Best Etsy Alternatives | 8 Easy-To-Use Tools To Diversify Beyond Etsy

best etsy alternativesIf you have are already have an Etsy store, you might be thinking of setting up your own ecommerce store outside of Etsy.

Why should you consider this?  What are some Etsy alternatives?  And what are some strategies to funnel traffic from your Etsy store to your own ecommerce store?

This article will give you a bit more direction and strategy about how to approach your business to have more control over your brand.

There are no absolute right or wrong answers, but there are a number of issues to consider when thinking about alternatives to Etsy.

We’ll get started by discussing the pros and cons of Etsy. Then we’ll take you through how to leverage Etsy to grow your online store. And finally, we’ll go into detail about some good alternatives to Etsy.

Here’s a quick preview of the Etsy alternatives we’ll be discussing. Click to jump to a website builder if you see something that takes your fancy.

8 Etsy Alternatives for Making Your Own Store

  1. Shopify – Best all-around ecommerce platform 
  2. Wix eCommerce – Great value for money
  3. BigCommerce – Most scalable ecommerce platform
  4. Squarespace eCommerce – Best designed templates
  5. Weebly eCommerce – The one to watch
  6. Volusion – Best for analytics features
  7. GoDaddy – Fastest to build an online store
  8. 3dcart – Good, but there’s better out there

Now you know who they are, have a look at our top 3 Etsy alternatives in this snapshot comparison chart to get more of a feel for them:

Best All-Around Ecommerce Platform

4.7 out of 5

Top Choice
Ease Of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

5 out of 5 stars

Help and Support

4.5 out of 5 stars

Value For Money

3.5 out of 5 stars

Customer Score

5 out of 5 stars

Great Value for Money

4.3 out of 5

Ease Of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Website Features

4 out of 5 stars

Sales Features

3 out of 5 stars

Help and Support

5 out of 5 stars

Value For Money

4.5 out of 5 stars

Customer Score

4.5 out of 5 stars

Most Scalable Ecommerce Platform

4.2 out of 5

Ease Of Use

3.5 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

4.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4 out of 5 stars

Customer Score

3.5 out of 5 stars

Best Alternatives to Etsy

When you’re looking to set up an online store, it’s easy to get lost in the masses of options on offer. Marketplaces like Etsy jostle for attention, and ecommerce website builders are around every virtual corner.

That’s why we do the research for you here at Website Builder Expert. We cut through the noise and give you hard, helpful facts so you can make the best decision. We take an in-depth look at all the most important factors, from sales tools to pricing, support and beyond.

We’ve got a mile-long list of ecommerce builders we’ve analyzed in this way, and we’ve whittled them down to the best eight Etsy alternatives.

Here’s a quick roundup of our final eight, followed by an in-depth look at the top four Etsy alternatives:

#1. Shopify

Best all-around ecommerce platform

Best All-Around Ecommerce Platform

4.7 out of 5

Top Choice
Ease Of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

5 out of 5 stars

Help and Support

4.5 out of 5 stars

Value For Money

3.5 out of 5 stars

Customer Score

5 out of 5 stars

Shopify isn’t just an ecommerce website builder – it’s designed to help people set up their very own online store and succeed long-term. It combines ease of use with powerful sales tools, such as inventory management, to make your selling life as smooth as possible.

Shopify pricing ranges from $29 to $299 per month.

Shopify Pros and Cons

Pros Cons
  • Sell across multiple channels
  • Brilliant inventory system
  • Has transaction fees unless you use Shopify Payments
  • Restrictive design flexibility when switching themes

#2. Wix eCommerce

Great value for money

Great Value for Money

4.3 out of 5

Ease Of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Website Features

4 out of 5 stars

Sales Features

3 out of 5 stars

Help and Support

5 out of 5 stars

Value For Money

4.5 out of 5 stars

Customer Score

4.5 out of 5 stars

While Shopify is a dedicated ecommerce platform (meaning it’s only used to create online stores), Wix is a website builder – and a very good one at that! It’s the best website builder with ecommerce functionality. You can use Wix eCommerce to create online stores in a matter of minutes, and really perfect your branding using its intuitive editing tools.

Wix eCommerce pricing ranges from $20 to $35 per month.

Wix Pros and Cons

Pros Cons
  • Intuitive editor – easy to use and customize your storefront
  • Add product videos to improve customer experience
  • Can’t sell across multiple channels
  • Poor inventory system

#3. BigCommerce

Most scalable ecommerce platform

Most Scalable Ecommerce Platform

4.2 out of 5

Ease Of Use

3.5 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

4.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4 out of 5 stars

Customer Score

3.5 out of 5 stars

BigCommerce is another platform which, like Shopify, specializes in building online stores. It has the best in-built features on the market, and is perfect for businesses looking for a serious boost. BigCommerce has the tools to support massive growth, including impressive multi-channel integration and SEO.

BigCommerce pricing ranges from $29 to $249 per month.

BigCommerce Pros and Cons

Pros Cons
  • More in-built features than any competitor, including multi-channel selling
  • Fantastic SEO to rank your store higher in search results
  • Difficult to use because of complex terminology
  • No mobile app to manage store on the go

#4. Squarespace Ecommerce

Best designed templates

Best Designed Templates

4.2 out of 5

Ease Of Use

3.5 out of 5 stars

Design Flexibility

5 out of 5 stars

Website Features

4 out of 5 stars

Sales Features

3.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4.5 out of 5 stars

Customer Score

4 out of 5 stars

Like Wix, Squarespace is a website builder with top notch ecommerce functions. If you want to really let your products shine, you can’t do better than Squarespace – it has the best quality designs on the market. And it’s not just a pretty face – add in a strong inventory system and social media integration and you’ve got an excellent choice.

Squarespace pricing ranges from $26 to $40 per month.

Squarespace Pros and Cons

Pros Cons
  • Great inventory system and analytics tools
  • Best designs of any ecommerce builder
  • Lacks numerous shipping options
  • No app store

#5. Weebly eCommerce

The one to watch

The One to Watch

4.1 out of 5

Ease Of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Website Features

4 out of 5 stars

Sales Features

3 out of 5 stars

Help and Support

3 out of 5 stars

Value For Money

4.5 out of 5 stars

Customer Score

4 out of 5 stars

Weebly is a website builder with a special focus on ecommerce – after it’s merger with payment provider Square you can expect lots of action in this area! It doesn’t quite match up to the powerful sales and data tools offered by its competitors, but its starting prices are the lowest around, and it’s pretty easy to use, too.

Weebly eCommerce pricing ranges from $12 to $38 per month.

Weebly Pros and Cons

Pros Cons
  • Best value for money of any ecommerce builder
  • Offers great extra features such as blogging
  • No multi-channel selling integration
  • Lacks big data tools such as inventory management

#6. Volusion

Best for analytics features

Great Analytics Features

3.9 out of 5

Ease Of Use

3 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Website Features

3.5 out of 5 stars

Sales Features

4.5 out of 5 stars

Help and Support

4 out of 5 stars

Value For Money

4 out of 5 stars

Customer Score

2.5 out of 5 stars

Volusion is an ecommerce platform which is generally outshone by its rivals Shopify and BigCommerce. Where it does stand out, however, is its analytics and data tools. If you want lots of data and useful insight into how your business is performing, then Volusion is for you.

Volusion pricing ranges from $29 to $299 per month.

Volusion Pros and Cons

Pros Cons
  • Provides tons of great data for insight into your sales
  • Mobile app to keep you connected to your store
  • Doesn’t support the sale of digital products
  • Lacks additional features like blogging tools

#7. GoDaddy

Fastest to build an online store

Fastest to Build an Online Store

3.7 out of 5

Ease Of Use

4.5 out of 5 stars

Design Flexibility

2.5 out of 5 stars

Website Features

2.5 out of 5 stars

Sales Features

3 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

3.5 out of 5 stars

Customer Score

4.5 out of 5 stars

If simplicity was your favorite thing about selling through Etsy, then GoDaddy could be your perfect match. It’s the easiest ecommerce builder to use, meaning you can get your store online, set up, and selling in no time! Its ADI (Artificial Design Intelligence) software means GoDaddy can actually create a personalized store for you in minutes. It won’t give you powerful selling tools or tons of creative control, but it’s a simple and fast way to sell online.

GoDaddy pricing is $19.99 per month.

GoDaddy Pros and Cons

Pros Cons
  • Fastest and easiest way to build an online store
  • Supports more industries than any of its competitors
  • Lack of quality in its sales features
  • Doesn’t support the sale of digital products

#8. 3dcart

Good, but there’s better out there

Good, But There's Better Out There

3.7 out of 5

Ease Of Use

3 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Website Features

3 out of 5 stars

Sales Features

4.5 out of 5 stars

Help and Support

4 out of 5 stars

Value For Money

3.5 out of 5 stars

Customer Score

2 out of 5 stars

3dcart is a decent ecommerce platform with a detailed and thorough back-end, where you can manage everything from your inventory, to SEO, product information, and more! It has helpful tips and prompts, and has tons of potential. The downside is, it totally bombed in our user testing, coming out as the platform people were least likely to recommend. With no mobile app and bad user experience, 3dcart brings up the rear in our list of the top eight Etsy alternatives.

3dcart pricing ranges from $19 to $229 per month.

3dcart Pros and Cons

Pros Cons
  • Impressive back-end with powerful inventory and prompts
  • Change theme at any time
  • Expensive platform compared to its competitors
  • The builder users were least likely to recommend after using

Alternative #1 – Shopify

Best all-around ecommerce platform

Best All-Around Ecommerce Platform

4.7 out of 5

Top Choice
Ease Of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

5 out of 5 stars

Help and Support

4.5 out of 5 stars

Value For Money

3.5 out of 5 stars

Customer Score

5 out of 5 stars

Shopify is a fast growing, pure ecommerce online store builder.

Not only does it have attractive-looking templates, there’s also an App store which you can use to add a lot more advanced tools to your store as your business grows.

Adding your Etsy products to Shopify is quick and easy as there are dedicated import functions, and even apps to make it as smooth as possible.

Shopify’s tools include functions to help you automate sales and marketing, bookkeeping, fulfillment, label printing, and more. You might not need these tools yet, but as your business grows, you can lean on these sales features when you need to.

shopify best etsy alternative
Shopify has all the tools you need to easily and successfully run your online store

It’s very common for online sellers to start out on Etsy, then move on ecommerce platform like Shopify when they need to grow. In fact, one Etsy store owner, LeiLei Secor, found great success selling through the marketplace before moving on to build her own ecommerce website using Shopify. She was actually featured in an article on Entrepreneur.com for her business efforts!

This just goes to show how you can combine the power of Etsy and your own ecommerce website to grow your business.

Shopify is a much more advanced online store builder than website builders like Squarespace and Weebly. If you have a desire to build a very advanced, complex store, for any sized business, Shopify is an excellent candidate to consider.

With Shopify, you export your Etsy products in a CSV file (sort of like Excel), then import it into Shopify. It’s not rocket science, but if you want it even more straightforward then you can use EasyImport, a free Etsy to Shopify importer tool.

You can also easily integrate and sync your Etsy store with your Shopify store using the Etsy Marketplace Integration app. Why choose between the two when you can have the best of both worlds?

Further Information

Alternative #2 – Wix eCommerce

Great value for money

Great Value for Money

4.3 out of 5

Ease Of Use

4 out of 5 stars

Design Flexibility

4 out of 5 stars

Website Features

4 out of 5 stars

Sales Features

3 out of 5 stars

Help and Support

5 out of 5 stars

Value For Money

4.5 out of 5 stars

Customer Score

4.5 out of 5 stars

Wix is one of the best, pure drag and drop website builders in the website building market today. It enables you to create your own customized looking website without knowing how to code at all.

wix ecommerce etsy alternative
Wix is the best website builder for building an online store. It has great tools, attractive templates, and is easy to use!

The reason why we recommend Wix is because they have an App that will enable you to fully synchronize and integrate your Etsy store into your website.

The major benefit here is that if you add or remove products from your Etsy store, these updates will automatically be reflected on your website – saving you a ton of work.  

You don’t have to update Etsy, then log into your website to update the products on your website.  You can synchronize your products with a click.

Etsy alternatives - wix app
Wix has an Etsy Shop app to make integrating your existing store seamless and easy.

While the other website builders we discuss below also allow you to quickly import your Etsy products into their website builder, they don’t continuously synchronize with your Etsy account, so once you make updates to your Etsy store, you’ll have to go through the importing process again.

With Wix, the synchronization is continuous, making it easy and convenient for you.

Further Information

Alternative #3 - BigCommerce

Most scalable ecommerce platform

Most Scalable Ecommerce Platform

4.2 out of 5

Ease Of Use

3.5 out of 5 stars

Design Flexibility

3.5 out of 5 stars

Website Features

4.5 out of 5 stars

Sales Features

4.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4 out of 5 stars

Customer Score

3.5 out of 5 stars

BigCommerce is an excellent choice if you’re planning on pushing your business growth. If Etsy feels too small or short-term, and you want the freedom and power to stretch your ecommerce wings, say hello to BigCommerce.

It has the best quality in-built features of any ecommerce builder, meaning you don’t have to go running to the app store every five minutes – instead, it’s all there at your fingertips.

bigcommerce etsy alternative
BigCommerce is a leading ecommerce platform designed to boost your business into the big leagues

The other thing BigCommerce is known for is its omni-channel integration. With BigCommerce, you get a single hub to manage all your different sales channels; Amazon, eBay, Facebook, Pinterest and Google Shipping are all seamlessly and easily connected to your BigCommerce store.

So what about Etsy? You can use multi-channel apps like Sellbrite to integrate with marketplaces, including Etsy, making it an easy and effective way to really boost your store’s online presence.

BigCommerce has everything you need to grow your brand, sales, and customer base. It has powerful ecommerce tools, fantastic SEO, and its multichannel integration is second to none. However, it’s not the easiest to use platform out there, which could jar after the simplicity of Etsy.

If you’re after a simpler option, then Shopify or Wix will be a much better choice!

Further Information

Alternative #4 – Squarespace eCommerce

Best designed templates

Best Designed Templates

4.2 out of 5

Ease Of Use

3.5 out of 5 stars

Design Flexibility

5 out of 5 stars

Website Features

4 out of 5 stars

Sales Features

3.5 out of 5 stars

Help and Support

3.5 out of 5 stars

Value For Money

4.5 out of 5 stars

Customer Score

4 out of 5 stars

Squarespace is one of the best drag-and-drop website builders available in the market today.

Its design templates are very stylish, polished and are all responsive (so your online store will look great across all mobile devices). In fact, Squarespace has the best quality template designs around!

squarespace ecommerce etsy alternative
Squarespace has the best quality designs on the market, giving you a stunning storefront for your products

In addition to being able to create a very beautiful storefront for you, Squarespace also allows you to have full control over product variants, upload unlimited products, manage your inventory, coupon generation, set up and control sales taxes, configure shipping options and costs, manage your customer email list, and other helpful tools for you to build a comprehensive online store.

So, not only does Squarespace let your products shine with large, high quality images and top notch design, it also gives your store the oomph it needs to promote growth and long-term success.

Squarespace makes it easy for you to import your existing Etsy products into a Squarespace website. Here are some step-by-step instructions (and a video tutorial) on how you can quickly and seamlessly do this.

Etsy Alternatives - Squarespace Import
You can easily import your Etsy store into Squarespace, saving you lots of time and effort!

Further Information

Best Etsy Alternatives: Head-to-Head Comparison

You’ve had the lowdown on each of the four best Etsy alternatives – but how do they compare side by side?

We carried out in-depth research to bring you the scores in the table below. The ease of use and customer scores are calculated from feedback given to us by people just like you, who we got to try out every platform on this list. Check out the results below:

Etsy Alternative Shopify Wix eCommerce BigCommerce Squarespace eCommerce
Overall Rating 4.7/5 4.3/5 4.2/5 4.2/5
Ease of Use 4.1/5 3.6/5 3.6/5 3.4/5
Entry Plan Price $29 $20 $29.95 $26
Value for Money 3.5/5 4.5/5 3.7/5 4.4/5
Help and Support 4.1/5 4.7/5 3.2/5 3.5/5
Customer Score 4.7/5 4.5/5 3.2/5 4.0/5

What Are the Pros & Cons of Etsy?

Pros of Using Etsy

1) Easy to Setup Your Store Front

Etsy is a fantastic platform to start and grow your online business. It allows you to quickly get a store front up and running and gives you the tools to sell your products.

You don’t have to worry about getting your own hosting services, have your website designed and built, setting up payment processors, or any other technical mumble jumbo that’s reserved only for super computer users!

2) Exposure to Shoppers

Furthermore, Etsy is frequently visited by a lot of visitors who can potentially be your customer – so you don’t have to worry as much about sourcing your own prospective customers! A lot of these visitors are ready to buy. Pretty darn awesome platform if you are just starting out, don’t you think?

Cons of Using Etsy

1) Etsy Fees

So what are some drawbacks or limitations of using Etsy? Most users would agree that fees are one of the top concerns.

Etsy Alternatives - Fees
Individual fees are not high, but will start to add up when you have more products and sell more.

Even though you can set up a storefront for free, Etsy charges you a 3.5% fee for each sale you make. There is also a $0.20 listing fee (for each product you list) which has to be renewed / paid again every 4 months.  Although individually these fees aren’t high, they really start to add up once you start to add more products and sell more.

So in a way, it’s not really “free” to set up your shop with Etsy – the saying of “there’s no such thing as a free lunch” holds true here.  But it’s not unreasonable given that they are providing you a great service and platform.

2) Increasing Competition / Branding Challenges

While having a store on Etsy gives you exposure to shoppers, as more merchants create stores on Etsy, it becomes more challenging for you to stand out from other merchants.

Why? Each Etsy store looks almost the same, making it difficult for you to stand out from your competitors!

Etsy Alternatives - Store Layout
Side by side comparison of two different stores

Even if a shopper sees your Etsy store, it’s challenging to really make them remember you (especially if there are others selling similar products as yours).

With your own online store (separate from Etsy), you can control your design, flow, layout and ultimately, your own branding. Design is so important when it comes to marketing your business, and a good design can help you bring back shoppers.

Let’s face it, most shoppers don’t buy on impulse, and takes a few visits before they open their wallets. So what can you do?

Here are some free, professional looking ecommerce storefront templates that you can use to build your online store.

3) Etsy Can Shut Down Your Store Without Notice

One of the challenges with using Etsy is that if they deem that you have violated their Terms of Use, they have the ability to terminate your store and account without any notifications to you.

If you inquire as why they shut down your store, their reasons could also be vague, as it is really up to you to read and understand their terms. This is one of the risks of depending on a marketplace to operate your business. The same risk exists if you are operating an Amazon store.

Etsy alternatives - account termination
This online seller's store was shut down by Etsy (See the full story at Gowrkgrls.io )

We’re pretty sure that Etsy conducts proper due diligence in assessing if a store owner has complied with their Terms of Use, and won’t be randomly shutting down stores just because they can. The point we’re trying to say, is that if you are relying solely on Etsy for your business, perhaps it’s time to think about what would happen to your business if Etsy shuts down your store, or if Etsy no longer existed.

How to Use Etsy with an Online Store Builder

We’re not saying that you should completely ignore Etsy, but one alternative, which we’ve seen a lot of successful Etsy store owners do, is to build a separate online store to sell your products.

So basically, your customers can purchase your products either through your Etsy store or through your own separate, online store that you create.

Here are some strategies for doing this:

1) Funnel Traffic from Etsy to Your Own Online Store

One easy strategy to take advantage of Etsy visitors is to make sure you let the shoppers who visit your Etsy store know that you have a separate store that they can visit.

Etsy Alternatives Website Links 2
This Etsy seller OneLittleStar directs customers to its website

You can let them know through a variety of ways:

  • Insert your online store link under the “Related Links” section
  • Mention your online store in your “About” page
  • Mention your online store in the “Announcement” section
Etsy Alternatives Website Links 3
This Etsy store, Designed By Lei, has links to both a website and Facebook, as well as social sharing options.

This Etsy store “Designed by Lei” (the image directly above) was featured in Entrepreneur.com.  She built her ecommerce website outside of Etsy using Shopify, and have grown her business to over $100,000 in sales while attending university. More about her story below.

This way, you increase the chances of them going from shopping on Etsy to shopping on your online store where you can “wow” them with your unique website design, versus seeing you as just another cookie cutter store on Etsy.

2) Motivate Traffic to Visit Your Independent Online Store

In addition to telling shoppers that you have your own non-Etsy online store, one very effective way to “encourage” them to visit your store is to let them know that you have a broader product selection that is only available in your online store (the products are not listed on Etsy).

This is a solid strategy to gain their curiosity, lead them to your own store, and an opportunity to build your brand to stand apart from your competitors.

3) Email Your Etsy Customers to Visit Your eCommerce Store

One thing you can do is sign up your Etsy customers to your newsletter series automatically.

Good businesses have newsletters where they send regular emails to customers (or people who have expressed interests) to highlight complementary products, new products, seasonal discounts, or just cool tips and tricks as part of their overall marketing and branding exercises. Keeping in touch with people is one of the most effective ways of generating new or repeat business.

Aweber is a very powerful newsletter tool where you can write newsletters and set a specific date and time when you want the newsletter to be automatically sent out to your list of subscribers. So they make it very easy for you to keep in touch with your subscribers.

Etsy alternative - Aweber integration

Aweber can be easily integrated with your Etsy store as well (here’s the tutorial).  So whenever you generate a sale through Etsy, your customers (if they agree) can be added to your pool of newsletter subscribers.  Once they are added, you can now send an automated email to them, telling them to visit your standalone ecommerce store that is outside of Etsy.

This is a very effective way of introducing existing customers to your ecommerce store, to further build your brand and reduce your economic dependence on Etsy.

4) Build Your Relationship with Shoppers

So now that they’re visiting your own online store, what can you do?

Aside from impressing them with your website design, and introducing them to more products that you don’t have on Etsy (which will also save you some listing fees, by the way), it’s time to start building your relationship with them.

Let’s face it, not all shoppers are impulsive, and takes a bit of relationship building to get them to trust you, and ultimately, buy from you.

There are two recommended ways to do this:

  1. Create a blog and write about interesting topics around your industry (which presumably is what they’re interested in). Write about home decoration tips, fashion advice, wedding checklists, or whatever is relevant to your industry. Create value, generate interest and build trust with these visitors. When they’re ready to buy, you will be in the front of their minds.
  2. Create a newsletter series where they can sign up and receive emails from you. You can send them updates on your blog (so they know when to return to read your content), and after building that trust, you can start to promote your products to them.
Etsy alternatives - Email Capture
Even Etsy is asking for your email address - to build a better relationship with you

As they say, once someone trusts you, likes you, they’ll more likely buy from you. Treat this as an investment of your time, to turn visitors into customers.

It’s so important to build a relationship with your visitors / customers. They will most likely visit your website directly next time and hopefully, become repeat customers. Not to mention, if you build a good relationship with them, they might even share your business with their social circles!

Best Etsy Alternatives: Conclusion

There’s nothing wrong with operating your business entirely on Etsy, as Etsy is a good platform that makes it easy for you to set up shop while exposing your Etsy store to a lot of potential customers.

But we do see a lot of users finding alternatives to Etsy, and start to build their own online stores away from Etsy – and for good reasons.

If that sounds like you, then you need a top quality platform to use instead.

The 8 Best Etsy Alternatives

 

By creating your own online store, you have much more control over the design and layout of your store, which helps you build a stronger brand. With Etsy, your creative input to your Etsy store is quite limited – you’ll most likely end up looking the same as your competitors.

There are also a few strategies on how you can funnel your Etsy traffic to your own online store, and how you can engage them in a more meaningful way to build your brand. We mentioned a few of these strategies above.

By building a deeper relationship, they are more likely to buy from you, and also tell their social circles about you. On Etsy, it’s really challenging for you to stand out from your competitors (you look like just another merchant selling “stuff”).

There are really quick ways to create your own online store outside of Etsy – even if you don’t know how to code.

Shopify, Wix, BigCommerce, Squarespace, and Weebly make it really easy for you to import your Etsy products directly into their platform. All of them are drag and drop website builders, so you don’t need to know how to code in order to set up your stores.

Specifically, Shopify, Wix, and BigCommerce integrate and synchronize your Etsy products with your website, making them very interesting options for your online store.

Shopify is an advanced choice to build your online store. This is a very powerful, focused online store builder.

At the end of the day, we’re not suggesting that you abandon your Etsy store, as there are very strong merits to keeping your store on Etsy. But branching out to build your own non-Etsy store, and grow it alongside with your Etsy store can have a very strong complementary effect to your business.

Studying some ecommerce success stories and examples can also give you some inspiration on how to imitate other online store’s success.

Best Etsy Alternatives: FAQs

What is the easiest to use Etsy alternative?

We recommend GoDaddy if you’re looking for a really simple and easy to use editor. With GoDaddy’s ADI software, you’ll be up and running in no time at all! It’s definitely the fastest and easiest way of setting up your store, but it’s also not the most powerful platform, so make sure to try it out before jumping in feet (and wallet) first! Check out our GoDaddy Review to find out if it’s the builder for you!

What is the cheapest Etsy alternative?

Weebly has the cheapest ecommerce plan starting from $12 a month.

Remember, it’s worth considering a range of price plans to make sure the one you choose includes all the functionality you need.

Read our Weebly Pricing Review for further details!

What is the most comprehensive Etsy alternative?

If you want a pure ecommerce builder, Shopify is the most comprehensive platform on the market. It offers everything from abandoned cart recovery to automated sales and marketing. It’s a great option for growing your store.

Wix is another option to consider for all-round great functionality. It has an incredibly comprehensive App Market that allows you to extend the capabilities of your store so you can take it to the next level. Its apps include things like marketing and SEO extensions or social integrations.

Read our Wix eCommerce Review for an in-depth look at its features.

Which Etsy alternative has the best templates?

Squarespace is a design-oriented website builder. It has an impressive range of templates that have the ability to give your store a beautiful and professional touch.

If you want a website builder that gives you even more choice than Squarespace, it’s worth checking out Wix’s amazing range of stunning templates – there’s over 510 to choose from!

Which Etsy alternative has the best support available?

Shopify has a fantastic support network for its customers. It has a very comprehensive support center with articles on almost anything you could need. You also get 24/7 phone support, live chat and email functionality. Read our Shopify Review for more information.

Do I have to give up my Etsy store to sell somewhere else?

Not at all! With ecommerce builders like Shopify, Wix, and BigCommerce, you can sync and integrate your Etsy store with your online store for maximum selling benefits! This is called multi-channel integration and means you can keep your existing audience while growing your customer base at the same time.

Do ecommerce builders charge extra fees?

While some ecommerce builders do charge transaction fees, it’s usually easy to avoid these charges – either by changing your payment provider, upgrading your plan, or just by picking a different builder! Unlike Etsy, ecommerce builders don’t charge listing fees!

Which Etsy alternative is best for long term growth?

If you’re looking to grow your ecommerce business then we definitely recommend BigCommerce, as it’s the most scalable ecommerce platform around. If you want long-term success without rapid growth then try Shopify instead.

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About Lucy Carney

Lucy Carney

You’re not alone! Building a website can be scary, especially if you’re like me with no previous coding experience. With the help of our experts I’m here as a friendly voice to help guide you into the exciting world of website building. If I can do it, so can you!

75 comments

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  • Avatar
    Mark Bumgarner
    I'm a retiring commercial photographer and I'm looking for a way to keep my hand in the business by selling my photos. Can you suggest which company might be better at printing and shipping without me having to do it. Since I travel a bit I would like to be able to upload and go, not sit home by a computer. As you might guess I'm a little picky about my prints. If its better to do it myself I would like to know that as well. Thank You, Mark
    1 reply
    • Fred Isaac
      Fred Isaac
      Hi Mark, thanks for the comment! We'd say our number one builder for photographers is Wix. You can see why in our comparison chart: https://www.websitebuilderexpert.com/website-builders/comparisons/websites-for-photographers/. They have great integration with printing and shipping services and, because they're so easy to use, uploading on the go is very straightforward. Despite that, image quality is still very high. Hope this helps!
  • Avatar
    katie
    Do you recommend a app for sync my etsy inventory to my shopify store which is not too expensive? or free. thanks katie
    1 reply
    • Tom Watts
      Tom Watts
      Hi Katie, From what I can dig up, you've got two options: - EasyImport - Etsy Importer (charges you per product listing) - Etsify - From Etsy to Shopify (one time cost of $69.00) I'd have a look at both, see if they are what you need and then do a few sums to see which works out cheaper in the long term. If oyu sell a lot of products, then listing fees for EasyImport might rack up quickly (something to be aware of), while Etsify's one time cost might pay itself off wit ha couple of sales. Hope that helps, - Tom
  • Avatar
    Elle
    I opened my Etsy store in 2014 and two years ago, I found this article and got my own website w/ new domain name via shopify. I am very thankful with your information. Also, I totally agree that "By creating your own online store, you have much more control over the design and layout of your store, which helps you build a stronger brand"
    1 reply
    • Tom Watts
      Tom Watts
      Hi Elle, It's great to hear that our advice has proven so useful to you! I definitely think it's important that you're able to design the store you want so that it reflects you an your business. Best of luck with your store. - Tom
  • Avatar
    Phil Forbes
    Awesome article! I agree completely, the future of ecommerce is not an online store, nor is it a single channel. It's all about selling in multiple places. I had no idea that Wix could easily integrate with Etsy!
    1 reply
    • Tom Watts
      Tom Watts
      Hi Phil, Great to hear such positive feedback - thanks! You're absolutely right, cross-platform selling is becoming ever more important in our connected world, so any advantage you can gain - such as a simple Etsy integration - is definitely worth trying out. - Tom
  • Avatar
    Miriam
    I just bought a wix site so i could import my etsy shop into it (if only the app worked....) but now I see that the checkout goes thru Etsy. I don't want my payments going thru Etsy. Is there any ecommerce site that enables me to sync shops without the payments being synced? I really don't want to add and delete items manually from two sites....
    1 reply
    • Tom Watts
      Tom Watts
      Hi Miriam, As far as I know, Etsy integrations tend to work the same across most platforms - your Etsy store remains separate, but your products are displayed on your other website too, increasing the number of people your products are being exposed to. I don't actually think it's possible to achieve what you are hoping too, because if you promoted your Etsy products on your other website and expected people to pay there too, then this would prevent Etsy from claiming the commission it is owed on the sale you have made by promoting your product on the platform. As you pointed out, you'd need to upload your products to your alternate website if you want to sell them directly through it. It might be worth having a read of our guide to the best Etsy alternatives too. Hope that makes sense, - Tom
  • Avatar
    Jude
    Hi, thanks for your amazing info. Just wondered if you could help me. I'm thinking of setting up a wix ecommerse website. Could you tell me the limit on how many products you can sell with this package please. I only have 30 at the moment but will be increasing to 100 or possibly more. Will this package do this foe me. Kind regards. Jude x
    1 reply
    • Tom Watts
      Tom Watts
      Hello Jude, Wix eCommerce is a great tool to use if you are new to ecommerce or aren't planning to sell too many items. However, if you're heading towards the 100 items benchmark then I would suggest you consider Shopify or BigCommerce too as these specialized ecommerce platforms make it much easier to upload, stock and manage a much greater number of items. Wix eCommerce is very streamlined and is better suited to a maximum of 40-50 items at best. That's just my opinion though! It is definitely worth trying the free trial to see how you get on first. Hope that helps, Tom
  • Avatar
    Mai
    Hi Jeremy, Thank you so much for this helpful article! I currently have an Etsy shop for my handmade jewelry, but it's not great for branding (as you mentioned) and I also need to add a section for my custom jewelry design services which I can't do there. I'm leaning toward Wix for my site because it automatically updates when something sells on Etsy, but I'm wondering if this means that it is still really just an Etsy shop in another skin almost like an Etsy Pattern site). If, for some reason, my Etsy shop shuts down would I loose my shop listings on Wix as well because they are integrated or is it its own individual shop that just pulls the listings from Etsy? Let me know what you think on this. Thanks so much for all the help!!!
    1 reply
    • Jeremy
      Jeremy
      Hi Mai, Thanks for your comment. You raise a fair point, for sure. The way the Wix Etsy App works is that you integrate your Etsy store into your Wix website. So whatever happens to your Etsy store drives the details that show up in your Wix store. One thing to consider is that your entire Wix store doesn't have to be all Etsy items. The whole idea is to connect your Etsy store to an "external" store and have this external store list more products or provide even more value to your shoppers. You can create guides in a form of blog posts to share more with your shoppers. You can list products that are not available in your Etsy store. You can show more of your personality / brand via your website. You can even create newsletter where your shoppers can subscribe to where they can get more educational materials, discussions, even promotions - you can consider using Wix Shoutout for this. So while using an external store such as Wix doesn't solve all the challenges you face with Etsy, it does open up more options! And having more options are always good when you are operating a business! Jeremy
  • Avatar
    Sara
    Hey Jeremy. This is a great article. I appreciate your work on this. I went through an Etsy review back in the summer and have a fear looming of losing my shop and all my hard work even though I passed the review. I was told at any time they could shut me down without a review. I have worked very hard to establish my shop so I would like to find the best web builder to transfer using the CSV files. Do you know which of the web builders allows me to transfer all the listing data without being integrated and depending on my Etsy shop to still be there? Thanks!
    1 reply
    • Jeremy
      Jeremy
      Hey Sara, All of the website builders suggested above allow you to import your Etsy products into their platforms. The only exception if Wix where it actually integrates Etsy into its platform, so your products are synchronized. The benefit of this is that if you make changes to your Etsy store, I believe the changes will be automatically synchronized with your website built by Wix. But if you don't want to such synchronization, then Squarespace, Shopify and Weebly seems to be able to provide that. You just have to export your Etsy store items into a CSV file and import it into these website builders. Jeremy
  • Avatar
    Michelle Marcotte
    Great article, thanks. Cheers!
  • Avatar
    Cammy
    Thanks for compiling this info. I know you can copy products from an Etsy shop to a Shopify site using a CSV file. Do you know how I can copy Etsy product reviews from my Etsy shop to my Shoify site? thanks -
    1 reply
    • Jeremy
      Jeremy
      Hey Cammy, I'm not entirely sure, actually. Broadly speaking, I'm not sure if you can export review comments from one platform to another. I guess I just haven't seen that done before but I'm sure there are ways around it if you have control over the platform's database. In this case, I wouldn't think you'll have access to Etsy's database. But I could be wrong so it's worthwhile to do more research. Jeremy