When comparing Wix vs Squarespace, on the surface it may appear that both website builders are similar. However, if we take a deeper dive, you’ll see that they are actually quite different in a lot of ways.
Whether you pick Wix or Squarespace (or any other website builders), choosing the right website builder is important to you as the last thing you want to do is invest months building a website, then discovering that you need to switch to another builder.
In this Wix vs Squarespace review, we’ll show you where some of the biggest differences are between these two website builders.
WIX VS SQUARESPACE – TEMPLATES
Here is a quick snap shot of the difference between the templates provided by Wix and Squarespace:
- Responsive designs (great for mobile phones and tablets)
- 21 polished and beautifully designed templates
- You can change templates for your website at any time (no content will be lost)
- 280+ templates for you to choose from
- Very professionally looking
- Once you pick a template, you cannot change it without rebuilding your website (so pick carefully!)
- Not mobile friendly (but they have a mobile editor)
Although Wix’s templates are not ugly by any means, in fact they are quite attractive, I just can’t help but admire Squarespace’s templates.
This is a classic case of “Quality Over Quantity”. Squarespace has a lot less templates than Wix, but they are all designed by professional designers. If you look at some of them, you can tell that the Squarespace team has invested a lot of time and effort into crafting these templates.
Squarespace – Mobile Ready Responsive Templates
Not only are they handsome / beautiful, all of them are also responsive templates. What this means is that no matter where you are looking at the website (be it on your desktop, mobile phone or tablet), the layout and design will always look great.
Wix on the other hand, does not provide responsive templates. However, they do provide you with a mobile interface editor so you can configure how people see your Wix site on their mobile phones (see our review of Wix’s mobile editor here).
Personally I prefer a responsive template, as when you make changes to your website, you only need to make these changes once, and don’t have to bother with repeating the change in the Wix mobile editor.
Wix – Cannot Change Templates
One of the biggest downside of using Wix is that once you’ve selected your template and start using it to build your website, if you decide to change your template to give your site a different look, you will have to rebuild your content from scratch. At the moment, Wix doesn’t allow you to transfer your existing content into a new template. Bummer.
For Squarespace, if you pick a template and change your mind later, you can just switch to a new template in their control panel. Your existing content will be automatically transferred into the new template, so you don’t need to rebuild your content. You will probably have to make some styling updates to “dress up” your website, but that’s not a huge hassle as rebuilding all your content.
So from this perspective, Squarespace is definitely a lot more flexible for you over the long term.
WIX VS SQUARESPACE – CUSTOMER SUPPORT
One of the biggest concerns that most website builders have, is what type of support they will receive. This is an important consideration for you, as the last thing you want is running into issues and have no one to turn to.
Wix and Squarespace approach their customer care / support in very different ways:
- Wix – Only provide support through forums and their Support Center. No direct email, phone or live chat contact points for you
- Squarespace – In addition to providing a forum and knowledge center for you, they also have live chat (from 8am EST – 7pm EST Monday through Friday), and a 24/7 email response team. It is also Squarespace’s policy to respond to all emails within 1 hour – that’s impressive.
Squarespace definitely wins here. It’s always impressive when a service provider such as Squarespace provides 24/7 support to customers. They also answer emails in less than 1 hour after you send in a support ticket. That is great customer care in my mind.
Although Wix doesn’t have an email or live chat support team, they do have a very comprehensive Support Center where you can find a lot of helpful tips and instructions on how to use their tools.
One thing I like about Wix is that no matter where you are on their website editor interface, you will find a lot of help buttons around each tool that you are using. Their help include video tutorials and text instructions. This makes troubleshooting or learning very accessible.
In conclusion with regards to customer support, if you like a bit more “handholding” and prefer interacting with a real person, Squarespace is definitely a much better option for you due to their 24/7 live support.
WIX VS SQUARESPACE – PRICING
Just looking at the price per month can be a bit misleading, especially when all of us are so used to comparing products solely based on dollars and cents.
They key here is which website builder gives you better value, and more stability over the long run. We’ll break things down in the following categories.
Wix – Available for Free (but at a cost)
One of the biggest differences is that Wix is actually available to you for free, while all the Squarespace plans are paid.
Initially, this sounds like a no-brainer to go with Wix. But before you jump to conclusion, just know that if you choose to use the free version of Wix, there are a few trade-off’s:
- There will be a very visible Wix advertisement at the top of your website so all your visitors can see it
- You will not be able to use your own custom domain name, and so your website address with always have “wix.com” in it
- Wix gives you very limited storage space and bandwidth. So Wix limits how many images, videos or audio files you can upload into your site, and also limits how many visitors you can allow on your site every month.
While all this sounds very restrictive, which they are, but bear in mind that you are using Wix’s services for free. The saying of “no such thing as a free lunch” holds true here.
For Squarespace, you get a 14-day risk-free trial to test them out to see if you like them. If you do, you can sign up with their monthly payment plans which do not have any of the restrictive features that Wix has. But to be fair, when you start paying for Wix, you will have a lot less restrictive features as well.
Bandwidth Limitations (Squarespace = More Bandwidth)
Bandwidth is something that’s not easy to explain, and almost impossible for you to measure.
Simplistically, think of bandwidth as how much power it takes for Wix or Squarespace to allow your visitors to look around your website. Everything from loading of images, video, text, etc takes up bandwidth. So the more content you have on your pages, the bigger your website, the more bandwidth it will use up when your visitors look around your site.
It’s extremely difficult for you to figure out how much bandwidth your website will use, as it depends on so many different things such as how many visitors you get, how many pages they visit, how much content you have, etc.
Here’s what we know though – Wix has a lot more bandwidth restrictions than Squarespace.
Here’s a breakdown of what Wix offers you in terms of bandwidth:
- Connect Domain Plan ($4.08/month) – 1GB
- Combo Plan ($8.25/month) – 2GB
- Unlimited Plan ($12.42/month) – Unlimited bandwidth
- eCommerce Plan ($16.17/month) – 10GB bandwidth
- Standard Plan ($8/month) – 500GB
- Unlimited Plan ($16/month) – Unlimited bandwidth
- Business Plan ($24/month) – Unlimited bandwidth
Squarespace gives you exponentially more bandwidth than Wix, even when you compare the plans at the same price points (e.g. Wix’s Combo Plan vs Squarespace’s Standard Plan – both are similarly priced by Squarespace gives you 250 times more bandwidth).
What exactly does 1GB worth of bandwidth give you (such as Wix’s lowest plan)? How many visitors can that handle? I’m not really sure to be honest. But what I know is that once you hit 1GB, your site will no longer be able to handle any more visitors.
So if you’re building a website for the long term and that you’re planning on growing your visitors, I would suggest selecting a website builder and a plan that won’t hold you back. Squarespace gives you a lot more bandwidth, and potentially growth for you.
Customer Support (Squarespace = Better Value due to 24/7 Support)
As discussed above, Squarespace provides you with 24/7 support where one of their customer care representative can answer your emails within 1 hours, or you can chat with them on live chat on any weekday from 8am – 7pm EST. You should factor this into Squarespace’s pricing plan.
To be honest, Squarespace’s monthly prices are not that much different than Wix’s monthly prices. When you start to consider the differences in customer support packages, it becomes clear that you will get much more value in terms of hands-on support from Squarespace.
The last thing you want is to be stuck with something and having no one to turn to. With Squarespace, they will answer your specific question within an hour of emailing them (or faster if you are using their live chat function).
This feature in itself is worth a lot of money, saving you not only time, but a whole lot of frustration. Technology is painful, so getting that extra personal attention from Squarespace goes a long way.
WIX VS SQUARESPACE – CONCLUSION & RECOMMENDATION
While both website builders are good and easy to use, we’re definitely favoring Squarespace based on the following reasons:
- Although Squarespace has fewer templates, they are more functional and beautiful responsive templates.
- Squarespace offers 24/7 customer support where they answer each of your email within 1 hour. Although Wix has a comprehensive library of help articles, they don’t offer email or live chat support like Squarespace.
- You get better value from Squarespace’s paid plans (versus Wix). Wix restricts you with bandwidth limitations, and although they have a free plan, their visible advertisement and the lack of ability to use a custom domain name is a big disadvantage (upgrade to to remove advertisement and to use your own custom domain name). Also keep in mind that with Squarespace’s paid plans, you get hands-on customer service through email and live chat.
At the end of the day, I’d encourage you to test out both website builders to see for yourself which one you prefer.
Wix is free to sign up, and Squarespace offers you a 14-day risk-free trial (no credit card information is required to test them for free).
Both are good website builders, but based on my own experiences, Squarespace worked better for me.Try Squarespace Risk-Free for 14 Days Try Wix for Free
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