Wix vs WordPress – Our Detailed Comparison

Last updated on March 16, 2015

wix vs wordpress reviewWix vs WordPress is not an easy decision, especially if you are starting off with building websites.

The last thing you want to do is commit a lot of time and energy to building a website, then finding out that you have to re-build it again because you picked the wrong website builder.

Both Wix and WordPress are great website builders (see our detailed review of Wix here). Each has its own pros and cons and being able to identify these pros and cons is important in understanding which one of them will be better  for you.

In this review, we’ll compare Wix vs WordPress in the following 5 categories, plus a final conclusion at the bottom:

Wix vs WordPress – Flexibility

WordPress is an open source platform, this means that their codes are open to everybody to use and modify. Any programmers / coders can use WordPress to create their own themes or plugins for others to download for free, or to be purchased for a fee.

This is exactly one of the main reasons why the WordPress community has expanded to more than 65 million websites since the end of 2011, and its growth is still ongoing.

At the time of this review, there are over 26,000 WordPress plugins that are downloaded more than 490 million times – this shows you how extensive the WordPress community is.

Wix vs WordPress - plugins

But before you conclude that WordPress is better, the fact that WordPress is so large is also a potential problem. You can imagine, anyone with a little bit of coding knowledge can build a theme or plugin for WordPress – which is dangerous. The quality of these tools could be fantastic, or could be junk. Based on our experiences, there are most likely way more junk than fantastic plugins.

As you can imagine, since the WordPress community is so large it’s almost impossible to have good quality control. So from this perspective, while WordPress gives you tons of flexibility with tools, a lot of them are mediocre or worst. This is not to say there aren’t any good WordPress plugins available – in fact there are lots, but you will need to sift through a lot of them to see which ones are good.

(See this Blog post from WooThemes about the dangers of too many faulty plugins in WordPress.  WooThemes is a leading WordPress themes developer)

Wix is not an open source platform so their codes are not available for people to modify. This means that only their private development team can produce website building tools – this results in Wix’s tools being fully integrated into their website builder, and will have a much lower chance of being “buggy”.  Wix is also expanding their Apps Market so you can add a lot more functions to a Wix website (these Apps are fully integrated so you don’t have to worry about installation – See our full Wix App Market review here)

If you were to experience technical issues with Wix’s tools, they will fix it whereas with WordPress, a lot of plugin developers may or may not help you (unless you pay to purchase their plugins).


The primary concern with WordPress is that a lot of tools / plugins may not be built by good developers. Using a poorly built plugin may slow down your website performance, cause conflicts or worst, crash your website.

When this does happen, you won’t have a central location to go look for help and the plugin developer may not help you (especially if the plugin was for free).

With Wix, everything is tested and controlled by their private development team to ensure quality, and they also have good, centralized support functions (more below).

Wix vs WordPress – Ease of Use

When it comes to Wix vs WordPress in terms of ease of use, the learning curve for WordPress is definitely a lot steeper. As mentioned above, a lot of people choose WordPress for its flexibility, but with this flexibility comes complexity.

If you know how to modify codes, you can potentially do a lot of customizations with WordPress that you can’t do with Wix. But are you a skilled developer? If not, you can still customize WordPress but you will need to hire a skilled WordPress developer which can cost quite a bit.

While there are customization limits to using Wix, Wix is designed and built specifically so it is easy for non-developers to use with ease. You can definitely learn how to use Wix a lot faster (and with a lot less headaches).

Wix is a What-You-See-Is-What-You-Get (WYSIWYG) website builder, so you can drag and drop paragraphs, pictures, slideshows, shopping cart buttons, etc directly into to the website builder to start building your website. How ever you place these content in the website builder is how it will look when the site is published.

As for WordPress, the downside is that whatever content you insert into the editor, you won’t see what it looks like “live” until you preview or publish the page.

wix vs WordPress - not WYSIWYG

With Wix, you just drag and drop any content into the screen, and you don’t need to know how to code or need any special external tools to enable you to do this.

Whereas for WordPress, if you want to make what seems to be quick adjustments such as the spacing of where the images or slideshows are positioned, this can get tricky and technical. You’ll need to modify codes to do this or spend time looking and testing for the right plugin to help you do what seems to be a simple task. In addition, you won’t know if the plugin you found would cause conflicts with your website.


Wix makes it easy for all levels of users to build websites quickly as it enables you to drag and drop content wherever you want. With WordPress, you’ll need to be prepared to spend a lot of time to learn how to use it.

WordPress is indeed the more powerful platform, but it comes with complexity. Of course you can always hire developers to help you, but this takes time to hire and manage the person, and will cost money. If this seems like too much of a burden, I’d suggest you give Wix a test run to get started quickly.

Wix vs WordPress – Support

If we were to describe WordPress’ support, the words would be “information overload”. WordPress has an enormous community of users and an overwhelming amount of tutorials to help you, so it’s a challenge to figure out which help articles are good, and which are bad.

wix vs WordPress - WP support forums

One option is to hire a skilled WordPress developer to help you set up, configure or modify your website but this gets expensive very quickly (even if you were to outsource this work to developing countries where prices are cheaper).

With Wix, they have a focused support team to help their users troubleshoot. They’ve also created a lot of help articles and videos, and forums to support you to build your website.  Wix also offers email and scheduled phone support as well.

wix vs wordpress support

Wix’s support team will save you precious time, since everything used in their website builder is built by Wix itself, so the chances of your website running into serious issues will be minimal.


You can find helpful WordPress tutorials but you will need the patience to search and it will take a bit of time as help is scattered everywhere.

Hiring a WordPress developer to help you works, but you need to consider the time it takes to hire the right developer (searching, interviewing, evaluating), and the cost of hiring. It might feel like going to a car mechanic to fix something but you not knowing the first thing about cars. It’s not an easy process.

With Wix, if you can’t find help in their library of tutorials, you can post your question in their support forum for their dedicated support team to help.  They also offer email and scheduled phone support.  If you sign up to their VIP plan, you also get VIP one-on-one support and priority phone support.

In conclusion, as powerful as WordPress is, it’s more difficult to find relevant and good help. But on the other side of the coin, WordPress does allow you to create amazing websites with the right resources.

With Wix, you can always get good help by reaching out to their dedicated support team, get your website up and move on to doing other important things.

Wix vs WordPress – Ongoing Maintenance

From a maintenance perspective, WordPress is always updating its platform to improve security and to fix bugs. When this happens (a few times a year), you will also need to update your WordPress website.

The challenge appears when you are using a custom theme and/or using a few different plugins. Some larger / reputable theme and plugin developers will update their products for you, but not all of them will do so.

Wix vs WordPress - plugin update

If the theme and plugins that you are using are not updated by the WordPress developer, you may risk these tools conflicting and potentially hurting the performance of your website.

wix vs WordPress - plugin outdate

(Here is an article from WP Engine, one of the best / premier WordPress hosting service about replacing a security plugin with their own in-house built security system.  This security plugin is quite commonly used by WordPress sites, has not been updated for over 2 years and so security risks has increased significantly.)

With Wix, all updates are carried out by their technical team and automatically deployed to your site – you don’t have to lift a finger (and you probably won’t even know the updates took place). This is a real benefit especially if you are not technically savvy and prefer to work on other important things.


Despite WordPress being more powerful versus Wix, WordPress does require quite a bit of maintenance work to keep your WordPress website in up-to-date condition. If you don’t update your theme or plugins, you run the risk of harming the performance of your website, or even crashing it (rare, but does happen).

With Wix, they manage all the updates so you don’t have to do anything. This is a real benefit especially if you work in a very small team (or even just by yourself), without the benefit of a dedicated website team to support you.

Wix vs WordPress – Pricing / Ongoing Commitments

The amount of money to invest in your website is an important consideration, and this can vary widely depending if you use Wix or WordPress.

Wix offers 5 premium plan and 1 free plan:

  1. Free
  2. Connect Domain – $4.08 per month for an annual plan (or $6.90 for a monthly plan)
  3. Combo – $9.25 per month for an annual plan (or $12.95 for a monthly plan)
  4. Unlimited – $12.42 per month for an annual plan (or $15.95 for a monthly plan)
  5. eCommerce – $16.17 per month for an annual plan (or $19.90 for a monthly plan)
  6. VIP – $24.90 per month for an annual plan (or $29.90 for a monthly plan)

Wix vs WordPress - Wix Pricing

So the ongoing annual cost for Wix ranges from free, to $48.96 per year for the lowest premium plan, to $298.80 per year for the VIP plan.

For the Combo, Unlimited, eCommerce and VIP plans, Wix gives you a free domain name ($10 – $12 value every year) and $125 to $250 in advertisement vouchers (Google Adwords and Facebook Ads). So if you use the vouchers, you can make your annual fee back very quickly.

For more information and analysis about Wix’s pricing plans, see our full Wix review here.

If you are also ready to get started with Wix, here’s an Official Wix Coupon to help you along the way.

With WordPress, you will need to get your own hosting service which will be about $7 per month ($84 per year). Further, you will likely need to purchase a theme since WordPress doesn’t come with attractive free themes. A pre-made WordPress theme costs around $30 – $80 per theme, depending on how reputable the theme developer is (general rule of thumb is, the higher the price, the more reliable it is).

If you want to add more functionality to your WordPress site (such as fancy slideshows, widgets, etc), you can install some free or paid plugins which may cost around $15 – $50 per plugin, again depending on the reputation of the developer.

You’ll also need to purchase your own custom domain name when you are using WordPress, which will cost about $10 – $12 per year.

So the initial investment for a WordPress website could range from $139 to $200 or higher, depending on how many paid plugins you pick up or if at all.

This does not factor in the cost of hiring a WordPress developer if you want to make customizations to your site, which can range from hundreds of dollars to thousands of dollars.

See our video guide on how to set up a WordPress site with your own hosting.


Based on our experiences, while WordPress does cost more to set up, another huge issue that is less discussed is how difficult it is to find good help. As mentioned, there is way too much information about WordPress, and the quality of the information can be good, or terrible.

When we were starting to learn WordPress, at times it took hours to research just to fix one issue. Imagine if you have a lot of issues to fix.

Hiring WordPress developers can definitely help, but the hiring process can be a hit and miss. We’ve hired some WordPress contractors before and we’ve had good ones, and really terrible ones (the terrible ones charge just as much as the good ones too!). It’s very difficult to tell if a contractor is good or bad until you actually pay them. This is a real cost of using WordPress as hiring the wrong contractor will cost you money and time.

On the other hand, if you have the time and money to invest into learning WordPress, you can do a lot more with WordPress than with Wix.

So at the end of the day, choosing Wix or WordPress is a very personal decision. If you prefer to invest your time on other things outside of website building, Wix is the better solution for you.


Picking Wix vs WordPress is a very personal choice – WordPress is powerful and flexible, but it also takes time to sort through all the tutorials and plugins to find the right tools to help you build a good website.

Hiring a WordPress developer for help is also very common, but the cost can really add up over a few years. The hiring process can be stressful and tedious, and a lot of times you’re not going to know what you get until the developer starts work (after collecting upfront money / down payment from you). Moreover, when WordPress updates its platform, you may need to hire the contractor again to make sure the custom work remains compatible.

With Wix, they help you manage all the updates and support. Despite not being as flexible as WordPress, Wix makes the whole website building experience easier and more pleasant (especially for non-techies).

So in conclusion, our opinion is that if you are a one person team or don’t have dedicated technical resources to help you build, maintain or troubleshoot a website, we recommend using Wix.

If you are technical or have someone that’s technical on your team, and you want to create a website that goes beyond what Wix has to offer, then using WordPress is the more flexible way go.

Just be aware that time and resources are the key considerations here:

  • Wix - less maintenance and lower cost over the long term
  • WordPress - more flexibility, but more maintenance, higher learning curve and cost over the long run

For us, we built this site using WordPress because it fits our purpose better (writing articles and blog posts), and also we’ve already spent thousands of hours and thousands of dollars in hiring WordPress contractors and learning from them in our other projects. So for us, using WordPress is not very difficult, after paying price to learn.

For you, this might not be realistic. So choose according to your available resources.

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About Jeremy Wong

Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.


About Jeremy Wong

Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.


Leave a Reply

164 Responses to Wix vs WordPress – Our Detailed Comparison

  1. Tony March 27, 2015 at 3:01 AM #

    Jeremy – this is an excellent article. I am helping our small foundation to redo our website ( I have no background in web design or coding).

    I managed to prepare a pretty good draft on Wix in one day – remarkably easy as you say however found the whole process on wordpress so much harder and am still no where near what Wix site looks like.

    One piece of help if you could – I believe I have found the answer but perhaps you can reassure me?

    Our website is hosted by a hosting company – am I able (on the assumption that I upgrade) to have the six website hosted by our hosting company and I assume by upgrading we remove the wix adverts. In addition do we use our own domain name i.e. ‘www.stefanoufoundation.org or is there a wix suffix/prefix anywhere? Need to avoid this.

    Thanks for any help you can offer.

    • Jeremy Wong March 27, 2015 at 2:58 PM #

      Hey Tony,

      Glad you’re having fun with Wix!

      You can manage multiple Wix websites within one single Wix account. And if you upgrade to their plans, there won’t be any Wix advertisments on your site, and you can connect your own custom domain name to the website. So people won’t see that you are using Wix to build your website.

      Just bear in mind that when you upgrade your Wix plan, you need to upgrade them on a per website basis. So if you have 6 websites and you want all of them to be upgraded, you need to upgrade them one at a time.

      Hope this clarifies things for you.


  2. Lauren March 17, 2015 at 10:09 AM #

    I blog with WIX and have loved it. My real issue is connecting with other bloggers outside of WIX since most have chosen WP.
    I find that WIX has most apps for free where others are paying for or comparing plugins.
    The only other issue that I have with WIX is the lack of free range HTML but I have found so many other work arounds to getting what I need done.
    I would encourage others to give WIX’s latest blog platform a try (only been available for a few weeks now).

    • Jeremy Wong March 18, 2015 at 4:39 PM #

      Hi Lauren,

      Thanks for sharing your experiences of using Wix’s blogging platform! Sounds like you’re having a great time with it!


  3. Carmen March 15, 2015 at 8:39 AM #

    Hi Jeremy,
    Thank you for the wonderful resource. I am slanting towards wix, but as I am intending to purchase a few domains (variations of the same name) and point them to a primary domain that I will be building with wix. I wonder if wix supports redirection or mapping of a few secondary domains to the primary domain? If so, would this be considered under one price plan or many based on the count of the domains?

    • Jeremy Wong March 16, 2015 at 3:08 PM #

      Hi Carmen – I’m not entirely sure, as I don’t think it’s a common thing to have multiple domains pointed to the same website.

      But if that’s what you want to do (perhaps the other domain names are branded), you can always “forward” the domain names to a primary domain name. You can do so with your domain name registrar (I know GoDaddy allows this).

      So if someone types in a domain name, or clicks on a link somewhere, then they will be forwarded to the primary domain name.


  4. Joao March 11, 2015 at 5:14 AM #

    Thank you very much for your help.
    The only problem with WIX concerns acceptance with your domaine “dot name”. In my case, mydomainname.paris is not accepted so I will need to build my site on the WP !

    • Jeremy Wong March 11, 2015 at 11:26 AM #

      Hello Joao,

      Perhaps they will allow you to connect a .paris domain name soon! I know Wix is accepting a lot of different variations of domain names now, as you can see in this help article.


      • Joao March 11, 2015 at 12:12 PM #

        Many thanks, Jeremy, for your help. I will try to contact them ! Hope it works. Best from Paris,

  5. guest March 10, 2015 at 7:13 AM #

    With wix free plan, you can still forward your domain to your wix free site domain, right?

    • Jeremy Wong March 10, 2015 at 3:21 PM #

      Hi there,

      With Wix, in order to connect your own domain name to the Wix website, you will have to subscribe to at least their lowest plan (which is the “Connect Domain” plan), which is $4.08 per month.

      You can see Wix’s pricing plan here.


  6. Stephen March 4, 2015 at 8:33 AM #

    Hi Jeremy,

    This article is incredibly useful, thank you very much for being so thorough and helping us all out so much!

    I am considering starting up a side business which I would need to develop a website that is user friendly while being able to sort through a wide assortment of archival material.

    I would like a simplistic design, and the closed system seems reasonable to me. I am leaning towards Wix however I was hoping to get your opinion if there is any other options that may be applicable to me.



    • Jeremy Wong March 7, 2015 at 9:00 PM #

      Hi Stephen,

      Wix is definitely easier to use, much easier to use than WordPress. But it really depends on what you mean by sorting through archival material. If you mean just creating webpages for your content so that your visitors can find the material by visiting different pages, Wix can definitely do this.

      But if you mean some advanced sorting mechanism, Wix may or may not be able to offer that (it really depends on what you have in mind).

      Best if you sign up for a free account to test out if they offer you the tools to achieve what you want. If not, WordPress is a very powerful and flexible website builder as well. But it does have a much higher learning curve, and if you may potentially need to hire someone to help you if you are not technically strong to make certain changes to your site.


  7. Lilly March 1, 2015 at 5:14 PM #

    Hi Jeremy: I’m looking for a website builder on which to publish my research on a historical figure. All the website builders seem to offer templates for businesses, ecommerce/sales, photography, music, etc. I haven’t come across any web builders with templates geared more toward educational research which will require a great deal of text. I don’t want anything too fancy or frilly, and I am not technically savvy. Do you have any recommendations. Thanks. Lilly

  8. David February 28, 2015 at 3:57 PM #

    Hi Jeremy,
    Thank you for the article. I’m in the middle of a huge struggle choosing between the two. The cost seems to be an issue. Wix’s yearly cost with a domain name not by them starts to add up. Also from my researched, it seems that if you go through Wix you are required to host your site through them. Do you feel locking yourself into the Wix ecosystem is a good thing?

    • Jeremy Wong March 1, 2015 at 7:48 PM #

      Hey David,

      That’s a very valid and fair concern.

      For your first point, consider what you’re paying for is the ability to access their support team directly. With WordPress, you won’t get much support unless you hire a WordPress developer to help you (a capable developer is not cheap by any means).

      Don’t get me wrong there are people who post tutorials out there, but you’ll have to scour through a lot of “noise” to find tutorials that might (or might not) be helpful.

      As for the Wix ecosystem – it’s something you’ll have to consider carefully (which you are!) Even if you used WordPress, you’re locked into their ecosystem as well. If you want to leave WordPress, it’s also challenging to migrate your site (but I suppose it’s a bit easier than wix, depending on how technical you are).

      I highlighted in the discussion above, that having a “closed” ecosystem has it advantages, such as having everything integrated and working.

      A good example is Apple products versus Microsoft platform. Everything that goes on the Apple platform has to be curated and thoroughly tested. So people know when you get something on the Apple platform, it will work.


      • David March 4, 2015 at 5:14 PM #

        Thanks for the response. After looking through both and reading through your analysis I actually went with Squarespace. Your website has been invaluable!


  9. Pavlina February 16, 2015 at 11:59 AM #

    Hi Jeremy,
    I found your great article at the right time.

    WordPress vs Wix has been a big dilemma recently but I think I´ll go for Wix because of its non-complexity.

    I´m wondering if it would be possible to create and run a successful blog using Wix? I noticed Wix offers a few blog templates. Also what about Aweber and the integration with Wix?

    Thank you for your help.

    • Jeremy Wong February 16, 2015 at 4:27 PM #

      Hi Pavlina,

      I think it’s achievable, but to be honest WordPress has much better blogging tools. But WordPress has a much higher learning curve, and you will need to adjust the codes to change your web design, or hire a coder to help you do that. So there are definitely pros and cons to each choice.

      Have you considered Squarespace? I think their blogging platform is a bit better than Wix’s blog functions. Here is our discussion on Squarespace.

      As for Aweber integration, you will have to insert the sign up box into your Wix website by using their HTML App. Once you have the sign up box designed in Aweber, they will give you some codes to insert into your website. Just insert it into the Wix HTML App.


  10. titnuj January 29, 2015 at 1:41 PM #

    thanks for this comparison !
    very helpful.

  11. Frank January 13, 2015 at 9:04 AM #

    Thank you Jeremy

    You’ve saved me an immeasurable amount of time with your reviews. I’ve looked at many of the sites mentioned – narrowing down the 2 best platforms for my situation namely Wix & WordPress. I have dabbled with Joomla & maybe its just me but I find navigating around (& editing content/themes) in Joomla much more straight forward but can see that WordPress seems to have a much bigger base.

    I find Wix by far the most superior for the easy drag & drop functionality. They also have a great App Store.

    However, the lack of an export function greatly concerns me & so I recognize that WordPress is the longer term strategy for me. (Not to mention potential cost savings in hosting etc). I found Weebly very easy to use, offers an export function but I was disappointed with an aspect I can’t recall – think I thought their e-commerce stuff was not as cost effective

    My attempts to date in finding a cost effective ‘drag & drop’ equivalent in the WordPress arena are tending me towards Elegant Themes.

    Just wondering if you would like to comment &/or have any plans for a similar series of comparisons within WordPress ie is there a Wix equivalent in the WordPress arena?

    Also just wondering if you plan to do a WordPress vs. Joomla comparison.

    Keep up the good work!


    • Jeremy Wong January 14, 2015 at 8:06 PM #

      Hi Frank,

      WordPress is built very differently than Wix (as you know), and I’m not aware of any WordPress programs that allow you to build sites as quickly and as easily as using a drag and drop builder such as Wix.

      As far as I know, Elegant themes only give you a lot of different templates, but if you want to move your content on your page around, it’s not easy and you’ll still have to modify codes to do that. Whereas with Wix, you just have to drag and drop (literally).

      So ease of use is definitely a plus with Wix!

      We don’t have any plans on discussion Joomla, as we haven’t had any working experiences with that platform. We started out not knowing anything about website building a few years ago and we started out just using drag and drop builders (such as Wix)!

      What I do know about Joomla is that it is powerful but you do need to be quite technical to use it properly.

      But maybe one day if we’re “good enough” and if we have a need, we can tackle Joomla :)


  12. Jon December 22, 2014 at 6:42 AM #

    The article has very good information. But, I think you’re leaving out the idea from is that Wix is for the bloggers out there, not a web developer that has to customize the backend platform for the blogger to use.

    • Jeremy Wong December 22, 2014 at 8:22 PM #

      Hey Jon,

      You’re right. Wix definitely has a blogging function for those who want to use Wix to create a blog. All the functions are built into WIx so there is no coding / technical knowledge required and their blogging function is pretty easy to use.

      Having said that, WordPress definitely has a much more powerful blogging platform than Wix. It’s relatively easy to use as well when it comes to writing and posting blog articles on WordPress. But if you want to customize the design of the blog on WordPress, that’s where a lot of complexity comes in!


  13. Jennifer December 11, 2014 at 2:23 PM #

    Hi Jeremy,

    I stumbled onto your site recently because I’m in the process of possibly revamping a small business website and building a 2nd one in addition. I have been looking at WordPress, however, my first website is through Wix. The only reason I’m looking at WordPress vs. Wix is because Wix seems to load my website very slowly and I’m also looking to see if WordPress will be better in terms of SEO. Any advice or suggestions? Thanks for all the great info you have posted!

    • Jeremy Wong December 11, 2014 at 6:11 PM #

      Hi Jennifer,

      There may be a lot of factors why a website is loading slower than normal, and can range from how optimized your images are (large images slow down loading speed, no matter which platform you use), how much content you have on a particular page, the time of the day, how much traffic you are getting at that time, how much traffic is Wix getting at that particular moment (since you are sharing hosting services with other Wix websites), etc.

      So it’s really challenging to pin down the one and only cause.

      The same issue can be said of WordPress sites too. If you are using shared hosting then that can be problematic too (similar to Wix). You can definitely get dedicated hosting services (if you have a high volume / traffic site) but that can cost you hundreds of dollars a month.

      Wix recently announced that they are “revamping” their platform so that their sites will run faster than 95% other websites on the internet. They estimated that this will be launch right about now or early next year. We’ll see how that goes!

      WordPress do have more flexibility / freedom when it comes to finetuning your SEO efforts, but that doesn’t mean that once you build site then you will rank high. It takes a lot of effort to promote your site as well. If it was just build and rank high, then everybody will rank high! I wished it was that easy :)

      So while WordPress does let you do a bit more finetuning, at the end of the day, I think you also have to figure out how to effectively promote your website, your content, engage your visitors, get them sharing and talking about you to send search engines social signals that your site is useful to your visitors! It’s not easy, but it’s worth it!


  14. Adeola December 8, 2014 at 1:41 PM #

    Hi Jeremy,

    Thank you so much for this article. I found it extremely helpful. I am looking to move my domain and hosting services to something a bit more simpler and cost effective. I was looking between WordPress and Wix as I’ve heard so much positive and negative feedback about both. My website is just a simple blogging advice site where I would load videos, articles, and pictures. I need the capability of form requests/contacts/emails to answer users questions, concerns, etc and it looks like Wix is that answer. I’m moving away from a complicated hosting site which was difficult to use so again thank you for your feedback, it’s really appreciated! I’ll be back if I have any questions!

    • Jeremy Wong December 9, 2014 at 7:35 PM #

      Thanks for sharing your updates with us Adeola.

      If you’re not really into the technical hosting options, and really just want to get down to building websites and content, then Wix is a good option to go with.

      But I have to say that WordPress is pretty good with creation of blogs (amongst other types of website), but again if technicalities worry you, then it’s not a bad thing to look for an easier solution.


  15. Laurie November 24, 2014 at 10:23 AM #

    I found your article extremely helpful. I believe we are leaning towards Wix since we are a two person shop. Other than normal maintenance for content we would rather worry about running the business and acquiring clients than having to worry about our website after it’s been created. We already have a domain name. Can we bring that with us to Wix and sign up for the free plan?


    • Jeremy Wong November 24, 2014 at 11:05 PM #

      Hi Laurie,

      I think that’s a good approach. A business is never entirely dependent on the website, as there are other (more) important business development activities that must take place in order to grow!

      As for domain name, if you have one already, you can just point / connect it to your Wix site. Here are some help documents from Wix to show you how to do that.

      However, note that in order to connect your own domain to a Wix site, you have to upgrade to at least their “Connect Domain” plan.


  16. Mario November 20, 2014 at 10:13 AM #

    Hi Jeremy

    Right now this is literally my predicament. I am a Marriage and Family Therapist and have heard both sides between using WordPress vs Wix. I honestly don’t have the time and honestly the patience now for the learning curve regarding WordPress. However my concern is that with what I would like to do I don’t know if I can do this with Wix. Nothing too fancy just listing my specialties, blog, maybe a report to download, and email listing. Well maybe that is a lot, don’t know. My concern is the whole SEO Google search thing. What do you recommend?


    • Jeremy Wong November 20, 2014 at 6:06 PM #

      Hi Mar,

      It’s definitely not an easy decision and can be pretty paralyzing debating the pluses and minuses.

      Obviously the easiest solution is to pay someone to do it, but that’s another mountain of potential hurdles (interviewing, assessing, monitoring, managing, not getting what you want, etc).

      If you’re not looking for anything advance and complicated, just someone to list out your background, practice, blog, collect emails, then Wix can definitely do this for you.

      They have a new function called Wix Shoutout which can help you send out newsletters. Or you can use service providers such as Mailchimp or Constant Contact which Wix can fully integrate into its platform (they have apps for these newsletter service providers if you visit their App Market – more discussions here).

      Regarding SEO, it’s a beast to say the least. Everybody is competing for top rankings and if you don’t end up anywhere on page 1, then your chances of being discovered drops significantly. That’s why it might not be the most prudent to just focus solely on SEO since your entire geographic competition plus you are gunning for it.

      I’m sure you’ve considered other outreach programs using traditional direct mail, social media, etc.

      There will always be concerns whether a specific website builder is good for SEO or not. And the sad fact is that SEO is not magical that once a website is built then it will automagically appear on page 1 of any search engines! So each platform will have similar sets of challenges.

      My view is that it’s best to reach out and aggressively promote your website. So that people will start linking back to your website, which forms signals to search engines like Google that your site is worthy of being ranked higher.

      It doesn’t matter if you’re using WordPress or Wix. If you just build the content and stand still, nothing will ever happen!

      Hope this is at least a bit insightful!


  17. Avano Berlino November 18, 2014 at 7:42 PM #

    In WordPress, we use ‘sitename.com/wp-content/uploads’ to see the content of the site. So, how about WIX ?

    • Jeremy Wong November 20, 2014 at 1:07 AM #


      You won’t get this with Wix. The way WP works is that all the uploaded images are organized in folders. You won’t have access to this in Wix (unless I’m missing something which I’m happy to know!)


  18. Danny November 11, 2014 at 11:15 AM #

    Great article! I am starting a simple social network that involves rating users that are divided into categories. Users can upload pics, videos, etc.
    I have been using wordpress so far with buddy press, but the learning curve is steeping and I find myself backpedaling. Ning is not a choice because I won’t own the content. Also, I’m a college student on a low budget.
    Any recommendations?
    Thank you!!!

    • Jeremy Wong November 17, 2014 at 7:06 PM #

      Hi Danny,

      What you’re looking to accomplish is pretty advanced and so using WordPress is what I was going to recommend anyway (but yes I agree that using their tools can be a bit challenging in the beginning).

      None of the drag and drag website builders that we’ve discussed in this website will be helpful for you to create a community driven / social network website…

      The upside of using BuddyPress / WordPress is that once you get the hang of things, you’d be able to run your site with relative ease (hopefully!)


  19. Julian Ng November 6, 2014 at 4:13 PM #

    Hi Jeremy,

    I am just wondering whether these two can support responsive/adaptive website? I know these two support dekstop and mobile, but how about other devices that has different display?

    Also, is it possible for WordPress and WIX to feed from my LinkedIn posts?

    • Jeremy Wong November 6, 2014 at 5:17 PM #

      Hi Julian,

      WordPress does have a lot of responsive themes, but as these are created by different developers, their support levels may vary. But in general, if you paid for a premium theme for WordPress, their support should be better.

      All of Wix’s themes are not responsive, but they do have a mobile editor to help you optimize your site for your mobile visitors. We have more discussions about their mobile editor here.

      Regarding LinkedIn, I’m not entirely sure if I understand your question? But Wix does have an App in their App market that helps you connect your Wix site to certain aspects of your LinkedIn account. Here is the support post from Wix about this.

      If you haven’t seen Wix’s App Market, we have more discussions here!


      • Julian Ng November 9, 2014 at 2:09 PM #

        Hi Jeremy,

        Thank you for your help.

        So my question: Is it possible if I posted article in LinkedIn it also be displayed in my website (for example LinkedIn bar?) using WordPress ? I hope my question is clearer.

        Kind Regards,

        • Jeremy Wong November 17, 2014 at 7:55 PM #

          Hi Julian,

          I’m sure there is a plugin for that for WordPress, but I haven’t had a need for this function so can’t quite point you in the right direction. Sorry!


  20. Dave November 5, 2014 at 11:43 AM #

    Thanks for the great article. I’d like to build an association site with a membership list and I’ve looked at Wix’s plug-in – looks great. However I know there’s going to be concern that members signing up are just giving away their information for Wix to use with third parties. Is this a concern?

    • Jeremy Wong November 5, 2014 at 7:54 PM #

      Hi Dave

      Privacy is always a concern for everybody, but in this specific scenario, I wouldn’t be too concerned. One could argue the same thing every time a visitor submits information via the contact form!


  21. Dj-Garrikz October 18, 2014 at 8:49 AM #

    Hey Jeremy thanks i think i’ll use wix after i doen reading, but is wix able to make u have skipped pages on a Page as in you can skip from page 1 – 10 and can it allow peeps to subscribe to your website ??

    • Jeremy Wong October 20, 2014 at 2:35 PM #

      Do you mean if you can create a link of some sort and people can click on it to go to another page? If so, yes you can do that with Wix. Just click on the text link, or image, then hyperlink it to another page.

      As for subscriptions, what do you mean? Do you mean some sort of newsletter subscription? If so, you can add Mailchimp app to Wix directly through Wix’s App Market. Mailchimp, which is a newsletter service provider, will be automatically set up within your Wix site, which is simple.

      Wix’s App Market is quite powerful as it allows you to add different tools / apps directly to your Wix site and all these apps are tailored to work with Wix. Here is more discussion we have about Wix’s App Market.

      – Jeremy

  22. Kevin October 15, 2014 at 12:09 PM #

    Hi Jeremy,First of all great article! I have a couple of questions that I was wondering if you could assist me with. I recently made a website for my business using wix. I was told that wordpress is much more effective when using SEO. Is this true? I want my website to be ranked on the first page of google but I was told that i have a better chance of doing that with wordpress. How accurate is this?

  23. Audrey October 12, 2014 at 10:54 AM #

    As a user of Wix and WordPress, I agree that the simplicity of Wix is an asset. However, when working in teams, Wix is at a disadvantage because at this point only one person can be generating content on the site at a time. For someone working on a website alone, this would be fine, but when you have several people working on the site, Wix makes it very difficult because you can only have one computer signed into the site at a time. With WordPress, you can create multiple “users” who can post independently.

  24. Paulo September 28, 2014 at 9:42 AM #

    Thank you very much. You did help me to make my choice.

  25. Yasmin Simpson September 28, 2014 at 12:18 AM #

    Amazing review… Thank you so very much Jeremy

  26. shali August 17, 2014 at 8:06 AM #

    Hello Jeremy,
    Thanks so much for all your input! I am about to start building our website – and as you mention, it is a jungle out there and hard to know where to begin. We would also need email service. Given this, would you still recommend I use Wix and use something else for email? I currently have my domain name registered with godaddy and they do have email service, but, their overall offering is not as good as Wix. Any advise here would go long ways.


    • Jeremy Wong August 17, 2014 at 10:53 AM #

      Hi Shali,

      Wix currently doesn’t offer any email services, but you can use Google Business Apps to create your own custom domain email address and take advantage of the Gmail interface (if you are a Gmail fan!)

      Alternatively, GoDaddy mail also works but I personally prefer using the Gmail interface for ourselves. Both will work just fine in terms of integrating with a Wix website.

      You can see some help documentation if you visit Wix’s support page and type in “email” in the search bar.

      The Google Business Apps for email does cost about $3 – $4 per month, which for us is worth the investment as we’re comfortable with the Gmail interface to help us manage our emails.

      Hope this helps!

      – Jeremy

      • shali August 17, 2014 at 9:06 PM #

        Thank you for responding! Further reading your website, I think squarespace with google business apps might be the best way to move forward. Would you agree? Squarespace is ranked much higher than Wix on your comparison chart and it is recommended in the red bar above. Also, is there a detailed comparison of Wix and squarespace (other than the comparison chart)?
        Thank you again.

        • Jeremy Wong August 17, 2014 at 10:05 PM #

          Hi Shali,

          At the end of the day, it doesn’t hurt to sign up to Squarespace’s free trial so you can get your own hands on experience in working with them before making your final decision. That’s probably the most sensible way forward.

          Here is a discussion article comparing Squarespace and Wix.

          – Jeremy

    • Harry James August 20, 2014 at 2:43 AM #

      Hi Shali,

      Using Wix you can purchase email service from Google apps.

  27. Zach August 13, 2014 at 12:49 PM #

    Good read. I just signed up for Wix’s most basic annual plan and it’s working well. One question you may know: after the first year, do prices for another year’s renewal jump way up? I used Fatcow to host a previous website and edited it with WordPress which worked, but hosting costs there soared to over $130 a year after my first year was up which is more than I want to invest for a pet project.

    Thanks again!

    • Jeremy Wong August 13, 2014 at 1:55 PM #

      Hi Zach,

      Wix’s pricing plans haven’t changed much over the past couple of years. But as you know, prices to change and usually it is to reflect additional services and tools that they introduce.

      But even if they increase the prices in the future, I suspect it won’t be by a substantial amount, especially if you sign up to their annual plans which is discounted compared to the monthly plans.

      – Jeremy

  28. Ajay August 9, 2014 at 7:34 PM #

    Hey Jeremy what are the limitations of wix in a free plan.
    One example is that I got to know that you get a free domain for only one year after that you have to pay.
    Do you know any more limitations like this.

    • Jeremy Wong August 10, 2014 at 3:45 PM #

      Hi Ajay,

      Actually, you have to subscribe to Wix’s Combo plan and above in order to get a free domain from them.

      Some major limitations of using a free plan is that you can’t connect your own domain name address to the site, you would a Wix advertisement on your site, storage and bandwidth limitations, and no phone support.

      You can take a look at their pricing table here to see exactly what you will and will not get.

      – Jeremy

  29. Claire August 4, 2014 at 8:03 PM #

    Hi. Thanks for writing this blog it helps me alots!

    But well I have one question. And sorry in advance if the question sounds so dumb..

    1. Does the domain name need to pay again and again every year? If so, how come it can be less cost?
    2. When you see you will get pay back so the initial spending is not much of a problem since you will get cover and even earn more profit. I wonder how so?

    I have used Wix just the end of July and just published it on first of August 2014. I’m using free plan of course. I don’t really go with spend the money before even experienced it…
    Anyway, I aware that I want my own domain name. I am using this website to make my own portfolio (which will put a lot of art works and design, photos, videos, etc etc), and also make it as my blog (which I will write write write. Just whatever in my mind).
    Well, maybe it’s not a good idea, but I don’t know. Just feel that while have a space to show are portfolio, I also want to blog a bit. But simply blog also a bit too dull as there might not be lots of thing up all the time (I mean even share about the delicious lunch I have in a day, not like I will eat luxury everyday to have them all the time lol), plus if anyone view my blog I will also want them to look at my portfolio (after all showcase portfolio is also to get people to know me and maybe hire me to work on a project or to work in their company etc etc. )
    Therefore I come out of making it for both in one website (you can also called it as lazy maybe lol cause I really don’t want to run two or more website and pay for two or more package on it. After all I am still a student and don’t have income yet.)

    So, the initial payment, I am not sure but maybe I have to go with ultimate cause I will need lots of photos and video to put in. But how do you get profit? And when you say use the coupon they provide will earn even quicker, what is it mean and how it function then?


    • Jeremy Wong August 5, 2014 at 12:30 PM #

      Hi Claire,

      If you upgrade to Wix’s annual plans, you will receive a free domain for 1 year, then after that you will have to pay an annual fee to keep using the domain name. This is the same for all domain names, even if you purchase it off popular domain name registrars such as GoDaddy – you will have to pay an annual fee to renew and keep using it.

      The typical annual fee for using a domain name is about $10 – $15 per year, so it’s about $1 per month.

      In terms of making money off your website, I can’t really coach you through it as it is up to you on how you want to market and sell your products! Generally speaking, you should find a need in the market that needs fixing, and sell your solution to those people. There are a lot of online resources that will show you step by step on how to approach this!

      – Jeremy

  30. Rita July 25, 2014 at 12:45 AM #


    Thanks for the enlightening article on wordpress vs wix. My question is whether I can add affiliate links to wix websites or blogs. Also, can I make these websites or blogs created in wix SEO compliant for google ranking ?

    • Jeremy Wong July 26, 2014 at 9:48 AM #

      Hi Rita,

      Yes you can definitely insert your own affiliate links. As for SEO, there is a really broad range of factors that determine how your site ranks in Google. There are a lot of resources covering this extensive discussion on the internet.

      But in general, getting good rankings on the internet takes a lot of persistence, and this principle applies no matter what website building platform you are using.

      – Jeremy

  31. revel July 21, 2014 at 12:01 PM #

    Thanks so much for this (and other comparative articles) article. I’ve found your writing engaging and very informative. Upon checking out Wix, I find I also agree with much of what you’ve said. This is a place I’ll come back to for more information. Cheers for the hard work involved in sharing with us!

    • Jeremy Wong July 21, 2014 at 2:09 PM #

      Hi Revel – glad that you find our discussions helpful!

      – Jeremy

  32. Leslie July 14, 2014 at 5:41 PM #

    I found this to be so helpful!! Thank you!!! I had a WordPress Website with a friend and we ended up hiring someone to design the site for us. Money, time, and was not easy to use (for a couple of non-coding women).
    Fast forward I am looking to start my own blog and I came across Wix because I attended an event at their office space in NYC. I see that Wix is basically for websites, but mine will be a blog site and I’d like it to be interactive so I just want to be clear that a Wix site will serve the purpose.


    • Jeremy Wong July 14, 2014 at 6:12 PM #

      Hey Leslie,

      Wix actually has some pretty good blog focused templates that you can find on their templates page. Just look for the “blog” category on the sidebar and you’ll find them. They look pretty good so give them a try (you can always just sign up for a free account to test them out!)

      – Jeremy

  33. Jayne July 10, 2014 at 3:49 AM #

    I found this post really useful. I have a Wix website but it doesn’t do the one critical thing I need and that is allow for paid membership access (my members will only pay a one-off fee not a subscription). Despite many emails over the past year Wix still send out the same message – that it is on the wish list. When we started our we got the impression it was going to be soon so started development but they still will not say when this will be available. As a result I am now having to move platforms.

    We were considering WordPress as they do have a plug-in that does exactly what we need but your review has made me think again as my web developer is not a WP expert. Any advice on where to go next would be very useful!!


    • Jeremy Wong July 10, 2014 at 11:27 AM #

      Hi Jayne,

      Wix does have a free membership app that you can add on to your Wix website. You can find it in their App Market (search for “member”)

      However, it doesn’t have any payment options built into this app, but it does have other membership gateway features.

      One workaround you may consider is to set up a PayPal or some sort of payment button on our site. Once a customer pays, and signs up to your membership portal, you can manually approve them (obviously only if they paid).

      It’s a bit of a manual workaround, but can be effective nevertheless!

      – Jeremy

      • Jayne July 11, 2014 at 2:59 AM #

        Hi Jeremy
        Thanks for the reply.
        I am doing exactly what you suggested at the moment but, as my business is low cost/high volume this will not be effective in the long term. It is also very basic with minimal options for tailoring the sing up form for your own business.

        I would be happy to stay with Wix if they gave me an indication of potential development dates as it will take some time to ramp up the business. As they won’t do this I can’t afford to take the risk! The more I look into this the more I am tempted to build a bespoke site so that I am not at the mercy of these major suppliers.

        Any other suggestions (from you or your readers) would be gratefully received.

        • Jeremy Wong July 11, 2014 at 12:38 PM #

          Hi Jayne,

          I do have another suggestion that you can consider, if you prefer to stick with drag and drop website builders (versus investing a lot of time and financial resources to build a bespoke / custom website).

          You can consider exploring using Squarespace or Weebly, both which are drag and drop builders (so no coding, and low learning curve). Neither have paid membership gateway feature, but you can use Sentry Login, which is an independent membership widget that is compatible with both Squarespace and Weebly.

          It’s a few dollars per month, but I “think” you just have to insert a snippet of code into the website builder, and it will enable you to create a membership gateway on your site.

          Definitely worth checking out!

          – Jeremy

  34. Chriss July 7, 2014 at 2:24 AM #

    Hi Jeremy

    First of all would like to say that this is a fantastic read and it is really helpful. Just 1 question.

    If I was to start a blog using a WIX website is their anyway to get the indepth and detailed statistics that WordPress has within WIX?

    Kind Regards,

    • Jeremy Wong July 7, 2014 at 10:18 AM #

      Hey Chriss,

      You can use Google Analytics to review your visitor statistics. It is probably as in-depth as you would ever need in terms of understanding how people are using your site.

      If you visit Wix’s support page, just search for “Google Analytics” and it will show you how to get it set up within your Wix site. It’s pretty straightforward.

      One thing to note is that it might take a day or two for Google to start to track your data. So just be patient and wait for the stats to come in!

      – Jeremy

  35. Bruce July 3, 2014 at 6:51 AM #

    Question…If i launched a WP website but now I want to switch over to Wix, can I transfer URLs? In other words, can I use the same URL I am using for my WP site, if I want to move over to Wix? Not sure if that’s possible. Thanks!

    • Jeremy Wong July 3, 2014 at 11:30 AM #

      Hi Bruce,

      The URL structure between WP and Wix is quite different. So it’s quite challenging to have them match up.

      What you should be doing since I’m assuming you have your own domain name and you’re using a hosting service (since you are using WP?), is to setup 301 re-directs to permanently redirect all traffic from your WP pages to your Wix pages. So that Google knows that your old WP site and its pages are permanently moved over to Wix.

      Also, any visitors clicking on your old WP pages will automatically get redirected to your new Wix site.

      You can find out how to do 301 redirects from your hosting service’s support team.

      Best of luck!

      – Jeremy

      • Bruce July 8, 2014 at 2:58 PM #

        Hi Jeremy – Maybe I didnt phrase my question correctly. I created a WordPress blog and then paid a little $ to establish a custom URL. We didn’t even launch the site. But we have now decided that we like the Wix platform better, so we are creating a Wix site, and we want the URL to apply to the Wix site. So nobody is actually going to our WordPress site and I highly doubt it is showing up in Google searches. We just want people to find our Wix site when they type in the URL. Does that make sense? Am I still proceeding as you described a few days ago? Thank you!!!


        • Jeremy Wong July 9, 2014 at 1:33 PM #

          Hi Bruce,

          I see what you mean. You are referring to your website address (your domain name). If that’s the case, it’s a much easier transition. You just have to point your domain name to your Wix site. You’ll find more instructions on how to do this in Wix’s Support Center. Just type in “Domain” and the tutorial will show up.

          – Jeremy

  36. Brandy June 27, 2014 at 9:19 AM #

    Thanks Jeremy,

    This was VERY helpful. I’m in the middle of creating my personal/professional website with WIX and it’s so easy to use. Unfortunately, for my old website I’ve had the typical never-heard-back from my old web developer for updates and I to have. I used Wix before and I decided to just create a new website myself and call it a day.
    Recently My friend thought I was crazy and I should use WP because I’ll be independent and flexible to manage my own site. I’m sorry but for years my gut instinct always told me that I didn’t want a ‘WP’ looking website. WIX has more contemporary, sleek & sexy looks they are totally USER-FRIENDLY.
    My friend then went on to say all this technical stuff about WP like plug-ins, etc. and I can hire developer in India really cheap….and I was like whoe…stop…that’s what I DON’T want, I’m too busy creating my business and don’t want to manage a website all the time.

    So I finally Googled WP vs WIX and read your article which I thought was more WIX biased but then at the end you explained your site is on WP b/c it worked for your needs. Thanks so much for clearly and unbiasedly explaining the pros & cons each.

    • Jeremy Wong June 27, 2014 at 9:53 AM #

      Hey Brandy,

      Glad Wix is working out for you. It’s not my intent to sound biased but I think when I was writing this article, it really brought back a lot of memories from our own struggles a few years ago. We were once in your shoes as well, and so I can definitely relate to how you’re feeling.

      For us, after a few years of using different website builders, and after we got comfortable with technology and a bit of coding (just enough to do a few things!), our transition into WordPress was so much easier afterwards.

      But the comment about using different website builders for different needs is really true here. This website is more about sharing our experiences in a form of blog posts, so WP was the best platform for that.

      Thanks for sharing your experiences with all of us!

      – Jeremy

      • Mark November 15, 2014 at 8:14 AM #

        I am a client of both but i must say I thought this was was very very (very) WIX centric; it was evident, even if subconsciously, in both what was and what was not mentioned as well as the different places in which bold was used to emphasis specific elements of WIX but did not give WP the same benefit.

        Entirely absent from this discussion was very much on SEO; WIX is notoriously terrible on SEO due to the construction of the new engine; if your site is very content centric ie blogs, WP is light years ahead. I do like their drag and drop and the ease of use but thats about it. As for all the widgets, you did not mention most of WIX’s widgets are 3rd party and cost you a few bucks every month – most good WP plugins I can still find for free (and never had a problem so far).

        No doubt WIX is good for non-developers, I still use it too; but I felt you sold WP really short.

        • Jeremy Wong November 17, 2014 at 7:54 PM #

          Hi Mark,

          Thanks for your thoughts and I think it’s fair.

          I was trying to highlight that while Wix’s tools are not as flexible as advanced platforms such as WordPress, all their tools and content are “curated” by Wix and so all their tools will work well together, and if not, they’ll fix it.

          For WordPress, even though very flexible, there are good tools built by good developers, and there are also poor tools built by not so good developers, and really no one to “monitor” the quality of the developers.

          So the spectrum of helpful tools / services is quite broad here.

          For someone who is looking to build a good looking, functional website, while not investing a huge amount of time to learn codes, figuring out advanced platforms, climbing steep learning curves, or bother with hiring developers (there are good and bad service providers out there), Wix offers a very easy and attractive way for such users to build websites.

          But for sure, there has to be a good match between what Wix offers and what a user wants to build!

          Thanks for adding to this discussion!


  37. Chris Hazel June 13, 2014 at 9:00 AM #

    There is no doubt that WordPress is way more powerful CMS and website developer compared to Wix, but still it needs to improve on several aspects. The best way to do this is get the right plugins for each customized task you want. My only concern is that novice WordPress users like me don’t really know which plugins are beneficial for a particular platform.

  38. Miranda June 3, 2014 at 7:17 AM #

    Jeremy – Thanks so much! I am working on a new website for our company, as we currently have a WordPress site that just doesn’t seem as user-friendly for our clients as we need.

    One thing that you didn’t mention in your article that might be of interest to your readers (and I was a little surprised by once I started working on my Wix site) is the cost of the plug ins or apps for Wix. If you want true functionality, you do have to pony up some bones to do it. But, I have found that it’s worth it instead of spending hours upon hours sifting through WP plug ins hoping to find something that works.

    I also have had wonderful experience with Wix customer service as well as their app providers. Overall, I’m feeling confident that Wix is the way to go, and your article confirmed that for me. Thanks for a very informative and balanced review!

    • Jeremy Wong June 4, 2014 at 7:18 AM #

      Hi Miranda,

      Thanks for your feedback, and adding to our discussion! We mentioned about some costing aspects of Wix’s apps in our Wix app discussion here.

      But you’re absolutely right, that one would have to pay a bit to be able to use the app. And I also agree with your view and experience that it is totally worth it especially when it comes to saving time (time is money, right?) and adding more functionality to a website!

      Sifting through WP plugins can be very tiring sometimes (we’ve been through that ourselves as well) and sometimes we’d rather spend our limited brain capacity to more productive uses!

      Thanks for sharing your experiences with us!

      – Jeremy

  39. Robert Matthews June 3, 2014 at 5:04 AM #

    Extremely helpful in making a decision. If only every report I had to read was this clear….

    • Jeremy Wong June 4, 2014 at 7:14 AM #

      Thanks Robert! Glad you found it helpful!

      Do click on the social sharing buttons to share our discussions with others. You never know who you might be able to help along the way!

      – Jeremy

  40. Arri May 3, 2014 at 8:38 PM #

    What do you mean by WordPress is “more powerful” ? How/Why is it more powerful?

    • Jeremy & Connie Wong May 5, 2014 at 11:19 AM #

      Hi Arri,

      WordPress is a lot more flexible than Wix, and you can heavily customize it if you know what you are doing (good knowledge of codes, for instance) or if you hire a very capable WordPress developer. You can create very good e-commerce sites, membership sites, forums, blogs, portfolio sites, etc. The possibilities are almost endless.

      The only drawback for an “average” person looking to get a website up and running is that, WordPress has a much higher learning curve when compared to Wix. So if you don’t mind spending a lot of time learning and potentially a good amount of money to hire someone to help you with WordPress, then WordPress is a really attractive platform to use.

      But if you just want to get a website up and running, without having to spend much time learning how to use it properly (Wix’s drag and drop platform is quite easy and intuitive to use), or if you want to maintain full control of your site without having to ask, wait and pay a WordPress developer to make big and small changes, then Wix is a good candidate for you to consider using!

      Best way to forward is to sign up for a free Wix account and also try to set up a WordPress site yourself and you will be able to see what I’m referring to!

      – Jeremy

  41. Eileen April 20, 2014 at 9:02 PM #

    Thank you so much for this article. I am a graphic artist and I have had the same argument over and over again with various friends and “all-knowing friends of friends.” I found every sentence you wrote ABSOLUTELY 100% on target. WIX is by the far the most user-friendly and fully supported website builder I have found. Their fees are also so reasonable!
    Thanks again – keep up the good work!!

    • Jeremy & Connie April 20, 2014 at 10:59 PM #

      Hi Eileen,

      Thanks for sharing your thoughts! Do click on the social sharing buttons at the top or the left side of our articles – you never know who else you can also help along the way!

      – Jeremy

  42. Tara Eveland April 19, 2014 at 11:30 AM #

    Thank you for this article. I currently am using WordPress actually and I just don’t like it at all. I bought a theme that I thought I would LOVE for my photography site for wordpress, and its 4 weeks in and even the designer I hired is having problems with it.

    I want a clean, easy to navigate, easy for ME (having no coding experience at all) to update and add stuff to and not have to rely on my friend/designer for everything and keep paying her each time as well, although she gives me very kind prices.

    I think I am going to ditch the wordpress, and bite the $75 I spent on the Invictus theme and chalk it up to a learning experience. While those custom and premium themes look so grand on their demo, they are harder than hell to figure out and customize to how you want them.

  43. Monique March 22, 2014 at 12:16 AM #

    Jeremy & Connie, thank you very much for your article. Can you give a success comparison in terms of google search? Im a noob but have created my first personal website successfully with Wix and was very impressed. However.. my domain name is my name,a very unique one at that, when I google my name the website fails to make the first page!

    Would you recommend Wix for a Blog? My only concern is not being able to change templates or export content with Wix.

    • Jeremy & Connie March 22, 2014 at 2:06 PM #

      Hi Monique,

      I commented on WordPress and Wix SEO on one of the comments below (see May 20 2013).

      Not being able to change templates while preserving all your existing content, or exporting your site, are a couple of the drawbacks of using Wix (we also mentioned this in our Wix review). So if portability is very important to you, WordPress might be a good choice for you though its learning curve is much higher.

      You can also check out our comparison chart and you can see that Squarespace and Weebly do offer export functions and both have blogging functions.

      Good luck!

      – Jeremy

  44. Regina March 3, 2014 at 8:50 AM #

    Thanks a Lot!
    Your article was very helpful!
    I am so glad that I had found it!

    • Jeremy & Connie March 3, 2014 at 11:24 AM #

      Thanks Regina! Glad you found it helpful. Be sure to click on the social sharing buttons at the top or to the left side of the article to share it with others! You never know who else can benefit from this!

      – Jeremy

  45. Philippa February 28, 2014 at 4:40 PM #

    This was so helpful!

  46. Sarah February 28, 2014 at 3:21 AM #

    Really great review! Thanx a lot!
    I am trying to figure out which builder to use in a project with six partners from six different countries.
    It has to consist of a main page with information about the project – in English. But the partners need pages, respectively, and in their own language.
    Do you know if it is possible that different nationalities maintain their own page in their own language preferably in Wix? Or WordPress?
    Thank you so much.
    /Sarah, Denmark

    • Jeremy & Connie March 1, 2014 at 5:05 PM #

      Hi Sarah,

      I don’t think Wix has that function, to allow access from multiple users while working on their own webpages in different languages. This is possible with WordPress as WP allows you to create multiple user profiles so that each user can log in to make edits. When they are creating their own pages, they can create them in different languages.

      – Jeremy

  47. Nina S. February 26, 2014 at 12:27 PM #

    Great article! So glad I found it. This is exactly what I was looking for. My question is – which would you recommend for incorporating a ticket buying platform like EventBrite?

    • Jeremy & Connie February 26, 2014 at 6:32 PM #

      Hi Nina,

      I’m not entirely sure actually. If EventBrite gives you a snippet of code to insert, you can use the HTML element to insert into Wix.

      For WordPress, you may want to check if EventBrite has a WordPress plugin.

      – Jeremy

  48. Kate February 17, 2014 at 8:05 AM #

    Thanks so much for the great review!

    I’ve been playing around with both wix and wordpress so years and I can’t decided whether to ditch my old wordpress blog and use the new wix integrated blog, or if I should make my wordpress feel more like a website and ditch my wix!

    Do you think there is any merit to having a website that is searchable within the wordpress framework? Do you get more hits, are you more searchable if you’re wordpress?

    Ultimately, I think I can manipulate wix much better but I had a re-enter lots of blog posts into my wordpress when I decided to get rid of squarespace and I wouldn’t like to do it again!

    Thanks so much!


    • Jeremy & Connie February 18, 2014 at 3:21 PM #

      Hi Kate,

      My personal opinion is that while WordPress is a bit better in terms of framework, just because it is better doesn’t mean the website will be automatically discoverable by searchers using search engines such as Google. If that was the case, then everybody deserves to be on page 1 search results across all search engines! Wouldn’t that be easy!

      I think the biggest part on boosting your search engine rankings is creating really good, helpful and valuable content (whatever your site is about), helping others, and promoting your site to those who need your help, and also to bigger authority sites. The whole point is that those who you help, will tell others about you, and also the bigger authority sites may link to you since they find your site / content helpful to their readers / audience.

      There are a lot of different websites covering this topic so I won’t get into it too much. But in my view, consistency in creating valuable content and promoting them will be very helpful. If just having a good framework is the key to high rankings, then there will be no such thing as high rankings as everybody would deserve to be on top! Hope this makes sense!

      – Jeremy

      • Kate February 19, 2014 at 2:06 AM #

        Thanks so much for the reply Jeremy. That definitely makes sense!

        So, provided you put proper work into developing your content, do you think wix is just as good as wordpress? Or will the framework of wordpress help in some way? Maybe it will only help a little?

        • Jeremy & Connie February 19, 2014 at 6:31 PM #

          Hi Kate,

          I wished I can give you a concrete answer with confidence! At the end of the day, it’s so hard to tell what search engines will do, and how they rank your website. Some will say WordPress will give you the best chances, but pretty tough to slap a guarantee on that one!

          Wix’s designs and ease of use does make it very compelling to give them a shot. At the end of the day, it’s a matter of testing things out!

          – Jeremy

  49. debra February 9, 2014 at 5:32 PM #

    Great and informative article. Thank you. I have s brand new wix site set up with my blog on it. Do you know if the blog on wix is as good as using wordpress? I have researched this a bit and get conflicting info. I have heard though that it is better to keep your blog on your main site for traffic purposes which makes sense. But is wix blogging as effective to reach a large audience? So far I am a bit frustrated with the limitations on customizations on the blog. For example, i cant seem to get my photo blogs to look the same across different browsers, yet the rest of my site maintains it’s integrity. Weird. Any advice or info?
    Thanks so much,

    • Jeremy & Connie February 9, 2014 at 7:19 PM #

      Hi Debra,

      I think that from a functionality and features perspective, WordPress blog is definitely much more superior than Wix. With WordPress, you can show your visitors which blog posts are most viewed, you can insert all sorts of sidebar widgets, etc.

      However as you pointed out, some users may prefer to keep the blog and the website together. In general it’s always preferable to keep your visitors’ overall website experience consistent.

      So it’s a toss up…. if you want more advanced features if that is important for you, I’d suggest WordPress.

      – Jeremy

  50. Joe Bentzel February 9, 2014 at 11:30 AM #

    Thanks. Very professional writeup and recommendations.

    Do you have an recommendations regarding white label social network platforms, e.g. Ning?

    • Jeremy & Connie February 9, 2014 at 11:32 AM #

      Hi Joe,

      Thanks! I heard that Ning is a very good platform to use if you want to build a community similar to a social network platform. I’ve never tried it out myself so I can’t quite comment (perhaps others reading can add to this discussion?)

      – Jeremy

  51. Mary February 6, 2014 at 4:39 AM #

    Wow….What a great article..!!!
    I too am new to the whole website building arena and am not technical nor do I have the funds to pay a developer to use Word Press. My question is…..Can you create a website in Wix and then move it to Word Press??? How does the whole changing hosts work with website builders???

    • Jeremy & Connie February 6, 2014 at 12:32 PM #

      Hi Mary,

      Unfortunately there isn’t a way to migrate a website from Wix to WordPress. I’m only aware that Squarespace has the ability to export its pages into WordPress. So this makes Squarespace a bit more flexible down the road, if you do plan / consider moving to Squarespace. Check out our review on Squarespace here.

      – Jeremy

  52. Jibar January 31, 2014 at 9:19 AM #

    Great Review! I

    I personal use both wix and wordpress for my online businesses. As for wix, it was great because it was low cost and I’m horrible with computers but still managed to create a decent website almost overnight all by myself!

    As for wordpress my business partner invested a lot of money into hiring a developer almost 3 months ago and we still don’t have the site up and running. Im hoping that our wordpress site is out of this world once it’s launched because a lot of money went into it. But now I’m worried that we’ll have to pump more money into it since wordpress sites require alot of maintenance and both myself and my partner are not coders.

    Anyway I’m going to hold my judgement for now, because I still haven’t seen what our wordpress site can do. But for beginners looking to invest minimal time and effort into creating an awesome site, I would suggest wix. Wix is alot of fun and a great way to learn!

    • Jeremy & Connie February 2, 2014 at 1:06 PM #

      Thanks for sharing Jibar! I think you hit the nail right on the head, in that while with WordPress you can have a lot of customization options, but for those who don’t know much code / programming, hiring a developer is very common and this can lead spending more money and time into creating something that you may have to keep hiring the developer to maintain and update from time to time. And, the scariest part is that you never know what you’re going to get from the developer!

      While the end result may be very customized and superior to what Wix can do, it’s a matter of preference as to whether the user (such as yourself) is willing to lay out time and financial resources.

      With Wix, if suitable for your website objectives, can be used to launch a website very quickly and cheaply. For sure, it may not be as powerful as WordPress, but if it works for what you need, it’s a great choice!

      – Jeremy

  53. Dave January 27, 2014 at 3:20 PM #

    Great analysis between WordPress and Wix – Just getting started in eCommerce web design and found this analysis spot-on for my decision making process – Thanks Jeremy

    • Jeremy & Connie January 27, 2014 at 4:25 PM #

      Glad we can be helpful Dave! – Jeremy

  54. Daniel January 27, 2014 at 1:04 PM #

    Do you think that Wix will provide something like Optimizepress for clients that want to create member portals, etc.?

    • Jeremy & Connie January 27, 2014 at 4:21 PM #

      Hi Daniel,

      Wix has an App Market in which you can add a membership login function to a Wix website. We have a review on their App Market here. Go to their App Market and search for “Member Login” and you will find a free add-on for Wix sites!

      – Jeremy

  55. Lee Solon January 7, 2014 at 10:09 PM #

    Hi, Can you edit your content once it has been published?

    • Jeremy & Connie January 8, 2014 at 7:33 AM #

      Hi Lee,

      Yes absolutely you can! You can edit your content as much and as often as you want after you initially publish your website.

      – Jeremy

  56. Jason Roberts January 1, 2014 at 10:18 AM #

    Thank you for the well balanced input on these 2 platforms. How is SEO and social connectivity for WIX compared to WP? Also, if SEO is a concern, it seems like the huge WP community would be a large benefit for this. Please advise – thanks.

    • Jeremy & Connie January 1, 2014 at 4:47 PM #

      Hi Jason,

      I commented on WordPress and Wix SEO on one of the comments below (see May 20 2013).

      As for social connectivity, I haven’t heard or tested this extensively. I know for WordPress it has a lot more plugins that are social media related, such as adding floating social media bars. But I’ve also seen people use “non-Wix” floating widgets and insert them into their websites to encourage more social media activities.

      Hope this helps!

      – Jeremy

  57. Terrie December 19, 2013 at 9:54 PM #

    Hi, Great info. This is exactly what I was looking for. I have been designing a few websites as “trials” before I actually buld one and publish it. I have tried wix and I am almost finished with my own website. I have learned more and more as I go. However, here is my question: I am researching which to use: wix or wp for a real estate investment company. The client is asking for idx to be able to use on it. (it’s like mls). I really like wpexplorer.com which is a wordpress site builder and it even has the idx on one of the tabs of the theme I like! I would rather build a wix web site, but I am not sure if I can utilize this item. Would you know the answer to this?


    • Jeremy & Connie December 21, 2013 at 5:58 PM #

      Hi Terrie,

      I’m not familiar with IDX but if it functions like a widget, perhaps you can embed the widget into a Wix site through Wix’s HTML embed function.

      But if the site needs unique capabilities, WordPress is definitely a much more flexible option going forward though as discussed in the article, it has a much higher learning curve.

      – Jeremy

  58. Brian November 14, 2013 at 2:47 AM #

    Most helpful, many thanks.

  59. Karen November 6, 2013 at 7:57 AM #

    Your article was well written and organized and helped me clarify the pros/cons of using WIX and WordPress. Being a one person operation, I do not have time to worry about technical or every little detail in web performance. I did try WordPress but my developer was not a programmer so many of my images did not show up or were cut off and he did not have the knowledge to fix the issues.

    Then I hired a custom web developer who really did not know what he was doing and the site is currently “hung up” in cyber space.

    A friend introduced me to WIX and it looks like the money will be well spent. I may need a little customization but will get the site up and then hire one of their designer from the WIX arena to do that if I need to upgrade.

    Thanks again for a great article and the diligence and organization you put into it.

    Karen Hawkins
    Compass Exhibits & Design, Inc.

    • Jeremy & Connie November 6, 2013 at 9:48 AM #

      Hi Karen,

      Thanks for sharing your experiences with us. WordPress definitely has a much higher learning curve and at the end of the day, is much more flexible and powerful than Wix. The trade off as you pointed out, is that you will need to invest a lot more time and financial resources into creating something you want.

      Based on what you shared, that you are only a one person operation and have to allocate a lot of your time to other matters, I think using a drag and drop website builder (such as Wix) is definitely a strong consideration.

      Thanks for adding to this conversation!

      – Jeremy

  60. Tiffany November 3, 2013 at 12:39 AM #

    Hi! Thank you so much for your article. I started building a Wix website awhile ago. I am currently trying to decide whether I want a WordPress blog to be part of my Wix website or who I should use for my blog. I suddenly wondered if Wix has their own blogging function. I found this but am very confused because all of your comments in this section related to this, including the one from just a couple of weeks ago say that Wix doesn’t have a native blogging function. Older comments say they will have one soon. Is this link to the new blogging function that they have? If so, is it as good as Blogger in your opinion? As an artist, I feel that having a Wix blog and website would be the easiest for me. Thanks so much for your help!

    • Jeremy & Connie November 3, 2013 at 1:06 PM #

      Hey Tiffany,

      Thanks for your comment.

      Yes, Wix now allow you to create your own blog (recent feature addition) and I mentioned it in our Wix Review post in the comments area.

      In the past, you had to either us one of Wix’s apps add-on’s to create a blog, or you had to create a separate blog site. But with this new blogging feature, it allows you to create your own blog within the Wix site, which is a much needed and welcomed feature!

      I would encourage you to use it, so that your visitors don’t have to jump to another site to see your posts, and also that you can manage everything within your account (versus managing 2 sites).

      – Jeremy

      • Tiffany November 3, 2013 at 1:10 PM #

        Hi Jeremy! Thanks so much for getting back to me. I guess I jumped the gun, I am reading the Wix Review right now, and would have eventually have gotten to the comments. I appreciate knowing your thoughts about the Wix website and blog. Cheers!

  61. Barry October 23, 2013 at 8:32 PM #

    For WordPress, Joomla, Drupal, and others there is an awesome program called Artisteer found at www .artisteer. com that helps build templates and even allows you to design all of your pages using an almost WYSIWYG type setup and import the pages as content. For those that are inexperienced its a Great starting point. In reality its made for web design companies to be able to easily make templates for their customers. I have found the code to not be as clean as I would like but it still does a great job.

  62. Andrea October 7, 2013 at 4:03 PM #

    curious if you know how wix and wordpress compare when it comes to SEO and google-friendliness?

    • Jeremy & Connie October 7, 2013 at 5:08 PM #

      Hey Andrea,

      I commented on WordPress and Wix SEO on one of the comments below (see May 20 2013). Hope this helps!

      – Jeremy

      • Angela August 15, 2014 at 12:33 PM #

        Hi Jeremy, great article. Thank you so much for that. I have a question. Where does Wix sit on SEO and sitelinks for Google? Are they ok? I do not want to build on the wrong site. If there is a better user friendly site you would recommend, please do.

        I did read the May 20th post FYI but specifically would like to know your thoughts on sitelinks too.

        • Jeremy Wong August 15, 2014 at 3:06 PM #

          Hi Angela,

          When you say “Sitelinks” are you referring to the webpage URL / address structure for Wix? If so, then Wix probably doesn’t have the best structure.

          Squarespace on the other hand, allows you to customize your webpage address so that your webpage URL doesn’t necessarily have to be the same as your page title (which most website builders do).

          Check out our review on Squarespace and look under the SEO section and we have more discussion there.

          – Jeremy

  63. Nikky October 5, 2013 at 3:31 PM #

    THANK YOU for this informative article!

    I’m sort off in a cross road at the moment and wanted to get your feedback on which way to go [I’m one of those people that second guess sometimes :-) ].

    I’m trying to build a personal website with blogging capabilities (I think one of the comments here says wix has a limitation on blog posts?) As an actress/freelance journalist I want to be able to post videos and articles, but also want to be able to blog. Would Wix do the trick?

    For a restaurant with several chains that just wants to post articles and updates and ability for customers to place orders, will wix do the trick?

    I also read here that in the future if a person needs a more flexible site, they will have to start over since wix is limited to its offering. What then happens to the domain name? Or how would you switch or close site with wix.

    Thanks again for this article and hope I haven’t overwhelmed you with questions.


    • Jeremy & Connie October 6, 2013 at 11:17 AM #

      Hi Nikky,

      Wix currently doesn’t have a native blog function. They can integrate Tumblr or Blogger feeds, but it’s not an ideal solution for most people.

      I think there are a few Q&A’s below this comment about the blogging function of Wix and some available alternatives (including separating the blog from the main Wix website). You might find those insights helpful. While Wix can help you create a nice website, their blogging function is definitely lacking a bit. But have a read through our discussion below, which can help supplement this shortfall of Wix’s.

      As for domain name, once you pay for it you own it. So if you switch to another web builder or host, you can just adjust the domain name server (DNS) and point it to the new host and it will work with your new website. It sounds a bit technical but it’s actually a very simple process and there are plenty of great tutorials on how to do this that are provided by domain name registrars or webhosts.

      Hope this helps!

      – Jeremy

      [UPDATE – Wix now has a blog function built into its editor. Just click on “Add” on your side toolbar, then choose “Blog”]

  64. Henrietta September 17, 2013 at 3:29 PM #

    Thanks this was a very helpful article.

  65. Yoav August 21, 2013 at 6:27 AM #

    Great article- just what i have needed at this point.

    Reading through one can understand that going beyond a regular site, might face some limitation using Wix.
    We need a static regular site for that Wix would probably be Ok.
    But we also want some parts to host a NET application on the same site. For example a web application that will allow some form workflow with user authentication – a typical NET web site.
    This is expected to be part of the site .
    Can that be done with Wix?

    • Jeremy & Connie August 21, 2013 at 10:00 PM #

      Hi Yoav,

      If you are planning on integrating an advanced form of widget / application, I’d probably say you should go with WordPress. WP is much more flexible and also they have a lot of qualified developers that can help you with that.

      While Wix is a great drag and drop builder, and can produce beautiful websites, they are slightly limited when it comes on bolting on external widgets.

      – Jeremy

  66. John Mountford August 15, 2013 at 4:15 AM #

    Hi J&C,
    Great post! Great feedback from yourselves!

    I already have a WordPress.org site hosted by Bluehost. I have taken the time to learn the basics of WP, and have also researched a lot of other drag and drop site builders such as Headway, Builder and Ultimatum, all of which are WP compatible. However I stumbled across Wix and tried out their free site: as easy as pie to build, especially after having had to learn WP (I don’t write code – just how to use the basic dashboard!).

    I need a blog and a website – WP blog templates are great and easy to use, but trying to build a customized website is hell on WP without using a paid website building package like the ones I mentioned above.
    Wix is great as a website builder, but its blog function is limited to a certain number of posts (is that right?). If you want an effective blogging tool, you have to pay a lot extra for it on Wix.

    My question is:
    Should/can I keep my WP site for my blog, Bluehost as my host, and Wix as my website? It sounds complicated to me. Will I lose out on SEO by having my blog and website on different URL’s?

    Wow, I think I have confused myself! Hope you can unravel all that for me, and anyone else with a similar problem.

    • Jeremy & Connie August 15, 2013 at 4:25 PM #

      Hey John,

      You can definitely keep Wix as your main site and WP as your blog, and what I think you can do, is give your blog a subdomain and Wix will use your main domain name. For instance, if your main domain name is johnmountford.com, maybe your blog can be blog.johnmountford.com.

      This way, I suspect the search engines will recognize that the two are under one “umbrella” so to speak. But how exactly we can measure the impact, only the search engines will know!

      – Jeremy

      [UPDATE – Wix now has a blog function built into its editor. Just click on “Add” on your side toolbar, then choose “Blog”]

  67. Sophia August 14, 2013 at 7:51 PM #

    Awesome article – been debating back and forth for weeks – Wix it is!

  68. Jasmin July 31, 2013 at 11:46 AM #

    Hello, I have found this article very helpful. I currently am using wordpress but am not technical at all and very busy and do not have time to learn wordpress or money to pay to have someone assist with building my site. I really think Wix or another website builder platform is for me but am still slightly confused after reading the comments. According to article and comments WordPress is more customizable than Wix. In your opinion and experience, can someone operate a small business and generate a lucrative income using a website builder. Thanks in advance for your response!

    • Jeremy & Connie July 31, 2013 at 12:44 PM #

      Hey Jasmin – thanks for your feedback. I think you definitely can. Keep in mind that the website is just a tool, and what really makes your business work or not is how you approach it, your strategy, how you drive traffic to your website, how you market / present your product, and of course, the quality of your product. These are just some important considerations and there are many more that I haven’t mentioned.

      So building a website, although important, is just one piece of the puzzle. Using a website builder (such as Wix, Squarespace, Weebly etc) can create a great website (although you can’t manipulate it as much as WordPress), but it can do the job.

      Hope this helps!

      – Jeremy

  69. Melissa July 25, 2013 at 9:15 AM #


    Thanks for the great article!

    I currently have a WordPress blog with a free template, tools, etc. I’m not super happy with the design, but I really don’t have the time and resources to learn WordPress development.

    I’m not sure if Wix would be right for me though, b/c it seems to be more geared towards websites, not blogs. I’m seeing a lot of confusing information in the Wix forums about using different editors (html vs Flash), pulling in Blogger and Tumblr feeds, an “Easy SEO blog” Wix app…but I’m not seeing a lot of positive responses to any of those options.

    What are your thoughts?

    • Jeremy & Connie July 25, 2013 at 9:57 AM #

      Hi Melissa,

      WP definitely has a much steeper learning curve, but it is much more flexible and powerful if you get a hang of things. So it’s a question of whether you like to commit time to learn it, and if you want to spend money to hire professional help to help you customize it. Keep in mind that it won’t be a one-off expense to customize it as there will be ongoing upkeep / maintenance as WP upgrades.

      As for Wix, they don’t have a “native” blog function yet but they will be releasing one soon (based on their Support Center update). Currently, what you will have to do is set up your blog on Tumblr or Blogger and feed in your blog articles (you can find more help on this in their Support Center).

      If blogging is a big thing for you, you may want to consider looking at Squarespace (http://www.websitebuilderexpert.com/squarespace-review/) or Weebly (http://www.websitebuilderexpert.com/weebly-review/). Both have decent blogging functions (but nothing as powerful as WordPress of course). Their blogging functions are “native” to their web builder and those two builders are excellent.

      As for HTML vs Flash, historically, Wix has been a flash website builder. That was the “flavor” a few years back and now people are transitioning out of it. So Wix is now 95%+ HTML5 which is the most up to date. So it’s not really a flash website builder any more.

      Hope this helps!

      – Jeremy

      [UPDATE – Wix now has a blog function built into its editor. Just click on “Add” on your side toolbar, then choose “Blog”]

  70. Drew July 23, 2013 at 3:34 PM #

    This really all comes down to what your needs are. If you need what Wix offers (simplicity, support, drag-drop templates), then it’s fine. However, if you need anything customizable, or if you need to do anything like integrating with third-party services or systems, or if you want to get serious about your search engine rankings, or if you want to have a site that you can move to another host at will, WordPress may serve you better.

    In my estimation, Wix is fine for a personal website, but if you’re trying to run a business you may eventually bump into some tool or function you want to do that Wix doesn’t offer, and since it’s a closed system, you won’t be able to do anything and you won’t be able to go elsewhere without starting over. Wix templates may look good, but the way they work under the hood is considerably different than anything else on the web. The open-source nature of WordPress means there may already be code out there (likely free or cheap) that does what you want, and if not, any PHP developer can build it for you.

    Yes, WordPress may require a little more maintenance and know-how, but if your web presence is of major importance to you, that’s knowledge you should be gaining anyway. Sometimes doing the job properly means learning to use the tools or getting a professional to do it for you, particularly for a business. I mean, if you were opening a traditional brick-and-mortar store, you wouldn’t scoff at hiring an architect and a construction crew to build the place just because you can put up a pre-fabricated shack yourself, right?

    So if looks and ease of setup are your #1 concerns, consider Wix. If you think you may need more than Wix offers (now or in the future), you might stick with WordPress or any other open-source CMS instead.

    • Jeremy & Connie July 23, 2013 at 10:10 PM #

      Absolutely agree with you Drew. Choosing the right website building platform is a very personal choice, and at the end of the day, it really depends on needs and resources. What you need to get out of the website, and what type of resource you have (time and money).

      Wix is a great solution, yet it definitely has drawbacks. Same goes for WordPress or any other open source CMS!

      Thanks for adding to the discussion!

      – Jeremy

  71. alysia laughing rain July 12, 2013 at 12:36 PM #

    I like the tutorials on Wix. just finished putting up a Wix website, and I am by no means quick when it comes to building a website. I kept going outside the grid lines and Wix popups gently told me so. that was funny and helpful.
    I have a question: some years back my daughter build me a website with Java and I paid for a domain name but I let the site go down as couldn’t justify paying for it yearly after I stopped working.

    Is the domain name still owned by me? the name was Laughing Rain.com. in other words, can you take a paid for domain name, even though the website is down for nonpayment, and use that domain name on Wix or any other free website building place? it doesn’t matter really. I don’t understand what I’m purchasing exactly if I did the cheapest plan which involves registering a domain name.

    • Jeremy & Connie July 12, 2013 at 2:41 PM #

      Hi Alysia, – to maintain ownership of a domain name, you need to pay an annual fee. This is completely separate from paying Wix (or any other website builders) for their website building services. So domain name fee is separate.

      As long as you have been paying for the domain name, you should still retain ownership of it. If you haven’t been paying for it, your ownership may have expired. Best to check the domain name registrar that you got it from initially to see if it’s still yours. If not, check to see if someone else picked it up and if not, you can pick it up again.

      Once you have it, you can point the domain name to your Wix website (keep in mind that you will have to sign up for a premium plan with Wix in order to connect your domain name to the site).

      – Jeremy

  72. Adele June 23, 2013 at 1:51 PM #

    Thank you both for taking so much time to explain the differences. I need to build a website for a holiday cottage rental, I still have to look into whether Wix offer the online booking plug in. If they do I would certainly chose them. In reality, people who run small businesses don’t need the extra hassle of learning coding; as long as the theme they pick has all the functions and looks as good as the Wix themes, it makes sense.

    • Jeremy & Connie June 24, 2013 at 12:51 AM #

      Hi Adele – I actually think Wix has an App that you can plug into your Wix website to manage vacation rentals. If you didn’t know, Wix has an Apps market where apps can be fully integrated into Wix websites.

      We wrote a review on it here – http://www.websitebuilderexpert.com/wix-app-market-review/ – just search for “booking” and you should find the App to check out.

      – Jeremy

  73. Chel June 17, 2013 at 4:36 PM #

    I really appreciate the both of you and all your help. I’m in the process of building a weebly website and after reading your different reviews i’m thinking about making it a weebly-bluehost account.

    but i have a question… do you have any reviews or comparisons on weebly vs. wordpress? some of my friends are trying to convince me to set up a wordpress website, but im really not into all that complex stuff. i just love the simplicity of weebly. but i’ve been told that those sites do better in search engines and in promoting/advertising one’s business. what do you think?

    Thanks in advance!

    • Jeremy & Connie June 17, 2013 at 11:44 PM #

      Hey Chel – You’re very welcome glad you found our articles helpful.

      We do have a Weebly vs WordPress review – http://www.websitebuilderexpert.com/weebly-vs-wordpress-whats-the-difference/

      WP is definitely more complex than Weebly, but it is more flexible and powerful if used properly. The learning curve is a lot higher, and most people end up hiring developers at some point to help them customize certain things on WP sites. So the cost could be higher too.

      With regards to SEO (search engine optimization), read the comment section as I addressed it there. hope this helps!

      – Jeremy

  74. Melissa June 6, 2013 at 12:46 PM #

    Thank you so much for writing this detailed comparison! So incredibly helpful. This is just what I needed to read as an artist who manages her own website with only occasional help. Thanks for breaking it down so clearly and concisely.

    • Jeremy & Connie June 7, 2013 at 7:14 AM #

      Glad you found it helpful Melissa. Hope this will save you some time in research!

  75. Laura Eddy May 24, 2013 at 9:09 AM #

    I cannot thank you enough for your clear excellent reviews, I am trawling through the mire of choosing a website builder having been left in the lurch with a Word Press Website and being completely unable to update or change anything. I have realised now after reading your article that I am not unimaginably thick I am just not technical enough to be able to manage the WordPress site alone.

    I know know that my gut instant to go with Wix is probably the best move for me.

    What a revelation for me.

    Many Many Thanks

    • Jeremy & Connie May 24, 2013 at 9:28 AM #

      Hi Laura – thanks for sharing. Glad we can be helpful!

      – Jeremy

  76. Craig May 20, 2013 at 9:18 AM #

    “Further, you will likely need to purchase a theme since WordPress doesn’t come with attractive free themes.”

    Untrue, WordPress has thousands of FREE themes! And there is no cost for setting up WordPress.

    “If you want to add more functionality to your WordPress site (such as fancy slideshows, widgets, etc), you can install some free or paid plugins which may cost around $15 – $50 per plugin, again depending on the reputation of the developer.”

    25,034 FREE plugins and counting and most are very reliable.

    “Wix – less maintenance and lower cost over the long term”

    Not true at all. WordPress is 100% completely free. With free templates and free plugins, you don’t have to buy anything from WordPress.

    You didn’t mention anything about the SEO factor. WordPress is pretty much king of SEO. Google loves it’s source code structure and don’t forget that about 22% of websites on the internet are run on WordPress.

    And over 65 million WordPress sites are out there.

    Wix might be more convenient but WordPress is better in the long run especially if you are a business owner trying to get a website out there.

    • Jeremy & Connie May 20, 2013 at 10:47 AM #

      Hi Craig,

      Thanks for sharing and contributing to this discussion. The targeted audience (our readers) are mostly new comers to website building, and they may not have the necessary technical knowledge, the time, and the patience to learn WP. We don’t deny that WP is a much more powerful and flexible platform (we use WP ourselves), and our conclusion is that each person needs to consider their own time and resources when determining which way to go.

      I think our main point is that while there are a LOT of free plugins and themes, at least in our own experience, a lot of them are poorly coded and lack support (which is completely understandable since they’re free). Free themes are great, but if you want to customize it, for someone who’s new to website creation that does not have time (since he/she is running a small business, for instance), it’s a daunting task especially if time and monetary resources are limited.

      In our experience (and hence we inserted in our review), we’ve had great experiences purchasing themes from the likes of WooThemes (quality of the template, code, services, etc). There are also a lot of cool paid plugin vendors out there that produce very high quality plugins. No doubt, there are good free plugins out there as well, but for someone new to the website creation world, it’s going to be tough sorting through all the plugins to know which ones are good in terms of functionality, and code quality.

      Our point about maintenance and cost over the long term, assumes that the reader will have to hire a freelance designer to help them create and maintain the website (bearing in mind our targeted readers are “newbies”). When we first got into websites a few years ago, we hired someone to create our first WP site (it was an e-commerce site), we outsourced it to India and we ended up investing about $2,500 – $3,000 to create a very customized site (not just a plain vanilla blog). It was a very good site and very functional as well and we never regretted investing the money and time in selecting the right developer (which took a long time by the way, at least in first time doing this).

      We’ve since learned how to build and customize WP ourselves, which took a long time, which our readers may not have the luxury of doing so.

      But you’re absolutely right about Google liking WP from the perspective of SEO, but this doesn’t necessarily mean website builders can’t rank well either (not saying you implied that either). When we built websites using Weebly (not Wix), we were able to rank Weebly sites very highly on page 1 of Google search results on some competitive terms. So at least in our experience, while using WP helps for SEO, it is only a “small” part of it. Just sharing our own experience :)

      Thanks for contributing!

      – Jeremy

  77. Nicki May 18, 2013 at 7:45 AM #

    Very informative article! I learnt a lot as I’m just a beginner in the whole website building world.

    I recently purchased my domain above and was under the impression that a website builder was bought separately from the host. Wix looks like it may be my individual preference…am I able to still use them as a builder without using their hosting services?

    Thanks for your time! Really like your articles

    • Jeremy & Connie May 18, 2013 at 8:05 AM #

      Hi Nikki – thanks for your compliments!

      For Wix, if you want to use their drag and drop website builder, you will also need to use their hosting service. This is mainly because their website building technology only works within their hosting environment.

      They provide hosting as part of their plans and as I mentioned in our Wix Review (http://www.websitebuilderexpert.com/wix-review/), the benefit of having Wix manage the hosting is that they will deal with all the technology updates and security measures. That takes away a lot of maintenance work from you!

      – Jeremy

      • Rebecca January 6, 2014 at 5:31 PM #

        Honestly, while I can certainly respect believing that WordPress is a “better” option, I feel wix is really a more viable option for the majority of people especially now. Wix is gaining such an intense momentum with it’s options and remember, it’s still in beta. If there’s anything they’re missing they do listen and get to integrating a solution into the wix platform. Even as a designer, I feel that wix is often the better solution for my clients. Most clients don’t wish to spend much and they want the option to make small changes if needed. They don’t want to have to come to me for every single little change and honestly, I don’t want them to feel forced to do so. Do I feel it has disadvantages? There are few, yes. Do I feel they are a viable option to larger, web presence concerned entities, heck yes. As long as whoever is behind the wheel has the creativity to integrate the site in an effective manner then the site will have a presence. It’s an untraditional platform, but one which really ought to be respected on a wider base. It offers quite a bit of flexibility more than what many developers may think or let on. I create my own widgets, icons, tool bars, etc…and plug them directly into wix without issue and what’s better is my clients can go into the editor and ,for the most part, they can edit at will. Only very large, or semi-complicated changes need my direct attention. I understand it was addressed, but it’s stability is also a huge draw. In the grand scheme of things wix is a baby. It hasn’t been around all that long so we can’t just write it off as a less “powerful” editor. By the way, “powerful” in what sense? That word doesn’t mean much without adequate backing to it’s influential factors. How about we just see where things GROW(the he he) before writing off wix as a platform for personal use only?

        • Jeremy & Connie January 7, 2014 at 8:06 AM #

          Hi Rebecca,

          Thanks for sharing your experiences with us and our readers.

          One thing to also consider, for all those reading this comment, is that Wix is now a publicly traded company listed on NASDAQ (as of 2013). So in a way this adds more comfort to users that Wix is a legitimate website builder.

          Hope this helps!

          – Jeremy

        • Stan March 4, 2015 at 4:43 AM #

          Rebecca, I agree completely with your response. I like to describe the internet as the great equalizer between big and small business (information, apps, VOIP, cloud, etc.). Website development platforms seem to be one of the last areas where it’s been a challenge for small businesses to find cost-effective, elegant solutions that don’t cost an arm and a leg.

          My only significant issue with Wix – and it’s pretty substantial – is being able to integrate Google remarketing code. I think it’s on their radar though.

          Thank you, Jeremy and Connie, for this great article.