IM Creator Review: Should You Create Elsewhere?

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This article will paint a clear picture of IM Creator’s strengths, weaknesses, and everything in between.

Founded by a former Wix employee, IM Creator has struggled to reach the dizzying heights of the popular drag-and-drop platform. Instead, IM Creator finds itself at the foot of the website builder ladder, and for quite a few reasons.

From our research, we found that IM Creator provides a more complicated designing experience than it needs to – in short, it’s not for beginners. For a more user friendly journey, we would recommend Wix, Weebly, or Squarespace. If you’re looking to build an online store, we’d recommend Shopify.

IM Creator is more suited to users with plenty of web design experience. It even offers a whitelabel plan known as IM XPRS, allowing professional web designers to build client websites through the platform.

We’ll go into more detail down the line, where we’ll cover more areas like IM Creator’s template design, tools and features, customer support, and pricing. After reading this article, you’ll know all about the key aspects of building a website with IM Creator, and whether it’s the right platform for you.

Ready to go? Then let’s get started…

IM Creator Pros and Cons

Aesthetically pleasing templates and design elements – each element can be customized to your chosen template with a quick click, which is something no other builder is currently offering.Free account only available for students, artists, and non profit organizations, with formal proof required.
Keeps your branding consistent, with all design elements aligning to one particular theme – ideal for those not-so-creative users.Restrictive interface makes it difficult to create a website, especially compared to the freedom found on GoDaddy and Wix. Also, there is no drag-and-drop editor, and little help offered.
Ability to change how your website looks on mobile within the desktop editor.Not for someone just starting out on their website building journey – better suited for non-bespoke web design.

How easy is it to use?

Believe it or not, IM Creator makes it difficult to actually create a website. This irony stems from a few big issues.

Firstly, unlike most website builders, there is no widget dashboard to help you add elements. With IM Creator, you are required to click somewhere and select the existing element in order to change it.

im creator editor page
When designing a website on IM Creator, it takes a while to find the right buttons to click

Secondly, there is no intuitive drag-and-drop feature like on Wix. This is really restrictive because, apart from a few editing clicks, there’s not much you can do with the pre-configured layout. And while it provides more creative freedom than WordPress, IM Creator still falls way behind Squarespace or Weebly in this department.

Lastly, IM Creator doesn’t provide any prompts or guides. You’re somewhat left in the dark – you have to click on the area you’d like to customize, then on three dots, then an icon. The whole customization process is long winded, rather than a breeze.

How good are IM Creator’s templates?

As we’ve said, IM Creator does offer some slick templates. It has over 30 designs to choose from, which are all mobile responsive so they look good on all screens. These themes are also separated into a wide range of industries, including photography, architecture, weddings, resumes, real estate, and many more.

im creator templates
IM Creator has some wonderful templates, with plenty of choice to get you started

Like all website builders, each template is pre-populated with sample content, which you can then customize yourself. With IM Creator, you can change the text, imagery, and overall layout with a few clicks, but this isn’t nearly as simple as it is on Wix or Weebly. There is no drag-and-drop feature, which makes editing your website feel much longer than it needs to be.

Feeling adventurous? You also have the option to create a design from scratch. However, if you don’t have much web design experience, we recommend sticking to the templates.

One of the drawbacks with IM Creator’s design flexibility is that you cannot change your template after publishing. So pick carefully – if you want to change templates down the road, you will have to re-insert all of your content.

Another restriction is that you cannot access the HTML or CSS codes. This can be frustrating if you’re a keen coder and want to make custom edits to the templates. Of course, if you aren’t comfortable with codes, then don’t worry about this.

What tools and features does it offer?

As you know, IM Creator makes it hard to create a website. This is partly due to the features, and their lack of quality and customizability – they’re quite frustrating to use at times, and if you don’t have any web design experience, you’ll struggle with the tools on offer.

However, what we do like about IM Creator’s features is that you can connect your own domain on all price plans. Also, you can implement a donate button for charity websites, and you have access to stock imagery which can help speed things up when designing your site.

IM Creator loses some serious points by not offering an app store, image editing tools, or any email marketing. These are some important features for building a successful website, and can be found on nearly every other website builder on the market.

But what about features in other areas?


Despite its flaws, IM Creator is one of the few website builders to offer ecommerce functionality without requiring you to upgrade your subscription. However, its ecommerce offerings are weak.

The ecommerce features available include store analytics, checkout services, and unlimited storage and bandwidth on all plans, but that’s about it. If you’re serious about creating an online store, you’re much better off using a more established platform like Shopify or BigCommerce.


Adding a blog is great for SEO (search engine optimization), because it’s useful for adding keywords to your website. Blogs are also great for keeping your visitors up to date with your latest news or deals. With IM Creator, you can add a blog using the blue ‘+’ button at the top of the page.

With IM Creator, the basics are there, but the toolbox could be much more comprehensive. And when you consider the fact there’s no access to apps, which can help boost your site’s performance, you can see why this platform doesn’t feature high on our list of favorites.

im creator add a blog
Adding a blog is quite simple, and makes it easy to connect with your visitors

What help and support is available?

Website downtime is a right downer. It’s bad experience for your visitors, and it can harm your brand reputation. This is what makes good customer support so important – it can help keep your website in people’s good books, and if you’re running an online store, it can keep the cash flowing in.

The IM Creator support is quite basic. To benefit from 24/7 customer support, you’ll need to upgrade to the premium plan, costing $8 per month – but what do you get from the free plan?

IM Creator uses a ticketing system, allowing customers to submit support tickets with a query or problem, before a support agent comes back with an answer. The average response time is under 12 hours, which is rather impressive considering that IM Creator is currently powering around 11 million websites.

You can also download a helpful user guide, which is something most website builders don’t provide. This gets a big tick from us. On top of that, there is a large knowledge center filled with questions, queries and qualms, which can help you find the answer you need.

Overall, though, the IM Creator support options could be far more comprehensive. For example, there is no live chat support, and you can’t reach out to IM Creator customer agents over the phone.

How much does IM Creator cost?

You now know what IM Creator can (and can’t) provide, but how much will it set you back? Money is a big deal, after all.

In terms of subscriptions, IM Creator offers three plans, which we will dissect below…

Free plan

Don’t get too excited – the free plan is only for students, artists, and nonprofits. To benefit from this subscription, you’ll need to provide written proof, and a description as to why you need a website. And, as we’ve covered, the customer support is extremely basic on this plan.

Premium – $8/month

This is for businesses. You can connect your own domain, which helps to build your brand identity, and enjoy access to unlimited bandwidth, so you can create a large website without worrying about slow loading speeds. Overall, it’s an affordable option compared to the rest of the market.

Pro and whitelabel – $350/year

As the name suggests, this is a plan for whitelabel businesses. For example, it’s for web design agencies looking to create sites for clients using a website builder. As part of this plan, you get unlimited licenses, which means you can build as many client websites as you like using IM Creator.

IM Creator review: Summary

We’ve now reviewed all the key areas for building a website with IM Creator. Covering everything from ease of use to customer support, you should now have a clear idea of whether IM Creator is for you.

Still undecided? Don’t worry – that’s why we’re here! Put simply, IM Creator is not for beginners. If you’re building your first website, then you should look at Wix or Weebly.

IM Creator provides virtually no prompts or visual cues when you’re building your site, and it lacks the intuitive drag-and-drop features found on other leading platforms.

You could forgive a platform that’s frustrating to use if it had a free plan. And IM Creator does – to an extent. While there is a free option, it’s only for students, artists, and nonprofits. And you’re required to have written proof.

However, IM Creator does provide some beautiful templates, and you can integrate your blog quite easily. But for everything else, including customer support, ease of use, and ecommerce functionality, IM Creator could do much better – to the point where using this platform may actually create problems for your website.

About Jeremy


Maybe just like you, at first we didn't have a darn clue about how to build a website, nevermind write half a line of code if our life depended on it! We wanted to build a website to start a side business, and felt overwhelmed, confused & scared about how to actually do it, which builder to use, and making wrong decisions. After years of trials & errors using different website builders, we're here to share our experiences with you.


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  • Alejandro Magana
    I'm a freelance designer that has works firstly on WP and other CMS' but also creates with Wix, Weebly, Square and IMXPRS is an elegant and and solid solution for most my clients. Over the years I find we oversell clients with amazing features they will never use ending up having to maintain WP sites that never fulfill their purpose where IMXPRS is easy to maintain and the whitelabel option is a great help, site is much easier to update and maintain, quick to build, quirky but easy to fix once you understand the little bugs. Great for clients to update themselves and good backup features. I feel is a great tool for my business and clients. I think I saw it as a website builder for godaddy using IMXPRS, is that right? Are other big name hosts using it?
    1 reply
    • Adelle Kehoe
      Hi Alejandro, Thanks for the comment - we agree that many clients don’t appreciate or need lots of fancy features! You’re absolutely right, IMXPRS is a really good option for non-technical clients. In regards to platforms using it, IMXPRS have various whitelabel options, therefore it’s hard to tell once a new site is created. Interestingly GoDaddy have actually just re-made their own website builder - GoCentral. It didn’t do too well in our rankings, but it’s super quick to create a site. If you’re interested in reading more - check out our new review here. Thanks!
  • Bob
    I was liking this website builder until it randomly put things where it wasn't supposed to be after previewing it. It deleted a bunch of sections and text. Super unwieldy to operate and annoying to add things. Also, it's not "free." as much as they would love to say it is. You do have to pay if you want no ads and to connect your domain. 0 STARS!
    1 reply
    • Tom Watts
      Hi Bob, Thanks for sharing your experiences. You're not the first to express dissatisfaction with IM XPRS! Have you considered using another builder, one that's more reliable? Our comparison chart of leading website builders would be a good place to start. Hope it helps, - Tom
  • Aleksanadr
    Hi, I find IM XPRS quite easy to use for people with limited knowledge. I do have some issues, but I don't get any response from support. Tried on the support page submitting several request, no response. I sent email to, again no response. I would appreciate if someone could give me directions how I can get in contact with their support. PS. I have paid the subscription.
    1 reply
    • Tom Watts
      Hi Aleksanadr, Sorry to hear about your issues trying to contact the IM XPRS support team. You can see similar feedback about being 'hard to contact' in some of the comments below (dated January 13th + February 9th). Unfortunately this seems to be a growing trend and I can only suggest persevering with your current efforts as I'm not aware of any other ways to get in touch with them outside of email contact... If you are considering moving from IM XPRS, I would recommend comparing a few other platforms in our website builder comparison chart. - Tom
  • tinzi
    I like everything about imxprs until i found out all my images' quality are being harshly reduced on IMXPRS/IMCREATOR. So landscape pictures look dull and models look blurred out. I spent hours of effort creating a site and i have no option but to quit at this point, can't live with this bizzard feature of reduces quality of every images for about 30-40% -especially if you are a photographer.
    2 replies
    • Darryl
      One of the ways to fix this issue is to go into the cropping tool, and then select opacity and filter. This will recreate the image quality.
    • Tom Watts
      Hi tinzi, Thanks for flagging up this potential downside of the IM XPRS Creator. I think part of the issue comes down to the fact that IM creator is intended for very lean, streamlined websites that don't contain much imagery - so definitely not ideal for photographers as you point out! A much better alternative would be Wix or Weebly, who are both great candidates for image-rich portfolio sites. Check out this comparison chart to see which might suit you better. - Tom
  • Nicole
    I love the builder and templates, but I experienced security issues and google flagging my site and it not loading and displaying properly. I tried to explain this to them and get told to do what I have already tried again. I am extremely dissatisfied with how difficult it has been to receive customer support from these people. I search for help in the help center and no results come up I email a question and get an automated response telling me how they think I could help myself. I have used Godaddy and Squarespace in the past and their customer service is far better than that of IM creator. When my storefront is not working the way it should I do not want to have to wait 6+hours to get the help I need to fix the problem with my site. I would give the design 5 stars but the service 2/5 stars. I am asking for a refund and going back to squarespace or testing out another competitor.
    2 replies
    • adam greene
      Same here. Patience is running out on my end. So many glitches that make this difficult to stick with. Big problem is things don't look like they do in the editor once you go live. Some thing simple like the background color, or the alignment of text. Very close to cancelling my service and asking for a refund.
      1 reply
      • Jeremy
        Hi Adam, Sorry to hear about your experiences. Have you considered testing out other drag & drop website builders? Here are some for you to consider. Jeremy
    • Jeremy
      Hi Nicole, Sorry to hear about your experiences. Their template designs are pretty decent - I'd agree with that. But sorry to hear about your personal experiences with their support team. If you want our thoughts on Squarespace, here is our review of them. There are a also a few other drag &d drop website builders that you could consider if you want to. We have a comparison chart here. Jeremy
  • peter thompson
    Great informative blog post Jeremy. I have tried a lot of builders and IM is really easy to use and the sites look amazing. If you do want to change the theme though once you have built and published your site, you can simply email their support team and they will change it for you. Thanks again. Peter
    1 reply
    • Jeremy
      Thanks for your feedback, Peter. Very helpful! Jeremy
  • Ivan
    I am not in any paid sponsorship with IMXPRS and I have tried it all. I have tried Wordpress, Wix, Weebly, Google Sites, Yola, Joomla, Zyro, Jimdo and never have I seen anything as beautiful, well designed, and professional and easy as IMXPRS, extremley amazing scroll fix and 100% responsive. The only thing I would add to this near flawless tool (and I hope they add this) is a way to make a membership site. I would give this 9.8 % 10
    1 reply
    • Jeremy
      Thanks for sharing your experiences with us, Ivan. Jeremy
  • Steven Denger
    I have used the imcreator off and on for about 3 years. i have build sites with Google Sites and Wordpress. It was aoways so restricted and hared to make even the most basic customiations with word;ress asnd google sites -a little better - but nothing like the imcreator. You can build any kind a page you can imagine and slide everything around exactly like you want it. It is always a relief to come back to the imcreator and build a page or website because there is not going to be any hassle hardly at all. There is so many customization features that they got them all beat.
  • Jim
    I used IM Creator for three years, which allowed me to create a great site. When it came time for me to move on, there were some issues with billing. Despite some mistakes on my end, Customer Service was able to provide me with a full refund for unused hosting fees. Even though I was leaving IM Creator, they allowed me to switch providers without penalty, which speaks volumes to the kind of company they are.
    1 reply
    • Jeremy
      Hi Jim, Thanks for sharing your experiences with IM Creator with our readers! Much appreciated. Jeremy
  • Lisa
    very cool builder, great templates for weddings like the one I found. created a wedding website for our upcoming wedding with RSVP, some pictures and info about the venue. Liked the options.
    1 reply
    • Jeremy
      Awesome Lisa. Thanks for sharing! Jeremy