If you want to build an online store with an ecommerce website builder, there are a few excellent choices for you to consider. Each one has its own pros and cons, this chart shares them with you in detail.
 Ease of Use – Scores are based on getting real, everyday people to test ecommerce builders. We use a variety of people, some who have never used an ecommerce builder before, and others that have used different ones to the one they’re testing (in order to get a fair comparison). We get them to create their own online store using an ecommerce builder and score how easy (or hard) they found certain tasks. The test is then rounded off with an interview about how they found the platform and their scores are then used to calculate what you see above.
 Sales/Website Features – This assesses what each ecommerce builder provides as an inbuilt feature. Emphasis is placed on sales and management tools over others as these are crucial to selling online and scaling a business. Shopify and BigCommerce are both purpose built to sell online, therefore have better and bigger tools. Wix, Squarespace and Weebly are website builders that offer the ability to sell online as an extra, so their tools aren’t quite as powerful.
For support, we analysed each builder’s security. How well does it keep your site safe? Does it include an SSL certificate, automatic backups and a restore option?
 Pricing – Based on monthly fees as advertised on each ecommerce builder’s own website. Prices will change depending on how long you sign up for (e.g. if you pay monthly on an annual plan it will be slightly cheaper than enrolling on a month-to-month plan). Read our detailed review for each website builder for further details. We also have more information about the cost of building a website here.
Ecommerce Website Builders Round-up
Wix is a website builder first and foremost, and a brilliant one at that. We highly recommend it! Wix has a large selection of professional, ecommerce specific templates and helps you to build your online store with an intuitive drag & drop interface, comprehensive support, and a growing app market. It comes packed with advanced sales features, including multi-channel selling and abandoned cart recovery. Wix is ultimately a user-friendly platform ideal for small businesses and independent entrepreneurs.
Shopify is designed for the specific purpose of helping its users build online stores and offers loads of features and apps that allow you to sell both through the website, and across multiple channels like Facebook, Amazon and Pinterest. You have over 100 beautiful storefront templates to choose from and can receive 24/7 support. It’s ideal for ambitious store owners, who are looking for a one-stop-shop to grow their ecommerce business. Highly recommended!
BigCommerce is great if you’re looking to grow your business into an ecommerce empire. It’s got everything you need available as an in-built feature at no added cost, and allows you to sell across multiple channels. BigCommerce is for serious businesses who are looking to scale up fast.
Squarespace prides itself on design and have some stunning templates that really allow your products to stand out. It’s not just a pretty face either, offering quality website features and a strong inventory system. With its section-based interface, you get extensive styling options and can make an ecommerce website that’s exactly to your liking.
Square Online Store ticks a lot of boxes. It has strong sales features, and will work particularly well if you already use the Square POS system in your brick and mortar store. The fact you can access all this for free makes it incredibly good value for money. Square Online Store is one of the easiest ecommerce platforms to use, although it’s design capabilities can feel restrictive.