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Learn more Written by Emma Ryan Researched by Natasha Willett Updated on December 15, 2025 1 Best overall Wix 4.9 Try Wix for Free 2,000+ templates included AI website builder available Integrated SEO tools Upgrade: $17/mo 2 Get online quickly for free GoDaddy 4.3 Try GoDaddy for Free 200+ templates included AI website builder available Integrated SEO tools Upgrade: $10.99/mo 3 Create free, one-page sites Pagecloud 3.7 Read Review 50+ templates included Provides detailed editing options Offers drag-and-drop intuitive tools Upgrade: $22/mo 4 Best for selling for free Square Online 3.1 Try Square for Free 50+ templates included No upfront costs for new sellers Offers user-friendly dashboards Upgrade: $49/mo Our methodology We updated our research methodology to rate these free builders’ overall scores using criteria our users value most, such as features and design. Comments: 60 On this page Quick Comparison 1. Wix: Great Free Features 2. GoDaddy: Get Online Quickly 3. Pagecloud: Create Free, One-Page Sites 4. Square Online: Sell for Free What To Look For How To Choose How We Test Summary FAQs Top 3 free builders Wix GoDaddy Pagecloud Wix is the best free website builder thanks to its easy-to-use editor and powerful features. Of course, you’ll get more out of a website builder if you choose a paid plan, but not everyone has the budget for that. So, how can you create a good website for free without limiting future growth? After over 300 hours of testing across 12 website builders, our in-house researchers and I have handpicked four winners for 2025: Our 4 Best Free Website Builders Wix – Great free features and flexibility GoDaddy – Get online quickly for free Pagecloud – Create free, one-page sites Square Online – Sell products online for free 📢 Read about the recent updates I’ve made to this page: I’ve updated this page to ensure that the information provided is accurate, helpful, and enables you to make an informed decision. I’ve fact checked key details like pricing (GoDaddy’s pricing recently increased), answered common reader questions, and added additional free website builder recommendations based on your unique needs. Key Takeaways 🔍 The free Wix plan is our top choice because of its easy-to-use editor, vast template library, and integrated SEO toolsSquare Online is the only builder on this list that will let you sell for freeGoDaddy provides free access to AI tools and is the easiest free builder to useWhile free plans are a great way to start, they typically come with limitations such as ads, limited storage, and a lack of custom domain namesIf you choose to upgrade, GoDaddy is the cheapest option with plans starting at $10.99 per month, while Wix and Pagecloud are more expensive How Do the Top Free Website Builders Compare? Each builder has its own merits apart from just being free, but free plans can come with a lot of drawbacks too, such as ads. I’ll review each builder thoroughly below, starting with a helpful comparison table of their key features: Swipe right to see more 0 out of 0 backward forward BEST PICK Wix GoDaddy Pagecloud Square Online Overall Rating 4.9 Overall Rating 4.3 Overall Rating 3.7 Overall Rating 3.1 Cheapest plan $17$15.30 with code “TAKE10” Cheapest plan $10.99 Cheapest plan $22 Cheapest plan $49 Number of free templates 2000+ Number of free templates 200+ Number of free templates 50+ Number of free templates 5 Storage space on free plan 500MB Storage space on free plan Unlimited Storage space on free plan Unlimited Storage space on free plan 500MB On-site ad on free plan Sticky top banner On-site ad on free plan Top banner On-site ad on free plan Footer disclaimer On-site ad on free plan Bottom banner Start for Free Start for Free Read Review Start for Free If you’re still not sure which free website builder to choose, check out the video below, where we go through the key considerations: Play 1. Wix: Great Free Features and Flexibility Paid plans: $17 – $159 per monthFree site URL: https://carnagelucy.wixsite.com/lucyscupcakes Ads on free plan: YesRead our Wix reviewWix is the best free website builder from our 2025 research. Not only is it our top-rated platform overall, but Wix’s intuitive editor offers impressive flexibility that puts its free plan head and shoulders above the competition.The banner ad on my free Wix website takes up a lot of space and distracts from my site's design. Source: Website Builder ExpertWhat’s Included With Wix’s Free Plan?Here’s what you can expect from Wix’s free plan:✔️ 2000+ free customizable templates – these cover a wide variety of industries✔️ Wix’s AI chatbot builder – this created a custom template for me in just a few minutes✔️ Drag-and-drop editor – great for beginners and creatives✔️ SEO features – for example, I could get personalized recommendations to optimize my site✔️ 24/7 support – contact Wix via live chat, phone, or social media✔️ AI features – some new tools include Wix’s AI theme assistant to help design pages and AI Site-Chat to manage customer relationships✔️ Third-party apps – to add extra functionality to your free plan❌ Free plan ads – Wix places a banner ad at the top of your free website❌ 500MB storage space and 1GB bandwidth – the free plan will limit the size of your website and growth potential❌ No custom domain name – you’ll get a Wix-branded domain name like the one in my demo site above, which can look unprofessional to visitors New Free Wix Features In August, Wix released an AI-powered Email Marketing Editor. Speak to the AI chatbot, and the tool will provide a personalized email draft for you, which can then be tweaked with follow-up prompts. As well as this, the AI assistant can make timely email campaign suggestions based on your website content and available products.How Much Does It Cost To Upgrade Wix?Wix’s pricing begins with the Light plan for $17 per month (billed annually). This plan removes any ads from your site, lets you use a custom domain, and increases your storage to 2GB. If you’re looking to sell, you’ll need to upgrade to the Core plan, which begins at $29 per month.These plans are slightly more expensive than others on this list, but with Wix, you get a lot of bang for your buck, making it one of the best for pricing. You can also use the code “TAKE10” to get 10% off your Wix plan at checkout.I love how easy Wix's editor is to use, but there are a huge number of elements and features to get familiar with. Source: Website Builder ExpertShould You Use Wix?Wix’s free plan is a great starting point for small business owners and personal sites, thanks to its impressive range of features and templates, plus its user-friendly editor. It caters to a lot of industries and users, no matter your skill level.And, when you’re ready to upgrade, you have four premium plans to choose from to grow your business further. When should you upgrade? You won’t need to upgrade from Wix’s free plan if you’re using it for a simple or temporary site, like a school project, since it has a lot of features on offer. But because of its limited storage space and absence of sales tools, businesses should only use the free plan to get familiar with the platform, which shouldn’t take more than a week or two. Once you’re ready to publish your site, upgrade to a premium plan to remove the unprofessional-looking ads. Emma Ryan Lead Writer 2. GoDaddy: Get Online Quickly for Free Paid plans: $10.99 – $23.99 per monthFree site URL: samspetgrooming.godaddysites.com Ads on free plan: YesRead our GoDaddy reviewGoDaddy ranks as our easiest free website builder as a result of its speed and user-friendly onboarding experience.GoDaddy rivals Wix’s feature set, offering over 200 templates and integrated marketing tools on its free plan. GoDaddy also offers an AI builder, and suggested I use it to set up my website.This is what the final design of my demo website homepage looks like. Click the image to see it in action! Source: Website Builder ExpertWhat’s Included With GoDaddy’s Free Plan?Here’s what you’ll get with GoDaddy’s free plan:✔️ Fast setup experience – I could build a website with GoDaddy in minutes thanks to its breezy onboarding process✔️ AI website builder – the AI builder is simple and not very inspired, but creates a custom template for you in seconds✔️ Access to GoDaddy Studio – you won’t be able to use every feature of GoDaddy Studio on the free plan, but you’ll be able to create and edit visuals for your site✔️ Email marketing – engage with your audience by creating personalized campaigns and newsletters✔️ Offer appointments – this is great for service-based businesses on a budget✔️ Create and schedule social content – create, post, and plan your social media content for platforms like Instagram❌ Limited customization – GoDaddy’s designs and editor feel quite restrictive in comparison to Wix’s❌ GoDaddy ads – your website will include a banner ad at the top of the page❌ No custom domain name – your domain name will feature the GoDaddy brand❌ No advanced SEO tools – you can make minor tweaks to your site’s SEO on the free plan, but you’ll need to upgrade to unlock the full suite of SEO tools, including rank tracking New Free GoDaddy Features GoDaddy has made plenty of upgrades to its design app, GoDaddy Studio, in recent months. Notably, users will have access to personalized design templates, smart suggestions based on saved brand kits, and free AI image credits to try GoDaddy’s AI tools.How Much Does It Cost To Upgrade GoDaddy?GoDaddy’s pricing begins with the Basic plan for $10.99 per month (billed annually), making it the cheapest builder to upgrade on following the free plan. The Basic plan gives you access to a custom domain, no ads, plus improved marketing capabilities, like the ability to send 100 emails per month.If you want to start selling online, you’ll need GoDaddy’s dedicated Commerce plan, which costs $23.99 per month (billed annually).I was able to access the SEO features from the editor – but saw that to use more advanced SEO features I would have to upgrade. Source: Website Builder ExpertShould You Use GoDaddy?GoDaddy is a great free option if you want to experiment with website building before starting to sell online. Unfortunately, GoDaddy lacks any advanced features and is really let down by its limited customization options. So, if you want to get creative, Wix is a better option. When should you upgrade? You won’t need more than a week or two to test things out on GoDaddy’s free plan. GoDaddy’s premium plans are incredibly affordable and great value for money, so you won’t have a big leap to take from the free plan. And, due to GoDaddy limiting your access to its full range of features, it’s best to upgrade as soon as possible to test out GoDaddy’s true capabilities. Emma Ryan Lead Writer 3. Pagecloud: Create Free, One-Page Sites Paid plans: $22 – $69 per monthFree site URL: lucys-cupcakes.mypagecloud.comAds on free plan: YesRead our Pagecloud reviewPagecloud is a top choice for one-page websites, offering extensive customization within a single-page limit.Pagecloud limits free users to a single landing page, making it best suited for portfolios or event flyers. Its editor and dashboard are really intuitive to navigate, but it isn’t as user-friendly as other builders, such as Wix.Pagecloud placed a small banner at the bottom of my website featuring “Made in Pagecloud”. While not too big, it could still affect my professionalism, especially if I created a portfolio. Source: Website Builder ExpertWhat’s Included With Pagecloud’s Free Plan?Here’s what you can expect from Pagecloud’s free plan:✔️ Total creative freedom – Pagecloud’s drag-and-drop editor and design tools help you bring your vision to life❌ Pagecloud ads – you’ll see an ad for Pagecloud at the bottom of your page, which feels slightly less intrusive than having an ad at the top of the screen❌ No custom domain – like the others, Pagecloud includes its branding in your domain name on the free plan❌ Limited free features – you’ll only be able to create a one-page site, and you won’t have access to important features, such as AI tools and collaborators❌ 1,000 visitors per month – your site’s visitors will be capped each month, which isn’t ideal if you want to increase website traffic New Free Pagecloud Features Between May and August, Pagecloud has released a number of new features that enhance its customization:Blog Theme Editor: You can now customize your blog’s fonts, colors, and formatting to match the rest of your websitePage dividers: Have more control over your page layout with dividers and transitions between content blocksFont management: A dedicated area to upload and store your custom fonts, so you don’t have to upload them repeatedlyHow Much Does It Cost To Upgrade Pagecloud?Pagecloud’s pricing begins with the Launch plan at $22 per month (billed annually). It comes with 150 pages, redirects, no ads, a custom domain, plus a free Google Workplace account (priced at $72). Ecommerce functionality isn’t included, but it offers ecommerce add-ons for an extra cost on top of your main subscription.Ecommerce add-ons range from $9 to $59 per month (billed annually), meaning running an online store could cost upwards of $31 per month (billed annually) – a higher price than Wix’s cheapest ecommerce plan.I couldn't add extra pages to my Pagecloud site, so it isn't a good option if you want extra pages, like an about us or contact us page. Source: Website Builder ExpertShould You Use Pagecloud?Pagecloud is a good choice for niche, personal, or portfolio websites that only require a single homepage – if you can get to grips with its complex editor and advanced creative controls. For example, it would be great for a presentation or school project, since the one-page format works well and your site won’t require a high volume of site traffic. When should you upgrade? Pagecloud’s free plan feels more like a free trial; it’s incomplete and geared towards pushing you to upgrade to a paid plan. The limits and restrictions on the free plan will be problematic for most ecommerce and personal sites, so I really recommend upgrading to one of Pagecloud’s premium plans as soon as you know you want to commit to using the builder. Emma Ryan Lead Writer 4. Square Online: Sell Products Online for Free Paid plans: $49 – $149 per monthFree site URL: lucys-cupcakes.square.siteAds on free plan: YesRead our Square Online reviewSquare Online is the only builder on this list that lets you sell products on its free plan. This is a huge advantage for those who want to create an online store, test out a new business idea, or start a side hustle business without breaking the bank.I could edit my site's style with Square Online, but the free plan doesn't include professionally-designed templates so everything's fairly basic. Source: Website Builder ExpertWhat’s Included With Square Online’s Free Plan?Here’s what you’ll get with Square Online’s free plan:✔️ Ecommerce functionality – sell unlimited products on your website and socials without needing to upgrade to a paid plan✔️ Built-in SEO tools – the free plan handles SEO basics, such as optimizing your pages for search engines✔️ Square POS integration – connect with Square POS to accept payments in person❌ Square Online ads – your website will feature a large footer ad❌ Processing fees – pay 3.3% + $0.30 per transaction, so it won’t be completely free to sell online❌ No custom domain name – as with all the other free plans I’ve mentioned, your domain name won’t be fully customizable❌ Limited sales features – Square Online’s free plan doesn’t include abandoned cart recovery, product reviews, or analytics❌ Lack of customization options – you’ll need to upgrade to unlock website templates (whereas Wix offers 2000+ for free!) New Free Square Online Features In October, Square Online released a new multi-menu management tool that’s ideal for food and beverage businesses. You can organize your digital menus across POS, delivery apps, online ordering sites, and kiosks in one place. This includes displaying specific items based on time or location and controlling which items show up on each touchpoint.How Much Does It Cost To Upgrade Square Online?Square Online’s pricing begins with the Plus plan for $49 per month (billed annually). This starting plan is more expensive than the others on this list because Square Online is primarily an ecommerce website builder, meaning it needs to offer a wider range of features to help businesses sell online.With Square Online’s $49 Plus plan, you can accept PayPal, schedule product drops, create subscriptions, and personalize ordering – as well as give users custom domains and no ads.Once I uploaded a handful of products, I could then add sections for featured items or categories to the page. Source: Website Builder ExpertShould You Use Square Online?Square Online stands out as the clear choice for new ecommerce sellers who don’t want to commit to a paid ecommerce plan. This is because Square Online has the only free plan on this list that you can sell products online with. When should you upgrade? You should make the switch to a premium plan once you have a few sales under your belt. Upgrading will help improve your website credibility, as you’ll get your own custom domain and won’t have ads on your site. Plus, you’ll unlock advanced sales features, such as product badges and subscriptions, which can be helpful as your business grows.That said, if you’re testing out a new business idea, Square Online’s free plan helps you focus on profit instead of spending money on setting up your website. Emma Ryan Lead Writer What Features Should I Look for in a Free Website Builder? Free website builders will always be a lesser product than their premium upgrades. But, to help you choose a plan that meets your standards, there are three important questions to ask:Do the limitations outweigh the benefits?Will there be any additional costs to consider?Would you be better off with a paid subscription?For example, if you want to build a free online store with Square Online, you have to take into account that its customization is weak and you’ll still have to pay transaction fees. In the end, it might be worth spending the money for a full ecommerce builder subscription. How Do I Choose a Free Website Builder? Need help making a final decision? Consider these pointers:If you need to sell… Square Online lets you sell products on its free plan, so it’s the best option if you need to build an online store.If you need to save money when upgrading… GoDaddy’s paid plans start from $10.99 per month (billed annually), making it the cheapest builder on this list for businesses that want to upgrade further down the line.If you want lots of free features… Wix has the most free features on the market, ranging from 2000+ templates to useful SEO recommendations. It’s ideal if you want the most functionality on your website for free.If you only need a simple, one-page website… Pagecloud is ideal for personal projects or portfolios that you need to share with a limited number of viewers. The free plan is capped at 1,000 visitors per month. How Were These Free Website Builders Tested? To bring you the best free website builders for 2025, we’ve spent over 300 hours examining each builder using our expert research methodology. I’ve also carried out hands-on testing with each free plan so I can share my personal experiences and insights with you. A Closer Look at Our Testing Methodology ⬇️ To form our rankings, we prioritized builders that only offer free plans – not free trials. We also wanted to evaluate each free plan by its own merits. This involved changing the weighting of our six core research categories to focus on the areas that have the most impact on a free plan:Website Functionality: 25%Design Features: 20%Pricing: 20%User Experience: 20%Help and Support: 10%Reputation: 5% Why Is Wix the Best Free Website Builder? Wix is the best free website builder overall because of its quality features, editing tools, and overall flexibility for users. It’s a great free platform to start with, allowing you to build and experiment with your site until you’re ready to upgrade.Creating a website for free is viable for personal projects, though professional growth typically requires upgrading to remove ads and branded domains. FAQs What's the difference between free plans and free trials? A free plan enables you to have a website forever at no cost, while a free trial gives you a limited number of days to create a website and test out a builder’s features. Once a free trial ends, you’ll typically need to purchase a paid plan to keep using the builder. Can I connect a custom domain to a free website? Free website builder plans don’t support custom domains, even if you’ve purchased one already. Instead, free plans provide a default domain with platform branding, such as semicircle-clover-2455.squarespace.com.However, you can connect a custom domain to any website builder on its cheapest paid plan. Many platforms, such as Wix and Squarespace, offer a domain for free for a year as part of an annual signup deal. What’s the best free website builders for beginners in 2026? GoDaddy is the best choice for beginners thanks to its easy onboarding process and comprehensive range of marketing and social media features. Its AI website builder isn’t as advanced as Wix’s, but provides a straightforward and user-friendly solution that’s suited for total beginners. Can I make money with a free website builder? Square Online is a totally free ecommerce website builder that allows you to sell products without upgrading to a paid plan. You will need to pay processing fees of 3.3% + $0.30 for each sale, but this means that you only pay when you make money.Other website builders offer free trials or plans on which you can build your site, although you’ll need to upgrade to a paid plan before you can sell products or use monetization features. How do I upgrade from a free plan to a paid plan? To upgrade from a free plan to a paid plan, you’ll need to find your website builder’s pricing page and select one of the plans listed. For instance, if you head to Wix’s pricing page, you’ll be able to select one of the builder’s four plans to upgrade to.However, carefully read the small print before committing to a plan. Make sure you’re aware of billing cycles, increased costs at renewal, and understand how much you need to pay up front. Do I need to upgrade my free plan? If you want to access a website builder’s best features and take your website to the next level, I recommend upgrading your free plan. By removing branded ads, having your own custom domain, and using paid features to add additional functionality, your website will look more credible and build trust with customers. Is Weebly free? Weebly has a free plan that allows users to build and publish a basic website. However, the platform wasn’t included on this list due to its lack of feature updates in recent years, as well as restrictions such as its 10MB file size limit. Which free website builder has the best templates? Wix has over 2,000 free templates to choose from, offering the largest range of all the builders on this list. Wix’s templates are unique, high-quality, mobile responsive, and cover a range of industries and functions. Written by: Emma Ryan Writer Emma is Lead Writer at Website Builder Expert, having first joined the team in 2022. She manages the website's topical content strategy to help website owners navigate the highs and lows of being online. Emma also specializes in following the development of leading website builders Wix, Squarespace, and Shopify, through hands-on testing and research. Her work and expertise have been featured in Startups.co.uk, Digiday, TechRound, Industry Today, and Digital Information World. Researched by: Natasha Willett Lead Researcher I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience.As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data. 60 comments Cancel replyYour email address will not be published. Required fields are marked *Comment*First name:*Email address:* Δ Load more