Website Builders Market Share Findings

We looked into the market share for website builders like Wix, Squarespace, Shopify, and WordPress. We wanted to know how much of the market these guys dominated and how well websites using them are performing. Let’s get right to it!

What is Market Share?

Market share is the process of tallying up an industry’s total sales, and then taking a particular company in that industry’s total sales, and calculating their percentage within their industry. Market share tells us which builders are financially thriving, and therefore doing well even in these financially unstable times.

An Overview of Website Builder Market Share

The website builder market is expected to have a compound annual growth rate of 6.9% from now until 2032. It’s projected to grow to beyond $14.4 billion globally in the next 10 years. In just the US the website builder industry made $594 million in 2022. A study by BuiltWith showed that over 23 million websites are made with website builders and ecommerce platforms.

For market share values we tallied up the revenue for each builder, and divided the total revenue for each builder by the global $14.4 billion. Here’s a break down of our findings.

Wix isn’t just popular in our best website builder reviews but has 9.5% of the entire market share. It’s been seeing a steady increase year on year – with revenue of $1.39 billion in 2022. But what’s even more interesting is that Shopify and GoDaddy both flew past Wix, with Shopify making an astounding revenue of $5.6 billion and GoDaddy close behind with $4.1 billion.

Combined both of them take over 50% of the market share which is quite incredible to see, especially when you look on Ahrefs, and see how many people are searching online for each builder. Last checked the global searches per month was:

• Shopify – 3.3 million
• Wix – 3.8 million global searches
• Squarespace – 898,000
• Weebly – 387,000

Showing that Wix is the most popular in terms of brand awareness, but perhaps not the one that people are buying into compared to Shopify and GoDaddy.

Further Reading

• Shopify Review: check out our research-backed review of Shopify to see if it is right for your online store.
• GoDaddy Review: need for speed? Check out the fastest website builder on the market for setting up a website.

How Many Websites Worldwide Are Built With Builders

Curious about how many websites are really built on builders? There’s plenty of other ways to create a website, including hiring a web designer and tech staff. But let’s take a look at how many sites are on the web are made with each builder, and how many are in the top bracket in terms of traffic, from BuiltWith’s data:

WordPress, Shopify, and Wix have surpassed the million sites on the internet mark, but what’s more is there are many of them in the top 100K traffic, making them the top dogs on the market. There are plenty of builders out there to choose from but these three have the strongest branding, tools, and are the most popular.

Website Builder Statistics

According to Siteefy there are around 1.13 billion websites across the whole of the internet, so let’s delve into some interesting facts about web builders:

• Approximately 18 million websites are built with website builders alone
• About 23 million websites use a hosting provider and a website builder
• Only 18% of the 1.13 billion sites are actually live
• There are roughly 5.16 billion Internet users
• The market size of the Web Design Services industry is $58.4 billion

Summary of Website Builder Market Share

Wix is growing steadily, but Shopify is the standout leader when it comes to market share, and GoDaddy is another one worth keeping an eye on. We found it fascinating to discover that WordPress and Shopify websites dominate the high traffic ranks and this research is proof that any of these builders would be great for building a website or online store.

Website builders are gaining more precedence in the rankings, with builders like Wix consistently improving their SEO tools like partnering with Semrush – there will likely be more internet dominance with these CMSs in future. Check out our interview with Wix’s head of SEO Mordy Oberstein for more on the future of SEO.

Further Reading

• Wix Review: love extensive website features and an easy to use builder, see our review first.

Written By

Jacqueline Renouard

Hi, I’m Jacqueline:

I’m a writer at Website Builder Expert, having joined the team in March 2022. Before joining I had my own freelance content writing business and now I work to test builders and write the content you read here on the site – so you can create a website that best suits you and your needs. 

Over my first year here I’ve tested all the builders you’ll read about, shaped the weekly newsletter content, written social media content, and scripted YouTube videos. I’ve created demo websites like this Lucy’s Cupcakes one, to help showcase the builder’s capabilities so you can pick the best option. 

I’ve also had the wonderful opportunity to pitch articles for the site like the Best Writer Websites and write for other sites like Startups 100, and Digital Information World using my degree expertise in Film to share tips on video optimization.

You can find me on Linkedin here. Jacqueline began her career at Career Karma, nearly three years ago, learning about copywriting, SEO, and helping people to gain the skills to get tech careers. She then progressed to her own freelance business, and over the years has published for a number of sites like Wellbe and Epsychonline, to name a few.

Her certifications include SEMrush Keyword Research certified, Marketing Copy, Digital Marketing, Email Marketing, and a BA (Hons) in Film and Television Production. All of which help shape the content she produces.

Since arriving at Website Builder Expert, Jacqueline has tested every website builder and ecommerce platform we review on-site. In less than a year, Jacqueline’s completed a YouTube marketing course, interviewed around 300 business owners, and attended events such as the eCommerce Expo. There’s nothing Jacqueline loves more than helping people get online – as it’s been her personal key to success. 

She’s constantly researching the latest marketing techniques and business tips for Website Builder Expert readers. Jacqueline blends her creativity with Website Builder Expert’s methodology-backed, systematic research to bring readers the most accurate and tailored recommendations.

Keep your eyes peeled for her articles below, and feel free to reach out in the comments section, where she’s happy to help you with your website questions.

More about