Wix Pricing Review: Which Premium Plan is Right for You?

Wix has seven price plans, ranging from $11 to $35 per month (billed annually), as well as its free plan, plus a specialized business solution called the Enterprise plan, which costs $500 per month.

* This price reflects the Business Basic plan, which is the cheapest of the three ecommerce premiums.

When you choose an annual plan instead of a monthly plan, you can save anywhere from 18% to 36%. Not only that, there are certain features that aren’t included in monthly plans – for example, free domains, and premium apps and vouchers.

When it comes down to it, you get much better value for your money with the annual plans, so it’s definitely worth considering if you want to get the most out of your subscription.

You don’t have to jump feet first into paying for your Wix plan – Wix has a free plan, and you should 100% use it! Try Wix out, see if it works for you, build a test site, and then decide which plan to sign up for.

Wix Website Pricing

Wix has four plans for people who just want to build a website, rather than an online store. For those of you wanting to build a personal blog, portfolio, or even a business site, one of these plans will be for you!

These plans range in price from just $11 per month up to $29 per month.

Combo Plan ($11.00/month)

This plan offers much more versatile and in-depth features than the free plan, removing adverts as well as offering a free domain on the annual plan. While embedded videos are always free, this plan also allows you to upload up to 30 minutes of video to be played in high definition.

This plan will remove all Wix advertisements from your website, so your visitors won’t know that your website was built with a website builder.

You get 2GB in bandwidth and 3GB of storage space under this plan.

At just $11 per month, the Combo plan is great for small and personal websites, with features to fill all your basic needs:

• 2G bandwidth
• 3GB storage
• Connect your domain
• 30 video minutes
• Remove Wix branding & adverts
• Free domain for one year

Best for: personal use. This is the best basic Wix plan for your first upgrade, offering great value for money if your website is on a small level.

Unlimited Plan ($14.00/month)

Wix’s Unlimited Plan is great for small businesses and entrepreneurs. Unlimited bandwidth, 10GB storage, no Wix adverts, a free custom domain for the year, and premium apps makes this plan worth the extra $4 per month (compared to the Combo plan).

With Wix’s Unlimited Plan, you unlock the Site Booster App ($60 value), which helps improve your website’s chances of being discovered in Google (you can also see our guide on Website Builder SEO here).

The Unlimited plan removes some of the limitations of the lower price plans. By unlocking premium apps and more video content, you can create a more user friendly and interactive site with increased storage, bandwidth, and SEO boosters.

Best for: small businesses, entrepreneurs, and freelancers. If you don’t need to sell through your website, this plan is perfect for giving you more freedom to engage with visitors and giving your website room to grow.  

Pro Plan ($19.00/month)

Coming in as the best value for money is the Pro plan. It’s the smart choice for any business that is yet to nail its branding.

The main selling point of the Pro plan is getting a free logo designed for you. This is usually worth $50 alone, so it’s a massive bonus to have it included in your monthly costs.

Another draw is getting access to Ascend – Wix’s bespoke marketing tool. With Ascend, you can set up your own live chat, automate personalized messages and notifications, market across social media, and receive greater SEO support.

Best for: small businesses who need help with their branding and marketing strategy. From getting a tailor made logo, to bespoke marketing tools, the Pro plan is comfortably Wix’s best valued plan for non-ecommerce websites.

VIP Plan ($29.00/month)

The Wix VIP plan also comes with VIP pricing – the most expensive plan out of the four website-only plans!

This plan comes with all the features of the lower premiums and combines it with extra bonuses only available on the VIP plan.

You get all the features from the cheaper plans, as well as unlocking priority response and VIP support. Priority response gives you the real VIP treatment, pushing your questions to the front of the queue. You even get exclusive phone help with VIP support!

So Wix’s VIP plan is a premium price for a premium service. This is really for those with a bigger website who need that extra bandwidth, and for those with a bigger budget who can afford that VIP service.

Best for: bigger websites, and anyone who needs a high level of support and a large amount of email campaigns.

Wix Business and Ecommerce Pricing

For those of you wanting to sell products through your website, you’ll need an ecommerce plan. Wix has three ecommerce plans for you to choose from, ranging in price from $20 to $35 per month (billed annually).

There’s also the Enterprise plan, an advanced business solution, which costs $500 per month (billed annually).

Business Basic ($20 per month)

If you’re setting up a standard online store, this is the best option for you – and the cheapest! It has all the features you need from accepting payments to creating coupons using the Wix Stores app. If you’re selling services or offering appointments you can use the Wix Bookings app to create bookings, set email reminders and more.

These are great add-ons, but what do you actually get with the Business Basic plan itself?

• 20GB storage
• Unlimited bandwidth
• SSL encryption
• Free domain
• No Wix adverts
• Online store – no commission
• Site Builder & Form Builder premium apps
• Google Analytics
• $300 Ad Vouchers

This plan is still the best to start out on, and this should be more than enough to grow your online store with. But if you know you need more than this, take a look at the Business Unlimited plan.

Best for: small online stores! If you’re setting up an online store or want to accept payments through your website, this plan has got you covered.

Business Unlimited ($25 per month)

This is Wix’s most popular ecommerce plan. It has all the features included in the Business Basic plan, with extras!

10 video hours means you can upload up to 10 hours of video content to your website, but 35GB storage and email campaigns are the real strong points of this plan. It gives you the tools to promote and grow your online business for only $5 extra a month!

Unless you already have an online store set up and running, it’s probably best to work up to this plan so you really get the most for your money. You don’t want to be paying for features your website’s not ready for – it would be like buying a car and only using it to listen to the radio instead of driving it!

Best for: growing businesses and online stores. With all the features of the basic plan plus really valuable extras like email campaigns and extra storage, this plan is perfect for increasing your website’s size and outreach.

Business VIP ($35 per month)

This is the most expensive ecommerce plan at $35 a month. With its priority response and premium support, this is the ecommerce equivalent of Wix’s regular VIP plan. It offers:

• Everything included on the lower business plans such as unlimited bandwidth, Google Analytics, premium apps, and email campaigns
• 50GB storage
• 30 video hours
• Priority response
• VIP support

This Wix premium plan has the most storage of all six plans at an impressive 50GB. So if it’s space you’re after, look no further! Priority response and VIP support means you don’t have to waste precious time waiting for answers to your queries or trying to sort out problems online. Talk to customer support over the telephone, jump straight to the front of the queue, and move on – time is money after all!

Best for: large online stores and large budgets. This plan has the most amount of features, storage, and powerful features of any of Wix’s premium plans.  

Enterprise Plan ($500 per month)

Enterprise is Wix’s most advanced – and expensive – plan, at $500 per month. This is an end-to-end business solution that throws your site into the big leagues.

This plan doesn’t list features like storage and bandwidth. You get to enjoy the features from the Business VIP plan included, but the real focus is on the personalized service the Enterprise plan gives you.

Say a big hello to onboarding and setup with the support of Wix Professionals, the ability to continually monitor your project, consult with industry-leading experts, have annual security audits, and more. This plan takes support and customer service to a whole new level.

Best for: large stores that need the full works to succeed and grow, and large budgets to support the price tag that goes with this level of service.

Wix pricing plans are pretty economical when compared to its direct competitors (Squarespace and Weebly).

Wix’s regular plans range from $11 per month to $35 per month, whereas Squarespace’s plans range from $12 per month to $40 per month, and Weebly’s plans range from $5 per month to $38 per month.

Wix also has the advantage of offering its Enterprise plan, which provides a higher level of service that isn’t matched by either Weebly or Squarespace.

Granted, each of these competitors offers you different features, and each plan is unique in who and what it is meant for. This table shows a general outline of the level of each plan. You can see how Weebly and Squarespace prices quickly become more expensive, whereas Wix’s plans remain under $40 (unless you need its majorly advanced Enterprise solution).

Wix’s $11 per month Combo plan sits comfortably between Weebly and Squarespace, offering great value for your money. It’s cheaper than Squarespace’s $12 per month Personal plan, while offering more features than Weebly’s $5 per month Connect plan.

While Weebly has the cheapest starting price with its $5 per month Connect plan, it also offers the least amount of features. Squarespace is a worthy investment, but it is more pricey than its competitors. For a great range of features at a reasonable price, Wix shines out as the best value for money choice out of these three builders.

Beyond paying the monthly subscription fee, there are other costs that you should take into consideration, including:

• Domain name
• Custom email addresses

Domain Name Cost ($14.95 to $24.85 per year)

What’s a domain name?  It’s your own personalized website address that people can type into a web browser to reach your website.

For instance, our website domain name is www.websitebuilderexpert.com

If you sign up to one of Wix’s annual plans you’ll get a free custom domain name for one year.

After the first year, you’ll need to pay an annual fee to keep the domain name registered to you – this renewal is automatic so you don’t accidentally lose your domain. If you don’t pay, then someone else can register that domain name and use it for him/herself.

Compared to Squarespace and Weebly, Wix’s domain name fees are reasonable.  Squarespace charges $20 per year and Weebly charges $19.95. So Wix offers a really competitive renewal rate at $14.95 a year.

Custom Email Addresses ($4.08 per month per email address)

Wix has partnered up with G Suites (basically Google’s Gmail for Business) to enable you to create custom email addresses directly within your Wix account, meaning you can pay for, setup and configure your email addresses right inside Wix’s dashboard.

So what do you get if you decide to use G Suites? You get:

• A personalized email address
• 30GB email inbox and drive storage size
• Collaborative Calendar, Google Docs, Sheets & Slides
• Online video meetings and messaging (Google Hangout)
• No ads
• Accessible on mobile and desktop
• 24/7 support

All these features will cost you $4.08 if you sign up for an annual plan, or $5.00 if you decide to go with a month-to-month plan.

Wix is the most popular website builder and its prices are competitive. The range of features, premium apps, increased bandwidth and storage, and perks like a free domain offer great value for your money.

We don’t recommend the free plan for long-term success. When you’re ready to upgrade, you can be sure you’re getting the most out of your hard earned cash with all Wix’s premium plans.

Let’s have a quick recap of Wix’s eight price plans:

• Free plan: $0 forever! A great range of features, templates, and apps, but with limits on your site’s functions, Wix branding and adverts on your site, and a wix.com website address.
• Combo plan: $11 a month (billed yearly). Get a free domain for one year on the annual plan, more storage, bandwidth, and remove Wix ads. Best for personal use.
• Unlimited plan: $14 a month (billed yearly). More storage and unlimited bandwidth. Wix’s most popular plan, especially for businesses.
• Pro plan: $19 a month (billed annually). Your very own professional logo design and access to Wix’s marketing tool, Ascend.
• VIP plan: $29 a month (billed annually). Sell online, get unlimited bandwidth and premium support, priority service, and one-time site review. Wix’s most expensive website plan.
• Business Basic plan (formerly eCommerce plan): $20 a month (billed yearly). Sell online, no commission, get premium apps to support your online store, 20GB storage, unlimited bandwidth and no Wix ads. The cheapest plan for selling online.
• Business Unlimited: $25 a month (billed annually). Sell online, no commission, 35GB storage, and 20 email campaigns a month. Best for growing your online store.
• Business VIP: $35 a month (billed annually). Sell online, no commission, 50GB storage, and priority support. The most expensive ecommerce plan.
• Enterprise plan: $500 per month. Sell online, and receive advanced support and specialized services. The most expensive and complex business plan.

Wix’s free plan is a great way to start out, build and test your website before upgrading. You can then move onto one of Wix’s eight paid plans: we recommend upgrading straight to the Combo plan for $11 a month, as it has everything you need for a personal website.

For selling online we recommend the Business Basic plan for $20 a month, as it has everything you need to make your online store succeed. As your business grows you can upgrade to the Business Unlimited plan at $25 a month which supports email campaigns and has 35GB storage.

We covered additional charges like domain renewal, but rest assured there are no hidden costs with Wix. It remains one the best value builders compared to its main competitors.

So which plan you choose will depend on your needs and preferences as well as your budget. But whether you’re starting your own blog or looking to sell online, Wix really does have something for everyone – at prices everyone can afford!

Do I need to pay for hosting with Wix?

No! Hosting is included in all of Wix’s plans, including the free plan. You don’t need to worry about any extra costs there, or the effort of finding your own hosting provider, as Wix sorts out everything for you.

Is it easy to upgrade or downgrade my plan?

Yes! You can upgrade easily by going into your Wix account, clicking upgrade, and picking which plan you want to sign up to. Downgrading is just as easy – go to Premium Plans in your Wix account and click on Change Plan. Then just click on the plan you want, and make sure to finish off by clicking Confirm Plan Change.

Downgrading can be a little more tricky, for example if you’re switching from a business to a website plan, but Wix has help in place for this.

I don’t want autorenewal for my domain – can I switch it off?

Yes, of course! Wix automatically renews your domain subscription 10 days before it expires, to avoid you losing it. If you don’t want this, then you can easily turn this setting off in your account, under Billings & Payments.

Is Wix Free?

Yes! Wix has a free plan you can stay on as long as you like. There are no hidden costs or extras – you can create, edit, publish and then carry on uploading to your website without paying a single cent! You get a great choice of templates, features like videos, galleries, maps and more, as well as free apps to add to your site.

But, there are drawbacks to the free plan. There will be Wix branding and adverts on your website, you can’t have your own personalized website address, you can’t sell online, and there are certain features you won’t be able to use. So the free plan is best for starting out, creating and designing your website, and getting an idea of how you want it to look and perform. Then, we do recommend upgrading to one of Wix’s premium plans, such as the $11 a month Combo plan which removes ads and offers a free domain.

What is the best Wix premium plan?

The best type of Wix plan for you will depend on your needs and the type of website you’re creating. If you have a personal or business website that doesn’t need to sell anything online, we recommend the Combo plan.

At just $11 a month it’s great value for money and provides everything you’ll need to grow your website, such as a free domain and 3GB storage. If you’re looking for something more, the Unlimited plan is Wix’s most popular price plan at $14 a month. This gives you unlimited bandwidth and premium apps!

If you need to sell online Wix’s Business Unlimited plan is the most popular, as it gives you the best features for growing your business, for example 35GB storage and 20 email campaigns a month. If you’re just starting out though, we recommend the cheapest ecommerce plan Business Basic at $20 a month, as it has everything you need to set up your online store.

Can I pay my Wix subscription monthly?

Yes, of course! You can choose whether you pay for your Wix plan monthly or yearly, but remember that you won’t have access to the same perks, features and offers if you pay monthly. For example, you won’t get the free domain for a year or be able to use the premium apps usually offered with annual plans. Also, if you pay monthly it is more expensive than paying for a yearly subscription.

Does Wix have any hidden costs?

Not a single one! If you’re on the free plan, there’s no fee to publish your site or make changes to your site once it’s live. There are apps and features you need to upgrade to use, but it tells you this upfront as soon as you click on a premium feature, so you’re not caught out or charged.

There are always extra costs to think about, the main ones being domain renewal fees or setting up a personalized email mailbox as these things do cost extra. But Wix isn’t sneaky about these, and you have complete control over your own renewals and payments. If you have your own domain name and don’t want automatic renewal remember to turn it off in your settings.

Does Wix have a free trial?

Yes! Wix has a free plan you can stay on as long as you like. All of Wix’s premium plans offer a 14 day money back guarantee so you can test it out without worrying. This is a great way of knowing you’re picking the right plan, as you get access to all the features it has to offer, but with the comfort that if you’re not 100% happy you’ll get your money back.

This means there aren’t any surprises when you sign up with Wix. Just remember if you purchase a domain name, this will not be included in the refund.