You’ve got your sound, you’ve got your look – but if you’re a musician in today’s ultra-digital world, that’s only half the story. Let’s not forget how many huge artists have been discovered online – 5 Seconds of Summer, Carly Rae Jepsen, and Justin Bieber, to name a few.
To build a great online presence, you need a top-notch website builder. That’s why we carry out in-depth research to sort the legends from the one hit wonders, and find the platform that’ll work for you. We’ll take you through the six best website builders to get you noticed, or take you to the next level.
The 6 Best website builders for musicians are:
- Squarespace – Best platform for music-based websites
- Wix – Best for ease of use
- Weebly – Best for email marketing
- Duda – Best for simple templates
- Strikingly – Best for building an electronic press kit
- Site123 – Best for Bandsintown integration
Squarespace came out on top in our research; its high-quality templates and engaging features are the perfect tools for musicians. Wix isn’t far behind with its easy-to-use editor and powerful analytics, while Weebly comes in third place for its impressive email marketing features and value for money.
We’re pretty proud of our research process, because not many sites can say they’ve carried out such in-depth testing before making recommendations. In addition to our overall website builder research categories, we’ve applied weighted research criteria to the builders on this list to determine which platforms are best for musicians in particular.
First, here’s a look at the categories we investigate in our overall research:
- Ease of use
- Design flexibility
- Value for money
- Feature quality
- Help and support
- Customer satisfaction
This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most. We even get groups of everyday people to test the builders out and give us feedback, which we then analyze to:
- Understand exactly how easy (or difficult) beginners find the builder
- Uncover any issues within the builder
- Judge customer satisfaction
In addition to this overall research, we’ve conducted specific research into what makes a website builder ideal for musicians, and placed more emphasis on the following areas of investigation:
- Music and audio files
- Images and video
- Social media
- Event bookings
- Email newsletters
After investigating these music-specific subcategories, we averaged each builder’s music-specific score with its overall score to arrive at the rankings in this article.
In this article, we’ve covered each of the six best website builders for musicians in their own detailed reviews. But for a quick overview before we start, check out this comparison table with the top features for musicians:
|Builder||Free plan or trial?||Ad-free plans start from (/month)||Email marketing||Event bookings and scheduling||Design flexibility score (/5)|
|Squarespace||Free trial (14 days)||$12||Free, or paid upgrades||Paid upgrade||4.9|
|Wix||Free plan||$13||Free, or paid upgrades||Paid upgrade||4.2|
|Weebly||Free plan||$6||Free trial, or paid upgrades||Paid upgrade||3.1|
|Duda||Free trial (14 days)||$14||Paid upgrades available||Paid upgrade||4.1|
|Strikingly||Free plan||$14||Free trial, or paid upgrades||No – you’ll have to embed an external, paid app||2.9|
What if I want to sell tickets or merch?
Most website builders allow you to sell items online – but most of the time, you’ll need to upgrade to a more expensive ecommerce plan in order to do so. If you just want to sell a few items on your regular website builder plan without paying for ecommerce, then you can use a flexible solution like Square Online Checkout links. These are shareable links that let you securely accept online payments from customers.
To use these checkout links, all you have to do is create a free Square Online account, name and price your product, and create a checkout link to place on your site – the process is really simple!
Best platform for music-based websites
In our overall website builder rankings, Squarespace is best for creatives – and as far as musician website builders go, Squarespace is hard to beat. Its stylish templates, easy social media connectivity, and elegant audio player are all ideal features for promoting your work in the best possible light.
Squarespace Pros and Cons
Tons of helpful features for musicians
Stunning, expertly designed templates
- Not the easiest website builder to use
Musician Website Builder Features: Squarespace
- Audio Blocks: Add audio files to customizable content blocks, and include purchase links directly underneath audio files
- Unfold app: Create professionally designed social content to promote gigs and new tracks
- Events pages: Advertise up to 350 events per month onsite
- Email marketing: Choose from expertly designed email layouts, and even match the style of your emails to your website for consistency
In addition to powerful music-related features, every Squarespace plan includes:
- Unlimited storage and bandwidth
- SSL security
- Free custom domain for the first year
Squarespace earns the #1 spot for template design in our website builder research. It also earned a near-perfect 4.9/5 in our music website builder research for “design flexibility.”
Squarespace’s templates are sleek, modern, and offer tons of creative control – they’re perfect for the creative expression that a musical website requires! Squarespace offers six music-specific templates, but you can use and customize any Squarespace template for this purpose.
The one drawback of this powerful design freedom is that Squarespace isn’t as easy to use as competitors like Wix – in fact, these builders scored a 3.5/5 and a 4.3/5 in our research for ease of use, respectively. Squarespace is still a drag-and-drop builder, and you don’t have to know anything about code – but Wix’s editor is more intuitive!
The cheapest Squarespace plan is the Personal plan, which is just $12/month when billed annually, or $16 month to month.
If you do want ecommerce functionality as part of your Squarespace site, you’re looking at $26/month for the Basic ecommerce plan, or $40/month for the Advanced plan. You can sell unlimited products with both – you just get extra features with the Advanced plan.
Best for ease of use
Chances are you’ve discovered Wix early on in your musician website builder research – this builder is well known for its seamless drag-and-drop website editor and its extensive app collection, both of which are great tools for beginners who want to make a professional-looking site.
Wix Pros and Cons
- Free plan available
- Easy-to-use editor lets total beginners design a professional website
- Wix Music Analytics provides in-depth stats to help gauge site performance
- You can’t change your template once your site goes live
- Templates aren’t as stylish as Squarespace’s
Musician Website Builder Features: Wix
- Wix Music tool: Upload your music and sell downloads of it, commission-free
- Wix Music Analytics: See stats on your top tracks played, top downloads, and highest revenue-generating tracks
- Wix ShoutOut: Powerful email marketing
In addition to these top-notch music features, Wix’s cheapest paid plan (called the Combo plan) offers:
- 2GB bandwidth
- 3GB storage
- 30 video minutes
The Combo plan is a great place to start your band or artist website. If you find your audience growing, you may want to consider the second-cheapest Unlimited plan, which offers:
- Unlimited bandwidth
- 10GB storage
- 1 video hour
Wix plans also come with a free domain name for the first year!
Wix’s music templates are super easy to customize and design, which is why this builder is our top scorer for ease of use. The drag-and-drop editor is simple, and if you want an even more hands-off experience, you can even let the Wix ADI tool design a site for you based on your answers to a few questions!
Other builders, like Duda and Site123, are also easy to use – however, Wix is the clear winner, because it combines ease of use with powerful features.
Wix operates on a “freemium” model, so you can get a site off the ground without spending a cent – you’ll just need to upgrade to a paid plan to get rid of the Wix advertising, and the automated ‘wixsite’ in your domain name.
Wix’s cheapest paid plan, the Combo plan, costs just $13/month when billed annually. The second-cheapest Unlimited plan costs $17/month.
Best for email marketing
Weebly’s paid plans start at just $6/month and offer exciting features. However, you’ll have to install a lot of add-ons separately. Some are free, but advanced features are often paid – so you may end up paying a price similar to Wix and Squarespace just to get the same functionality!
Weebly Pros and Cons
- Powerful email marketing features
- Affordable prices
- You can switch your template after you’ve published your site
- Not the easiest to use
- Not the most customizable template designs
Musician Website Builder Features: Weebly
- Weebly Promote for Email Campaigns: Use a drag-and-drop email builder to create stunning campaigns
- Video backgrounds: Engage visitors with music videos and performances
Weebly’s email marketing features are outstanding – you can create beautifully designed messages without any technical skills.
Plus, you can receive stats on your email marketing campaigns and import email contacts from sources like Gmail, Yahoo!, and MailChimp.
Weebly’s general features are solid for beginners, but they do fall short in comparison to those of Squarespace and Wix – indeed, Weebly comes third in the features category of our research with a score of 4.3/5. For example, Weebly doesn’t offer a direct bookings or events system. Instead, you’ll have to integrate a separate app at additional cost.
Weebly’s templates are clean, simple, and mobile responsive. The benefit to this is that your photos will take center stage, but the drawback is that you won’t have the same level of creative freedom or design quality that you’d get with a builder like Squarespace.
Weebly offers around 50 themes to choose from, and you can switch your theme at any time – including after you’ve published your site.
In our musician website builder research, Weebly was the top scorer in value for money – but we actually think you’ll get the most bang for your buck with the second of Weebly’s three paid plans:
- Personal – $6/month
- Professional – $12/month
- Performance – $26/month
Although the personal plan is the cheapest, we recommend the Professional plan, because its features are more on par with what your music website will need – such as free SSL security and unlimited storage.
Best for simple templates
Duda earns its spot as the fourth-best website builder for musicians, largely due to its high score for ease of use – with a 4.1/5, it comes second only to Wix. Duda’s pricier than most builders for the features you get, which contributes to its 3.2/5 score for value for money.
Duda Pros and Cons
- Easy-to-use website editor to help you get online quickly
- Easy audio integrations
- Flexible templates integrate with a host of features
- Plans offer less features than those of similarly priced competitors
- Not a ton of built-in features
Musician Website Builder Features: Duda
- Audio widget: Easily upload SoundCloud and Mixcloud audio files to your site
- Video backgrounds: Showcase your performances on-screen
Duda doesn’t offer as many features as the top three builders. In the features category, it comes in fourth place with a score of 3.6/5. That said, the features Duda does offer are super useful, such as:
- Easy-to-trigger pop-ups or special messages to help keep fans engaged
- Free SSL
Duda offers 98 mobile-responsive templates that are remarkably easy to customize – its drag-and-drop editor and optional pre-designed sections make the website building process easy. Duda’s templates also include audio and video widgets to help you integrate more of your work onsite.
That said, if you’re looking for more design freedom for your music website, then you may be better off with Squarespace – Duda’s templates are more flexible than most, but they don’t take the top spot! Still, with color overlays and over 100 font styles available, you’ll be able to include a personal touch.
Duda’s plans start with the $14/month Basic plan, which is ideal for those just starting out in the music industry. If your audience is slightly more established, or you want to grow your site, then you may need the extra tools (like comments sections and extra branding capabilities) available on the $22/month Team plan.
$22/month is pretty pricey for a builder without the features or capabilities of competitors like Wix and Squarespace – but the good news is, the Team plan offers a 14-day free trial, so you can test it out before committing!
Best for building an electronic press kit
Strikingly is a clean, easy-to-use website builder designed with beginners in mind. If you’re not tech-savvy but want to get online quickly, then you’ve come to the right place! Just note that this ease of use comes at the cost of design flexibility and powerful features.
Strikingly Pros and Cons
- Quick website setup
- Interface created with beginners in mind
- SoundCloud integration
- Not much design flexibility
- Low value for money score
Musician Website Builder Features: Strikingly
- Electronic press kit support: Create a press kit that users can download right from your site – and be sure to include photos, bios, media coverage, and social links!
- SoundCloud: Embed SoundCloud files on your site
Strikingly helps you develop an electronic press kit, which we think is an invaluable asset for any artist building their digital presence! Now, for some of the more general website features that Strikingly offers across its three plans:
- Free domain for the first year
- 1-10 GB storage
- 50 GB-Unlimited monthly bandwidth
Strikingly’s templates are well designed and easy for beginners to navigate, meaning you can get your website up and running in no time. Many content sections and image blocks come laid out in advance.
The drawback is that you won’t get much creative control – Strikingly came second to last in the “design flexibility” category of our research with a score of 2.9/5.
Strikingly offers three paid plans:
- Limited – $8/month
- Pro – $16/month
- VIP $49/month
The Limited plan is cheap in comparison to other top website builders, but Strikingly actually came second to last in the “value for money” category of our research, with 2.9/5. The basic template designs and low storage offerings on the Limited plan mean that most musicians will need to upgrade to the pricier Pro plan.
Best for Bandsintown integration
Site123 is perfect for any musician looking to get online quickly and easily – its editor is simple, and there’s no learning curve. However, if you’re in it for the long haul, you may want to look elsewhere – quick and easy doesn’t always mean strong features or high quality designs!
Site123 Pros and Cons
- Easy Bandsintown and SoundCloud integration
- Easy-to-use editor and templates
- Great for getting online quickly
- Lack of template customization and design freedom
- Can’t change template once site is live
Musician Website Builder Features: Site123
- Bandsintown integration: Add your Bandsintown profile as a page on your site
- SoundCloud: Integrate your SoundCloud profile as a page on your site
- Events management: Sell event tickets and offer coupons
Site123 isn’t as feature-rich as the other builders on this list, but its Bandsintown and SoundCloud integrations are super useful. Check out what else you get with Site123:
- Free domain for the first year
- 10 GB storage
- 5 GB bandwidth
Site123 earns a 4.0/5 for ease of use, placing third after Wix and Duda. Its website editor is simple, and there’s plenty of guidance available – you can even have a template generated for you based on your answers to a few questions.
So, what’s the downside to that ease of use? Well, Site123’s templates get the job done, but you won’t be able to personalize them very much.
Site123 offers one free plan, and one paid plan that costs $12.80/month. You can unlock more payment tiers after signing up for the initial paid plan. If you’re not sure about Site123, you can always start with the free plan to test it out!
All six of the website builders ranked above have gone through our rigorous research process, and have been compared through both our overall and music-specific research categories.
But it’s good to know that there are a few other music-specific website builders out there that we haven’t analyzed yet – so until we put the following three players through our in-house process, we’ve weighed their strengths and weaknesses in these general summaries:
- Commission-free ecommerce available with every plan
- Reasonably priced
- Sites aren’t quite at the same standard (visually or technically) as bigger website builders, such as Squarespace and Wix
Bandzoogle was literally built by musicians, for musicians – its journey began in the late 90s, when founder and musician Chris Vinson created his own website.
Bandzoogle is a drag-and-drop website builder, meaning all its templates are customizable, without the need to code anything yourself. It may not be quite as polished as the big names like Wix and Squarespace, but it has handy features like easy SoundCloud and YouTube integration, and commission-free selling for merch and tickets.
Bandzoogle offers three paid plans. The $8.29/month Lite plan is the cheapest, but you’ll be capped at 10 pages and 10 tracks. The $16.63/month Pro plan is the priciest, and it offers unlimited pages, tracks, and mailing list subscribers.
Music Glue Pros
- No fee to use
- Ability to set up pre-orders
Music Glue Cons
- Hefty 10% commission on all sales
Music Glue is an ecommerce-heavy platform that lets you set up your music website for free, with some useful features like advanced data tools and merch pre-orders.
So, what’s the catch? Music Glue takes a 10% commission of everything you sell. If you’re not making money, you won’t have to pay anything – but once your sales take off, you’ll notice the fees coming out of your revenue!
- Users praise its ease of use
- Affordable plans
- Templates are all very similar, and look dated
BandVista makes it easy to upload video and music files. The cheapest plan allows for 50 music tracks and 1,000 newsletter subscribers, while the priciest plan offers 1,000 music tracks and 25,000 newsletter subscribers.
BandVista’s templates aren’t a standout feature – they’re a bit cluttered, and although there are a few to choose from, they all look pretty similar. If creative expression is important to you, you may want to look elsewhere. That said, at $9.95/month, BandVista’s cheapest plan is affordable for what you get.
So there you have it: a whistle-stop tour of the best website builders for musicians on the market today. Whether you’re price-conscious, design-driven, or merch-focused, there’s a builder here for you. Here’s a quick recap of the website builders we’ve covered, and their top selling points:
The 6 best website builders for musicians are:
- Squarespace ($12/month) – Best platform for music-based websites
- Wix ($13/month) – Best for ease of use
- Weebly ($6/month) – Best for email marketing
- Duda ($14/month) – Best for simple templates
- Strikingly ($14/month) – Best for building an electronic press kit
- Site123 ($12.80/month) – Best for Bandsintown integration
Squarespace’s style and features make it the best overall option for any music website, and we think it’s the best bet for any musical artist looking to get online. But if ease of use is your number one priority, then Wix may be a better fit.
If you still can’t make your mind up, don’t worry! All of the website builders featured on this list either offer a free plan, or a free trial. Give one a try, and switch if it doesn’t feel right.
WordPress is a super powerful content management system. If you have the time, and some coding experience, it’s a solid way to build your website. But frankly, website builders are so advanced these days, that there’s no real advantage to using WordPress in terms of features. If you want the freedom to customize, go with Wix; there’s nothing you can’t drag and drop, and you can even add your own code if that floats your boat.
Wix came out on top in our user testing for ease of use. Its whole message is that anyone can build a website, and in our experience, it fully delivers on this promise. Plus, it manages to balance ease of use with powerful features, which is rare.
Technically, a musician doesn’t need anything, except maybe a guitar… But yes, in order to be a successful musician in today’s world, you’ll need your own website! Social media profiles are helpful, too, but they just can’t offer the same personalization and all-in-one information for your fans.
There are two main ways to start selling on your music website. You can sign up for an ecommerce plan with most website builders, but these will cost more each month than a regular, non-selling plan. So the cheaper way to sell online is by using Square Online Checkout links, which you can then post on your own site to conduct purchases – no pricey ecommerce plan required!
Ultimately it’s up to you, but we recommend including an “About Us” page, audio files to preview your work, an events calendar of upcoming shows, and links to your social media feeds. All six builders ranked in this article offer these capabilities.
If you’ve made it to the end of this article, then congratulations – you now know the six best website builders for musicians. But what about the best website builders in general? We’ve ranked those, too!
Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.
Found This Guide Helpful?
Did this guide help you? Leave a comment below.
Do you know anyone who can benefit from this guide? Send them this page or click on the share buttons on the left.
You’ll be helping them out, and you’ll be helping us out by spreading the word about our website!