Wix Pricing 2025: Which Plan Is Best Value for Money?

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Website Pricing
$0 Free – $159 Business Elite
Overall rating

5 out of 5 stars

Based on our 2025 research, Wix is the best all-in-one website builder for individuals and businesses. But how much does it cost? And, more importantly, which pricing plan is best value for money? In a nutshell, Wix’s pricing ranges from $17 per month to $159 per month (billed annually), though I’d recommend the Core plan overall if you want the best value for money:

Key Takeaways 🔍

  • Wix has four core paid plans, ranging from $17 to $159 per month (billed annually)
  • You can test out the builder with Wix’s free plan, but its features are limited
  • To sell online, you’ll need to upgrade to at least the $29/mo Core plan
  • Unlimited storage is only available on the Business Elite plan
  • Wix charges a processing fee of 2.9% + $0.30 per transaction
  • Save 10% off any Wix plan if you use the code “TAKE10”

How Much Does Wix Cost?

Wix has four premium plans, ranging from $17 to $159 per month (billed annually). You’ll need at least the Core plan ($29 per month) if you plan on selling products or services. But, if you’re not ready to commit just yet, Wix offers a free forever plan – this is a good testing ground to build your website and get familiar with Wix’s features, but the free plan has its limitations.

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Plan Name

Free Forever

Plan Name

Light

Plan Name

Core

Plan Name

Business

Plan Name

Business Elite

Price with our discount code

$0

Price with our discount code
Price with our discount code
Price with our discount code
Price with our discount code
Monthly price (paid annually)

$0

Monthly price (paid annually)

$17

Monthly price (paid annually)

$29

Monthly price (paid annually)

$36

Monthly price (paid annually)

$159

Monthly price (paid monthly)

$0

Monthly price (paid monthly)

$24

Monthly price (paid monthly)

$36

Monthly price (paid monthly)

$43

Monthly price (paid monthly)

$172

Ecommerce
Ecommerce
Ecommerce
Ecommerce
Ecommerce
Recommended for

Trying out Wix

Recommended for

Portfolios and personal sites

Recommended for

Small stores and growing businesses

Recommended for

Established businesses

Recommended for

Large businesses with complex needs

➡️ Short on time? If you’d like a quick overview of Wix’s pricing, watch our video review below:

1. Wix's Free Plan: $0 – For Testing

Wix’s free plan lets you start building and editing your website without making a dent in your budget. You don’t need to enter any card details, and there’s no time limit.

However, the free plan has limited features:

  • 500MB storage space – you won’t be able to upload many videos or high-quality imagery
  • Wix ads – a banner ad will appear at the top of your website
  • A Wix domain name – you can’t use a custom domain name on the free plan so your site’s URL will look like this: www.accountname.wixsite.com/siteaddress
  • Limited functionality – you can’t sell online and you won’t have access to analytics to track your site’s performance
  • Access to Wix’s AI features – Wix’s AI website builder and tools, such as the AI text creator, are available from the free plan

When should you upgrade?

You can stay on Wix’s free plan for as long as you’d like, but if you’re setting up a business, I only recommend staying on the free plan while you find your feet online. Use the free plan to build your store, tweak your settings, and make design changes, but upgrade to a paid plan as soon as you want to publish your site. Not having a custom domain name and having ads across your site can put customers off from shopping with your business.

Headshot of Emma Ryan
Emma Ryan Lead Writer
Screenshot of a Wix website with an advert banner on the top.
This Wix banner appeared at the top of my test website on the free plan, which really clashed with my branding. Source: Website Builder Expert

Should You Use Wix’s Free Plan? 💻

Wix’s free plan is a great starting point for anyone new to website building, but it’s only really suitable for testing things out. The Wix domain and banner ads give any site an unprofessional look and feel. If you’re serious about your website, upgrading to a Wix premium plan is a better choice.

2. Light Plan: $17 – For Portfolios & Personal Sites

Price per month (when billed annually): $17 per month
Price per month (when billed monthly): $24 per month

Besides the free plan, Wix’s Light plan is the cheapest option. You’ll unlock the following features:

  • Removal of ads – the primary benefit of upgrading from the free plan
  • 2GB storage space
  • Free custom domain for first year – this is available with all premium plans
  • 2 collaborators so you can delegate between a team
  • A light marketing suite, including features such as automated emails and lead-generation forms
  • 24/7 help and support with Wix’s AI-powered assistant Astro
Screenshot of a Wix dashboard roles & permissions page where you can add a collaborator via email
On the Light plan, I could add someone's email to invite them as a collaborator and let them work on the site. Source: Website Builder Expert

Should You Use Wix’s Light Plan? 💻

Wix’s Light plan is ideal for small and informational websites, like blogs, portfolios, and resumes. It lacks advanced features, such as ecommerce, but it does remove ads and the Light plan is a great starting point for anyone looking to build a website and establish a professional online presence. The inclusion of marketing tools means that you can start promoting your business and increasing brand awareness, too.

3. Core Plan: $29 – For Small Online Stores

Price per month (when billed annually): $29 per month
Price per month (when billed monthly): $36 per month

The Core plan is Wix’s most cost-effective plan. Though it’s a slight step up in price from the Light plan, the Core plan introduces plenty of additional features:

  • Wix’s ecommerce features – sell up to 50,000 products, manage your inventory, and track orders
  • 50GB storage space
  • 5 collaborators
  • Basic site analytics to monitor traffic and site performance
  • Basic marketing suite – create more forms and introduce a site chat
  • Wix dropshipping – up to 25 products by Modalyst
  • Gain access to Wix Hotel and Wix Restaurants for specialized industry tools
  • Wix Bookings and Wix Events are great for scheduling and organizing appointments and in-person events
  • Stream music and videos through your website
  • Sell artwork online
  • Set up loyalty programs – this is a great way to retain customers and offer unique rewards, such as discounts and coupons
Screenshot of a Wix Stores tab on the website builder showcasing uploaded products
On the Core plan, I could start uploading my products via Wix Stores and prepare to get selling! Source: Website Builder Expert

Should You Use Wix’s Core Plan? 💻

You need to sign up to at least the Core plan to sell online, making it ideal for anyone looking to start an online business or take an existing business online. In fact, our testing revealed Wix is one of the best ecommerce website builders of 2025. But, while the Core plan’s features are impressive, many are still in their basic form. For this reason, I recommend the Core plan for websites and online stores in the early stages of growth. Once sales pick up, it might be time to reevaluate and upgrade to unlock advanced features.

4. Business Plan: $36 – For Established Businesses

Price per month (when billed annually): $36 per month
Price per month (when billed monthly): $43 per month

The Business plan costs $36 per month (billed annually), so it’s not the go-to choice for people just getting started online. You get all of the aforementioned features that come with the cheaper Core plan, plus some brand new features designed primarily for selling online:

  • 100GB storage space
  • 10 collaborators
  • Advanced ecommerce features, such as improved gift card options, shipping capabilities, and increased dropshipping products
  • Automated sales tax on 100 transactions per month
  • Unlimited “back in stock” notifications
  • Sell in multiple currencies to reach international markets
  • Additional loyalty program features, including tiers and reward points to improve customer engagement

However, this plan doesn’t come with priority support, which is key if you anticipate needing faster response times to keep up with your business’ operations. For Wix’s best support lines, you may want to pay more for the Business Elite plan instead (if your budget can comfortably afford it).

Screenshot of the Wix Editor when adding a currency via a element popup
To add multiple currencies on the Business plan, I could add a currency converter element and pick the currencies I wanted. Source: Website Builder Expert

Should You Use Wix’s Business Plan? 💻

Once your store is getting steady sales, the advanced tools available with Wix’s Business plan are necessary to keep up with demand. While it’s not the cheapest option on the market, it’s considerably less expensive than Shopify’s comparable plan which costs $79 per month. If your business is ready to scale up, it’s time to consider the Business plan.

5. Business Elite Plan: $159 – For Large Businesses

Price per month (when billed annually): $159 per month
Price per month (when billed monthly): $172 per month

At the high end of Wix’s pricing is the Business Elite plan, costing $159 per month (billed annually). Offering everything on the cheaper plans, you can expect the following additional features:

  • Unlimited storage space
  • 100 collaborators
  • Advanced features, including marketing tools, analytics, and ecommerce
  • Priority VIP phone support so you can skip the queue
  • Sell up to 50,000 dropshipping products through Modalyst
Screenshot of Wix's App Market for the Modalyst dropshipping app.
If I wanted to set up dropshipping with Modalyst, I could download the app from Wix's App Market and integrate it with my website. Source: Website Builder Expert

Should You Use Wix’s Business Elite Plan? 💻

Due to its expensive nature, the Business Elite plan is only really suitable for thriving businesses that need the support and can easily foot the bill. Beginners and small businesses won’t require the features provided and will be better off with a cheaper plan.

6. Enterprise Plan: Custom Pricing – For Global Brands & Industry Leaders

Wix’s Enterprise plan isn’t meant for the average website owner. Used by the likes of Kroger, Clarins, and Hello Fresh, this plan is intended to be used by large brands and industry leaders. Here’s what you need to know:

  • Plans come with custom pricing
  • Access all Business Elite plan features
  • Get a dedicated account manager to help run your site
  • Enjoy a custom Wix editor
Screenshot of Vevo's homepage in the area showcasing key business metrics for views and videos
I found that the music company, Vevo, uses Wix Enterprise. You can tell that Vevo is best fit for Wix's Enterprise plan based on its large viewership numbers. Source: Website Builder Expert

Should You Use Wix’s Enterprise Plan? 💻

The majority of our readers are small or medium-sized businesses, and Wix’s premium plans will be enough to grow with. The Enterprise plan is suitable for industry-leading businesses that need specialized support and features. If you find your business becomes wildly successful one day, you might need the support of an enterprise plan like this.

Additional Wix Fees

Like many website builders, Wix has additional costs to be aware of that could swiftly add up over time. These Wix fees include:

  • Domain name – while these are free for the first year, you’ll need to pay around $14.95+ after the initial 12 months to keep the name registered
  • Custom email address – you can get a custom Google Suite address for $6 per month (billed annually)
  • Apps – plenty of Wix apps are free to use, but others will charge you a monthly fee which can cost anywhere between $3 and $20 per month, so keep this in mind when adding extra functionality to your site
  • Processing fees – Wix charges a standard 2.9% + $0.30 per transaction, no matter which payment provider you use
Wix app market showing a page for the app: Site Booster
I could easily see which Wix apps featured a free plan or browse the pricing options. Source: Website Builder Expert

Is Wix Good Value for Money?

Based on our 2025 research, Wix is great value for money. It offers a range of plans at various price points, provides a free plan with no time limit, and Wix’s features and design functionality are unmatched.

If you want to get the most out of your money, I recommend choosing Wix’s Core plan ($29) since this gives you access to a comprehensive range of website-building features, like ecommerce, events booking, and analytics.

How We Test Website Builder Pricing 💰

We put Wix through hundreds of hours of analysis and hands-on testing to determine whether it’s good value for money or not. How do we do it? Our research process looks at a variety of categories, including website features and design functionality, but when it comes to price, we analyze a few key areas.

For our pricing reviews, we pay close attention to a builder’s free trial or plan, the average plan cost, and the quality of features available for the price you pay. We also assess the minimum standard of features you get for the lowest fee.

How To Save Money With Wix

Despite the expensive nature of Wix’s plans and various additional fees to keep an eye on, there are a number of ways you can save money when using Wix:

✅ Use Wix discount codes – the code “TAKE10” will get you 10% off any plan at checkout
✅ Pay annually instead of monthly
✅ Don’t overpay for a plan you don’t need
✅ Turn off auto-renewal
✅ Limit your extra expenses

For more ways to save money with Wix, you can check out our guide on Wix’s promo codes to read about the latest deals.

My Advice for Picking Your Wix Plan

If you’ve looked at each pricing plan but still aren’t sure which one is best for your needs, I’ve put together some key points to consider:

  1. What sort of website do you want to build?
  2. How much are you willing to spend?
  3. Do you need to sell products?
  4. Is there enough storage space?
  5. Do other people need to access the dashboard?

Once you know the answers to these questions, it’ll be easier to figure out which Wix plan is right for your website needs. For example, the Business Elite plan is the only plan to offer unlimited storage, but you won’t need to upgrade beyond the Light plan if you don’t want to sell online.

Wix's four pricing plans with fees and features listed below
Looking at Wix's pricing lined up, you can see a steady rise in fees between plans with a real jump between the Business and Business Elite plans. Source: Website Builder Expert

Final Verdict: Which Wix Plan Is Best for You?

From our research, Wix is the best-performing website builder overall. It offers four premium plans, plus a free plan and enterprise option for large businesses. To recap, pricing ranges from $17 to $159 per month (billed annually).

Before I finish, let’s quickly revisit Wix’s plans and who they’re best fit for:

  1. The Light plan is best for… personal or informational websites, such as blogs or creative portfolios. There’s not a ton of storage space, but it’s enough to power smaller websites with minimal pages.
  2. The Core plan is best for… small and growing businesses looking to take the next step on their online journey. This is the cheapest Wix plan for selling online.
  3. The Business plan is best for… businesses that require ecommerce functionality to monetize their pages, such as online stores or booking websites.
  4. The Business Elite plan is best for… larger businesses that need more advanced tools – such as wider analytics and unlimited storage space – to accommodate their needs.
  5. The Enterprise plan is best for… leading brands that need specialized support from Wix to maintain the success of their business.

Final Thoughts From the Author

Of the plans I’ve discussed, the $29 per month Core plan is the best value for money. While it’s a little more expensive than Squarespace or GoDaddy, those builders can’t compete with the number of features and support options available on the Core plan.

If you have a small online store or growing business, the value of the Core plan is worth the higher price tag. Of course, I recommend using the free plan or premium free trials to get familiar with Wix and see which plan is the right fit for your website. Give things a spin and explore Wix’s features first!

Headshot of Emma Ryan
Emma Ryan Lead Writer
Written by:
Headshot of Emma Ryan
Emma is Lead Writer at Website Builder Expert, having first joined the team in 2022. She manages the website's topical content strategy to help website owners navigate the highs and lows of being online. Emma also specializes in following the development of leading website builders Wix, Squarespace, and Shopify, through hands-on testing and research. Her work and expertise have been featured in Startups.co.uk, Digiday, TechRound, Industry Today, and Digital Information World.
Researched by:
Headshot of Ollie Simpson
Oliver Simpson is a Senior Research Executive at Website Builder Expert, providing objective, in-depth research and ratings on website builders and ecommerce platforms that underpins the recommendations we make across the website. Every website builder review and recommendation you read on Website Builder Expert has been informed using Oliver’s unique research methodology. Whether running first-hand testing with writers or conducting in-depth research into audience needs, industry trends, and product features, Oliver is driven by a relentless pursuit of improvement and results.

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