Find Your Online Store Builder: Our Comparison Chart

For the best ecommerce website builder, Shopify is our top choice thanks to its excellent sales features, large app store, and scalability for long-term growth.

Our comparison chart below gives you the essential details for each of our top five ecommerce builders, helping you make an informed decision so you can find the right fit for your online store:

We constantly update this page to keep you in-the-know with ecommerce builder changes. Most notably, I’ve swapped the position of Hostinger and GoDaddy around to reflect the latest findings from our 2025 ecommerce builder testing.

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BEST IN TEST
Shopify	Wix	Squarespace	Hostinger	GoDaddy
Overall rating 4.8	Overall rating 4.8	Overall rating 4.7	Overall rating 4.2	Overall rating 4.0
Best For Best for selling physical products	Best For Best for selling digital products	Best For Best for selling services	Best For Best for selling as a side hustle	Best For Best for selling locally
Starting Price ~~$29~~ $1/mo for 3 months	Starting Price ~~$29~~ $26.10 with code “TAKE10”	Starting Price ~~$16~~ $14.40 with code “WBE10”	Starting Price ~~$13.99~~ $3.99 + 3 months free (48-month term)	Starting Price $20.99
Pros Unlimited products AI-powered Shopify Magic & Shopify Sidekick tools 100+ payment options Huge app market Multichannel selling POS tools	Pros Multichannel selling Email marketing AI support: Wix Astro Features cater to a variety of industries Personalized SEO support	Pros Schedule appointments with Acuity Scheduling Blueprint AI setup Stylish templates for online stores Unlimited products and storage Easy editor	Pros Easy-to-use editor 100+ payment methods Strong suite of AI tools for products and SEO Unlimited products Cheap ecommerce plan No transaction fees	Pros Local promotional tools Social media post creation and scheduling tools Inbuilt bookings POS selling Great for beginners Personalized SEO support
Cons Limited customization options Additional app costs Lacks built-in features Most templates cost extra	Cons Editor can feel cluttered and overwhelming Low storage space on cheaper plans Limited to 50,000 products in catalog Cheapest sales plan expensive	Cons Limited scalability Advanced sales tools only on expensive plan Acuity Scheduling costs $16 extra/mo Slow site load speed	Cons Limited scalability for larger stores No app market No email marketing Simple templates and designs No advanced sales features	Cons Limited customization options Lack of scalability One ecommerce plan Outdated and dull designs No way to remove transaction fees
Transaction Fees 2.9% + $0.30	Transaction Fees 2.9% + $0.30	Transaction Fees 0% – 2%	Transaction Fees None	Transaction Fees 2.7% + $0.30
Free plan or free trial 3-day free trial	Free plan or free trial Free plan	Free plan or free trial 14-day free trial	Free plan or free trial 7-day free trial	Free plan or free trial Free plan
Number of templates 200+	Number of templates 2,000+	Number of templates 150+	Number of templates 150+	Number of templates 200+
Payment options 100+ including: Shopify Payments, Paypal, Klarna	Payment options 80+ including: Paypal, Wix Payments, Stripe, Square	Payment options 5+ including: Squarespace Payments, Stripe, Square, PayPal	Payment options 100+ including: PayPal, Stripe, Apple Pay, Google Pay	Payment options GoDaddy Payments, PayPal, Stripe, Square
Abandoned cart recovery	Abandoned cart recovery	Abandoned cart recovery	Abandoned cart recovery	Abandoned cart recovery
Number of products on cheapest plan Unlimited	Number of products on cheapest plan 50,000	Number of products on cheapest plan Unlimited	Number of products on cheapest plan 500	Number of products on cheapest plan 5,000
Free SSL	Free SSL	Free SSL	Free SSL	Free SSL
Try Shopify	Try Wix	Try Squarespace	Try Hostinger	Visit GoDaddy
See our Shopify review	See our Wix review	See our Squarespace review	See our Hostinger review	See our GoDaddy review

Our Roundup of the Best Ecommerce Website Builders

Choosing the right online store builder isn’t always easy – the best option for you might not be the best for another business, and it might not be our top-ranked option.

Our comparison table gives you a side-by-side look at the ecommerce website builders we recommend the most. To recap, Shopify is our top choice overall for online stores because of its impressive sales features and flexibility for all business sizes.

For more beginner-friendly options, consider Wix or Squarespace which have simple drag-and-drop editors. And if you want to get online quickly and cheaply, GoDaddy or Hostinger will be your best bet thanks to AI building support and affordable starting plans. That said, these two builders lack the advanced sales features and scalability of a builder like Shopify.

Shopify won’t be the right fit for every business, so play around with any available free plans or trials to see what works best for your business needs.

How We Test Ecommerce Website Builders

We believe that any and all recommendations we put forward to our readers should be backed by data. Our research process into the best ecommerce website builders is carried out regularly to ensure that the information we provide is honest and up-to-date. We want to make sure you know what you’re getting when you commit to a builder.

Over more than 300 hours of testing, we analyze each website builder across seven main areas of investigation. Each category has a unique weighting, based on what’s important to online store owners:

Sales Features: 30%
Website Functionality: 15%
Design Features: 15%
Help and Support: 15%
User Experience: 10%
Pricing: 10%
Reputation: 5%

We then award each builder with a score for each category to contribute to its overall rankings.