Wix: Does the Dirty Work
Whenever the Wix platform updates, those updates are carried out by an in-house technical team, and automatically deployed to your site. In other words, you don’t have to lift a finger (and you probably won’t even know the updates took place). This is a real benefit, especially if you are not particularly tech-savvy.
Wix is also constantly creating new templates and apps for you to use. The apps can be added to an existing website at any time, but note that the templates can’t be switched once your site has gone live. So apps are always available to add new functionality to a Wix site, but templates are best left alone.
WordPress: Leaves It to You
The WordPress software is always updating itself to improve security and fix bugs. When this happens (a few times a year), you’ll actually need to update your WordPress website on your own. This is pretty easy to do: you’ll just get a message in your WordPress dashboard with a link to follow, kind of like installing an iOS update on a phone.
If elements like your theme and plugins are not updated, then you may risk these tools conflicting, and potentially hurting, the performance of your website.
That said, some web hosting providers will carry out any needed updates so that you don’t have to. For example, daily automatic updates of your WordPress website come as standard on Bluehost’s WordPress plans. In addition, most larger, more reputable theme and plugin developers will update their products for you – but that’s not always the case.
Wix vs WordPress: Ongoing Maintenance – Verdict
Wix requires much less ongoing maintenance than WordPress. Honestly, neither WordPress or Wix are perfect in this area, but Wix wins due to its automatic, in-house app and feature updates. With WordPress, you’ll have to keep an eye on any updates that the platform makes, so that you can make sure your site is up-to-date with those changes.
Wix is an easy to use, all-in-one website builder designed to help anyone create a stunning website. Meanwhile, WordPress is a powerful, flexible platform that gives you ultimate control over your site, from design to security. Wix is best for beginners, while WordPress is more technically challenging.
As a recap, here’s a summary table of our comparison above, along with some final thoughts below:
| Ease of Use |
|A very user-friendly drag-and-drop website builder. You don’t need to know how to code, as Wix is catered to non-technical users.||Steep learning curve (not beginner friendly). It’s best if you know how to code and you are technically savvy. If not, you might need to hire someone who is.|
| Design and Customization |
|Over 800 professionally designed templates for you to work off, but you can’t switch templates without redesigning your site.||Almost limitless control over your site’s aesthetic (if you have advances coding knowledge). Remember we recommend you use WordPress themes built by the platform itself.|
| Apps and Plugins |
It’s a tie!
|Limited customization, but all the features and functions are closely controlled, monitored, and tested to ensure they work properly.||Very flexible and customizable, but could be problematic if your custom tools or plugins break down.|
| Ecommerce |
|Built-in sales features in any of its ecommerce plans. Perfect for selling a few products.||Must install a plugin like WooCommerce to create an online store. Better for pure ecommerce sites, or for selling in bulk.|
| Blogging |
|Supports categories, tagging, mobile blogging, and contributing authors. Includes a free media library.||Also supports categories and tagging, along with featured images, post backdating, and private posts.|
| SEO |
It’s a tie!
|Basic SEO functionality, with advanced features included via Site Booster on the Unlimited plan or higher.||Basic SEO tools, with Yoast plugin providing advanced features at a premium cost of $69 for one website.|
| Ongoing Maintenance |
|Since Wix doesn’t open its platform to external developers, it controls all aspects of the platform – meaning it manages all the updates and maintenance work for you.||Requires frequent maintenance and monitoring, especially if there are updates to the platform, theme, or plugins. You are responsible for maintaining your website.|
| Help and Support |
|Dedicated support team with organized tutorials. You can also get help via phone or email.||Large community forum full of discussions, but not well organized. Getting a timely response is also inconsistent.|
| Pricing and Ongoing Commitments |
|7 premium plans, ranging from $14 per month to $49 per month (based on annual plans). You can also use Wix for free, but it has certain limitations.||Could range from $200 – $15,000, depending on various factors (hosting, themes, plugins, hiring help, etc.)|
|Are you ready?||Go to Wix||Go to WordPress|
You Should Use Wix If…
…You don’t have a lot of technical experience in creating websites, and want an easy-to-use platform with no coding required. If you don’t use Wix’s free plan – which comes with tacky advertisements – it will cost you between $14/month and $49/month.
You Should Use WordPress If…
…You’re a little more tech savvy, and want power and flexibility. Be mindful – some coding knowledge is needed, and you’ll have to maintain your website when WordPress updates. Costs vary, but generally, you’ll be looking at a flexible $0 – $200 setup fee with ongoing monthly costs in place after that.
In conclusion, if you are a one person team or don’t have dedicated technical resources to help you build, maintain or troubleshoot a website, we recommend using Wix. If you’re still unsure, try signing up to a free trial and taking Wix for a test drive.
We hope that this discussion about the difference between Wix and WordPress has been helpful to you! If you have any other questions – that aren’t answered in our FAQs – drop us a comment and we’ll get back to you.
If you’re pretty technically confident and are looking to build a large site, WordPress is worth a try. However, if you’re not so tech savvy and prefer an easier platform – while still being able to create a beautiful and professional site – definitely look into Wix.
Wix is a pure drag-and-drop website builder, and is super easy to use. WordPress is much more complex, and demands a higher level of technical knowledge. If ease of use is the most important factor to you when making your decision, Wix is the one for you.
Wix does have a totally free plan available – you’ll just need to be ok with having its adverts displayed on your site. However, if you want to get rid of these, all you have to do is upgrade to its cheapest monthly plan, which costs $11/month.
WordPress.org is a self-hosted open-source CMS that uses code to create and manage websites. WordPress.com is a blogging platform that’s hosted for you. We’ve compared Wix to WordPress.org, but you can read our WordPress.com review.
You can technically build a website with Wix for nothing! Wix does have a free plan, but it comes with limitations – you can’t connect a personal domain name, and your site will have Wix adverts on it. The prices of premium plans vary from $134 to $49 per month (paid annually), or slightly more if you’d rather pay on a month by month basis.
You’ll have to sort out hosting ($5 – $10/month) and a domain name (approx $10 a year). You’ll also probably want to invest in a paid theme ($30 – $80), as well as extra plugins ($15 – $50). The initial investment involved will likely cost you around $200.