In this article we’ll dive further into Wix’s price plans to help you avoid hidden costs and make the best choice for your site.
Wix prices range from $13 to $500 per month (billed annually) across eight pricing plans. The Combo plan is the cheapest at $13 per month, and gives you an ad-free site. The $17 per month Unlimited plan is best for freelancers, while online sellers can start with the $23 per month Business Basic plan. Wix also has a free plan, which is a good way to test the waters before you commit.
Wix’s Most Important Pricing Plans
|Wix Plan||Yearly Cost||Monthly Cost|| Main Feature |
|Free||$0||$0|| Totally free |
|Combo||$13/month||$17/month|| Remove Wix ads and connect your own domain |
|Unlimited||$17/month||$22/month|| Ideal for large websites, offering unlimited bandwidth and 10Gb storage |
|Business Basic||$23/month||$29/month|| Sell products online and take bookings |
We’ve tested Wix thoroughly across different areas, including design, ease of use, and features. One of the areas we tested was value for money, where it scored an impressive 4.5 stars out of 5. You can see Wix’s star ratings below:
- Do you want to know more about Wix? Read our in-depth Wix Review for more details.
- Good news – you don’t have to pay for your website! Just take a look at our list of the Best Free Website Builders.
- Not sold on Wix? See how it compares or choose a different builder in our Website Builder Comparison Chart.
- Make sure you choose a great quality builder by checking our review of the Best Website Builders.
Wix has eight price plans, ranging from $13 to $49 per month (billed annually). It also offers a free plan, plus a specialized business solution called the Enterprise plan, which costs $500 per month.
These prices do not include VAT, so make sure to check the final price before paying to avoid any unwelcome surprises!
|Wix Plan||Monthly Cost ($/month)|| Yearly Cost ($/month) |
|Free||$0|| $0 |
|Combo||$17|| $13 |
|Unlimited||$22|| $17 |
|Pro||$27|| $22 |
|VIP||$47|| $39 |
|Business Basic||$28|| $23 |
|Business Unlimited||$33|| $27 |
|Business VIP||$56|| $49 |
|Enterprise||$750|| $500 |
- Connect Domain plan: £4.50/month (£3/month paid yearly)
- Combo plan: £8/month (£6/month paid yearly)
- Unlimited plan: £11/month (£8.50/month paid yearly)
- VIP plan: £22/month (£18/month paid yearly)
- Business Basic plan: £16/month (£13/month paid yearly)
- Business Unlimited plan: £19/month (£16/month paid yearly)
- Business VIP plan: £25/month (£22/month paid yearly)
- Connect Domain plan: €7/month (€4.50/month paid yearly)
- Combo plan: €12/month (€8.50/month paid yearly)
- Unlimited plan: €16/month (€12.50/month paid yearly)
- VIP plan: €30/month (€24.50/month paid yearly)
- Business Basic plan: €21/month (€17/month paid yearly)
- Business Unlimited plan: €30/month (€25/month paid yearly)
- Business VIP plan: €40 month (€35/month paid yearly)
You can pay for your Wix subscription either monthly or yearly, with eight premium plans to choose from. Wix also offers a free plan, which is a fantastic way of starting out. However, we don’t recommend it for the long term because it’s so limited.
To remove Wix adverts from your site and use your own custom domain, you’ll need to upgrade to a paid plan. The cheapest premium plan is the $13 per month Combo plan. Say hello to 3GB storage, 30 video minutes, 2GB bandwidth, a free custom domain, and more!
The Combo plan is the cheapest plan, and best for personal use. If you’re running a more professional site, we recommend the $17 per month Unlimited plan – this gives you even more generous features, including 10GB storage and unlimited bandwidth.
For online stores, we recommend starting off with the $23 per month Business Basic plan, as it has great features for small stores at a great price.
Heads up: save 10% on a Wix plan!
Wix has always offered great value for money, and now there’s even more opportunity to save. Enter the code TAKE10 at checkout to save 10% on any Yearly Premium Plan, apart from Combo and Connect Domain. Head to Wix now to start saving!
When you choose an annual plan instead of a monthly plan, you can save anywhere from 17% (on the VIP plan) to 33% (on the Enterprise plan).
By choosing the annual contract of the Combo plan instead of the monthly subscription, for example, you save 24%. This is a huge saving, and the biggest discount available after the 33% you save with the Enterprise plan’s annual plan.
On the whole, you save the most on the cheaper plans’ annual contracts, which makes them perfect for starting out!
Not only that, there are certain features that aren’t included in monthly plans – free domains, premium apps, and vouchers, to name a few.
And remember, you don’t have to jump feet first into paying for your Wix site – Wix has a free plan, and you should 100% use it! Try Wix out, see if it works for you, build a test site, and then decide which plan to sign up for.
Wix has many different price plans to suit a variety of needs. Below, we’ll uncover Wix’s pricing plans that are designed for building ‘generic’ websites, ecommerce stores, and enterprise-level business websites.
Wix Website Pricing Plans
Wix has four plans for people who just want to build a website, rather than an online store. For those of you wanting to build a personal blog, portfolio, or even a business site, one of these plans will be for you!
These plans range in price from just $13 per month up to $39 per month.
|Combo Plan||Unlimited Plan||Pro Plan||VIP Plan|
|Storage||3 GB||10 GB||20 GB||20 GB|
|High definition video||Up to 30 minutes||Up to 1 hour||Up to 2 hours||Up to 2 hours|
Combo Plan ($13.00/month)
At just $13 per month, the Combo plan is great for small and personal websites, with features to fill all your basic needs:
- 2G bandwidth
- 3GB storage
- Connect your domain
- 30 video minutes
- Remove Wix branding & adverts
- Free domain for one year
Is It Right for Me?
Best for: personal use. The Combo plan is the best basic Wix plan for your first upgrade, offering great value for money if your website is on a small level.
Unlimited Plan ($17.00/month)
Wix’s Unlimited Plan is great for small businesses and entrepreneurs. Unlimited bandwidth, 10GB storage, a free custom domain for the year, and premium apps makes this plan worth the extra $4 per month (compared to the Combo plan).
With Wix’s Unlimited Plan, you unlock the Site Booster App ($60 value), which helps improve your website’s chances of being discovered in Google (you can also see our guide on Website Builder SEO here).
Is It Right for Me?
Best for: small businesses, entrepreneurs, and freelancers. If you don’t need to sell through your website, the Unlimited plan is perfect for giving you more freedom to engage with visitors, and for giving your website room to grow.
Pro Plan ($22.00/month)
The Pro Plan is the best value for money option. Its main selling point is the fact it offers a free logo, designed for you. This is usually worth $50 alone, so it’s a massive bonus to have it included in your monthly costs.
Another draw is getting access to Ascend – Wix’s bespoke marketing tool. With Ascend, you can set up your own live chat, automate personalized messages and notifications, market across social media, and receive greater SEO support.
Is It Right for Me?
Best for: small businesses who need help with their branding and marketing strategy. From getting a tailor made logo, to bespoke marketing tools, the Pro plan is comfortably Wix’s best valued plan for non-ecommerce websites.
VIP Plan ($39.00/month)
This plan comes with all the features of the lower premiums and combines it with extra bonuses only available on the VIP plan.
You get all the features from the cheaper plans, as well as unlocking priority response and VIP support. Priority response gives you the real VIP treatment, pushing your questions to the front of the queue. You even get exclusive phone help with VIP support!
So Wix’s VIP plan is a premium price for a premium service. This is really for those with a bigger website who need that extra bandwidth, and for those with a bigger budget who can afford that VIP service.
Is It Right for Me?
Best for: bigger websites. The VIP plan is for anyone who needs a high level of support and a large amount of email campaigns.
Which Plan Do We Recommend?
The Combo plan will cover the needs of most non-ecommerce sites, especially if you’re just starting out. Its custom domain and ad removal will give your site a professional look, and you can always scale up to a more advanced plan as your site grows.
Wix Ecommerce Pricing Plans
For those of you wanting to sell products through your website, you’ll need an ecommerce plan. Wix has three ecommerce plans for you to choose from, ranging in price from $23 to $49 per month (billed annually).
There’s also the Enterprise plan, an advanced business solution, which costs $500 per month (billed annually).
|Business Basic||Business Unlimited||Business VIP|
|Storage||20 GB||35 GB||50 GB|
|Accept online payments||Yes||Yes||Yes|
Business Basic ($23 per month)
If you’re setting up a standard online store, this is the best option for you – and the cheapest! It has all the features you need from accepting payments to creating coupons using the Wix Stores app. If you’re selling services or offering appointments you can use the Wix Bookings app to create bookings, set email reminders and more.
These are great add-ons, but what do you actually get with the Business Basic plan itself?
- 20GB storage
- Unlimited bandwidth
- SSL encryption
- Free domain
- No Wix adverts
- Online store – no commission
- Site Builder & Form Builder premium apps
- Google Analytics
- $300 Ad Vouchers
This plan is still the best to start out on, and this should be more than enough to grow your online store with. But if you know you need more than this, take a look at the Business Unlimited plan.
Is It Right for Me?
Best for: small online stores! If you’re setting up an online store or want to accept payments through your website, the Business Basic plan has got you covered.
Business Unlimited ($27 per month)
This is Wix’s most popular ecommerce plan. It has all the features included in the Business Basic plan, with extras!
10 video hours means you can upload up to 10 hours of video content to your website, but 35GB storage and email campaigns are the real strong points of this plan. It gives you the tools to promote and grow your online business for only $4 extra a month!
Unless you already have an online store set up and running, it’s probably best to work up to this plan so you really get the most for your money. You don’t want to be paying for features your website’s not ready for – it would be like buying a car and only using it to listen to the radio instead of driving it!
Is It Right for Me?
Best for: growing businesses and online stores. With all the features of the Business Basic plan plus really valuable extras like email campaigns and extra storage, the Business Unlimited plan is perfect for increasing your website’s size and outreach.
Business VIP ($49 per month)
This is the most expensive ecommerce plan at $49 a month. With its priority response and premium support, this is the ecommerce equivalent of Wix’s regular VIP plan. It offers:
- Everything included on the lower business plans such as unlimited bandwidth, Google Analytics, premium apps, and email campaigns
- 50GB storage
- 30 video hours
- Priority response
- VIP support
This Wix premium plan has the most storage of all six plans at an impressive 50GB. So if it’s space you’re after, look no further! Priority response and VIP support means you don’t have to waste precious time waiting for answers to your queries or trying to sort out problems online. Talk to customer support over the telephone, jump straight to the front of the queue, and move on – time is money after all!
Is It Right for Me?
Best for: large online stores and large budgets. The Business VIP plan has the most amount of features, storage, and powerful features of any of Wix’s premium plans.
Which Plan Do We Recommend?
The Business Basic plan is Wix’s cheapest ecommerce plan, but you wouldn’t know it based on the wide range of features it provides. We recommend starting with this plan. If you’re running a smaller ecommerce website, you won’t need to upgrade any time soon. For $23 per month, you’ll be equipped with everything you need!
Wix Enterprise Plan for Big Businesses
Enterprise is Wix’s most advanced – and expensive – plan, at $500 per month (billed annually). This is an end-to-end business solution that throws your site into the big leagues.
It goes without saying that this is not a plan for those with a tight budget or a small-scale business. However, if you’re a large store that needs the full works to succeed and grow, this could be a good option.
The Enterprise plan doesn’t list features like storage and bandwidth. You get to enjoy the features from the Business VIP plan included, but the real focus is on the personalized, hands-on service the Enterprise plan gives you.
Say a big hello to onboarding and setup with the support of Wix Professionals – they’ll help you either plan, develop, and then launch your project, or scale up an existing business. You even get an expert solutions partner who’s dedicated to your account.
Your $500 per month gives you the ability to continually monitor your project, consult with industry-leading experts, have annual security audits, and more. There’s no denying the Enterprise plan takes support and customer service to a whole new level – to be fair, at $500 per month, you’d hope so!
Yes, the Enterprise plan comes with a hefty subscription fee. But, if you have the budget to support the price tag, and a need for its services, this plan is the perfect way to boost your business to the next level.
Wix offers a completely free plan, offering up to 500MB storage and bandwidth. In many ways, it’s great – there’s no time limit, and you can build and publish your site without paying a cent.
You don’t need any payment details to sign up to Wix’s free plan – all you do is create an account with your email address, and you can start building your site. But we do warn users against sticking on the free plan for too long, as it limits growth and isn’t too professional.
However, the free plan is not so great in other ways. It provides limited features and your website will have Wix adverts on each page, and a range of other drawbacks which we’ll cover below.
5 Things You Should Know About the Free Plan
- You can’t use your own domain name
- You’ll have Wix adverts displayed on your site
- You can’t sell online
- You only get limited features, e.g. no access to Google Analytics
- You receive basic customer support, e.g. no priority support options
So, do we recommend Wix’s free plan? Well, sort of – but only because it’s free. If you want a successful, professional, or popular website, you will need a better plan than the free version. The free plan is really only suitable for playing on. If you’re at all serious about your site then picking a paid plan is a much smarter move. The free plan just doesn’t have the power to take your site and business to the next level.
Beyond paying the monthly subscription fee, there are other costs that you should take into consideration. These include:
- Wix auto-renewal
- Domain name
- Custom email addresses
- Premium Wix apps
- Wix Ascend
#1. Wix Auto-renewal – Don’t Get Caught Off-guard
This is something that has angered a lot of Wix customers, so we want to give you a heads up about it straight away. What many customers don’t realise is that Wix’s subscriptions are set to renew automatically, at the end of your subscription period.
Wix does this to avoid disruption to your website, but auto-renewal can understandably come as a nasty shock if you weren’t actually planning to renew your Wix membership.
If you don’t want your plan to auto-renew, you can simply turn it off in your settings. Here’s how:
- Go to Billing and Payments in your Wix account.
- Click Plan Actions.
- Click Cancel Now.
Don’t worry – clicking ‘Cancel Now’ doesn’t actually cancel your plan there and then. Instead, it means your plan won’t automatically renew next time your subscription expires. It’s pretty cheeky wording on Wix’s part, but once you know how, it’s easy.
Wix does give clear directions on how to turn off auto-renewal for premium plans, domain names, mailbox services, and premium apps in its Help Center, so you can manage your settings as you like.
#2. Wix Domain Cost – Not Free Forever
$14.95 to $24.85 per year
Wix domains are free for the first year, after which most domains cost $14.95 per year. More specialized domains can cost up to around $24.85 per year. This annual fee keeps the domain name registered to you, so it’s worth the extra cost.
If you don’t pay for your domain, then someone else can register that domain name and use it for themselves. You should know that your domain name’s renewal happens automatically, so that you don’t accidentally lose your domain – don’t let this take you by surprise! If you sign up to one of Wix’s annual plans, you’ll get a free custom domain name for one year.
What’s a domain name? It’s your own personalized website address, which people can type into a web browser to reach your website. For instance, our website domain name is websitebuilderexpert.com.
Compared to Squarespace and Weebly, Wix’s domain name fees are reasonable. With Squarespace charging $20 per year, and Weebly charging $19.95, Wix offers a really competitive renewal rate at just $14.95 a year.
- We have a complete domain names guide that will dig into this.
- If you do decide to get your domain name from Wix, here is their page that will give you more information.
#3. The Cost of Custom Email Addresses
$4.08 per month per email address
Wix has partnered up with G Suite (basically Google’s Gmail for Business) to enable you to create custom email addresses directly within your Wix account, meaning you can pay for, set up, and configure your email addresses right inside Wix’s dashboard.
So what do you get if you decide to use G Suite? You get:
- A personalized email address
- 30GB email inbox and drive storage size
- Collaborative Calendar, Google Docs, Sheets & Slides
- Online video meetings and messaging (Google Hangout)
- No ads
- Accessible on mobile and desktop
- 24/7 support
All these features will cost you $4.08 per month if you sign up for an annual plan, or $5.00 if you decide to go with a month-to-month plan.
Not sure you need a custom email? Think again! 75% of US ecommerce customers say that a professional email is an essential factor in trusting a business. When a generic email address can make 33% of buyers doubt your trustworthiness, paying out for a custom email address is worth it!
#4. Add Extra for Apps
While Wix has tons of free apps in the Wix App Market – 55 to be exact – it also has a number of premium apps you can add to your site. Most apps come with both a free and premium version, so you can choose which you want.
Premium apps vary in price, usually ranging between $3 and $20 per app. Some apps come with a free trial, while others are paid from day one.
You can start on the free version, and then upgrade to the premium app at any time. Wix’s auto-renewal applies to premium apps, so if you don’t want to keep paying for an app, make sure to turn this off in your settings.
#5. Wix Ascend – A Small Business Solution Worth Paying For?
$0 – $49 per month
Wix Ascend is a one-stop shop marketing and customer management suite. It’s a set of business tools that comes built directly into your site, and is designed to help you grow traffic, gain customer insights, boost engagement and conversions, and manage your business.
The tools that come with Wix Ascend include:
- Wix SEO – help people find you online by improving your rankings
- Video maker – create professional video ads and share them on social media
- Marketing integrations – run A/B tests, gain customers insights, and more
- Live chat – quickly and easily communicate with your visitors
- Invoices – create and send branded invoices
- Email marketing – send newsletters to keep visitors engaged
- Automations – save time and effort by setting up automated responses
- Workflows – help streamline your business management
The ultimate aim of Wix Ascend is to make your life as a business owner easier and more successful, with minimal hassle and maximum results. It all sounds pretty good, right? So how much do you have to pay for Wix Ascend?
Well, the good news is that you can use Wix Ascend for free, and it actually comes pre-installed within your Wix website. However, this gives you limited access to all Ascend business tools – so if you want to remove Ascend branding or unlock more powerful features, you’ll need to upgrade.
There are three paid Ascend plans, ranging from $10 to $49 per month – this is on top of your regular Wix subscription. The $10 per month Basic plan is best for small businesses just starting out – for example, you can send five email campaigns and share five social posts per month.
The $24 per month Professional plan is best for growing your business. You get a more generous allowance across Ascend’s tools, including 20 email campaigns and 20 social shares per month. It also lets you accept payment through forms and live chats, schedule emails in advance, and remove any Ascend branding.
The most generous plan is the $49 per month Unlimited plan, which gives you unlimited access to automations, social shares, email campaigns, and more each month. This plan also unlocks VIP support, making it best for larger business sites that require an extra level of hands-on customer help.
A Summary of Wix’s Website and Ecommerce Pricing
- Free plan: $0 forever! A great range of features, templates, and apps, but with limits on your site’s functions, Wix branding and adverts on your site, and a wix.com website address.
- Combo: $13/month. Best for personal use. Get a free domain for one year on the annual plan, more storage, bandwidth, and remove Wix ads. (Billed annually).
- Unlimited: $17/month. Wix’s most popular plan, especially for businesses. More storage and unlimited bandwidth. (Billed annually).
- Pro: $22/month. Your very own professional logo design and access to Wix’s marketing tool, Ascend. (Billed annually).
- VIP: $39/month. Wix’s most expensive website plan. Sell online, get unlimited bandwidth and premium support, priority service, and one-time site review. (Billed annually).
- Business Basic: $23/month. The cheapest plan for selling online. Sell online, no commission, get premium apps to support your online store, 20GB storage, unlimited bandwidth and no Wix ads. (Billed annually).
- Business Unlimited: $27/month. Best for growing your online store. Sell online, no commission, 35GB storage, and 20 email campaigns a month. (Billed annually).
- Business VIP: $49/month. The most expensive ecommerce plan. Sell online, no commission, 50GB storage, and priority support. (Billed annually).
- Enterprise plan: $500/month. The most expensive and complex business plan. Sell online, and receive advanced support and specialized services. (Billed annually).
Wix is the most popular website builder and its prices are competitive. The range of features, premium apps, increased bandwidth and storage, and perks like a free domain offer great value for your money.
We don’t recommend the free plan for long-term success. When you’re ready to upgrade, you can be sure you’re getting the most out of your hard earned cash with all Wix’s premium plans.
No! Hosting is included in all of Wix’s plans, including the free plan. You don’t need to worry about any extra costs there, or the effort of finding your own hosting provider, as Wix sorts out everything for you.
The cheapest Wix domains cost $14.95 per year. However, your domain will be free for one year if you choose an annual paid plan! Domain prices do vary, but on the whole Wix domains cost between $14.95 and $24.85 per year.
Yes! You can upgrade easily by going into your Wix account, clicking upgrade, and picking which plan you want to sign up to. Downgrading is just as easy – go to Premium Plans in your Wix account and click on Change Plan. Then, make sure to finish off by clicking Confirm Plan Change.
If you have a personal or business website that doesn’t need to sell anything online, we recommend the Combo plan. At just $11 a month it’s great value for money and provides everything you’ll need to grow your website, such as a free domain and 3GB storage.
Yes! You can choose whether you pay for your Wix plan monthly or yearly, but remember that you won’t have access to the same perks, features and offers if you pay monthly. For example, you won’t get the free domain for a year. Paying monthly is also more expensive than paying for a yearly subscription.
The main thing you should know about is Wix’s auto-renewal, which we discuss in more detail in the article above. You’ll need to turn this off in your account settings if you don’t want Wix to charge you automatically when renewal time rolls around.
Yes! Wix has a free plan you can stay on as long as you like. This is a great way to pick the right plan, as you get access to all the features it has to offer, plus the comfort that if you’re not happy you’ll get your money back.
Yes! All of Wix’s premium plans offer a 14 day money back guarantee, so you can test this platform out without worrying. This means there aren’t any surprises when you sign up with Wix.
Yes, Wix has a discount code! When you enter the code TAKE10 at checkout, you’ll save 10% on any Yearly Premium Plan, apart from Combo and Connect Domain. Wix has great value for money to begin with, but now you can save even more than usual.
No, you can only sell products after you’ve signed up to a Wix premium plan. However, you can start building and designing your store on the free plan, and have it ready to go for when you do decide to upgrade.
Yes, you can transfer your domain to Wix in just a few clicks. When you transfer your domain to Wix, your domain’s contact information and registration payments can all be managed from within your Wix account.
Wix accepts credit card payments from Visa, MasterCard, American Express, Discover, JCB, and Diners. Wix also accepts debit card payments from Visa and MasterCard. You cannot purchase a Premium Plan, domain, mailbox, or third-party app using PayPal.
Yes, Wix costs more than Squarespace – Wix’s cheapest plan costs $13 per month, while Squarespace’s cheapest plan costs $12 per month. That said, Wix has a pretty generous free plan, meaning you can build and publish a website without paying a cent! Squarespace, meanwhile, has a 14-day free trial instead of a free plan.
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