Following over 300 hours of data collection and hands-on testing of the 12 best website builders, Wix is our top choice for both beginners and tech-savvy veterans. The builder offers powerful AI features, an intuitive drag-and-drop editor, and even a vibe coding tool.
I’ve narrowed our tested 12 down to the top five builders to help you find the right fit for your site, outlining all of the key features and considerations in this website builder comparison chart.
- Wix is the most versatile builder with over 2,000 templates to suit almost every industry
- Squarespace is the best choice for services and bookings based businesses and is the easiest to use
- Hostinger is the most affordable choice (from $2.99/mo) with a wide range of AI features
- Shopify has the best sales features and extremely scalable plans, from $29 to $299 per month (billed annually)
- GoDaddy is a beginner-friendly choice for personal or informational sites
- 12 website builders tested
- 6 core focuses, including pricing and features
- 207 unique areas of investigation
- 300+ hours spent testing and researching platforms
- Independent and unbiased recommendations, written by experts with experience
The 5 Best Website Builders Comparison Chart
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Overall rating
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Best for
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Today's best price
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Free plan or free trial
|
Money-back guarantee
|
What we like
|
What we dislike
|
Customer support
|
Number of templates
|
Free custom domain
|
AI features
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SEO
|
Social media integration
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Marketing capabilities
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Email marketing
|
Recommended for
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|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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BEST IN TEST
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Wix |
Squarespace |
Hostinger |
Shopify |
GoDaddy |
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4.8
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4.5
|
4.2
|
4.2
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4.1
|
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|
Best overall website builder |
Easiest website builder |
Cheapest starting prices |
Top sales features |
Quickest setup experience |
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|
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Free plan |
14-day free trial |
14-day free trial |
3-day free trial |
Free plan |
||||||||||||||
|
14 days |
14 days |
30 days |
30 days (for annual contracts), all requests reviewed |
30 days |
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Phone (24/7), live chat, social media, help center, SEO Learning Hub, Wix Learn, community forum |
Email (24/7), live chat, social media, help center, community forum, hire a Squarespace expert, podcasts |
Email (24/7), live chat (24/7), social media, knowledge base, Hostinger Academy, tutorials |
Phone (Shopify Plus users only), email, live chat (24/7), social media, help center, community forum, AI chatbot |
Phone (24/7), live chat (24/7), social media, knowledge center, community forum, tutorials, podcasts |
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2,000+ |
190+ |
300+ |
1,000+ |
200+ |
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Free for 1 year |
Free for 1 year |
Free for 1 year |
No |
Free for 1 year |
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Custom SEO checklist, Semrush integration, AI support, Google Business Profile, analytics, SEO Learning Hub |
AIO Scanner, SEO Scanner, AI Site Scanner, SEO panel, search preview, Google Search Console integration |
Fastest loading times, AI SEO assistant, SEO page settings |
Shopify Sidekick, Shopify Magic, personalized title tags, Semrush integration, third-party apps |
GoDaddy Airo, SEO Wizard, Google Business Profile, social media tools, SEO expert consultation |
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AI marketing agent, weekly newsletters, email shout-outs, social post creator, abandoned cart recovery |
Weekly newsletters, email shout outs, social post creator, abandoned cart recovery |
Weekly newsletters, automatic email shout-outs |
Weekly newsletters, email shout-outs, full social media integrations, email campaigns through third-party apps |
Weekly newsletters, email shout-outs, social post creator |
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$10/mo (+ free plan) |
$5/mo |
AI-powered email marketing, $1.99/mo |
$1/per mo (+ free plan) |
$1.99/mo |
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Businesses promoting their online presence |
Creatives, portfolios and service-based businesses |
Freelancers and budget-conscious users |
Online stores |
Tech novices and side hustlers |
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How To Choose the Right Website Builder for Your Needs
Watch our video breakdown to help you select the right website builder:
Top 5 Website Builders Comparison: Features & Pricing
We reviewed the best website builders on the market to determine the top contenders:
Wix: Best All-in-One Builder
Wix is the best website builder overall, offering powerful features that are ideal for creating and managing your website. This includes a drag-and-drop editor, AI tools, email marketing, and dependable support options.
Still, if you’re only looking to create a basic website, a simpler option like GoDaddy will seem less overwhelming than Wix’s feature-packed editor. And since you can’t change your Wix template once your site is live, it won’t be suitable for users wanting to refresh their design often.
Squarespace: Best for Beginners
Squarespace was identified as the easiest website builder to use in our 50 user tests, thanks to its intuitive editor and Blueprint AI Builder. It also has a range of stunning templates and powerful bookings tools, making it a great solution for service-based businesses.
However, Squarespace’s grid guidelines can feel restrictive, so I recommend Wix if you’re looking for total freedom in the editor.
Hostinger: Best Budget Builder
Hostinger is the cheapest website builder tested, with entry-level plans starting at $2.99 per month (billed every 48-months). Its comprehensive set of AI and marketing tools make it a great option for busy businesses looking to save time and keep costs low.
One thing to note is that, unlike Wix, Hostinger doesn’t have an app market. This means Hostinger isn’t suitable for businesses wanting advanced functionality, especially considering its built-in features are basic.
Shopify: Best for Selling
Our testing found Shopify to be the best ecommerce website builder, with unlimited product uploads, multichannel selling, advanced shipping tools, and product management features designed for a large inventory. In conjunction with its scalable plans, these features make Shopify a great option for businesses looking to grow.
Despite its powerful tools, Shopify’s steep pricing (starting at $29 per month) isn’t great value for money. On top of this, its three-day free trial is the shortest of any builder on this list, which limits how much you can familiarize yourself with its interface before committing.
GoDaddy: Best Speedy Setup
GoDaddy has the fastest onboarding process, based on our testing process, allowing users to build a functional site in under 60 seconds. GoDaddy also stands out for its powerful AI marketing tools, such as the social post creator and content calendar to help you grow your presence on other channels.
However, GoDaddy’s templates are more basic than others on this list, and its section-based editor – similar to Shopify’s – restricts the level of overall customization.
How Much Do the Top 5 Website Builders Cost?
Use the table below to compare key pricing information for our top five website builders:
| Website Builder | Free plan/trial | Starting price | Cheapest ecommerce plan | Introductory deals |
|---|---|---|---|---|
| Wix | Free plan | $17/month | $29/month | Free custom domain for 1 year |
| Squarespace | 14-day free trial | $19/month | $19/month | Free custom domain for 1 year |
| Hostinger | 14-day free trial | $2.99/month | $3.99/month | Free custom domain for 1 year |
| Shopify | 3-day free trial | $29/month | $29/month | $1/month for 1st 3 months |
| GoDaddy | Free plan | $9.99/month | $20.99/month | Free custom domain for 1 year |
I think Wix is the best website builder I’ve tried—it works for pretty much anyone! Whether you’re a designer putting together a portfolio, a small business owner, or someone who needs to take bookings, Wix has so many features to help you out. I love how easy it is to get started, especially with the AI chatbot—it’s like having a web designer guide you through the process, but without the cost! Once you’re on the dashboard, there are tons of useful tools to not only build your site but also manage your whole online presence in one place.
How We Test Website Builders in 2026
We evaluated 12 top website builders across 207 criteria and 300+ hours of testing to determine our 2026 rankings. We also carried out hands-on testing with each builder to add unique insights and personal experiences to our review pages.
Our research process covers six core categories, with each given a unique weighting:
- Website functionality: 30%
- Design features: 25%
- Pricing: 15%
- User experience: 15%
- Help & support: 10%
- Reputation: 5%
We give each website builder tested a score in each category to contribute to the overall rankings you see above. We also have individual rankings to reflect the builders’ suitability for different industries and purposes, including blogging, small business, resumes, weddings, photography, and more.
Website Builder Comparison: Which Do We Recommend?
If Wix isn’t the right fit for you, here’s who we recommend our other top builders for:
- Squarespace is second to Wix in our research. Its drag-and-drop editor means it’s the easiest builder to use, while service-based businesses can make use of its powerful bookings tool.
- Hostinger offers the lowest starting price among our top tested builders at $2.99 per month (billed every 48 months).
- If online selling is your goal, Shopify is the most suitable option here, since its sales tools for ecommerce businesses are unmatched.
- Short on time? GoDaddy is a beginner-friendly platform that’s quick and easy to set up with—you can build a site in less than a minute if you’re under time constraints.
Wix is the best website builder for SEO that we’ve tested, with most major platforms handling the SEO basics and providing the tools you need to monitor and boost your site’s online presence. For example, Wix recently introduced an AI-powered tool to help you track your site’s visibility across AI search engines, including ChatGPT and Perplexity.
No, you don’t need a dedicated ecommerce platform to sell online, since most website builders offer a mix of plans, including ecommerce upgrades. For example, Wix’s free plan and Light plan offer standard features, but its Core plan and above include ecommerce functionality.
That said, if your site’s primary purpose is to sell products, it’s worth looking at dedicated ecommerce builders like Shopify. These platforms provide advanced sales tools and scalability for growing online stores, but you’ll likely need to pay a little more at the start.
Depending on the website builder you choose, there can be additional costs to consider, such as domain names, third-party apps, transaction fees, and security. A lot of platforms include a custom domain name as part of your subscription, but this will only be for the first year of your plan. After that, you’ll need to pay around $10–$20 per year for your domain.
When choosing your website builder, look at these potential extras, especially if you’re on a budget. Some builders, like Squarespace, will reduce transaction fees as you upgrade your plan. Others, like Shopify, rely on third-party apps, which can come with an additional price tag. It’s best to scan a plan’s features to see what’s included and what’s missing before you sign up.
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