6 Best Ecommerce Website Builders For Small Business

Last updated on February 19, 2019

This article will review the six best ecommerce platforms for small business, helping you decide which one is right for you.

As a small business owner, you need to build a website that lets you sell a few products right now, while giving you the option to scale in the future. An ecommerce platform will let you do just that, and choosing the right platform for you should be high on your to-do list.

Ecommerce platforms make your online life easier – you can usually build a store in just a few hours, without having to worry about coding or web hosting. This means you can focus on helping your business flourish.

Choosing a website builder is an important decision. After all, if your website can’t grow with your business, you’re only making things trickier for yourself in the long term.

And when it comes to choosing an ecommerce platform, you’re spoiled for choice, which make this all-important decision feel like a tough one. That’s why we’ve done our independent research to find the seven best ecommerce platforms for small businesses. These are:

  1. Wix
  2. Squarespace
  3. Weebly
  4. Volusion
  5. GoDaddy
  6. 3dcart

For a quick insight, check out our top three rated ecommerce platforms for small business below:

Best all-around website builder
Top Choice

4.7 out of 5

Ease Of Use

4.5 out of 5 stars

Help and Support

5 out of 5 stars

Customer Score

5 out of 5 stars

Design Flexibility

4 out of 5 stars

Value For Money

4.5 out of 5 stars

Best Design Orientated

4.1 out of 5

Ease Of Use

3.5 out of 5 stars

Help and Support

4 out of 5 stars

Customer Score

4.5 out of 5 stars

Design Flexibility

5 out of 5 stars

Value For Money

3 out of 5 stars

Best for Small Business & Portfolios

4.3 out of 5

Ease Of Use

3.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Customer Score

5 out of 5 stars

Design Flexibility

4 out of 5 stars

Value For Money

4.5 out of 5 stars

After reading this article, you’ll have a clear idea of which platform can boost your business, and build you an online store that matches your ambitions.

Compare each brand with our Ecommerce Website Builder Comparison Chart .

For a more specific insight into ecommerce platforms, check out our Best Ecommerce Website Builders of 2019 page.

Or, see our review of the Best Ecommerce Platforms.

Best ecommerce website builders for small business

The best ecommerce website builders for small business are:

  1. Wix – best website builder with ecommerce functionality
  2. Squarespace – best designed themes
  3. Weebly – best value for money
  4. Volusion – excellent analytics features
  5. GoDaddy – fastest to build an online store
  6. 3dcart – lots of built-in features

Ecommerce platforms allow you to plant your business online, stand back, and watch it bloom. With these six builders, you can start making money from your beautiful online store within just a few hours.

They’re not just for high-flying tech pros, either. You don’t need any coding knowledge to use ecommerce platforms, and you don’t have to organise web hosting or security – anyone can join the ecommerce party!

Sounds great, doesn’t it? In fact, the trickiest part is actually deciding which platform to use. Choosing a platform will depend on your needs; there many things to consider, but a few of the most important include:

  • Number of products you have
  • Type of products (i.e. digital, physical, service)
  • Your budget
  • Time constraints
  • Scalability of your business

For small business owners, money can be an issue. Can your monthly budget handle an ecommerce platform-sized hit? Luckily, every platform we discuss either has a free plan or free trial, so there’s no need for credit card commitments just yet.

And with monthly prices for an ecommerce platform starting from just $8 per month, it doesn’t always have to be a huge hit for your budget. Now, let’s dive into each website builder to uncover more information…

For some more details, check out our Ecommerce Online Store Builders Comparison Chart.

#1 Wix

Best website builder with ecommerce functionality

Best All-Around Website Builder
Top Choice

4.7 out of 5

Ease Of Use

4.5 out of 5 stars

Design Flexibility

4 out of 5 stars

Features

4.5 out of 5 stars

Help and Support

5 out of 5 stars

Value For Money

4.5 out of 5 stars

Customer Score

5 out of 5 stars

wix best ecommerce website builder small business
Building an online store with Wix couldn’t be easier thanks to its drag-and-drop design

Wix is a dream for tech beginners – it’s easy to use, and lets anyone build an awesome online store. You can also add product videos, which is a great feature.

However, Wix lacks in certain ecommerce areas. For instance, Wix doesn’t support any abandoned cart recovery features. This means you’re unable to automatically send messages to customers who have left your website without finalising their purchases. It also doesn’t offer any multichannel selling.

Wix lets you create a store at no cost, so you can build your ecommerce empire’s foundations without spending a dime. However, to actually sell products, you’ll need to upgrade to at least the Business Basic plan, which costs $20 per month.

Wix Pros Wix Cons
  • Really easy to use
  • Add product videos
  • No abandoned cart recovery feature
  • Cannot sell on Facebook, Instagram or Pinterest

Like the sound of Wix? Read our in-depth ecommerce review.

Or see how Wix compares to Shopify here.

#2 Squarespace

Best designed templates

4.1 out of 5

Ease Of Use

3.5 out of 5 stars

Design Flexibility

5 out of 5 stars

Features

4 out of 5 stars

Help and Support

4 out of 5 stars

Value For Money

3 out of 5 stars

Customer Score

4.5 out of 5 stars

squarespace ecommerce
Squarespace helps your online store stand out from the crowd with its delightful templates

If you’re looking to build an eye-catching portfolio or online business, then make space for this platform. Why? Because Squarespace stores stand out.

Not only does Squarespace support high-quality tools and social media integration, it provides the best designed templates of any ecommerce platform. With no app market, you’re somewhat restricted to its built-in offerings, but you’ll have a true site for sore eyes.

Even the Squarespace price plans look good – if you sign up for a year, you’ll pay just $12 per month on the cheapest plan. This plan is still only $16 per month if you pay month by month, though.

Squarespace Pros Squarespace Cons
  • Excellent social media integration
  • Best design
  • Lacks payment options
  • No app market

Read more about Squarespace with our ecommerce review.

Or, check out our Shopify vs Squarespace article.

#3 Weebly

Best value for money

4.3 out of 5

Ease Of Use

3.5 out of 5 stars

Design Flexibility

4 out of 5 stars

Features

4.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4.5 out of 5 stars

Customer Score

5 out of 5 stars

weebly online store
Weebly is the best value for money ecommerce platform, ideal for any small business

Most small business owners should be wary of hidden costs. Thankfully, Weebly is very budget-friendly, with the best value ecommerce price plans around. Plus, it’s super easy to use.

It has some brilliant additional features, particularly in blogging and its password protected pages. The downside? You can’t sell across Facebook, Instagram, or Pinterest. Overall, though, Weebly is a safe pair of hands for your small business.

Weebly has four ecommerce price plans, starting from just $8 per month. For just a couple of dollars per week, you can have a wonderful Weebly website to promote your small business – how good is that?

Weebly Pros Weebly Cons
  • Best value for money
  • Very easy to use
  • Cannot sell across multiple channels
  • Unable to customize checkout page

Read our full Weebly Ecommerce Review.

How does Weebly match against Shopify? Click here to find out.

#4 Volusion

Great analytics features

3.9 out of 5

Ease Of Use

3 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Customer Score

2.5 out of 5 stars

Help and Support

4 out of 5 stars

Value For Money

4 out of 5 stars

volusion homepage
Volusion provides superb analytics, helping you manage your site’s progress more easily

Volusion provides no illusions when it comes to data reports. Everything you need for tracking your site’s performance and progress is in one place – it’s a data-lover’s dream.

If you sell digital products, you’ll need to take your ecommerce dreams elsewhere, as Volusion doesn’t support them. But for selling all other product types, Volusion is a good solution.

Volusion offers a handy Prime Custom Plan, costing just $13.50 per month when you sign up for a year. Not looking to commit that long? No big deal – the Mini price plan will only set you back $15 per month.

Volusion Pros Volusion Cons
  • Supports numerous payment gateways
  • Insightful data reports
  • Cannot sell digital products
  • No real niche offering

Read our full Volusion Review here.

#5 GoDaddy

Fastest to build an online store

3.8 out of 5

Website Features

0 out of 5 stars

Design Flexibility

2.5 out of 5 stars

Features

2.5 out of 5 stars

Help and Support

3 out of 5 stars

Value For Money

3 out of 5 stars

Customer Score

4.5 out of 5 stars

godaddy online store builder
GoDaddy is ideal for small business owners who want to get online quickly

GoDaddy uses GoCentral ADI (Artificial Design Intelligence) to build your online store in minutes. If you want your business to get up and running online quickly, it’s a no brainer.

Sure, some features could be stronger – particularly when it comes to blogging – while naturally, GoDaddy means you lose some creative control when designing your website. Regardless, you can’t beat GoDaddy for speed.

GoDaddy can give you a website in a few minutes, and for a few dollars per month. Its Personal price plan costs only $5.99 each month, which includes a generous one month free trial, too.

GoDaddy Pros GoDaddy Cons
  • Fastest and easiest to build
  • Supports more industries than its competitors
  • Some features lack quality
  • Limited creative control

See our full GoDaddy Ecommerce Review for more information.

#6 3dcart

Strong inventory system

3dcart homepage
3dcart lets you build a strong inventory with some of the best built-in tools on the market

3dcart is the opposite to Squarespace. It relies on powerful back-end tools and inventory features, focussing less on creativity and design. With no mobile app, you can’t edit your site on the go, but you’ll be hard pressed to find better built-in sales tools. This will also save you buying tons of apps, which can see costs quickly rack up.

3dcart’s cheapest plan is $19 per month, which is less than Shopify’s lowest price plan. So, if you want some great tools at a lower cost, 3dcart could be for you.

3dcart Pros 3dcart Cons
  • Excellent inventory system
  • Lots of management control
  • Least likely to be recommended by users
  • No mobile app

Check out our 3dcart Ecommerce Review for more detail.

Are there any other ecommerce website builders?

Small businesses don’t always remain small, which leaves the question: are there any ecommerce platforms for the big dogs? Yes – BigCommerce and Shopify.

BigCommerce

Best built-in features

4.2 out of 5

Ease Of Use

3.5 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Sales Features

4.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4 out of 5 stars

Customer Score

3.5 out of 5 stars

BigCommerce is a great option for scaling your business. Its brilliant benefits include multichannel selling, allowing you to reach a wider audience, and superb SEO (Search Engine Optimization) features to help bring more clicks to your website.

It’s not the easiest platform to use, but it comes with the best built-in features of any ecommerce website builder. We recommend making the switch to BigCommerce from any of the platforms listed above when you feel it’s time to move to the next level.

BigCommerce Pros BigCommerce Cons
  • Most scalable ecommerce platform
  • Best (and most) built-in features
  • Tricky to use at first
  • No mobile app

Looking to grow your business? Read our BigCommerce Review.

Or, check out our full Shopify Review.

Can’t decide? Read our BigCommerce vs Shopify article to help you make the right choice.

Shopify

Best overall ecommerce platform

Best all-round ecommerce platform
Top Choice

4.7 out of 5

Ease Of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Customer Score

5 out of 5 stars

Help and Support

4.5 out of 5 stars

Value For Money

3.5 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

5 out of 5 stars

Shopify came top in our research for sales features and customer scores, proving it’s both simple and powerful. However, it’s the only platform to enforce its own transaction fees if you don’t use its own payment method, Shopify Payments.

Overall, though, Shopify is the best all-in-one ecommerce solution for your business, letting you scale quickly and easily.

Shopify Pros Shopify Cons
  • Sell across multiple channels
  • Brilliant inventory system
  • Charges transaction fees if using alternative payment methods
  • No free domain for first year

Best ecommerce website builders for small business: Recap

There are many website builder options for your small business. These builders let you create an awesome online store for a relatively low cost, helping you get off the ground and into the world of ecommerce.

To recap, the 6 best ecommerce website builders for small business are:

  1. Wix – best website builder with ecommerce functionality
  2. Squarespace – best designed templates
  3. Weebly – best value for money
  4. Volusion – great analytics features
  5. GoDaddy – fastest to build
  6. 3dcart – strong inventory system

This list of six is a great fix for small businesses looking to get started online. However, as your store grows, so will your website’s needs.

If your store does grow quickly – and hopefully it will – you might want to consider switching to a big business-friendly platform like BigCommerce, which is ideal for fast growing ecommerce stores.

For now, though, we recommend trying one of the six builders listed above for your small business. Don’t forget that each platform either offers a free plan or free trial, so you can begin building the foundations for your future ecommerce empire at no personal cost.

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FAQs

Which is the best ecommerce platform?

Shopify is the best overall ecommerce platform on the market, it’s easy to use, offers the best sales tools and provides the most comprehensive customer support. For smaller businesses, Wix is a great option. It lets you build a store and sell a few products with ease.

Should I use BigCommerce or Shopify?

BigCommerce is for fast growing businesses looking to scale massively. It has the best built-in features of any platform, but it’s quite tricky to work because it uses complicated language. Shopify is better for smaller businesses. It’s much easier to use than BigCommerce, helping you build a store quickly.

Which is the cheapest ecommerce website builder?

Weebly is the best value ecommerce website builder, with pricing plans starting from just $8 per month. This is ideal for small businesses looking after their budget. BigCartel lets you sell online for free, but it cannot match Weebly for ecommerce tools and features.

Dan Barraclough

About Dan Barraclough

I used to think website design was just for professionals. Because maybe like you, I have no coding or design experience. But, with the help of our expert researchers (and after testing every website builder myself), I can confidently guide you through on how to get the most out of each one.

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Dan Barraclough

About Dan Barraclough

I used to think website design was just for professionals. Because maybe like you, I have no coding or design experience. But, with the help of our expert researchers (and after testing every website builder myself), I can confidently guide you through on how to get the most out of each one.

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