Wix vs WordPress: Key Differences You Should Be Aware Of

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Wix and WordPress are both great platforms, but they’re also very different. Wix is a website builder, which means it’s easy to use and offers lots of technical support. Meanwhile, WordPress is a content management system (CMS), which is more scalable but also demands more technical know-how.

To accurately compare each platform, we’ve combined our 10+ years of website building experience with the concerns of real-life users to identify six key areas of investigation: ease of use, design flexibility, value for money, features, help and support, and user feedback. Our research has been guided by these six categories. Before we go in-depth, here’s a quick snapshot of what we found:

Best All-Around Website Builder

4.7

out of 5
Top Choice
Ease of Use

4.3 out of 5 stars

Value For Money

4.5 out of 5 stars

Design Flexibility

4.5 out of 5 stars

Features

4.05 out of 5 stars

Help and Support

5 out of 5 stars

Customer Score

5 out of 5 stars

The Most Widely Used CMS

3.2

out of 5
Ease Of Use

3.3 out of 5 stars

Value For Money

4 out of 5 stars

Design Flexibility

2.1 out of 5 stars

Features

2.8 out of 5 stars

Help and Support

1 out of 5 stars

Customer Score

3.2 out of 5 stars

We’ll compare all of the important elements in-depth below. But if you’re short on time, we’ll give you the gist.

Wix is better for you if…

…you don’t have a lot of technical experience in creating websites, and want an easy-to-use platform with no coding required. Paid plans start at $14/month.

WordPress is better for you if…

…you’re a little more tech savvy and comfortable with code, and you want power and flexibility. Costs vary, but generally, you’ll be looking at around a $200 setup fee with ongoing monthly costs in place after that.

Wix vs WordPress: Quick Comparison

Before we get into the details in section one, here is Wix versus WordPress at a glance:

Wix WordPress
General cost $14 - $49/month One-time cost of $0 - $200, plus ongoing costs of about $10-40/month
Which is easier to use?
Which is more customizable?
Which is better for ecommerce?
Which has better support?
Which is better for blogging?
Which has better SEO tools? It's a tie! It's a tie!
Which requires less maintenance over time?
What did our users say? “Once I’d got to grips with it, it became a really easy experience, I can see myself definitely using Wix to actually create my own personal website.” “My favorite feature was the template selection. But you do need to understand a bit about website building before using WordPress.”
Are you ready? Go to Wix Go to WordPress

Further Information

Pricing and Value for Money: Which is Worth the Investment?

Wix Pricing: $14 – $49/month

First things first: Wix has a completely free plan, although we don’t recommend it for a few reasons:

  • You can’t remove ads from your site
  • You can’t use a custom domain name – you’ll have to use the username.wix.com/sitename format

All of Wix’s eight paid plans offer much better value, from its four eCommerce plans to its four regular website builder plans:

wix pricing plans

Wix gives you a one-year free domain name when you buy an annual premium plan (valued at $10 – $12) and $300 in advertisement vouchers (Google Adwords, Bing and Local Listings Ads).

There’s also a Wix App Market offering tons of free and paid plugins you can use to add additional functionality to your site (like chatbots, events booking, image animations, and more). We haven’t factored plugin costs into the cost of a Wix site, because the price of any Wix premium plan already includes tons of functionalities to get you started.

If you sign up to an annual Wix plan (rather than paying from month-to-month), you can save between 17% and 24% per year, depending on which package you select:

*This price reflects the Business Basic plan, which is the cheapest of the three eCommerce premiums.

Wix Pricing Plans Monthly ($/month) 1-Year ($/month) Savings (%)
Combo $18 $14 22%
Unlimited $23 $18 22%
Pro $28 $23 18%
eCommerce* $28 $23 17%
VIP $47 $39 17%
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Did You Spot a Plan You Liked?

Wix has a range of plans for you to choose from. Make sure you check out the features for each and pick the best one for you!

WordPress Pricing: $0 – $200 Upfront

WordPress is an open-source CMS, meaning it’s free to download and use. That said, a CMS isn’t the only equipment you’ll need in order to put a website live. Unlike Wix (and website builder in general), CMSs like WordPress require you to find and pay for your own:

  • Hosting provider (we recommend Bluehost) – starting at $2.95/month
  • Custom domain name – starting at $10/year

And in addition to those necessities, you’ll probably want to splash out for a few of these optional features, too:

  • Pre-made WordPress theme – one-time payment of $25 – $299 
  • Plugins for additional functionality – $0 – $70 per plugin

All things considered, even though WordPress itself is free, the total annual cost to build a live WordPress site is a one-time fee of anywhere from $0 – $200, plus ongoing monthly costs of about $10 – $40.

Good to know…

We recommend powering your WordPress website with Bluehost. It’s our top-rated WordPress hosting provider and it’s been endorsed by WordPress itself. What’s even better, prices for new customers start at just $2.95 per month. By hosting your WordPress website on Bluehost, you get access to lots of features which make the whole setup process much easier:

  • One-click WordPress installation
  • WordPress-centric user dashboard
  • Free domain name and SSL security certificate
  • Automatic WordPress updates
  • 24/7 support from in-house WordPress experts

If you can’t spend a ton of time working on your WordPress site and monitoring for updates, or if you want some theme customization that you’re unable to do yourself, then you’ll also need to consider the cost of a WordPress developer. Working with a developer will likely add at least a few hundred dollars to the final cost.

Wix vs WordPress: Pricing and Value for Money – Verdict

Wix’s prices are better value and easier to budget for than WordPress’ prices. While Wix charges a set monthly price, WordPress can vary, and is likely to have at least some upfront cost. WordPress will typically cost more than Wix when factoring in all the extra costs, such as hosting, plugins, and a domain name – especially when you consider that you can build and publish a site for free with Wix.

logo-wix-100x100

Do You Want Great Value For Money?

Wix wins! It’s affordable, easy to budget for, and best of all you can try it for free. Check out Wix’s pricing page to find your ideal plan.

Ease of Use: Which Saves Time and Effort?

Wix: A Beginner’s Dream

Wix is a What-You-See-Is-What-You-Get (WYSIWYG) website builder, so you can drag and drop paragraphs, pictures, slideshows, shopping cart buttons, and more anywhere on your web pages. You can also resize anything in a few simple clicks.

To show you just how easy it is to build a website with Wix, we put this video together:

Wix has its limits – you can’t create a Wix template from scratch, for example. But it was designed for beginner and mid-level website creators to be able to be able to create a personalized site without any coding or technical experience.

Just because you don’t have to do any coding, doesn’t mean you can’t! The more adventurous among us can use Wix Corvid to edit their site, which allows you to customize the raw HTML behind your template.

WordPress: For the More Experienced

Editing with Wix is like looking at your live website, and simply dragging different elements to where you’d live them. In other words, you’ll see in real time exactly how each edit will look on your live site.

When you edit with WordPress, on the other hand, you’ll have to save and preview each edit you make in order to see what it will actually look like. The editor displays content elements very differently from how they’ll look live.

Coding is definitely a part of the experience of editing a WordPress site. You definitely don’t need to be an expert – you can even install certain drag-and-drop website building tools to use with WordPress – but knowing a little bit of HTML will save you more than a few headaches with this CMS.

Wix vs WordPress: Ease of Use – Verdict

Wix is easier to use than WordPress. Wix’s drag-and-drop editor offers unrivalled simplicity, while WordPress’ editor is a lot more complex.

logo-wix-100x100

Will You Enjoy Using Wix?

Wix is super easy to use, but you don’t have to take our word for it. Try it yourself for free and discover if it’s right for you!

Design and Customization: How Creative Can You Get?

Wix: Plenty of Freedom for Beginners

Wix lets you pick from a massive range of over 800 templates, which come free with your Wix plan. All of these templates are categorized by industry and come pre-populated with example content, to give you an idea of what your final site may look like.

Wix’s templates are beautiful, and very intuitive for your visitors to navigate. That said, mid- to advanced-level website creators will find Wix a little limiting, because its design flexibility is catered toward beginners.

Top Tip:

If you really aren’t bothered about design and customization, or simply don’t have the time, you can also use Wix ADI. This is a design assisted tool that will create your website for you, simply by asking you a few questions about your site’s purpose and your design preferences. To learn more about Wix ADI, read our review here.

wordpress vs wix templates
Wix has over 800 professionally designed templates that are categorized by industry - click on the image to view them.

WordPress: Endless Customization

There’s practically no limit to how much you can customize a WordPress website. As we now know, the major drawback of this is that WordPress is more complicated than Wix. But ease of use aside, there are multiple design options when using WordPress. You can:

  • Choose from over 200 WordPress-made themes
  • Choose from over 5,000 WordPress-approved third party-made themes
  • Work with a developer to create a completely custom theme

Top Tip:

While you can buy WordPress themes from a variety of sources, we’d recommend sticking to ones approved by the platform itself. This is to avoid paying for a sketchy theme thrown together by an amateur designer.

WordPress themes
WordPress has tons of both free and premium themes. Click on the image to browse WordPress' themes.

Some of WordPress’ in-house themes are free, which can be a great way to save money. However, if you’re serious about your site’s aesthetic, you’ll definitely want to invest in a premium theme. WordPress premium themes cost between $25 and $299. They’re by no means cheap, but are the best option if you want a slick design that’s protected against bugs and updates.

Wix vs WordPress: Design and Customization – Verdict

WordPress has better design and customization options than Wix. You can edit just about anything to your exact liking with advanced coding, and have an array of both free and premium themes to choose from. Wix offers an impressive degree of flexibility, but it just can’t match WordPress.

wordpress review logo

Do You Want a Beautiful Website?

WordPress gives you ultimate design control over your website, meaning you have total creative freedom as long as you can code.

What Does a Real User Think?

While we conduct our own research into every website builder we review, we like to ask real people about their experiences, too. We spoke to Rebecca, who’s spent the past 5 years teaching herself to build websites across a range of different platforms. Specifically, we asked her about her websites The New Black Studio (made using WordPress), and The Wedding People (built with Wix).

USER REVIEW: THE NEW BLACK STUDIO + THE WEDDING PEOPLE

rebecca user review wix vs wordpress

Rebecca finds Wix more user-friendly and intuitive than WordPress.

Having not looked for any investment when she started her business, Rebecca set up everything using her final pay check from her previous job. This meant she needed to keep costs down, and so decided to build her own website using WordPress. Since then, she’s built more than five other websites on different platforms, including Wix.

Q&A with Rebecca

What made you choose Wix and WordPress?

“I chose WordPress to begin with because it seemed like the thing everyone used. At that time, I didn’t really understand much about SEO, so I ended up switching to Wix because it felt less complex.”

What do you think the main difference is between Wix and WordPress?

“I think the main difference is the usability and level of knowledge needed. I personally found myself having to Google ‘How to…’ a lot more when using WordPress than Wix.”

Do you find Wix or WordPress easier to use?

“I definitely find Wix the easier platform to build a website on. The drag and drop features are so easy to use, and the templates are generally better than those provided on WordPress. My industry is so visual and creative, and Wix provides a great platform for personalization.”

“I prefer to build websites on Wix because it’s so much more visual. It’s also super quick once you know your way around, and really flexible.”

What do you like most about Wix and why?

“The thing I like most about Wix is it’s quite difficult to break! Largely, everything is in easy-to-understand language, and nothing is buried in a tricky CMS.”

What do you like most about WordPress and why?

“I really like the vast choice of plugins available. For me, this has meant that if I don’t like a certain form builder or editor, I can simply go and download another.”

What skills have you gained from building websites on Wix and WordPress?

“I’ve learnt so many skills from building websites on Wix and WordPress, but mainly patience! I studied art and design, so it’s added another tool to my belt in the designing and visual side. I’ve also learnt a lot about how websites work, and the differences across mobile, tablet, and desktop.”

rebecca user review wix vs wordpress

Rebecca Prefers Using Wix to Build Websites

Could Wix be the better website building platform for you? Give Wix a try and create your own website, completely free!

Apps and Plugins: Who Has the Best Extras?

Wix: Quality

Wix’s App Market offers over 250 apps, some free and some paid, all of which you can add to your site in just a few clicks. You can browse different categories to find the kinds of tools you want, from ecommerce to media and marketing.

Some of these apps are created by Wix; others by third party developers. But every app must integrate with Wix websites, so you won’t need to worry about installation. And Wix reviews every third party app to ensure it meets in-house guidelines – so you won’t see any apps in the market that haven’t been approved by the Wix team.

WordPress: Quantity

Since WordPress is an open source platform, any developer can use it to create plugins for other users to either purchase or download for free.

The upside of this is that there are over 50,000 WordPress plugins available – so odds are, you’ll be able to find exactly the website tools you want.

The downside is that there is no vetting process for creating a WordPress plugin, so you may have to sift through a few junky ones in order to find what you need – but you’re never more than a quick Google search away from user reviews that can steer you in the right direction.

Wix vs WordPress: Apps and Plugins – Verdict

It’s a tie! Wix and WordPress are both great for plugins, for different reasons. With Wix, everything is tested and controlled by a private development team to ensure quality. With WordPress, the wide variety of useful plugins offered is unbeatable.

Ecommerce: What's Better For Selling Online?

Wix: For Selling a Few Items

Of Wix’s eight paid plans, three come with ecommerce completely built-in. For as low as $23/month, you’ll have all the tools you need to sell online, from basics like accepting online payments to extras like automated sales tax and currency conversion.

Wix’s ecommerce features are relatively advanced, but don’t compare to the power of other dedicated ecommerce website builders. Wix’s ecommerce plans are really for people who want a website that’s capable of selling a few products here and there. It’s not recommended for full-blown online stores.

WordPress: For Launching an Online Store

WordPress’ ecommerce capabilities are far more advanced than Wix’s, but nothing comes built-in on WordPress. You’ll have to install an ecommerce-specific plugin before you can sell.

WooCommerce is the most popular ecommerce plugin for WordPress (and you can check out our WooCommerce review for more info). It can do just about everything you’ll need it to (and then some), from multi-currency selling to automatic tax calculation by region.

That said, because WooCommerce is open source (just like WordPress), you’ll still have to pay for associated WooCommerce costs, like your own hosting, domain name, and theme. There are plenty of free extensions available for adding shopping and shipping features, but the more scalable features will end up costing between $30 and $150/year as well. Even payment processors come at a range of different costs: WooCommerce Payments is free aside from transaction fees, while PayPal Pro charges $30/month in addition to transaction fees.

If you’d rather combine Wix’s all-in-one convenience with WooCommerce’s scalability, then a dedicated ecommerce website builder like Shopify will be the perfect happy medium.

Wix vs WordPress: Ecommerce – Verdict

WordPress is better for ecommerce than Wix! If you don’t mind the additional cost and higher technical demands of an ecommerce plugin, then WordPress is the way to go for its power and scalability. However, Wix’s built-in ecommerce functions are great for smaller stores.

wordpress review logo

Do You Want to Sell Online?

WordPress is your best choice if you want a powerful, advanced online store – as long as you’re willing to put in the work!

Help and Support: Which Platform Will Have Your Back?

Wix: A Great Helping Hand

You can contact Wix’s in-house support team directly over phone or email from Monday to Thursday, 5am-5pm EST. You can also request a callback from the Wix team at any time. In addition to direct support, Wix also offers a ton of helpful articles and video tutorials created by the Wix team.

wordpress vs wix help center
Wix’s help center is clear and concise, while you can also receive help via phone or email. Click on the image to explore Wix's help center.

You can rest easy knowing that Wix has a high quality support system. And you can rest even easier knowing that, since the Wix editor is so easy to use, you probably won’t need to contact support very often anyway.

WordPress: You’re on Your Own

WordPress is a lot less personal when it comes to support. Because it’s open source, phone support is a lot less useful. Instead, you’ll have to rely heavily on articles written by other WordPress users.

The advantage of this is that there are so many WordPress sites out there – 39% of the web in 2020, to be exact – that chances are, someone will have the answer to whatever your issue is. The downside is that it can be frustrating to sift through thousands of lower-quality articles in order to find what you need.

wordpress support articles
WordPress has a massive support forum packed with information.

If WordPress support really throws you for a loop, then another option is to hire a skilled WordPress developer to help you set up, configure, or modify your website – but this can quickly get expensive. Before splashing out for a developer, it’s worth looking into the support options available through your hosting provider. For example, Bluehost provides customers with 24/7 access to in-house WordPress experts.

Wix vs WordPress: Help and Support – Verdict

Wix provides a lot more help and support than WordPress. Wix’s support is all in-house and easy to contact directly, whereas the bulk of WordPress’ support comes from impersonal articles from various users.

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Need a Helping Hand?

Wix has a dedicated support team for you to contact if you get stuck. Getting free, easy-to-understand advice is simple with Wix.

Blogging: Which Is Worth It for Wordsmiths?

Wix: Better for a Small Blog Page

Wix offers most basic blogging features: it supports articles, includes categories and tagging, and has an archive of free media like images, videos, and GIFs.

In short, Wix has everything you need to add a blog to your site, but you’ll want to look elsewhere if a blog is going to be the main event. Wix doesn’t include a great commenting functionality: you’ll likely need to use Facebook comments, which don’t look as clean and might even attract spammers.

WordPress: Better for a Dedicated Blogging Site

WordPress actually has its roots in blogging, and since it’s such a powerful CMS to begin with, it allows you to publish and organize practically endless amounts of blog content to your site. It offers almost all of the same blogging features as Wix, plus a few more, such as:

  • An optional private mode that makes certain posts invisible to your readers
  • A native (not outsourced) commenting section, available only to readers with WordPress accounts
  • The ability to backdate blog posts
  • The ability to feature a single image across the top of a blog post

WordPress is pretty hard to beat in the blogging department, but it is missing one big perk that Wix offers: WordPress doesn’t have a free library of media ready to drop into a post. Instead, WordPress bloggers will need to locate their own free and copyright-free images online at sites like Pexels or Pixabay.

Wix vs WordPress: Blogging – Verdict

WordPress is a better choice for blogging than Wix. Features like native commenting, private posts, and featured images make WordPress the more powerful blogging option of the two.

wordpress review logo

Do You Want to Start a Blog?

WordPress offers more inbuilt blogging features and abilities.

SEO: Which Is Better for Ranking on Google?

WordPress and Wix actually have something in common when it comes to SEO – both rely on apps or plugins.

Wix: Easy and Cheap Integrations

Wix offers a bunch of in-house, dedicated SEO apps. Site Booster is the most popular, and it’s free if you’re signed up to Wix’s Unlimited plan or higher, but will cost Free and Combo plan users $3.44/month.

wordpress vs wix site booster app
Site Booster comes as a free add-on for Wix’s users on the Unlimited plan or higher. Click the image to visit SiteBooster in the Wix app store.

Site Booster also has tons of cool SEO features, such as embedding your company address in search results, targeting keywords, and performance tracking.

Wix stands out from other website builders for the amount of SEO-specific apps that it offers. You can read more about Wix’s full SEO capabilities in our dedicated Wix SEO review.

WordPress: More Powerful Tools

Meanwhile, the number one SEO plugin for WordPress users is called Yoast, and is used by over 5 million websites. It offers both free and premium services (although the free option is very limited).

WordPress Yoast
Yoast is the number one WordPress SEO plugin.

Yoast premium costs $69 to use for one WordPress website, and comes backed with great SEO features like:

  • Editing metadata – Changing the text that appears on search result pages.
  • Internal linking suggestions – Guidance on the best pages to link to on your website when creating a new web page.
  • Redirects – Automatically sending someone to a new URL when you change the slug on an existing page.

Wix vs WordPress: SEO – Verdict

Wix and WordPress both offer solid SEO. Both Wix and WordPress have basic, built-in SEO tools, and both offer apps or plugins that give you access to more advanced SEO features. We’d say Yoast is slightly more powerful, although Site Booster is included in the cost of most Wix plans at no additional charge.

Further Reading

Website Builder SEO vs WordPress SEO: discover which is better for getting your site found online.

Check out some of our own SEO tips on backlinking, anchor text, and website architecture.

Ongoing Maintenance: How Much Housekeeping Is Required?

Wix: Does the Dirty Work

Whenever the Wix platform updates, those updates are carried out by an in-house technical team, and automatically deployed to your site. In other words, you don’t have to lift a finger (and you probably won’t even know the updates took place). This is a real benefit, especially if you are not particularly tech-savvy.

Wix is also constantly creating new templates and apps for you to use. The apps can be added to an existing website at any time, but note that the templates can’t be switched once your site has gone live. So apps are always available to add new functionality to a Wix site, but templates are best left alone.

WordPress: Leaves It to You

The WordPress software is always updating itself to improve security and fix bugs. When this happens (a few times a year), you’ll actually need to update your WordPress website on your own. This is pretty easy to do: you’ll just get a message in your WordPress dashboard with a link to follow, kind of like installing an iOS update on a phone.

If elements like your theme and plugins are not updated, then you may risk these tools conflicting, and potentially hurting, the performance of your website.

That said, some web hosting providers will carry out any needed updates so that you don’t have to. For example, daily automatic updates of your WordPress website come as standard on Bluehost’s WordPress plans. In addition, most larger, more reputable theme and plugin developers will update their products for you – but that’s not always the case.

Wix vs WordPress: Ongoing Maintenance – Verdict

Wix requires much less ongoing maintenance than WordPress. Honestly, neither WordPress or Wix are perfect in this area, but Wix wins due to its automatic, in-house app and feature updates. With WordPress, you’ll have to keep an eye on any updates that the platform makes, so that you can make sure your site is up-to-date with those changes.

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Keep Life Simple - Save Time With Wix

Wix looks after the technical, time consuming tasks for you. That leaves you more time to have fun and focus on running your site!

Wix vs WordPress: Summary and Recommendation

Wix is an easy to use, all-in-one website builder designed to help anyone create a stunning website. Meanwhile, WordPress is a powerful, flexible platform that gives you ultimate control over your site, from design to security. Wix is best for beginners, while WordPress is more technically challenging.

As a recap, here’s a summary table of our comparison above, along with some final thoughts below:

Wix WordPress
Ease of Use
Winner: Wix
A very user-friendly drag-and-drop website builder. You don’t need to know how to code, as Wix is catered to non-technical users. Steep learning curve (not beginner friendly). It’s best if you know how to code and you are technically savvy. If not, you might need to hire someone who is.
Design and Customization
Winner: WordPress
Over 800 professionally designed templates for you to work off, but you can’t switch templates without redesigning your site. Almost limitless control over your site’s aesthetic (if you have advances coding knowledge). Remember we recommend you use WordPress themes built by the platform itself.
Apps and Plugins
It’s a tie!
Limited customization, but all the features and functions are closely controlled, monitored, and tested to ensure they work properly. Very flexible and customizable, but could be problematic if your custom tools or plugins break down.
Ecommerce
Winner: WordPress
Built-in sales features in any of its ecommerce plans. Perfect for selling a few products. Must install a plugin like WooCommerce to create an online store. Better for pure ecommerce sites, or for selling in bulk.
Blogging
Winner: WordPress
Supports categories, tagging, mobile blogging, and contributing authors. Includes a free media library. Also supports categories and tagging, along with featured images, post backdating, and private posts.
SEO
It’s a tie!
Basic SEO functionality, with advanced features included via Site Booster on the Unlimited plan or higher. Basic SEO tools, with Yoast plugin providing advanced features at a premium cost of $69 for one website.
Ongoing Maintenance
Winner: Wix
Since Wix doesn’t open its platform to external developers, it controls all aspects of the platform – meaning it manages all the updates and maintenance work for you. Requires frequent maintenance and monitoring, especially if there are updates to the platform, theme, or plugins. You are responsible for maintaining your website.
Help and Support
Winner: Wix
Dedicated support team with organized tutorials. You can also get help via phone or email. Large community forum full of discussions, but not well organized. Getting a timely response is also inconsistent.
Pricing and Ongoing Commitments
Winner: Wix
7 premium plans, ranging from $14 per month to $49 per month (based on annual plans). You can also use Wix for free, but it has certain limitations. Could range from $200 – $15,000, depending on various factors (hosting, themes, plugins, hiring help, etc.)
Are you ready? Go to Wix Go to WordPress

You Should Use Wix If…

…You don’t have a lot of technical experience in creating websites, and want an easy-to-use platform with no coding required. If you don’t use Wix’s free plan – which comes with tacky advertisements – it will cost you between $14/month and $49/month.

You Should Use WordPress If…

…You’re a little more tech savvy, and want power and flexibility. Be mindful – some coding knowledge is needed, and you’ll have to maintain your website when WordPress updates. Costs vary, but generally, you’ll be looking at a flexible $0 – $200 setup fee with ongoing monthly costs in place after that.

In conclusion, if you are a one person team or don’t have dedicated technical resources to help you build, maintain or troubleshoot a website, we recommend using Wix. If you’re still unsure, try signing up to a free trial and taking Wix for a test drive.

We hope that this discussion about the difference between Wix and WordPress has been helpful to you! If you have any other questions – that aren’t answered in our FAQs – drop us a comment and we’ll get back to you.

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Do You Want to Try Wix?

Wix is easy to use, fast to build with, and super beginner friendly. See for yourself if it’s right for you by jumping on its free plan!
wordpress review logo

Do You Want to Use WordPress?

WordPress is a powerful platform that will let you create a totally unique website. Best if you have time and some coding skills!

Wix vs WordPress: FAQs

If you’re pretty technically confident and are looking to build a large site, WordPress is worth a try. However, if you’re not so tech savvy and prefer an easier platform – while still being able to create a beautiful and professional site – definitely look into Wix.

Wix is a pure drag-and-drop website builder, and is super easy to use. WordPress is much more complex, and demands a higher level of technical knowledge. If ease of use is the most important factor to you when making your decision, Wix is the one for you.

Wix does have a totally free plan available – you’ll just need to be ok with having its adverts displayed on your site. However, if you want to get rid of these, all you have to do is upgrade to its cheapest monthly plan, which costs $11/month.

WordPress.org is a self-hosted open-source CMS that uses code to create and manage websites. WordPress.com is a blogging platform that’s hosted for you. We’ve compared Wix to WordPress.org, but you can read our WordPress.com review.

You can technically build a website with Wix for nothing! Wix does have a free plan, but it comes with limitations – you can’t connect a personal domain name, and your site will have Wix adverts on it. The prices of premium plans vary from $134 to $49 per month (paid annually), or slightly more if you’d rather pay on a month by month basis.

You’ll have to sort out hosting ($5 – $10/month) and a domain name (approx $10 a year). You’ll also probably want to invest in a paid theme ($30 – $80), as well as extra plugins ($15 – $50). The initial investment involved will likely cost you around $200.

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About Charlie Carmichael

Charlie Carmichael

It's my job to research website builders and find out which one's really are best for your specific needs. Having tested numerous builders, I'm in a great position to help you guys not only get online, but have great success once there.

577 comments

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  • Matt
    Great article, this is the side-by-side comparison I've been looking for. Thanks! It looks like two of the main concerns are scalability and platform captivity (which to me are two sides of the same coin): I've seen the charge that "if your business outgrows Win, then you're stuck." However, if you're an independent and have limited need for scalability (as you're not going to go from a freelancer to a multinational any time soon, nor do you necessarily want to) , I shouldn't think being "stuck" with Wix a bad thing. Would you agree?
    1 reply
    • Hannah Whitfield
      Hi Matt, Thanks for joining the conversation! Yes, I'd totally agree with that assessment - 'outgrowing' Wix definitely isn't a concern for all types of sellers, you're totally right, and that's a really important thing to keep in mind. Best, Hannah
  • Ashwini
    HI, A very informative article. It will help to select WordPress themes for beginners like me in WordPress development. Thanks for sharing.
  • Alan Owen
    Hi there, is it possible to own the blog or add another host on Wix and be able to add affiliates links etc?
    1 reply
    • Dan Barraclough
      Hi Alan, Your Wix site is already hosted for you but you can't switch hosting providers, however you're definitely able to add affiliate links! I hope this helps. Thanks, Dan
  • guru
    hi I bought a domain on WIX almost a year back and now is the time for renewal of DOMAIN. The issue is that I have transferred all my information to WORDPRESS. So do I pay for renewal of DOMAIN to WIX or WORDPRESS
    1 reply
    • Dan Barraclough
      Hi, If you are no longer using Wix then you won't need to pay for another year for your domain. Instead, you will most likely need to pay WordPress for the year ahead. Thanks, Dan
  • Al
    I have read quite a few comparison articles between Wix and WordPress, but one important thing that nobody mentions is that you do not own your Wix Code (any web-builder offer)!! This means you cannot move it to another hosting platform if you are unhappy, and you cannot develop anything bespoke if at some point you find you need a very specific functionality. WordPress website is yours, which means if you are not happy with the service of your hosting provider, you can up and go. With Wix you are stuck. You either have to lump it, or go to another platform (WordPress, Joomla, etc.) and start all over again. If you need a special functionality now or in the future, with WordPress you can get a developer to create it for you (or you can learn to do it yourself). However, there is a high chance that there is a WordPress plugin for what you want to do, as somebody, somewhere may have come across the special functionality you need. This is really important point that none of the comparison sites ever mention.
    1 reply
    • Dan Barraclough
      Hi Al, Thanks for your post! We agree. If you want to build a totally bespoke website, then you should use WordPress and not Wix. WordPress outshines Wix in the coding flexibility department! Thanks, Dan
  • Jen
    Thank you! I have tried (and given up) with Wordpress with all the glitches and difficulty and I was nodding my head at all the cons you were mentioning about it... (also agreed with the Pros) so I knew you were accurate from experience. I think I'm going to re-start in WIX - I'm feeling hopeful!
  • Daniel
    This was such an informative article as I was complete baffled how to proceed with either Wix or Word Press. In the past, I've used both and absolutely agree with the article when it is mentioned that Wix provides more ease of use and support while WP is more powerful but requires effort. I'm building a blog to eventually sell e-books and found Wix to be much faster to put together a quick website that looks awesome. I absolutely love the fact that it has its own hosting service also (an all in one box solution). The only knock I have on Wix is their customer support. Depending on who you get, they will be very familiar with the product and be of great help. Other times, I've got someone who wasn't as helpful. Since I used to do web development, WP is perfect if you really want to build a customized site that nobody else has but there is a lot of work involved. If you want to focus on your business, you'll definitely double-time it as a manager and web developer. In this regard, also keep in mind that Wix has something called Wix Code which will also allow you to customize.
  • Pete
    Congratulations! I find your site one of the best in terms of accuracy, independency and quality of the information. Please allow me to add some technical information: I am a Software Engineer and have lately dived quite deeper in WEB Development. Even though, I'm using WIX as my main Development Platform; here is why: 1) WIX Code, supporting the newest JavaScript version, gives you enormous power and flexibility and enables you to do introduce to your (or your customer's) Websites practically any additional functionality and behaviour you want/need. 2) WIX's Support of iFrames and HTML Objects enables you to create your own WEB Elements using HTML and CSS and introduce them seemlessly into your WIX Sites. These and other advanced features make WIX much more flexible and creativity promoting as many people think. What I finally mean with all this, is that nowadays WIX cannot ONLY be considered a fantastic platform for beginners and non-programmers. Even professional developers could be astonished when diving into WIX!
    1 reply
    • Dan Barraclough
      Hi Pete, We're so glad you enjoyed the article, and thank you so much for your added insight! That will prove invaluable for our readers. Thanks, Dan
  • Anshika
    Helpful !!! Thanks a lot.
  • Rogel
    Great article! Love it! It's clear, concise and really helped me better understand the diffdrence between Wix and Wordpress. I personally use Wix but I have been thinking of trying out WordPress too. With my limited time as an entrepreneur, I believe Wix is still best for me. Your article has made this clearer to me. Thanks so much! More power and God bless!
    1 reply
    • Dan Barraclough
      Hi Rogel, Thank you so much for the comment, we're happy you enjoyed the article! Thanks, Dan