Here are the 4 items you should consider when evaluating Wix vs Squarespace:
|1) Template Designs||
Wix gives you over 500 professional looking design templates to choose from, from a very broad range of industries such as businesses & services, online store, photography, hospitality, design, portfolio, blog, music, etc. So you can easily find a suitable design that matches what your website is all about.
All of the templates are very professional looking and is pre-populated with suggested design layouts so you can hit the ground running without worrying about how to structure your content layout.
So if you’re not sure how to best design your website, this is a really great feature for you. All you have to do is replace the suggested content with your own or move the content around to create your own unique design.
Note, Wix has an advanced mobile user interface and editor that allows you to customize your own mobile design. This is great if you want your website to appear slightly differently on mobile and tablet screens from the desktop version.
One advanced feature that we really like is Wix allows you to hide content if you don’t want it to be displayed on mobile phones – giving you flexibility over what you want to share with your visitors.
One drawback of Wix’s templates is that once you pick one, you won’t be able to change templates without having to re-create your content again. So even though you can change designs, you can’t transfer your content from one template to another.
The main reason for this is due to the fact that you can literally drag & drop content anywhere on your website (whereas Squarespace is more structured and does not allow you to freely place content anywhere). With such design freedom, the limitation is that you can’t transfer content from template to template. So make sure you pick the best template before you get started!
Even though Squarespace offers you little over 40 design templates and over 20 Cover Page designs (compared to Wix’s 500+ designs), all of them are beautifully designed, and can give your visitors the impression that you spent thousands of dollars to custom design your website.
In contrast to Wix, Squarespace has taken the “quality over quantity” approach in its templates collection. So while you have a lot less to choose from, any Squarespace template you end up using is of very high quality.
The downside compared to Wix’s large collection of templates, is that you have a lower chance of finding the exact design you are looking for.
Similar to Wix, Squarespace offers you designs for businesses, online stores, portfolios, music, restaurants, etc. So you can discover your favorite template design based on its suggestions.
All of Squarespace’s templates are fully mobile responsive. This means that your website will display beautifully across all mobile devices without you having to lift a finger. All your content will automatically adjust to fit within mobile display screens.
The drawback with these templates is that you don’t have any control over how your content will be displayed on mobile devices (Wix gives you this flexibility). But the benefit is that you have less to do and worry about, as your website’s mobile display is automatically taken care of.
With Squarespace, you do have the freedom to change templates, and all your existing content will be automatically transferred into the new template. The benefit is that if you want to overhaul your design (by choosing another template), you just have to select the new design, adjust the layout a little bit, and you’re pretty much done.
|2) Ease of Use||
Wix is one of the easiest website builders to use in the market today.
It offers you a “pure” drag & drop user interface, so you can literally place any content (such as images, text, buttons, slideshows, social buttons, etc) anywhere on your website, all without having to write a line of code.
As such, you have a lot of creative freedom & control over your design, with very little content placement restrictions.
Where Wix also excels is you can find help buttons everywhere when you are first learning how to use its website builder.
So if you are unsure how a tool works, they have easy-to-understand tutorials right next to the tool, and you won’t have to open a new window to get to its Help Center (more about its support below). This makes building your first website a very pleasant experience.
Squarespace also has elements of drag & drop, but works in blocks where you can add, edit or take sections away from your site. Again, you can create your website without touching a line of code.
However, as mentioned above, its platform is a bit more structured, so while you can drag & drop content around, all the content has to be placed next to each other or stacked on top of one another. So it’s more of a modular building experience where the system automatically “snaps” your content into position.
Whereas with Wix, you can drop your content anywhere on your screen and it will remain there (its platform won’t move the content and snap it into place). So Squarespace’s content placement is a bit limited in this sense.
Overall, Squarespace is still quite easy to use, though it does have a slightly higher learning curve. But once you get the hang of it, it’s a really pleasant website builder to use.
|3) Help and Support||
Wix offers you customer support through multiple different channels, including phone, email, forum, and a help center.
Its help center is very comprehensive, with written, image and video tutorials. It’s very much self-serve and you will be able to find answers to most of your questions.
Again, Wix conveniently places help buttons in the perfect positions all around your user interface. It’s really for you to click on the buttons and find out more about each tool.
If you need a bit more hand-holding, you can always phone them at any time between 5am – 5pm Monday to Thursday. But if its phone support team is busy at a particular time, you can schedule a support appointment for them to call you back. The benefit to you is that you won’t have to sit around and wait in line (which we all dislike!), and can focus your energy elsewhere.
So it’s a bit like a concierge service and in our view, well worth subscribing to its premium plans (more below).
Keep in mind that you can also email them at any time.
Squarespace provides you with a dedicated, 24/7 support team to answer your questions should you have any.
They provide 24/7 email support (in which they respond within 1 hour), user guides (video & text), live chat (Monday – Friday, between 4am – 8pm EST), and also forum support.
However, they don’t have a phone support system set up yet, so Wix definitely offers you a bit more personal service from this perspective.
But keep in mind that Squarespace does answer emails very quickly (24 hours, 7 days a week), and does have a live chat function during business days.
|4) Pricing Plans||
Wix offers you 8 different plans. 5 non-ecommerce: free, Connect Domain $5/month, Combo $11/month, Unlimited $14/month, and VIP $29/month. And 3 ecommerce: Business Basic $20/month, Business Unlimited $25/month, and Business VIP $35/month. The higher the plan, the more tools & services you get.
Note that Wix will display an advertisement on your website if you are using its free or Connect Domain plan. So if you want to brand your website as your own, you should definitely upgrade to the Combo plan or above. Squarespace’s lowest plan for building a full website is $12/month, a little bit higher than Wix’s Combo plan.
One thing you should be aware of is that Wix does have different bandwidth allowance for different plans. Simplistically, think of bandwidth as how much power it takes for Wix to allow your visitors to look around your website. Everything from loading of images, video, text, etc takes up bandwidth.
So if you plan on creating a larger website (with a lot of pages / content), and expect to have a good number of visitors coming to your site, I’d recommend upgrading to Wix’s higher plans.
One other thing to consider when assessing Wix’s plans is its concierge-like support team. What you’re also paying for is its personal support services, which in our view, goes a long way in helping you build your website & having a great experience while doing so.
Squarespace offers you 4 different price packages (Personal $12/month, Business $18/month, Basic Store $26/month, Advanced Store $40/month). Similar to Wix, the higher the plan, the more tools you get.
Note that Squarespace does not have a free plan. They offer you a 14 day free trial period, and you will have to decide whether to upgrade to one of its paid plans or not. If you don’t, you won’t be able to continue using its services. 14 days should give you a sufficient period of time to determine if Squarespace is the right fit for you.
Squarespace does offer you unlimited bandwidth across all its plans, so definitely less restrictive when compared to Wix. You can subscribe to its lowest plan, and don’t have to worry about running out of bandwidth allowance.
Keep in mind that once you sign up to Squarespace’s paid plans, you get access to its 24/7 dedicated support team, with 1 hour email response time & live chat. So you are not only paying for a way to build your website, you are also getting great services / support along the way.
|See our Detailed Review||Wix Review||Squarespace Review|
Considering other website builders?
Also, see our guide on How to Choose the Best Website Builder For Your Business.
Want to sell online? See our piece on the Best Ecommerce Platforms to find the right one for you.