You’ve got an eye for design, you’re a fashion guru, and you’re itching to launch your clothing store into the world… but you need some website guidance first. Sound like you? Then you’ve come to the right place!
This article is a crash course in using Shopify apps for fashion to create or improve your ecommerce clothing business. With so many apps, benefits, and capabilities available, it can be difficult to know where to begin. Through extensive trial and research, we’ll introduce 15 of the best Shopify apps for clothing stores and explain how they can benefit you and your store.
Shopify is one of the biggest and the best ecommerce platforms around – in fact, in our research it comes out as the second best ecommerce builder on the market! And it is particularly good for clothing stores given the huge potential for personalization and growth.
With an impressive inventory system, Shopify can handle tons of variants such as different colors and sizes – perfect for a growing clothing store!
Shopify enables you to not only sell clothes on your website, but also across multiple marketplaces and social media, such as Facebook, Instagram, and Amazon.
To find out more, don’t miss our full Shopify review here!
So what is a Shopify app, we hear you ask? Essentially, it is any kind of plugin that enables you to access a special feature or functionality. Incredibly, there are over 3,000 apps available on the Shopify app store. This means that the ability to customize your Shopify store is practically limitless.
Of course, with so many Shopify apps to choose from, you could become overwhelmed by the choice! It can help to consider the following criteria when selecting apps which are right for your store:
- Cost: how much are you willing to spend to access the app?
- Functionality: will integrating the app make life easier for you, or your customers?
- Reviews: what are the Shopify community saying about the app?
- Tech support: if things go wrong, is there a support team on hand?
Cost? Free plans available, then $89 per month
Point of Sale is an essential app for anyone selling on multiple platforms, who wishes to sync up their real-life stores, virtual stores and third-party marketplaces. We recommend it because it will help you, the store owner, to streamline your selling and manage customers, orders and inventory. Even more importantly, it’ll benefit your customers, as they get a seamless service wherever they purchase from.
The good news is, the free version – Shopify POS Lite – is included with all Shopify plans, so you can start using it today for no charge.
To read how to start an online clothing store in 10 easy steps, take a look at our full guide.
Cost? Free plan available. Paid plans range from $5 to $24/month
Anyone with an ecommerce clothing brand will understand that social media is an essential tool for showcasing your collections and building a loyal fanbase. Linktree helps you to leverage the power of social media, and the all-important “link in bio” tool. We recommend Linktree because of its glowing customer reviews: most users love how their customers can shop their clothing lines without leaving the social platform.
Cost? Free plans available, then $5.90/month for Pro version
Lookbooks allow you to experiment with visuals by creating images with clickable elements, links and integrated products. Shoppable Fashion Galleries can help you take your ecommerce clothing store to the next level, beyond straightforward photographs and into the 21st century! Features like “shop the look” and the ability to customize designs and colors will make your store visually-appealing.
Cost? Starter plan is free to install, professional plan is $10/month
Shippo allows you to manage the shipping process end-to-end, and access favorable rates on most shipping carriers including UPS, DHL, and FedEx. It provides analytics and insights to monitor how your shipments are performing, and can automate processes such as creating shipping labels and splitting orders into multiple shipments. Put simply, this app will make your life easier.
Cost? Free plan available. Paid plans ranges from $5.99 to $15.99/month
Fashion fans love Instagram – fact! Instafeed is a no-brainer for those wishing to use Instagram to drive sales. The app acts as an integration between your Instagram feed and Shopify store by creating shoppable feeds. Clever built-in technology will ensure your content is always fresh, dynamic, and optimized towards selling.
Cost? From $9.99/month
Loox is all about reviews and referrals, and using the power of those who already love your brand to drive further sales. Use it to send automatic review requests, incentivize reviews, and collect high quality content of your happy customers. The more reviews and referrals you can collect, the more you’ll see the power of social proof grow your business.
Cost? Free plan available. Paid plans range from $19 to $289/month
Customers expect brilliant customer service, and a convenient way to offer this 24/7 is by using chatbots. There are many chatbot providers available, and Tidio is one of the best in the Shopify marketplace because it is highly customizable, intuitive, and allows you to integrate live chat, chatbots, email, Instagram, and Facebook messenger all in one place.
Cost? Free plan available. Paid plans range from $9 to $49/month
Design, print, sell, and ship a huge range of clothing items including hoodies, t-shirts, and baseball caps. Printful allows you to turn your creative ideas into real life products, and deals with all the (boring) administrative work such as fulfillment, storage, and shipping. It’s also highly-regarded by Shopify users, with many rating it 5 stars out of 5.
Cost? The first 10,000 manual or automated emails each month are free. After that, it’s $1 for every 1,000 emails you send.
Email marketing is one of the best ways to grow your business, and there are a multitude of platforms and services out there to help you do this. A big advantage of Shopify Email is how it is fully integrated with your Shopify account, so you can design, send, and monitor performance of your emails all in one place. There’s clever features for automating your email campaigns, helping you to work smarter.
Find out more
Understand more about the best email marketing services out there by reading our article.
Cost? Totally free – you will only be charged if you purchase additional ads
Pinterest acts as a source of outfit inspiration for many, meaning it’s a natural choice for anyone looking to build up their clothing ecommerce site. By uploading your product catalog to Pinterest, you can get your products in front of a potential audience of 40 million!
Pay a little extra in the form of paid advertising, and you’ll boost the chance of your items being seen even further.
Cost? Free plan available. Paid plans range from $20 to $200/month
This app is a little more technical, but stick with us! Matrixify promises to save you days of manual work by handling all your store data. You can import and export data, update existing store data such as pricing or inventory, and sync up and manage data that spans different types of store or warehouse. Put simply: it will make your life a whole lot easier.
Cost? Free to list products on Carro, and from $50/month to act as a retailer
Carro connects participating Shopify stores to enable cross-selling. It effectively gives you the opportunity to increase your product range, without the need to actually manage inventory. This can be a way for like-minded brands to work together in a way that’s mutually-beneficial, and you can be confident that the products you’re promoting are fully vetted.
Cost? Free plan available, $49/month for the starter plan
Smile are experts in loyalty and reward programs that help to increase sales, improve brand loyalty, and increase repeat sales. Loyalty programs are a form of gamification marketing, a technique that uses human psychology to create fun, playful, and rewarding shopping experiences.
Although there are several similar loyalty providers to choose from, it’s worth pointing out the excellent reviews users give the Smile app.
Cost? Free to install, up to 100 email contacts. Paid plans range from $15 to $70/month
You’ve got an ecommerce website, but how can you make it work harder for you? Privy may be the answer! It’s been used by over 700,000 businesses already to grow their email and SMS lists, send text messages, and make their websites convert better using pop ups and banners.
We particularly like how Privy has (real human) support staff on hand seven days a week to help guide you through.
Our final recommendation is simple and free – a no-brainer! Buy Button allows you to create a button for any product or collection, and place it on any website or blog around the web.
This means you can use different websites, blogs, or affiliate sites, such as WordPress, Squarespace, or Tumblr to reach more customers, and all clicks or sales from the button are fully trackable.
Find out how to use the Shopify Buy button here.
We hope this list of the best Shopify apps for clothing stores has helped provide some inspiration for your ecommerce clothing store, and the types of Shopify apps available. Whether it’s to bring in more customers via email marketing, showcase your product range with an Instagram gallery, or improve your customer experience with chatbots – there’s a huge range of apps to explore… and many of them are free!
Remember, the key things to look out for are functionality, user reviews, and whether tech support is available. As you will have seen in this article, many of the best apps offer free trials – so don’t be afraid to try before you buy!