I Tested the 5 Best Portfolio Websites Builders in 2025: My Final Verdict

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Whether you’re a graphic designer, photographer, illustrator or marketer, having a strong portfolio is one of the best ways to promote your skills to potential clients or employers – and you can easily create your own with help from one of the website builders below.

Though Squarespace is our best portfolio website builder due to its impressive customizable templates, the builder you choose will depend on your unique needs. To help you decide, I’ve researched, tested and compiled the five best portfolio website builders in 2025, organizing them based on the work you need to showcase to potential employers or clients.

💡 Key Takeways

  • Create an online portfolio to promote your work and connect with clients
  • Consider showcasing, storytelling, and searchability when designing your portfolio
  • Squarespace is our top choice for portfolios because of its stylish professional templates
  • Wix is the second-best choice thanks to its sheer range of built-in portfolio features
  • Hostinger is great if you’re building a portfolio on a budget

I gave this page a complete revamp to reflect our latest round of website builder research and testing in 2025. The ranking has changed, with Wix most notably falling to second place and Squarespace taking the first-place spot. Aside from changing the rankings, I’ve added new imagery, fact checked the information for accuracy, and added news about the latest website builder updates. This is to help you make the right choice for your business.

Comparing the Best Portfolio Website Builders

With our table below, you can view a quick comparison of the five portfolio website builders we’ve featured: 

Swipe right to see more
0 out of 0

Squarespace

Wix

Hostinger

GoDaddy

Pixpa

Overall Rating
4.6
Overall Rating
4.6
Overall Rating
4.2
Overall Rating
4.2
Overall Rating
3.5
Starting from
Starting from
Starting from

$2.99

Starting from

$9.99

Starting from

$8

Free plan or free trial

14-day free trial

Free plan or free trial

Free plan

Free plan or free trial

7-day free trial

Free plan or free trial

Free plan

Free plan or free trial

15-day free trial

Number of templates

180+

Number of templates

2,000+

Number of templates

150+

Number of templates

200+

Number of templates

200+

AI website builder
AI website builder
AI website builder
AI website builder
AI website builder
Try Squarespace Try Wix Try Hostinger Try GoDaddy Try Pixpa

N/A

1. Squarespace: Best for Art and Design Portfolios

Editor's Choice

Squarespace

For art and design portfolios

Excellent

4.6

out of 5
  • Award-winning designs
  • Ideal for creatives
  • Easiest to use
dollar icon svg

Free trial available

Paid Plans: $16 - $99 / month

Pros

  • icon yes svg Beautiful templates
  • icon yes svg Unlimited storage on all plans
  • icon yes svg Great design tools

Cons

  • icon no svg No free plan
  • icon no svg Slow loading pages
  • icon no svg No 24/7 live chat
Squarespace Review

If art or design is your specialty, or you’re looking for pristine portfolio templates to impress your clients, I recommend Squarespace. In 2025, we crowned it our best portfolio website builder. It offers an easy way to create a modern portfolio that reflects your unique design philosophy. 

The platform has over 800 templates to choose from that are split into key categories. For example, you can choose from 31 “art and design” templates, or 21 “personal and CV” templates to get started – all ideal for your portfolio!

Squarespace website design interface showcasing "BRANDI ORTIZ" title with theme options and color palettes for customization.
I found all of Squarespace's recommended template colors appealing. They didn't feel bland or outdated. Source: Website Builder Expert

My Experience Setting Up With Squarespace

I was impressed by Squarespace’s sleek interface when testing out the platform myself. Its drag-and-drop editor was easy to use, letting me add new design elements to my portfolio and arranging them however I wanted to. I also found it impossible to create an unattractive design, since the builder’s gray grid overlay kept everything in alignment.

A form for submitting information alongside a gallery image of a person in a studio setting. The layout features labeled fields to fill.
I could drag and drop this contact form on my portfolio page in seconds. The grid helped me align it too. Source: Website Builder Expert

Key Squarespace Portfolio Features

When I constructed a portfolio website with Squarespace, these are the most helpful tools I came across:

  • Squarespace Blueprint AI – I could use Squarespace’s AI website builder to create a unique portfolio design. You can follow its five-step onboarding process to create a custom template that has a consistent font, color palette, and tone of voice.
  • Unlimited storage – Squarespace’s three plans all come with unlimited storage, alongside an allowance of 30 minutes of video. This is ideal if you want to present a lot of content on your portfolio. Wix, our second best option, only gives you 2GB of storage space on its $17 per month plan.
  • Acuity Scheduling – Once you’ve wowed potential clients, you may want them to book an appointment with you through your website. With Squarespace, I could use its built-in Acuity Scheduling tool to set up bookings, though it does come with additional costs starting from $16 per month (billed annually).
A form to create an individual art commission consultation appointment, detailing duration and description options.
From my dashboard, I could create an appointment type through Acuity Scheduling. Source: Website Builder Expert

What To Watch Out for With Squarespace

Squarespace’s storage space for content is also a double-edged sword. Though Squarespace portfolios are aesthetically pleasing, they are prone to slower website load times. When we tested the website speeds of different builders, Squarespace websites (on desktop and website view) had significantly slower load times than competitors like Wix and Hostinger.

If you find that off-putting, I’d recommend a speedier alternative like Hostinger instead, especially if you want to upload a lot of content to your portfolio.

🤔 Who do I recommend Squarespace for?

  • Businesses, agencies, or freelancers in art and design fields
  • Design-conscious users who want the best templates and customization tools on the market
  • Users who want to make use of Squarespace’s built-in booking tool: Acuity Scheduling

2. Wix: For Business Portfolios

  • Wix pricing: $17-$159 per month (billed annually). Free plan and get 10% off with our code TAKE10 at checkout.
  • Read our full Wix review for additional details

Wix

For business portfolios

Excellent

4.6

out of 5
  • 2000+ templates on offer
  • Very intuitive to use
  • Generous free plan
dollar icon svg

Free plan available

Paid Plans: $17 - $159 / month

Pros

  • icon yes svg Most website features
  • icon yes svg Templates for a wide range of industries
  • icon yes svg Drag-and-drop editor

Cons

  • icon no svg Storage caps on all plans
  • icon no svg Can't switch templates once site is live
  • icon no svg Expensive premium plans
Wix Review

Though Wix has fallen to second place in our rankings, the platform still holds up. I recommend it for business portfolios, since it comes with the widest range of website features on the market, enabling you to add additional functionality to your portfolio page. I could use its marketing tools to promote my website, or add an online store page to sell products.

Wix’s templates are also impressive. Though they don’t reach Squarespace’s aesthetic quality, I had a wide variety of options to choose from. Wix has over 2000 templates, with 282 of those options falling under the portfolio & CV category.

💡Did you know that you can AI generate your portfolio design too? Check out how to use Wix’s AI website builder

A grid layout showcasing various creative portfolio templates for photographers, illustrators, videographers, and artists.
I spent a while looking through Wix's huge template list. I could click on the "View" button to see what they'd look like when live. Source: Website Builder Expert

My Experience Setting Up With Wix

Because I’d chosen a portfolio-specific template, my website automatically came with the free Wix Portfolio app installed that I could access from the editor – you need this specific app if you want to build your portfolio. If your website doesn’t have this app installed, head to the Wix App Market and download it from there.

Wix website editor showing the portfolio page setup, with options for portfolio, collection, and project pages in the site menu.
With Wix Portfolio installed, I could access portfolio page settings from the editor. Source: Website Builder Expert

Similarly to Squarespace, Wix also has a drag-and-drop editor with many design options available. I could drag design elements onto the page, like contact forms and client testimonials, or AI generate imagery and copy to complement my portfolio’s design.

A webpage section titled "Our Team" with three team member profiles displayed and options to edit, featuring names and roles.
I could drag this team profile onto my page. It's a handy way to showcase the people behind each project in a business! Source: Website Builder Expert

Key Wix Portfolio Features

Once you have the Wix Portfolio app active on your website, you have access to the following features:

  • Portfolio tab – From this dashboard tab, I could start setting up my portfolio. For a streamlined experience, I used Wix’s AI-powered setup process to begin with. It asked me about the type of work I wanted to showcase, had me upload my initial images, and then generated relevant project titles and descriptions.
  • Project collections – I could arrange my portfolio projects into different creations. This is useful if you’ve worked on multiple projects for one client, or want to showcase your work from different creative mediums.
  • App integrations – I was able to sync my Wix Portfolio with apps like Instagram and Google Photos. It makes it easy to transfer photos of your work across and keeps everything streamlined.
Dashboard interface for setting up a portfolio with options for various work types including photography and graphic design.
During AI setup for my portfolio, I could specify the types of projects I wanted to feature on my website. Source: Website Builder Expert

💡 Other useful Wix tools

Because Wix has the biggest number of website features, your business may need these tools to take your portfolio to another level:
  • Marketing – To promote your work and reach a wider audience, you can use Wix’s email marketing tool, SEO features, and social media integrations.
  • Ecommerce – If you’re interested in a hybrid portfolio with ecommerce, Wix will let you transition your portfolio website into an online store. With Wix, ecommerce plans start from $29 per month (billed annually).
  • Wix AI ToolsWix’s AI tools can assist you as you create your portfolio. You can enhance your portfolio’s images, get advice on your website’s design, or ask the AI business assistant (Astro) for help.

What To Watch Out for With Wix

But Wix isn’t without its flaws. While the editor is user-friendly and has a drag-and-drop interface, the sheer number of features can feel quite overwhelming at first. If this concerns you, I suggest opting for Squarespace instead, since it’s the easiest website builder to use, or choosing GoDaddy if you need to set up fast.

Another downside is that you can’t change your template, so you need to choose wisely when picking the right portfolio design. Double check your initial choice before you commit. Does it have the right look and come with the features you need?

🤔 Who do I recommend Wix for?

  • Small-medium sized businesses that want to show off their latest projects
  • Businesses that need to stretch their portfolio website with additional functionality, like marketing and ecommerce

3. Hostinger: For Budget Portfolios

  • Hostinger pricing: $2.99-$3.99 per month (billed annually) and your first three months free on a 48-month term. 7-day free trial.
  • Read our full Hostinger review for further details

Hostinger

For budget portfolios

Very Good

4.2

out of 5
  • Suitable for simple sites
  • Affordable plans
  • Easy to use

Paid Plans: $2.99 - $3.99 / month

Pros

  • icon yes svg Cheap starting prices
  • icon yes svg Easy to pick up
  • icon yes svg Great AI tools

Cons

  • icon no svg No social media tools
  • icon no svg Limited SEO
  • icon no svg Heatmap tool removed
Hostinger Review

If you’re a student that needs to save money, or a new freelancer that doesn’t have a huge budget to begin with, I recommend Hostinger for your portfolio needs. For a 48-month term, you can purchase one of Hostinger’s website builder plans from $2.99 per month and get your first three months free. 

My Experience Setting Up With Hostinger

Alongside affordable pricing, Hostinger’s website builder comes with everything you need to get started. When I searched for “portfolio” in its template library search bar, I came across 50 different options. However, I strongly recommend using Hostinger’s AI website builder to get started. I only had to fill in two prompts to get my website’s design ready.

Screenshot of Hostinger website builder interface, showing input fields for brand name and project description for a photography portfolio.
Hostinger's AI prompts asked me to fill in a business name and a short description of what I do. Source: Website Builder Expert

Out of the portfolio website builders featured, I was most impressed by Hostinger’s attention to detail. When I said that I wanted a photography portfolio, Hostinger created a design that was clearly catered to my needs. For example, it generated photos and website copy related to the photography industry.

Two client testimonials praising Sensational Snaps for stunning event photos and memorable portraits on a feedback section layout.
Hostinger’s AI generated a testimonial section for my homepage, letting me showcase positive reviews from clients. Source: Website Builder Expert

Hostinger’s editor is user-friendly. The editor felt responsive and fast and it was easy to customize my portfolio by dragging and dropping different design elements on the page. Everything was clearly signposted too, so I quickly figured out how to tweak my design, create new pages, or add ecommerce functionality at the click of a button.

A grid of various images showcasing photography and nature, along with a workspace featuring a laptop and desk setup.
Similarly to Squarespace, Hostinger has a grid layout that helped me arrange different elements on the page, like this Instagram gallery. Source: Website Builder Expert

Key Hostinger Portfolio Features

Hostinger isn’t as feature-rich as Wix or Squarespace, though it shines when it comes to its suite of AI tools. Here’s a list of Hostinger’s most notable features:

  • AI SEO Assistant – If you’re not familiar with your SEO basics, this tool will help you assess your website’s discoverability on search engines like Google. It helped me pick a primary keyword to focus on and gave me advice on how to write a strong meta title.
  • AI Page Generator – When I wanted to add a new page to my portfolio website, I filled in a short AI prompt that Hostinger used to generate my new page in a few seconds. All I needed to do next was add my own photos and tweak the copy.
  • Kodee AI Assistant – From the dashboard, I could ask the assistant questions about my website. It’s useful if you ever get stuck and need a speedy response.
Screenshot of a website builder interface featuring a "Photography Projects" section with tips from an AI assistant for enhancing a portfolio.
I accessed Kodee from the editor and it gave me advice on what else to add to my portfolio website to make it standout. Source: Website Builder Expert

🤖 Hostinger product updates

  • Hostinger no longer has an AI heatmap tool. This is a shame, since it was a useful way to see what areas of your portfolio website visitors were engaging with the most. No other website builder we’ve tested has this feature as of 2025.
  • In June 2025, Hostinger revealed its email marketing tool in beta, a welcome addition to its list of features. The tool AI generates email templates, tracks your metrics, and lets you apply the same style settings to every template for consistency.

What To Watch Out for With Hostinger

If your main goal is to promote your portfolio to a wider audience, don’t make Hostinger your number one choice. While it has a new email marketing tool in beta testing, you won’t find built-in social media integrations. Additionally, canonical tags, schema markup, and hreflang tags for international webpages are absent from its SEO features.

For better marketing functionality, both Wix and Squarespace have superior SEO features alongside multiple social media integrations spanning Instagram, Tiktok, and beyond.

🤔 Not sure where to start with socials? Learn how to create a social media strategy now

🤔 Who do I recommend Hostinger for?

  • Students, freelancers, or small businesses that want to create a portfolio website on a budget
  • Users who need a simple portfolio with one or two pages
  • Users who want to use AI tools to quickly generate website content

4. GoDaddy: For Marketing Portfolios

  • GoDaddy pricing: $9.99-$20.99 per month (billed annually). Free plan.
  • Read our full GoDaddy review for further information

GoDaddy

For marketing portfolios

Very Good

4.2

out of 5
  • Get online quickly
  • Affordable
  • Ideal for basic portfolio
dollar icon svg

Free plan available

Paid Plans: $9.99 - $20.99 / month

Pros

  • icon yes svg Very beginner-friendly
  • icon yes svg AI-powered social tools
  • icon yes svg Helpful onboarding

Cons

  • icon no svg AI designs can look generic
  • icon no svg Limited customization
  • icon no svg No mobile editor
GoDaddy Review

In our 2025 research, GoDaddy dropped from third place to fourth place. However, while GoDaddy doesn’t have the most advanced features or website designs on the market, it’s still a suitable option for freelance marketers or agencies that want to display their most recent projects. It also has an impressive marketing suite complete with AI-powered social media tools.

My Experience Setting Up With GoDaddy

To build my GoDaddy website, I could choose one of the 20 “Personal and Blog” designs from GoDaddy’s template selection, or use its AI website builder to build a personalized portfolio template.

When I opted for its AI option, I had to fill in a short prompt detailing my business and what I offer. This information helped GoDaddy’s AI create a marketing portfolio that was catered to my needs.

🤖 Curious about GoDaddy’s other AI tools? Read our write up on GoDaddy Airo

GoDaddy Airo interface prompting users to describe their business for AI-generated website content, with an example provided.
The AI prompt wasn't very detailed. All I had to do was quickly explain my business and what it does. Source: Website Builder Expert

While it didn’t take me long to create my portfolio design, I thought that the final result looked slightly outdated. During this year’s round of in-house testing, I noticed that the standard of GoDaddy’s designs have shown little improvement, while other website builders like Squarespace and Wix are now miles above it – with improved AI website builders and better template options in 2025.

A web design interface showcasing a marketing website titled "Innovative Marketing Solutions for Brands" with vibrant colors and navigation options.
GoDaddy created a fully functional website for me, though it didn't have the most modern or striking design. Source: Website Builder Expert

On the flip side, I picked up GoDaddy’s editor quickly, because it wasn’t cluttered with too many options to choose from. When making my way around the editor, I could easily add new sections to my portfolio by tapping the blue “+” button, or tweak my design via the “Theme” tab. This straightforward interface makes it ideal for beginners who want to set up quickly.

However, don’t expect advanced design options like you would with Squarespace. Though GoDaddy’s editor was easy to navigate, the limited options felt restrictive when I wanted to adjust my design.

Popup menu displaying sections options for a website builder, featuring "About Elevate Marketing" with colorful visuals for online and offline marketing.
From the editor, GoDaddy asked me what sections I wanted to have on my homepage – like a photo gallery or an appointment form. Source: Website Builder Expert

Author's Notes

When testing GoDaddy, I did find its onboarding experience helpful. I liked that it gave me a snappy, 30-second tutorial upon entering the editor, while it also provided me with a handy checklist to tick off as I set up my portfolio. These thoughtful features are valuable for beginners, since they’ll get you started without much fuss.

A smiling headshot Holly Choules
Holly Choules Writer

Key GoDaddy Portfolio Features

When creating a portfolio with GoDaddy, here’s a shortlist of the features you may find most helpful:

  • Integrated booking tools – I could set up appointments from my dashboard and start adding different service types. Based on your website information, GoDaddy will come up with some service type ideas for you, although you can also add them manually.
  • Marketing calendar – To help you promote your website, you can use GoDaddy’s marketing calendar for guidance. Throughout the month, you can access AI-generated content ideas if you’re not sure what to post on a certain day.
  • Social post creator – When I used the marketing calendar, GoDaddy also AI generated social media post imagery and copy for me. This is ideal if you want to save time, but I recommend checking your AI-generated posts first before you hit publish to make sure that they’re accurate and tailored to your target audience.
Screenshot of a marketing calendar for July 2025, featuring scheduled and published posts on various days and marketing themes.
GoDaddy showed me various content ideas on its marketing calendar based on seasonal events. Source: Website Builder Expert

What To Watch Out for With GoDaddy

I don’t recommend GoDaddy for advanced portfolio designs. Its AI-generated templates can often look generic and you won’t find a huge range of customization options from its editor. For the best designs on the market, choose Squarespace instead. I was much more impressed by its AI-generated designs, while its customization tools gave me better creative control.

🤔 Who do I recommend GoDaddy for?

  • Freelancers or agencies that need to create a marketing portfolio to showcase their projects
  • Users who want to quickly and easily make their portfolio

5. Pixpa: For Photography Portfolios

Pixpa pricing: $8-$25 per month (billed annually). 15-day free trial and you can get 40% off your first year.

Pixpa

For photography portfolios

Above average

3.5

out of 5
  • Great for photographers
  • Very affordable plans
  • Connect with socials
dollar icon svg

Free trial available

Paid Plans: $8 - $25 / month

Pros

  • icon yes svg Attractive templates
  • icon yes svg Lets you sell your images
  • icon yes svg Can enable watermarking

Cons

  • icon no svg Restrictive website editor
  • icon no svg No AI website builder
  • icon no svg No email marketing

Unlike the other platforms on this list, Pixpa is a dedicated portfolio website builder that I recommend for photographers. You can choose from over 200 sleek and mobile-responsive templates accommodating high-resolution imagery and set up an online store if you’re interested in selling your work.

A selection of customizable website templates featuring layouts for photographers, showcasing portfolio and blog options.
Pixpa's portfolio designs felt modern and stylish, making it a great choice for photographers that want to impress potential clients online. Source: Website Builder Expert

📷 Need a platform for showcasing your photography? See our list of the five best photography website builders.

My Experience Setting Up With Pixpa

Unfortunately, Pixpa doesn’t have the most intuitive editor. Unlike portfolio builders like Wix or Squarespace, I couldn’t freely drag and drop content elements on the page. Instead, my website structure was fixed to the template I’d chosen, only allowing me to replace images, add sections, or customize colors, spacing, and fonts. If you want complete control over your portfolio’s design, Pixpa isn’t the website builder for you.

A photographer poses with a camera in a dimly lit corridor, showcasing a professional lifestyle and creative identity.
I couldn't move this text from its fixed position, which limited how much I could change my portfolio's design. Source: Website Builder Expert

Key Pixpa Portfolio Features

Photographers will benefit from Pixpa’s portfolio features, which include:

  • Watermarking – You can protect your original photos by adding watermarks via your website settings. This tool can help you safeguard your work while still providing website visitors with a clear view of your recent projects.
  • Progressive image loading – Pixpa uses progressive image loading, a loading technique that gradually loads an image on a page, to load content-heavy portfolios more swiftly.
  • Sell images – On all Pixpa plans, you can build an online store and sell your images as prints or downloads. When your store is set up, you can also add ecommerce galleries to your website design and showcase what’s for sale.
Website editor with a blurred photo of man in a red jacket and blue hoodie and a sidebar pop-up with an AI text prompt.
When I added an ecommerce gallery to my portfolio, I could also AI generate a text description for it. Source: Website Builder Expert

What To Watch Out for With Pixpa

If you’re looking for features that go beyond photographic needs, Pixpa isn’t your best option. When testing Pixpa in 2025, I found that it had limited built-in features in comparison to its competitors. You won’t find an AI website builder, email marketing tool, or a booking integration (though you can connect with booking widgets like Square Appointments or Simplybook).

For a wider selection of features spanning design, selling, booking and marketing, I suggest Wix instead, which is the most feature-rich option on this list.

🤔 Who do I recommend Pixpa for?

  • Photographers who want to create a professional online portfolio
  • Creatives who need to sell their images online in multiple formats

How We Tested the Best Portfolio Website Builders

To determine the best portfolio website builders, we’ve conducted over 300 hours of in-house website builder research. From these findings, we identified six key criteria that reflected what users (like you!) are looking for in a portfolio builder. They were also weighted based on their importance:

  1. Design features 35% – The quality of portfolio templates and customization options
  2. Website functionality 20% – The features you can add to your portfolio, like bookings or online stores
  3. User experience 20% – How easy the builder is to set up with
  4. Help and support 10% – How easy it is to find help through support lines or resources
  5. Pricing 10% – If the portfolio builder is good value for money
  6. Reputation 5% – The builder’s reputation among existing users online

Alongside this in-house research, I also tested each website builder myself by creating my own portfolios with them. I’ve featured my firsthand experiences throughout this article to help you make a more informed choice.

How To Choose a Portfolio Builder for Your Needs

While I’ve shown you the best portfolio website builders, you may still need a bit of direction on how to pick the right one for you. Your choice will differ depending on your needs, but I’ve broken it down into three essential goals that every portfolio should accomplish:

  1. Showcasing – Whether you’re showcasing images, videos, or project case studies, your portfolio should present your work in an engaging and professional manner. For this requirement, look for a platform with plenty of storage, fast content load times, and different gallery options.
  2. Storytelling – Can you tell a convincing story through your portfolio’s presentation? Whether you want to show your achievements or your creative evolution as an artist, seek out an easy-to-use editor and versatile design options. This will allow you to present yourself in the best way possible.
  3. Searchability – Can potential clients find your portfolio online? With integrated marketing tools, like social media sharing, email marketing, and SEO, your portfolio could be found by the right person at the right time, perhaps leading to opportunities you never saw coming.

Best Portfolio Website Builders: Final Thoughts

Out of the five portfolio website builders I’ve reviewed, I can confidently say that Squarespace is the best option.

With its high-quality templates, versatile customization options, and intuitive editor, you can create a striking portfolio that presents your body of work in the best light possible.

That said, the other portfolio builders I’ve covered might be a more suitable fit depending on your needs – so let’s recap:

  • Wix is best for business portfolios. Its extensive features make it easy to add additional functionality to your website, be it bookings or an online store, based on your business needs.
  • Hostinger is best if you need a professional portfolio on a budget. The introductory pricing starts from only $2.99 per month (billed annually).
  • GoDaddy is ideal for marketing portfolios, since it comes with AI-powered marketing integrations like a marketing planner and social post creator.
  • Pixpa’s sleek templates are ideal for photography portfolios. There’s also an integrated selling feature so browsers can purchase image prints and downloads directly from your portfolio.
Written by:
Holly Choules is a Writer at Website Builder Expert with a background in researching and crafting engaging content for digital platforms. In previous roles, she has demonstrated her wordsmith skills by writing for public facing brands in a range of industries. After gaining hands-on experience using leading website builders, like Wix and WordPress, she is now keen to share her findings through informative, easy-to-follow articles that help small business owners get online and grow their presence. Since joining the team in 2024 and transitioning into the tech sphere, Holly is passionate about applying her three years of content writing experience and upholding Website Builder Expert’s position as an authoritative source on website builders, ecommerce, and digital marketing.
Researched by:
natasha_willett
I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience.
As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data.

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