Shopify Pricing 2025: Which Plan Should You Choose?

Shopify has three core plans: Basic, Grow, and Advanced. When billed annually, Shopify’s pricing ranges from $29 to $299 per month – you can save 25% when paying for a yearly subscription instead of monthly.

Short on time? Get a quick overview of Shopify’s plans below:

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Plan Name Basic	Plan Name Grow	Plan Name Advanced
Monthly price (paid annually) $29	Monthly price (paid annually) $79	Monthly price (paid annually) $299
Monthly price (paid monthly) $39	Monthly price (paid monthly) $105	Monthly price (paid monthly) $399
Online credit card rates 2.9% + $0.30	Online credit card rates 2.7% + $0.30	Online credit card rates 2.5% + $0.30
Third-party transaction fees 2%	Third-party transaction fees 1%	Third-party transaction fees 0.6%
Shipping discount Up to 77%	Shipping discount Up to 88%	Shipping discount Up to 88%
Recommended for For smaller businesses	Recommended for For established businesses	Recommended for For large-scale businesses

Pay $1 per month for first 3 months Try Shopify

Can You Use Shopify For Free?

While Shopify doesn’t have a free plan, there is a brief three-day free trial. This doesn’t give you much time to become familiar with the platform and all of its tools and features, but you can get your first three months for $1 per month with Shopify’s introductory deal.

Shopify offers three premium website builder plans: Basic, Grow, and Advanced. I’ll explore the differences in prices and features in the dedicated sections below.

Basic: From $29/Month

Shopify’s Basic plan, costing $29 per month (billed annually), is the first of three core plans and the most popular option, according to Shopify. You can expect the following standard features on Shopify’s cheapest plan:

• Unlimited products
• A customizable checkout experience
• Up to 77% shipping discount
• 10 inventory locations
• Standard analytics so you can monitor your website’s performance and traffic
• 24/7 support through its AI-powered live chat assistant – I got a response to my query within 10 seconds!
• Localized features, such as site translation, to help you sell internationally
• Multichannel selling so you can connect your online store to marketplaces and social media channels, like TikTok – I recommend using the Shopify Marketplace Connect app to simplify this process
• Discount codes
• Abandoned cart recovery
• Security features, including a free SSL certificate and fraud analysis detection
• Automations to streamline marketing and ecommerce workflows
• Shopify Tax automates sales tax calculations and generates reports for your business

Grow: From $79/Month

The Grow plan costs $79 per month (billed annually) and is more suitable for businesses that manage extensive inventories and have established footholds in the market. In addition to what’s included with the Basic plan, the Grow plan provides further support for expanding online stores:

• Up to 88% shipping discount
• 5 staff accounts – a useful feature for businesses of scale with multiple employees
• Shipping insurance if using Shopify’s native payment solution, Shopify Payments – get up to $200 coverage with every Shopify Shipping label
• USPS discounts for shipping products

Advanced: From $299/Month

The most expensive Shopify plan is the Advanced plan, starting from $299 per month (billed annually). The Advanced plan goes the extra mile to support very large businesses by providing even more features than its predecessors, including:

• Custom reports and analytics so you can filter Shopify’s data
• Enhanced 24/7 chat support for urgent situations
• Up to 15 staff accounts – when comparing to the Grow plan, the difference in staff accounts allowance is a good indicator of the size of the business each plan supports
• Third-party calculated shipping rates
• 10 times the checkout capacity of other plans to better support your online store during busy shopping periods – Shopify merchants had a record-breaking Black Friday Cyber Monday 2024

Can I Easily Upgrade or Downgrade My Shopify Plan?

Yes, you can upgrade or downgrade your Shopify plan in your account settings. Click “Plan”, then “Change plan”, before deciding which plan you want to swap to. If you’re upgrading, the change is immediate and the fee is prorated based on the date you start the new plan. If you’re downgrading Shopify plans, your new plan will update once your current billing cycle ends.

Shopify’s three core plans aren’t your only options. Shopify also provides alternative plans, such as Shopify Starter, Shopify Plus, and Enterprise, at varying price points for sellers who don’t need a fully-built website, as well as industry-leading businesses.

• Shopify Starter: $5 per month (billed annually)

➡️ Best for: Side hustles
➡️ Purpose: Sell across social media channels and messaging apps

Author's Testing Notes

I recommend Shopify Starter for entrepreneurs testing out new products or people selling as a side hustle. Shopify Starter comes with Shopify’s standard order management tools, sales analytics, and access to Shopify’s app market, so you’re pretty kitted out if you’re just running a business on the side.

However, there are limitations to such an affordable plan. Your online store will be stripped back to product pages, a contact page, and a checkout page. So, it’s worth upgrading to the Basic plan if you’d like to fully customize your online storefront and unlock additional tools, such as blogging and discounts. My advice? Think of the Shopify Starter plan as a temporary solution.

Emma Ryan Lead Writer

• Shopify Plus: From $2,300 per month (for a three-year plan)

➡️ Best for: Industry giants
➡️ Purpose: Provides scalable and customizable solutions for high-growth businesses

• Enterprise: Custom pricing

➡️ Best for: Limitless business growth
➡️ Purpose: Personalized plan to support businesses leading their industries and markets

Shopify isn’t a cheap website builder. Its plans are expensive from the start and there are additional costs to consider, such as premium templates and apps. Here are a few ways your overall spend can increase:

• Premium templates – Shopify’s premium themes range between $100 and $500 as a one-off cost
• Paid apps – You can add functionality by paying for third-party apps from Shopify’s app store (there are over 8,000 apps to choose from)
• Domain name – This isn’t included with your Shopify plan and can cost around $16 per year for a .com domain name
• Transaction fees and credit card rates – If you don’t use Shopify’s native payment gateway, Shopify Payments, each transaction will incur both transaction fees and credit card rates

Shopify’s transaction fees and credit card rates can be seen in the table below:

Unfortunately, Shopify scores poorly in our value for money research because of its expensive plans and short free trial. Despite granting an impressive range of features on its cheapest plan (which costs $29 per month), a lot of these essential features are available at cheaper price points with other builders.

That said, Shopify is a dedicated ecommerce website builder, offering unparalleled sales features – its starting prices reflect this and are naturally higher as a result. Our video review covers Shopify’s features, pros, and cons in more detail:

Play

Despite Shopify being our leading ecommerce website builder, it won’t be the right fit for every business. Its plans can be an expensive starting point for new business owners, and you might not need all the bells and whistles that Shopify offers. If that’s the case, you can see how Shopify compares with its top competitors below:

• Wix has four premium plans – $17 to $159 per month (billed annually)
• Squarespace has four premium plans – $16 to $99 per month (billed annually)
• GoDaddy has three premium plans – $9.99 to $20.99 per month (billed annually)
• Hostinger has two premium plans – $2.99 to $3.99 per month (for a 48-month term)

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Shopify	Wix	Squarespace	Hostinger
Overall rating 4.8	Overall rating 4.8	Overall rating 4.7	Overall rating 4.2
Starting Price $29 $1/mo for 3 months	Starting Price $29 $26.10 with code “TAKE10”	Starting Price $16 $14.40 with code “WBE10”	Starting Price $13.99 $3.99 + 3 months free (48-month term)
Recommended for Businesses who want to easily scale their store as they grow	Recommended for Businesses promoting their online presence	Recommended for Creatives and service-based businesses	Recommended for Beginners and budget-conscious businesses
Try Shopify	Try Wix	Try Squarespace	Try Hostinger

Author's Testing Notes

Most major website builders, like Wix, offer both website building and ecommerce plans to cover a range of user needs. However, their cheapest plans usually lack sales features, whereas Shopify includes these from the start. So, I’d recommend choosing Shopify (despite its expensive plans) if you run a rapidly growing online store and need the features and functionality to support that. Shopify’s price point is worth it.

Emma Ryan Lead Writer

Through our research process, we carried out over 300 hours of testing, data collection, and hands-on testing across seven primary categories – one of which is pricing. To determine whether a website builder’s plans are worth spending your money on, we examine:

• The quantity and quality of features available for the price you pay
• The average cost of a website builder’s plans
• Whether there’s a free trial or free plan available to test things out

We then award each ecommerce website builder, like Shopify, a score out of five based on its performance in the pricing category.

To recap, Shopify is the best ecommerce website builder on the market and it offers three core plans, ranging from $29 to $299 per month (billed annually).

Because it’s an expensive entry point for small businesses, I recommend Shopify for established online stores with extensive inventories. Start on Shopify’s $29 per month Basic plan, which lets you sell an unlimited number of products, and then upgrade as your business grows so you can unlock advanced features, such as shipping insurance.