The 5 Best Ecommerce Website Builders of 2020

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If you want to build an online store with an ecommerce website builder, there are a few excellent choices for you to consider.  Each one has its own pros and cons, this chart shares them with you in detail.

#1
Best All-Round Ecommerce Platform

4.7out of 5

Top Choice
Ease of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

4.5 out of 5 stars

Help and Support

5 out of 5 stars

Value For Money

4.5 out of 5 stars

Customer Score

4.5 out of 5 stars

  • $23.00
  • $27.00
  • $49.00
  • $500.00
Free Plan Available
#2
Best Ecommerce Platform for Large Stores, Selling 10+ Products

4.7out of 5

Ease of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

5 out of 5 stars

Help and Support

4.5 out of 5 stars

Value For Money

3.5 out of 5 stars

Customer Score

5 out of 5 stars

  • $29.00
  • $79.00
  • $299.00
Free Trial Available
#3
Best Inbuilt Features

4.2out of 5

Ease of Use

3.5 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

4.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4 out of 5 stars

Customer Score

3.5 out of 5 stars

  • $29.95
  • $79.95
  • $249.95
Free Trial Available
#4
Best Designed Ecommerce Templates

4.2out of 5

Ease of Use

3.5 out of 5 stars

Design Flexibility

5 out of 5 stars

Website Features

4 out of 5 stars

Sales Features

3.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4.5 out of 5 stars

Customer Score

4 out of 5 stars

  • $26.00
  • $40.00
Free Trial Available
#5
Best Value for Money

4.2out of 5

Ease of Use

4.5 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Website Features

3.5 out of 5 stars

Sales Features

4 out of 5 stars

Help and Support

4.5 out of 5 stars

Value For Money

4 out of 5 stars

Customer Score

2.5 out of 5 stars

  • $12.00
  • $26.00
  • $72.00
Free Plan Available
Also see our Comparison Chart of Ecommerce Website Builders for more detailed differences
Not sure which website builder works best for you? Try our Website Builder Matching Quiz

Footnotes:

[1] Template Design This score incorporates everything an ecommerce website builder allows you to do that is design focused.  How many themes (or templates) it offers you and across what industries, what its themes look like and how easy they are for you (and others) to navigate, how much you’re able to customize and edit them, and whether it offers a mobile editor.

 

[2] Ease of Use  – Scores are based on getting real, everyday people to test ecommerce builders. We use a variety of people, some who have never used an ecommerce builder before, and others that have used different ones to the one they’re testing (in order to get a fair comparison). We get them to create their own online store using an ecommerce builder and score how easy (or hard) they found certain tasks. The test is then rounded off with an interview about how they found the platform and their scores are then used to calculate what you see above.  

 

[3] Sales/Website Features – This assesses what each ecommerce builder provides as an inbuilt feature.  Emphasis is placed on sales and management tools over others as these are crucial to selling online and scaling a business. Shopify and BigCommerce are both purpose built to sell online, therefore have better and bigger tools. Wix, Squarespace and Weebly are website builders that offer the ability to sell online as an extra, so their tools aren’t quite as powerful. 

[4] Help and Support –  This area is broken down into the help you receive and the support provided. For help, we looked at the types of customer service on offer. Can you get assistance via email, phone, live chat, social media or forums?

For support, we analysed each builder’s security. How well does it keep your site safe? Does it include an SSL certificate, automatic backups and a restore option?

 

[5] Pricing – Based on monthly fees as advertised on each ecommerce builder’s own website. Prices will change depending on how long you sign up for (e.g. if you pay monthly on an annual plan it will be slightly cheaper than enrolling on a month-to-month plan).  Read our detailed review for each website builder for further details.  We also have more information about the cost of building a website here.

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Ecommerce Website Builders Round-up

Wix is a website builder first and foremost, and a brilliant one at that. We highly recommend it! Wix has a large selection of professional, ecommerce specific templates and helps you to build your online store with an intuitive drag & drop interface, comprehensive support, and a growing app market. It comes packed with advanced sales features, including multi-channel selling and abandoned cart recovery.  Wix is ultimately a user-friendly platform ideal for small businesses and independent entrepreneurs.

Shopify is designed for the specific purpose of helping its users build online stores and offers loads of features and apps that allow you to sell both through the website, and across multiple channels like Facebook, Amazon and Pinterest. You have over 100 beautiful storefront templates to choose from and can receive 24/7 support. It’s ideal for ambitious store owners, who are looking for a one-stop-shop to grow their ecommerce business.  Highly recommended!

BigCommerce is great if you’re looking to grow your business into an ecommerce empire. It’s got everything you need available as an in-built feature at no added cost, and allows you to sell across multiple channels. BigCommerce is for serious businesses who are looking to scale up fast. 

 

Squarespace prides itself on design and have some stunning templates that really allow your products to stand out. It’s not just a pretty face either, offering quality website features and a strong inventory system. With its section-based interface, you get extensive styling options and can make an ecommerce website that’s exactly to your liking.

Square Online Store ticks a lot of boxes. It has strong sales features, and will work particularly well if you already use the Square POS system in your brick and mortar store. The fact you can access all this for free makes it incredibly good value for money. Square Online Store is one of the easiest ecommerce platforms to use, although it’s design capabilities can feel restrictive.