1&1 IONOS Review 2018 | Is It The Best Business Website Builder?

Last updated on November 22, 2018
1&1 IONOS review

1&1 IONOS Review Highlights

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1&1 IONOS review


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Last Updated on November 22, 2018

1&1 IONOS is ideal for white-collar businesses

If you’ve been trying to build a website for your small business, then help is at hand. 1&1 IONOS MyWebsite gives you all the tools you’ll need to create a brilliant site, and does so with half an eye on the future. How does it go about this? We’ll go through our research below, dishing out all the key details.

For The White-Collar Business

3.6 out of 5

Ease Of Use

3.5 out of 5 stars

Help And Support

3.5 out of 5 stars

Customer Score

4 out of 5 stars


3.5 out of 5 stars

Design Flexibility

2.5 out of 5 stars

Value For Money

2.5 out of 5 stars


What are the Pros and Cons of 1&1 IONOS?

#1 Scalable tools to help businesses grow
#2 Templates cover a vast range of industries
#3 Lots of features that are easy to embed
#1 Templates aren’t as well designed as those from other website builders
#2 No free plan available
#3 Dated interface

August – October 2018 Updates

  • Website Checker Tools: 1&1 IONOS now provide a tool that highlights an overview score of how visible, how secure, and how fast your site is.
  • Target Visitors: You can adapt your site to specific users, such as first-time or returning customers and schedule automatic promotions to be displayed seasonally, or for certain visitors, such as potential customers near your business.
  • New Review: The folks at 1&1 IONOS have been busy completely overhauling their website builder. We’re in the process of researching/testing it and will be back with an updated review shortly.

Overview of 1&1 IONOS

1&1 IONOS MyWebsite is a website builder designed for the professional. Its design, features and interface are all geared towards helping small businesses get online.

But before we get into this, let’s go back a step.

A website builder is an online programme that helps you build your own website. You don’t need to know how to code, you don’t need to fork out thousands of dollars, and it’ll only take you a few hours to create!

Here at Website Builder Expert, we test tons of website builders. We don’t just want to tell you about the best ones on the market – we want to pair you with a website builder that will meet your personal needs.

Now that’s cleared up, we’ll walk you through how good 1&1 IONOS really is.

How easy is it to use?

Is it just for small businesses?

Read on to find out…

Further Information

This review covers 1&1 IONOS’ website builder, MyWebsite. If you want to jump to the pricing section, click here. 1&1 IONOS also provides hosting – you can read about our top three website hosting providers here.


How easy is 1&1 IONOS to use?

The purpose of a website builder is to make designing a website as quick and easy as possible. Like most, 1&1 IONOS gives you templates to work from.

These templates act as your starting base. They’re divided into categories and come with sample text and images, so you can quickly get a feel for what your site will look like.

1&1 templates
1&1 IONOS has plenty of templates to choose from, getting you off to a great start.

Once you’ve decided on your template, you can start populating it with your own content. Seems simple enough, right?

Right. But we want to know how easy you find it. To do this, we got everyday people to test 1&1 IONOS and feedback their thoughts. Here are just some of their comments:

The use of templates provides some form of comfort, knowing that a lot of the work is already done for you.

Some things were easy to understand and quite intuitive, like changing things on a page. You simply click and they pop up.

The only major problem people came up against was trying to customize 1&1 IONOS’ templates. You can put your content into a template, but moving things around the page can be frustrating.

This is because the editing interface works in sections. You can move things around in each specified section, but not to anywhere you like on the page. This does mean your website will never look messy, though.

If you’re looking for a website builder that offers total creative control, you should check out our Wix review here.

5 Best Small Business Website Builders – Check out the other top platforms for small business websites.

Customer Satisfaction

So what do users think of 1&1 IONOS MyWebsite?

Well, when we asked, 60% of people said they would recommend 1&1 IONOS to a friend.

Not only does this show that most people had a positive experience with 1&1 IONOS, but it also suggests the platform has more use than just business.


Who is 1&1 IONOS best for?

1&1 IONOS for blogging

Blogging is one of 1&1 IONOS’ biggest strengths.

1&1 IONOS offers features specifically designed for blogging, such as displaying article categories, allowing comments on posts, social bookmarking, a search feature, and an RSS feed.

This makes it a great website builder to use if you need a blogging site, or if your business has a blog it wants to promote. If you’re keen to learn more about how to start your own blog, read our guide.

1&1 IONOS for business

This is where 1&1 IONOS comes into its own. The MyWebsite website builder is set up to help small businesses get online.

1&1 IONOS comes with a free domain for the first year, a personal email account, built-in email marketing, social media integration, and tools for SEO (search engine optimization).

It can also translate your site into multiple languages. This is great if you’re looking to promote your services in different countries, but more on that later.

5 Best Small Business Website Builders – Check out the other top platforms for small business websites.

1&1 IONOS for ecommerce

While 1&1 IONOS does allow you to sell online, we see it as more of a useful add-on than a crucial feature.

1&1 IONOS gives you advanced payment methods, integrated shipping options, and marketing tools. In all honesty, though, there are better ecommerce website builders out there.

While powerful platforms like Shopify help you sell in bulk, 1&1 IONOS – much like Wix – is good for businesses who want to sell a product or two on the side. One thing to bear in mind, though, is that selling online with 1&1 IONOS is 41% more expensive than with Wix. Yikes.

Ecommerce Website Builder Comparison Chart – For a full breakdown of the online store builder market, see our detailed chart.

5 Best Ecommerce Website Builders – Click here for our list of the best online store builders.

1&1 IONOS for portfolio

Portfolio sites certainly aren’t a strength of 1&1 IONOS. The templates have a more corporate feel to them, and given your lack of creative control, they don’t really work for artistic industries.

You can create photo galleries, add testimonials, and embed live feeds from your social media. This is great for showcasing some work, but it’s not enough if that’s the main focus of your site.

Squarespace is the clear winner when it comes to building creative portfolio sites. Its templates are modern and stylish, and it’s not just us saying that – it’s used by loads of professional photographers and artists too.

1&1 IONOS for scalability

Thanks to its built-in marketing tools, SEO features, and multilingual translation, we’d say 1&1 IONOS is very scalable.

Your website can grow with your business, and you can even start selling online should you wish. Again, 1&1 IONOS is for small businesses and blogging sites: if that’s the type of site you’re after, you’ll be able to grow your business/blog no problem.


1&1 IONOS - Tools and Feature

When it comes to adding features (or widgets as they call them), 1&1 IONOS makes the process as easy as possible.1&1 widgets

From its side panel (right), you can drag and drop anything you like straight onto your site – yes, it’s that easy!

Think of it as a bit like PowerPoint. Simply select the widget you want, then drag it to where you’d like to place it on your page.

Text, videos, social buttons, maps, contact forms – you name it, 1&1 IONOS lets you embed it.

These widgets are categorized to make them simple to find. You can also search for something specific in the bar above.

In terms of tools, it’s got some really great ones that can help you grow and stand out. Below are three of the most important:

Multilingual Translation

You don’t need to rely on the sometimes flakey Google Translate. With 1&1 IONOS, you can translate your site’s content into 62 different languages. Not only that, if you’d like multiple languages on your site at once, you can have up to 25 at any given time. Muy bien!

This is a fantastic tool for anyone who works internationally. You don’t have to limit yourself to the US and UK markets – advertise your services in Spanish, French, or even Mandarin!

Target Visitors

One neat tool 1&1 IONOS offers lets you change your site’s content based on who’s viewing it, or what time of year it is.

Let’s say you’re a dental practice and want to let new customers know they can get a free consultation. You can set your site up so new visitors see the free consultation offer, but others won’t – amazing!

This works for seasonal deals as well. You can change what people see on your site to reflect the calendar month.

Help and Support

1&1 IONOS offers 24/7 email and phone support. On top of that, it has live chat available from 8am-8pm, and a dedicated knowledge base.

The icing on the cake though, is the new personal consultant. This is an employee you can contact directly for recommendations, explanations and advice.

1&1 help
These personal consultants are experts, and will be able to help you with any specific problems you may have.

1&1 IONOS Pricing - is it good value for money?

1&1 IONOS has three pricing plans – Essential, Business and Pro – which range from $1 to $30 per month.

While there are three pricing plans available, the amount you pay will vary depending on how you want to use the MyWebsite package.

Do you just want to use it as a standard website builder? Good news – prices will be cheaper!

By signing up for a non-ecommerce plan, you get your first year at a massive discount. Below you can see what you’ll pay (per month) for your first year, and then the renewal price:

1&1 IONOS MyWebsite packages First year ($/month) Subsequent years ($/month)
Essential $3 $7
Business $1 $10
Pro $10 $20

Want to use the package for creating an ecommerce website? Since this builder will allow you to sell online, naturally, it’s a bit more expensive.

1&1 pricing
1&1 IONOS has three pricing plans for its website builder and three for ecommerce.

1&1 IONOS’ Non-ecommerce Business plan is the brand’s most popular, and it’s easy to see why – for starters, it costs $1 a month for a whole year.

It also gives you a free domain and email account for one year, social media and business widgets you can integrate, and access to its multilingual translator tool. We can think of much worse ways to spend a dollar!

There’s no free trial or plan with 1&1 IONOS, but at $12 for the entire year, we reckon it’s well worth taking a look at and seeing what you think.


1&1 IONOS Summary

1&1 IONOS is a solid website builder that doesn’t pretend to be anything it’s not.

If you want some flashy, arty website, there are plenty of other platforms out there to choose from. But if you want a serious website to promote your business, 1&1 IONOS MyWebsite is the website builder for you. You can put a site together quickly and easily, without spending a fortune – or even spending much at all.

With great tools like email marketing, multilingual translation and 24/7 help and support, you’ll have everything you need to get your website up-and-running fast, then scale up effectively when the time comes.

We’d recommend that small businesses and bloggers sign up to 1&1 IONOS and see what they think. It’s as cheap as a dollar a month for the first year, and could help you make your dream a reality.



What about 1&1 IONOS hosting?

1&1 IONOS’ hosting services are separate to the website builder. It offers web hosting, cloud hosting and dedicated hosting. If you’re interested in learning more about hosting, read our article on ‘what is hosting’ here.

How can 1&1 IONOS help me rank on Google?

There are loads of ways to boost your website’s ranking, but 1&1 IONOS has some truly useful SEO features to give you the best possible chance. Things like writing your own meta titles and descriptions, getting keyword support, and integrating Google Analytics are all possible.

Are 1&1 IONOS’ templates mobile friendly?

Yes! All 1&1 IONOS templates are mobile responsive, meaning they automatically adapt to fit phone and tablet screen sizes. One thing to be wary of, though, is that you can’t change templates after your site has gone live. Something to bear in mind when you initially pick one: go for a template that can grow with you.

Found our 1&1 IONOS review helpful?

Did this guide help you decide whether to use 1&1 IONOS, then help to get you started building your website? If so (or if not!) leave a comment below.

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Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.
Charlie Carmichael

About Charlie Carmichael

It's my job to research website builders and find out which one's really are best for your specific needs. Having tested numerous builders, I'm in a great position to help you guys not only get online, but have great success once there.


Charlie Carmichael

About Charlie Carmichael

It's my job to research website builders and find out which one's really are best for your specific needs. Having tested numerous builders, I'm in a great position to help you guys not only get online, but have great success once there.

Leave a Reply

6 Responses to 1&1 IONOS Review 2018 | Is It The Best Business Website Builder?

  1. #

    Do you know if 1&1 builder is offering you to build a membership area thru the builder??

    • Charlie Carmichael

      Hi Jo,

      Thanks for your comment. Unfortunately 1&1 do not currently offer the ability to build membership areas, just password protected pages. Other website builders, such as Wix, Squarespace and Weebly, all allow for both membership areas and password protected pages, though. You can read our comparison of the three, and Jimdo, here.

      Hope that helps,


  2. #

    I have just lost 3 months work on the 1&1 website builder – my site went on-line many weeks ago. Whilst searching for the analysis tab for some reason, the Reset button appeared. I pressed the cancel tab and data began to be deleted. The site now just says ‘under construction’. 1&1 Support has just told me there is nothing they can do because all my data has been deleted and they don’t have any type of backup system. Any advice would be appreciated. I work on an Apple Mac…would Time Machine keep a copy of my work?

    I can’t believe that 1&1 don’t have some sort of fail-safe backup system. Their web support team gave me little help either.

  3. #

    1 & 1 is worst ever company I found on the net. I used to have a domain with them but it expired & they keep contacting me for renew. The problem that I do not need that domain anymore & I do not want to renew it. I think its fair the domain will be disable & that fine.

    But later, I wanted to buy a new domain via same account with 1&1. I thought everything is done as buying domain wont take more than 30 minutes but my order was pending for more than 48 hours. Then, I received an email saying that I owe them a debit for an expired domain & I have settle that payment before processing my current domain order. What the hell is that? I do not need that domain & I do not want to renew. Why should I pay for something that I am no more using it. They will hold my payment for 7 days before then cancel my order if I did not pay the old debt.

    I do not recommend their service to anyone & you should stick with reliable provide sush as namecheap for domain & hostgator for hosting. There are other names in the market which are good but not this company 1&1 aka 1and1 ..

    -10 Stars for this one

  4. #

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