Wix Pricing Review: Prices and Common Pitfalls to Avoid

Wix has eight price plans, ranging from $13 to $49 per month (billed annually). It also offers a free plan, plus a specialized business solution called the Enterprise plan, which costs $500 per month.

These prices do not include VAT, so make sure to check the final price before paying to avoid any unwelcome surprises!

Wix Pricing Comparison: Monthly vs Annual Plans

When you choose an annual plan instead of a monthly plan, you can save anywhere from 17% (on the VIP plan) to 33% (on the Enterprise plan).

By choosing the annual contract of the Combo plan instead of the monthly subscription, for example, you save 24%. This is a huge saving, and the biggest discount available after the 33% you save with the Enterprise plan’s annual plan.

On the whole, you save the most on the cheaper plans’ annual contracts, which makes them perfect for starting out!

Not only that, there are certain features that aren’t included in monthly plans – free domains, premium apps, and vouchers, to name a few.

And remember, you don’t have to jump feet first into paying for your Wix site – Wix has a free plan, and you should 100% use it! Try Wix out, see if it works for you, build a test site, and then decide which plan to sign up for.

Wix has four plans for people who just want to build a website, rather than an online store. For those of you wanting to build a personal blog, portfolio, or even a business site, one of these plans will be for you!

These plans range in price from just $13 per month up to $39 per month.

Use the links below to jump to the plan you want to learn more about:

• • Combo plan: best for personal use
  • Unlimited plan: best for freelancers
  • Pro plan: best for small businesses
  • VIP plan: best for large websites

Combo Plan ($13.00/month)

This plan offers much more versatile and in-depth features than the free plan, removing adverts as well as offering a free domain on the annual plan. While embedded videos are always free, this plan also allows you to upload up to 30 minutes of video to be played in high definition.

This plan will remove all Wix advertisements from your website, so your visitors won’t know that your website was built with a website builder.

You get 2GB in bandwidth and 3GB of storage space under this plan.

At just $13 per month, the Combo plan is great for small and personal websites, with features to fill all your basic needs:

• 2G bandwidth
• 3GB storage
• Connect your domain
• 30 video minutes
• Remove Wix branding & adverts
• Free domain for one year

Unlimited Plan ($17.00/month)

Wix’s Unlimited Plan is great for small businesses and entrepreneurs. Unlimited bandwidth, 10GB storage, a free custom domain for the year, and premium apps makes this plan worth the extra $4 per month (compared to the Combo plan).

With Wix’s Unlimited Plan, you unlock the Site Booster App ($60 value), which helps improve your website’s chances of being discovered in Google (you can also see our guide on Website Builder SEO here).

The Unlimited plan removes some of the limitations of the lower price plans. By unlocking premium apps and more video content, you can create a more user friendly and interactive site with increased storage, bandwidth, and SEO boosters.

Pro Plan ($22.00/month)

Coming in as the best value for money is the Pro plan. It’s the smart choice for any business that is yet to nail its branding.

The main selling point of the Pro plan is getting a free logo designed for you. This is usually worth $50 alone, so it’s a massive bonus to have it included in your monthly costs.

Another draw is getting access to Ascend – Wix’s bespoke marketing tool. With Ascend, you can set up your own live chat, automate personalized messages and notifications, market across social media, and receive greater SEO support.

VIP Plan ($39.00/month)

The Wix VIP plan also comes with VIP pricing – the most expensive plan out of the four website-only plans!

This plan comes with all the features of the lower premiums and combines it with extra bonuses only available on the VIP plan.

You get all the features from the cheaper plans, as well as unlocking priority response and VIP support. Priority response gives you the real VIP treatment, pushing your questions to the front of the queue. You even get exclusive phone help with VIP support!

So Wix’s VIP plan is a premium price for a premium service. This is really for those with a bigger website who need that extra bandwidth, and for those with a bigger budget who can afford that VIP service.

Which Plan Do We Recommend?

The Combo plan will cover the needs of most non-ecommerce sites, especially if you’re just starting out. Its custom domain and ad removal will give your site a professional look, and you can always scale up to a more advanced plan as your site grows.

For those of you wanting to sell products through your website, you’ll need an ecommerce plan. Wix has three ecommerce plans for you to choose from, ranging in price from $23 to $49 per month (billed annually).

There’s also the Enterprise plan, an advanced business solution, which costs $500 per month (billed annually).

Which ecommerce plan is right for you? Use the links below to jump to the plan you want to learn more about:

• • Business Basic plan: best for small online stores
  • Business Unlimited plan: best for growing businesses
  • Business VIP plan: best for large online stores (and big budgets)

Business Basic ($23 per month)

If you’re setting up a standard online store, this is the best option for you – and the cheapest! It has all the features you need from accepting payments to creating coupons using the Wix Stores app. If you’re selling services or offering appointments you can use the Wix Bookings app to create bookings, set email reminders and more.

These are great add-ons, but what do you actually get with the Business Basic plan itself?

• 20GB storage
• Unlimited bandwidth
• SSL encryption
• Free domain
• No Wix adverts
• Online store – no commission
• Site Builder & Form Builder premium apps
• Google Analytics
• $300 Ad Vouchers

This plan is still the best to start out on, and this should be more than enough to grow your online store with. But if you know you need more than this, take a look at the Business Unlimited plan.

Business Unlimited ($27 per month)

This is Wix’s most popular ecommerce plan. It has all the features included in the Business Basic plan, with extras!

10 video hours means you can upload up to 10 hours of video content to your website, but 35GB storage and email campaigns are the real strong points of this plan. It gives you the tools to promote and grow your online business for only $4 extra a month!

Unless you already have an online store set up and running, it’s probably best to work up to this plan so you really get the most for your money. You don’t want to be paying for features your website’s not ready for – it would be like buying a car and only using it to listen to the radio instead of driving it!

Business VIP ($49 per month)

This is the most expensive ecommerce plan at $49 a month. With its priority response and premium support, this is the ecommerce equivalent of Wix’s regular VIP plan. It offers:

• Everything included on the lower business plans such as unlimited bandwidth, Google Analytics, premium apps, and email campaigns
• 50GB storage
• 30 video hours
• Priority response
• VIP support

This Wix premium plan has the most storage of all six plans at an impressive 50GB. So if it’s space you’re after, look no further! Priority response and VIP support means you don’t have to waste precious time waiting for answers to your queries or trying to sort out problems online. Talk to customer support over the telephone, jump straight to the front of the queue, and move on – time is money after all!

Which Plan Do We Recommend?

The Business Basic plan is Wix’s cheapest ecommerce plan, but you wouldn’t know it based on the wide range of features it provides. We recommend starting with this plan. If you’re running a smaller ecommerce website, you won’t need to upgrade any time soon. For $23 per month,  you’ll be equipped with everything you need!

Enterprise is Wix’s most advanced – and expensive – plan, at $500 per month (billed annually). This is an end-to-end business solution that throws your site into the big leagues.

It goes without saying that this is not a plan for those with a tight budget or a small-scale business. However, if you’re a large store that needs the full works to succeed and grow, this could be a good option.

The Enterprise plan doesn’t list features like storage and bandwidth. You get to enjoy the features from the Business VIP plan included, but the real focus is on the personalized, hands-on service the Enterprise plan gives you.

Say a big hello to onboarding and setup with the support of Wix Professionals – they’ll help you either plan, develop, and then launch your project, or scale up an existing business. You even get an expert solutions partner who’s dedicated to your account.

Your $500 per month gives you the ability to continually monitor your project, consult with industry-leading experts, have annual security audits, and more. There’s no denying the Enterprise plan takes support and customer service to a whole new level – to be fair, at $500 per month, you’d hope so!

Yes, the Enterprise plan comes with a hefty subscription fee. But, if you have the budget to support the price tag, and a need for its services, this plan is the perfect way to boost your business to the next level.

One of the most appealing things about Wix is that it offers a free plan. In many ways, it’s great – there’s no time limit, and you can build and publish your site without paying a cent.

However, in other ways it’s not so great, with limited features, adverts, and more – we’ll go into these below.

The free plan is definitely an attractive feature that’s fun to play with, and it’s a great way to get a feel for Wix, before spending any money.

You don’t need any payment details to sign up to Wix’s free plan – all you do is create an account with your email address, and you can start building your site. But we do warn users against sticking on the free plan for too long, as it limits growth and isn’t too professional.

So, what do you actually get on the free plan? You get up to 500MB for both storage and bandwidth, and you still get access to all Wix’s templates and tons of its features.

5 Things You Should Know About the Free Plan

1: You can’t use your own domain name.

This is a major downside to the free plan, as you’ll have to use the domain assigned to you by Wix. Your domain will be free, but it’ll follow this format: myusername.wixsite.com/siteaddress. You’ll agree that it’s not very memorable!

2: You’ll have Wix adverts displayed on your site.

Another main drawback of using Wix’s free plan is that you’ll have Wix adverts displayed on your site. This does not look professional or stylish, and may put off your visitors.

3: You can’t sell online. 

Ecommerce is not included on the free plan, meaning you can’t sell products through your Wix website.

4: You only get limited features.

While Wix gives its non-paying users access to more features than most website builders, there are still limits on the tools you can use – for example, you don’t get Google Analytics included in your free plan.

5: You receive basic customer support.

You still get access to the usual support channels, such as the Wix Help Center, but you won’t receive any priority support options for faster response times.

So, do we recommend Wix’s free plan? Well, sort of – but only because it’s free. You can publish a website without paying a cent and that deserves some credit. Apart from that, though, we don’t really encourage you to stick on it for too long – you’re much better off starting out on a monthly plan to see what Wix is really like, and deciding from there if you want to stick with it long-term.

If you want a successful, professional, or popular website, you will need a better plan than the free version. The main factors that will hold your site back on the free plan are:

• the lack of custom domain
• the presence of adverts on your site
• the limited features – you only get up to 500MG storage and bandwidth!

The free plan is really only suitable for playing on – if you’re at all serious about your site then for actually building anything, picking a paid plan is a much smarter move. The free plan just doesn’t have the power to take your site to the next level.

When Should You Upgrade?

But the free plan is, well – free!

We get it – everyone loves free stuff (including us!) and it can be hard to picture why you would want to pay for something you can get for nothing. If you’re on the free plan already, maybe you’re wondering when the best time to upgrade is, to get the most for your money. Is it really worth it? In many cases, the honest answer is: yes, yes it is!

Here are a few examples of when upgrading is an absolute must:

• When you want to start selling products
• If your website is representing your brand, business, or professional services
• Your website is slowing down or crashing (due to low storage and bandwidth limits)
• When you want to start promoting your website
• If you have a custom domain (or want one)

Beyond paying the monthly subscription fee, there are other costs that you should take into consideration. These include:

• Wix auto-renewal
• Domain name
• Custom email addresses
• Premium Wix apps
• Wix Ascend

#1. Wix Auto-renewal – Don’t Get Caught Off-guard

This is something that has angered a lot of Wix customers, so we want to give you a heads up about it straight away. What many customers don’t realise is that Wix’s subscriptions are set to renew automatically, at the end of your subscription period.

Wix does this to avoid disruption to your website, but auto-renewal can understandably come as a nasty shock if you weren’t actually planning to renew your Wix membership.

If you don’t want your plan to auto-renew, you can simply turn it off in your settings. Here’s how:

• Go to Billing and Payments in your Wix account.
• Click Plan Actions.
• Click Cancel Now.

Don’t worry – clicking ‘Cancel Now’ doesn’t actually cancel your plan there and then. Instead, it means your plan won’t automatically renew next time your subscription expires. It’s pretty cheeky wording on Wix’s part, but once you know how, it’s easy.

Wix does give clear directions on how to turn off auto-renewal for premium plans, domain names, mailbox services, and premium apps in its Help Center, so you can manage your settings as you like.

#2. Wix Domain Cost – Not Free Forever 

$14.95 to $24.85 per year

Wix domains are free for the first year, after which most domains cost $14.95 per year. More specialized domains can cost up to around $24.85 per year. This annual fee keeps the domain name registered to you, so it’s worth the extra cost.

If you don’t pay for your domain, then someone else can register that domain name and use it for themselves. You should know that your domain name’s renewal happens automatically, so that you don’t accidentally lose your domain – don’t let this take you by surprise! If you sign up to one of Wix’s annual plans, you’ll get a free custom domain name for one year.

What’s a domain name?  It’s your own personalized website address, which people can type into a web browser to reach your website. For instance, our website domain name is websitebuilderexpert.com. 

Compared to Squarespace and Weebly, Wix’s domain name fees are reasonable.  With Squarespace charging $20 per year, and Weebly charging $19.95, Wix offers a really competitive renewal rate at just $14.95 a year.

#3. The Cost of Custom Email Addresses 

$4.08 per month per email address

Wix has partnered up with G Suite (basically Google’s Gmail for Business) to enable you to create custom email addresses directly within your Wix account, meaning you can pay for, set up, and configure your email addresses right inside Wix’s dashboard.

So what do you get if you decide to use G Suite? You get:

• A personalized email address
• 30GB email inbox and drive storage size
• Collaborative Calendar, Google Docs, Sheets & Slides
• Online video meetings and messaging (Google Hangout)
• No ads
• Accessible on mobile and desktop
• 24/7 support

All these features will cost you $4.08 per month if you sign up for an annual plan, or $5.00 if you decide to go with a month-to-month plan.

Not sure you need a custom email? Think again! 75% of US ecommerce customers say that a professional email is an essential factor in trusting a business. When a generic email address can make 33% of buyers doubt your trustworthiness, paying out for a custom email address is worth it!

#4. Add Extra for Apps

While Wix has tons of free apps in the Wix App Market – 55 to be exact – it also has a number of premium apps you can add to your site. Most apps come with both a free and premium version, so you can choose which you want.

Premium apps vary in price, usually ranging between $3 and $20 per app. Some apps come with a free trial, while others are paid from day one.

You can start on the free version, and then upgrade to the premium app at any time. Wix’s auto-renewal applies to premium apps, so if you don’t want to keep paying for an app, make sure to turn this off in your settings.

#5. Wix Ascend – A Small Business Solution Worth Paying For?

$0 – $49 per month

Wix Ascend is a one-stop shop marketing and customer management suite. It’s a set of business tools that comes built directly into your site, and is designed to help you grow traffic, gain customer insights, boost engagement and conversions, and manage your business.

The tools that come with Wix Ascend include:

• Wix SEO – help people find you online by improving your rankings
• Video maker – create professional video ads and share them on social media
• Marketing integrations – run A/B tests, gain customers insights, and more
• Live chat – quickly and easily communicate with your visitors
• Invoices – create and send branded invoices
• Email marketing – send newsletters to keep visitors engaged
• Automations – save time and effort by setting up automated responses
• Workflows – help streamline your business management

The ultimate aim of Wix Ascend is to make your life as a business owner easier and more successful, with minimal hassle and maximum results. It all sounds pretty good, right? So how much do you have to pay for Wix Ascend?

Well, the good news is that you can use Wix Ascend for free, and it actually comes pre-installed within your Wix website. However, this gives you limited access to all Ascend business tools – so if you want to remove Ascend branding or unlock more powerful features, you’ll need to upgrade.

There are three paid Ascend plans, ranging from $10 to $49 per month – this is on top of your regular Wix subscription. The $10 per month Basic plan is best for small businesses just starting out – for example, you can send five email campaigns and share five social posts per month.

The $24 per month Professional plan is best for growing your business. You get a more generous allowance across Ascend’s tools, including 20 email campaigns and 20 social shares per month. It also lets you accept payment through forms and live chats, schedule emails in advance, and remove any Ascend branding.

The most generous plan is the $49 per month Unlimited plan, which gives you unlimited access to automations, social shares, email campaigns, and more each month. This plan also unlocks VIP support, making it best for larger business sites that require an extra level of hands-on customer help.