Square Online Store Pricing: Which Plan Should You Choose?

Square Online has a free plan which lets you sell an unlimited number of products without charge. After this, it has two premium plans to choose from, priced at $49 and $149 per month, when billed annually.

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Plan Name Square Free	Plan Name Square Plus	Plan Name Square Premium
Monthly price (paid annually) $0	Monthly price (paid annually) $49	Monthly price (paid annually) $149
Transaction fee 3.3% + $0.30	Transaction fee 2.9% + $0.30	Transaction fee 2.9% + $0.30
Displays ads on your site	Displays ads on your site	Displays ads on your site
Ecommerce	Ecommerce	Ecommerce
Custom domain	Custom domain	Custom domain
Recommended for Getting started selling	Recommended for Small to medium stores	Recommended for Large and growing stores
Try Square	Try Square	Try Square

Is Square Online Good Value for Money?

As the only ecommerce platform with a free selling plan, it’s no surprise that we found Square Online to be great value for money. That said, its features are limited and you can unlock more advanced sales features with other builders, such as Shopify and BigCommerce for the same price point.

For this reason, Square Online is a good option for budget-conscious businesses, but not for stores looking to seriously grow online.

While Square Online’s free plan comes with limitations, it does let you sell for free. It also comes with basic ecommerce features, such as:

• Sell unlimited products
• 3.3% + $0.30 processing fee
• Basic website builder tools
• Sell on search and socials
• Access to Square Online’s POS systems for in-person selling
• Accept multiple payment options, including Google Pay and Apple Pay
• Advertise your products through Facebook
• Delivery and shipping options, including pickup
• Built-in SEO tools
• Create coupons

The Square Plus plan costs $49 per month (billed annually), and removes ads, upgrades the bandwidth, and gives you the ability to use a custom domain name.

Plus, it upgrades the sales features considerably. On top of everything from the free plan, you’ll get:

• Lower processing fees: 2.9% + $0.30
• Customer membership areas
• Website themes, custom fonts, and custom widgets for more store personalization
• Site statistics and advanced ecommerce reporting so you can track your progress
• Automatic abandoned cart recovery emails
• Sell subscriptions
• Item badges, such as low stock and selling fast
• Request reviews and publish them on product pages
• Gift options
• Offer free shipping
• Schedule discounts and product launches in advance

The Square Premium plan costs $149 per month (billed annually). As Square Online’s most advanced ecommerce plan, you get all the features on Square Plus, as well as a few new ones:

• Real-time shipping rates
• 24/7 phone support
• No in-house delivery fees

With the recent restructure to Square Online’s plans, a lot of previously additional features have been integrated into the core subscriptions. However, there are still a few extra costs to consider:

• Domain names: It’s important to budget for a Square Online domain (starting from $19.95 per year), since you’ll be charged after the first year on Square Plus and Square Premium plans.
• Processing fees: You’ll be charged a small fee for each transaction made online (starts at 3.3% + $0.30 per transaction).
• Square Payroll: A payroll service to simplify salary and benefit payments, support bookkeeping, and help with taxes and compliance. This is particularly useful in 2026 amid complex regulatory changes and the ongoing labor crisis. (starts at $6 per month per payee).
• Square POS Hardware: For in-person selling, you’ll need to purchase POS hardware. The new Square Handheld is a pocketable device, costing $399.

We put Square Online to the test against 11 other website builders through over 300 hours of testing. Our research process looks at a variety of categories, including website features and ease of use. But, for pricing, we look at three key areas in particular.

1. Plan prices: How much does each plan cost, what discounts are on offer, and how steep is the price jump between plans?
2. Features vs pricing: We look at the quality of features compared to the price point to find out the value for money.
3. Free options: Does the website builder have a free trial or a free plan?

Overall, Square Online is a good budget-friendly ecommerce platform, especially if you’re looking for tools specifically related to restaurants or retail. Its well-integrated POS systems really make it stand out from other ecommerce competitors, leading to Square Online having a favorable offering for users seeking to have both online and brick-and-mortar representation.

While selling for free is an attractive prospect, the free plan isn’t sustainable for long-term selling. Instead, if your heart is set on Square Online, I’d recommend choosing the Square Plus plan for $49 per month (billed annually). This plan comes with all the sales features you need for an online store, but it doesn’t feel overpriced for what you get.

That said, try out Square Online’s 30-day free trial or free plan to get a feel for the builder and see if it’s the right fit for your online store.