Home » The 5 Best Ecommerce Website Builders in 2026 » Find Your Online Store Builder: Our Side-by-Side ComparisonFind Your Online Store Builder: Our Side-by-Side Comparison We may receive a commission from our partners if you click on a link and purchase a product or service on their website. Learn more Written by Emma Ryan Updated on October 31, 2025 Comments {281} For the best ecommerce website builder, Shopify is our top choice thanks to its excellent sales features, large app store, and scalability for long-term growth.Our comparison chart below gives you the essential details for each of our top five ecommerce builders, helping you make an informed decision so you can find the right fit for your online store: 📢 We update this page regularly! Here's what's new: We constantly update this page to keep you in-the-know with ecommerce builder changes. Most recently, We’ve reflected changes to product limits and available templates, as well as GoDaddy’s recent pricing increase. Plus, we’ve added imagery showing Shopify, our top ecommerce builder, in use. Swipe right to see more 0 out of 0 backward forward BEST IN TEST Shopify Wix Squarespace Hostinger GoDaddy Overall rating 4.8 Overall rating 4.8 Overall rating 4.7 Overall rating 4.2 Overall rating 4.0 Best For Best for selling physical products Best For Best for selling digital products Best For Best for selling services Best For Best for selling as a side hustle Best For Best for selling locally Starting Price $29$1/mo for 3 months Starting Price $29$26.10 with code “TAKE10” Starting Price $16$14.40 with code “WBE10” Starting Price 84% off in the New Year Sale:$18.99$2.99/month + 3 months for free Starting Price $20.99 Transaction Fees 2.9% + $0.30 Transaction Fees 2.9% + $0.30 Transaction Fees 0% – 2% Transaction Fees 0% Transaction Fees 2.7% + $0.30 Free plan or free trial 3-day free trial Free plan or free trial Free plan Free plan or free trial 14-day free trial Free plan or free trial 7-day free trial Free plan or free trial Free plan Pros Unlimited productsAI-powered Shopify Magic & Shopify Sidekick tools100+ payment optionsHuge app marketMultichannel sellingPOS tools Pros Multichannel sellingEmail marketingAI support: Wix AstroFeatures cater to a variety of industriesPersonalized SEO support Pros Schedule appointments with Acuity SchedulingBlueprint AI setupStylish templates for online storesUnlimited products and storageEasy editor Pros Easy-to-use editor100+ payment methodsStrong suite of AI tools for products and SEOUnlimited productsCheap ecommerce planNo transaction fees Pros Local promotional toolsSocial media post creation and scheduling toolsInbuilt bookingsPOS sellingGreat for beginnersPersonalized SEO support Cons Limited customization optionsAdditional app costsLacks built-in featuresMost templates cost extra Cons Editor can feel cluttered and overwhelmingLow storage space on cheaper plansLimited to 50,000 products in catalogCheapest sales plan expensive Cons Limited scalabilityAdvanced sales tools only on expensive planAcuity Scheduling costs $16 extra/moSlow site load speed Cons Limited scalability for larger storesNo app marketNo email marketingSimple templates and designsNo advanced sales features Cons Limited customization optionsLack of scalabilityOne ecommerce planOutdated and dull designsNo way to remove transaction fees Number of templates 1,000+ Number of templates 2,000+ Number of templates 150+ Number of templates 170+ Number of templates 200+ Payment options 100+ including: Shopify Payments, Paypal, Klarna Payment options 80+ including: Paypal, Wix Payments, Stripe, Square Payment options 5+ including: Squarespace Payments, Stripe, Square, PayPal Payment options 100+ including: PayPal, Stripe, Apple Pay, Google Pay Payment options GoDaddy Payments, PayPal, Stripe, Square Abandoned cart recovery Abandoned cart recovery Abandoned cart recovery Abandoned cart recovery Abandoned cart recovery Number of products on cheapest plan Unlimited Number of products on cheapest plan 50,000 Number of products on cheapest plan Unlimited Number of products on cheapest plan 1,000 Number of products on cheapest plan Unlimited Free SSL Free SSL Free SSL Free SSL Free SSL Try Shopify Try Wix Try Squarespace Try Hostinger Try GoDaddy See our Shopify review See our Wix review See our Squarespace review See our Hostinger review See our GoDaddy review Key Takeaways🔍 Wix and Squarespace are optimal for beginners, offering user-friendly and simple drag-and-drop editorsTo get online quickly on a budget, GoDaddy and Hostinger are viable optionsFor advanced sales features designed for growth, choose ShopifyOur ecommerce comparison methodology involves over 300 hours of analysis across seven critical areasWhen choosing an e-commerce platform, consider features like plan prices, sales features, transaction fees, and available templates Our Roundup of the Best Ecommerce Website Builders Choosing the right online store builder isn’t always easy – the best option for you might not be the best for another business, and it might not be our top-ranked option.Our comparison table gives you a side-by-side look at the ecommerce website builders we recommend the most. To recap, Shopify is our top choice overall for online stores because of its impressive sales features and flexibility for all business sizes.Shopify's AI product description tool helped me create engaging product pages without needing to be a wordsmith. Source: Website Builder ExpertFor more beginner-friendly options, consider Wix or Squarespace which have simple drag-and-drop editors. And if you want to get online quickly and cheaply, Hostinger or GoDaddy will be your best bet thanks to AI building support and affordable starting plans. That said, these two builders lack the advanced sales features and scalability of a builder like Shopify.Shopify won’t be the right fit for every business, so play around with any available free plans or trials to see what works best for your business needs. How We Test Ecommerce Website Builders We believe that any and all recommendations we put forward to our readers should be backed by data. Our research process into the best ecommerce website builders is carried out regularly to ensure that the information we provide is honest and up-to-date. We want to make sure you know what you’re getting when you commit to a builder.Over more than 300 hours of testing, we analyze each website builder across seven main areas of investigation. Each category has a unique weighting, based on what’s important to online store owners:Sales Features: 30%Website Functionality: 15%Design Features: 15%Help and Support: 15%User Experience: 10%Pricing: 10%Reputation: 5%We then award each builder with a score for each category to contribute to its overall rankings.