Wix Pricing 2025: Which Plan Is Best Value for Money?

Wix has four premium plans, ranging from $17 to $159 per month (billed annually). You’ll need at least the Core plan ($29 per month) if you plan on selling products or services. But, if you’re not ready to commit just yet, Wix offers a free forever plan – this is a good testing ground to build your website and get familiar with Wix’s features, but the free plan has its limitations.

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		Best Value
Plan Name Free Forever	Plan Name Light	Plan Name Core	Plan Name Business	Plan Name Business Elite
Price with our discount code $0	Price with our discount code $15.30 with code TAKE10	Price with our discount code $26.10 with code TAKE10	Price with our discount code $32.40 with code TAKE10	Price with our discount code $143.10 with code TAKE10
Monthly price (paid annually) $0	Monthly price (paid annually) $17	Monthly price (paid annually) $29	Monthly price (paid annually) $36	Monthly price (paid annually) $159
Monthly price (paid monthly) $0	Monthly price (paid monthly) $24	Monthly price (paid monthly) $36	Monthly price (paid monthly) $43	Monthly price (paid monthly) $172
Ecommerce	Ecommerce	Ecommerce	Ecommerce	Ecommerce
Recommended for Trying out Wix	Recommended for Portfolios and personal sites	Recommended for Small stores and growing businesses	Recommended for Established businesses	Recommended for Large businesses with complex needs

Save 10% with code TAKE10 Try Wix

➡️ Short on time? If you’d like a quick overview of Wix’s pricing, watch our video review below:

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Wix’s free plan lets you start building and editing your website without making a dent in your budget. You don’t need to enter any card details, and there’s no time limit.

However, the free plan has limited features:

• 500MB storage space – you won’t be able to upload many videos or high-quality imagery
• Wix ads – a banner ad will appear at the top of your website
• A Wix domain name – you can’t use a custom domain name on the free plan so your site’s URL will look like this: www.accountname.wixsite.com/siteaddress
• Limited functionality – you can’t sell online and you won’t have access to analytics to track your site’s performance
• Access to Wix’s AI features – Wix’s AI website builder and tools, such as the AI text creator, are available from the free plan

When should you upgrade?

You can stay on Wix’s free plan for as long as you’d like, but if you’re setting up a business, I only recommend staying on the free plan while you find your feet online. Use the free plan to build your store, tweak your settings, and make design changes, but upgrade to a paid plan as soon as you want to publish your site. Not having a custom domain name and having ads across your site can put customers off from shopping with your business.

Emma Ryan Lead Writer

Besides the free plan, Wix’s Light plan is the cheapest option. You’ll unlock the following features:

• Removal of ads – the primary benefit of upgrading from the free plan
• 2GB storage space
• Free custom domain for first year – this is available with all premium plans
• 2 collaborators so you can delegate between a team
• A light marketing suite, including features such as automated emails and lead-generation forms
• 24/7 help and support with Wix’s AI-powered assistant Astro

The Core plan is Wix’s most cost-effective plan. Though it’s a slight step up in price from the Light plan, the Core plan introduces plenty of additional features:

• Wix’s ecommerce features – sell up to 50,000 products, manage your inventory, and track orders
• 50GB storage space
• 5 collaborators
• Basic site analytics to monitor traffic and site performance
• Basic marketing suite – create more forms and introduce a site chat
• Wix dropshipping – up to 25 products by Modalyst
• Gain access to Wix Hotel and Wix Restaurants for specialized industry tools
• Wix Bookings and Wix Events are great for scheduling and organizing appointments and in-person events
• Stream music and videos through your website
• Sell artwork online
• Set up loyalty programs – this is a great way to retain customers and offer unique rewards, such as discounts and coupons

The Business plan costs $36 per month (billed annually), so it’s not the go-to choice for people just getting started online. You get all of the aforementioned features that come with the cheaper Core plan, plus some brand new features designed primarily for selling online:

• 100GB storage space
• 10 collaborators
• Advanced ecommerce features, such as improved gift card options, shipping capabilities, and increased dropshipping products
• Automated sales tax on 100 transactions per month
• Unlimited “back in stock” notifications
• Sell in multiple currencies to reach international markets
• Additional loyalty program features, including tiers and reward points to improve customer engagement

However, this plan doesn’t come with priority support, which is key if you anticipate needing faster response times to keep up with your business’ operations. For Wix’s best support lines, you may want to pay more for the Business Elite plan instead (if your budget can comfortably afford it).

At the high end of Wix’s pricing is the Business Elite plan, costing $159 per month (billed annually). Offering everything on the cheaper plans, you can expect the following additional features:

• Unlimited storage space
• 100 collaborators
• Advanced features, including marketing tools, analytics, and ecommerce
• Priority VIP phone support so you can skip the queue
• Sell up to 50,000 dropshipping products through Modalyst

Wix’s Enterprise plan isn’t meant for the average website owner. Used by the likes of Kroger, Clarins, and Hello Fresh, this plan is intended to be used by large brands and industry leaders. Here’s what you need to know:

• Plans come with custom pricing
• Access all Business Elite plan features
• Get a dedicated account manager to help run your site
• Enjoy a custom Wix editor

Like many website builders, Wix has additional costs to be aware of that could swiftly add up over time. These Wix fees include:

• Domain name – while these are free for the first year, you’ll need to pay around $14.95+ after the initial 12 months to keep the name registered
• Custom email address – you can get a custom Google Suite address for $6 per month (billed annually)
• Apps – plenty of Wix apps are free to use, but others will charge you a monthly fee which can cost anywhere between $3 and $20 per month, so keep this in mind when adding extra functionality to your site
• Processing fees – Wix charges a standard 2.9% + $0.30 per transaction, no matter which payment provider you use

Based on our 2025 research, Wix is great value for money. It offers a range of plans at various price points, provides a free plan with no time limit, and Wix’s features and design functionality are unmatched.

If you want to get the most out of your money, I recommend choosing Wix’s Core plan ($29) since this gives you access to a comprehensive range of website-building features, like ecommerce, events booking, and analytics.

Despite the expensive nature of Wix’s plans and various additional fees to keep an eye on, there are a number of ways you can save money when using Wix:

✅ Use Wix discount codes – the code “TAKE10” will get you 10% off any plan at checkout
✅ Pay annually instead of monthly
✅ Don’t overpay for a plan you don’t need
✅ Turn off auto-renewal
✅ Limit your extra expenses

For more ways to save money with Wix, you can check out our guide on Wix’s promo codes to read about the latest deals.

If you’ve looked at each pricing plan but still aren’t sure which one is best for your needs, I’ve put together some key points to consider:

1. What sort of website do you want to build?
2. How much are you willing to spend?
3. Do you need to sell products?
4. Is there enough storage space?
5. Do other people need to access the dashboard?

Once you know the answers to these questions, it’ll be easier to figure out which Wix plan is right for your website needs. For example, the Business Elite plan is the only plan to offer unlimited storage, but you won’t need to upgrade beyond the Light plan if you don’t want to sell online.

From our research, Wix is the best-performing website builder overall. It offers four premium plans, plus a free plan and enterprise option for large businesses. To recap, pricing ranges from $17 to $159 per month (billed annually).

Before I finish, let’s quickly revisit Wix’s plans and who they’re best fit for:

1. The Light plan is best for… personal or informational websites, such as blogs or creative portfolios. There’s not a ton of storage space, but it’s enough to power smaller websites with minimal pages.
2. The Core plan is best for… small and growing businesses looking to take the next step on their online journey. This is the cheapest Wix plan for selling online.
3. The Business plan is best for… businesses that require ecommerce functionality to monetize their pages, such as online stores or booking websites.
4. The Business Elite plan is best for… larger businesses that need more advanced tools – such as wider analytics and unlimited storage space – to accommodate their needs.
5. The Enterprise plan is best for… leading brands that need specialized support from Wix to maintain the success of their business.

Final Thoughts From the Author

Of the plans I’ve discussed, the $29 per month Core plan is the best value for money. While it’s a little more expensive than Squarespace or GoDaddy, those builders can’t compete with the number of features and support options available on the Core plan.

If you have a small online store or growing business, the value of the Core plan is worth the higher price tag. Of course, I recommend using the free plan or premium free trials to get familiar with Wix and see which plan is the right fit for your website. Give things a spin and explore Wix’s features first!

Emma Ryan Lead Writer