Wix Pricing Review: Prices and Common Pitfalls to Avoid

Our independent research projects and impartial reviews are funded in part by affiliate commissions, at no extra cost to our readers. Learn more

Wix Pricing Review

 Wix Pricing review


5 out of 5 stars

Wix’s pricing plans offer really good value compared to other drag & drop website builders. We feel that Wix is the best All-Around website builder and their pricing range is lower than its direct competitors.

Review by

Last Updated on July 3, 2020

Wix makes it easy to build a professional website without tech skills. But what about budget? In this article we’ll dive further into Wix’s price plans to help you avoid hidden costs and make the best choice for your site.

A Quick Look at Wix Prices

Wix prices range from $13 to $500 per month (billed annually) across eight pricing plans. The Combo plan is the cheapest at $13 per month, and gives you an ad-free site. The $17 per month Unlimited plan is best for freelancers, while online sellers can start with the $23 per month Business Basic plan. Wix also has a free plan, which is a good way to test the waters before you commit.

We’ve tested Wix thoroughly across different areas, including design, ease of use, and features. One of the areas we tested was value for money, where it scored an impressive 4.5 stars out of 5. You can see Wix’s star ratings below:

Best All-Around Website Builder

4.7out of 5

Top Choice
Ease Of Use

4.5 out of 5 stars

Value For Money

4.5 out of 5 stars

Design Flexibility

4 out of 5 stars


4.5 out of 5 stars

Help and Support

5 out of 5 stars

Customer Score

5 out of 5 stars

Disclaimer: The prices shown in this article were correct at the time of writing. Wix is currently going through a period of testing its prices, so the plans you find on the Wix pricing page might be different from the ones described in this review. Once Wix has finalized its pricing, the figures will be updated to keep the information accurate.

Further Information


How Much Does Wix Cost?

Wix Plan Monthly Cost Yearly Cost ($/month)
Free $0 $0
Combo $17 $13
Unlimited $22 $17
Pro $27 $22
VIP $47 $39
Business Basic $28 $23
Business Unlimited $33 $27
Business VIP $56 $49
Enterprise $750 $500

Wix has eight price plans, ranging from $13 to $49 per month (billed annually). It also offers a free plan, plus a specialized business solution called the Enterprise plan, which costs $500 per month.

These prices do not include VAT, so make sure to check the final price before paying to avoid any unwelcome surprises!

  1. Connect Domain plan: £4.50/month (£3/month paid yearly)
  2. Combo plan: £8/month (£6/month paid yearly)
  3. Unlimited plan: £11/month (£8.50/month paid yearly)
  4. VIP plan: £22/month (£18/month paid yearly)
  5. Business Basic plan: £16/month (£13/month paid yearly)
  6. Business Unlimited plan: £19/month (£16/month paid yearly)
  7. Business VIP plan: £25/month (£22/month paid yearly)
  1. Connect Domain plan: €7/month (€4.50/month paid yearly)
  2. Combo plan: €12/month (€8.50/month paid yearly)
  3. Unlimited plan: €16/month (€12.50/month paid yearly)
  4. VIP plan: €30/month (€24.50/month paid yearly)
  5. Business Basic plan: €21/month (€17/month paid yearly)
  6. Business Unlimited plan: €30/month (€25/month paid yearly)
  7. Business VIP plan: €40 month (€35/month paid yearly)
Good to know… When talking about Wix’s price plans, we use the equivalent monthly prices for annual plans, which are the prices shown on Wix’s website. Because these are annual plans, you pay for the whole year upfront, not month by month as Wix’s pricing page suggests!

Wix is pretty sneaky by displaying its annual plans this way, but it’s not alone. This is a common tactic used by many website builders, and is worth being aware of early on, so that you’re not caught out by a big upfront cost!

The upside is you do save a lot by signing up to a 12-month subscription instead of paying on a monthly basis, which we’ll cover in more detail later on.

Still, it’s worth pointing out here that while paying monthly is slightly more expensive, it’s a much more flexible option and can be better suited to those who are on a tighter budget. You can cancel anytime, meaning you don’t have to commit to a whole year in advance, and you’re not faced with a large upfront cost when you sign up!

wix website prices only
Wix's website plans range from $13 to $39 per month (when paid annually, excluding VAT)
wix ecommerce prices only
Wix's ecommerce prices range from $23 to $500 per month (when paid annually, excluding VAT)

You can pay for your Wix subscription either monthly or yearly, with eight premium plans to choose from. Wix also offers a free plan, which is a fantastic way of starting out. However, we don’t recommend it for the long term because it’s so limited.

To remove Wix adverts from your site and use your own custom domain, you’ll need to upgrade to a paid plan. The cheapest premium plan is the $13 per month Combo plan. Say hello to 3GB storage, 30 video minutes, 2GB bandwidth, a free custom domain, and more!

The Combo plan is the cheapest plan, and best for personal use. If you’re running a more professional site, we recommend the $17 per month Unlimited plan – this gives you even more generous features, including 10GB storage and unlimited bandwidth.

For online stores, we recommend starting off with the $23 per month Business Basic plan, as it has great features for small stores at a great price.

Heads up: save 10% on a Wix plan!

Wix has always offered great value for money, and now there’s even more opportunity to save. Enter the code TAKE10 at checkout to save 10% on any Yearly Premium Plan, apart from Combo and Connect Domain. Head to Wix now to start saving!

Wix Pricing Comparison: Monthly vs Annual Plans

When you choose an annual plan instead of a monthly plan, you can save anywhere from 17% (on the VIP plan) to 33% (on the Enterprise plan).

By choosing the annual contract of the Combo plan instead of the monthly subscription, for example, you save 24%. This is a huge saving, and the biggest discount available after the 33% you save with the Enterprise plan’s annual plan.

On the whole, you save the most on the cheaper plans’ annual contracts, which makes them perfect for starting out!

Not only that, there are certain features that aren’t included in monthly plans – free domains, premium apps, and vouchers, to name a few.

And remember, you don’t have to jump feet first into paying for your Wix site – Wix has a free plan, and you should 100% use it! Try Wix out, see if it works for you, build a test site, and then decide which plan to sign up for.

Visit Wix’s pricing page to learn more, compare price plans, or get started for free. Make sure you find the best plan for you!

Wix Website Pricing Plans Up Close

Wix has four plans for people who just want to build a website, rather than an online store. For those of you wanting to build a personal blog, portfolio, or even a business site, one of these plans will be for you!

These plans range in price from just $13 per month up to $39 per month.

Combo PlanUnlimited PlanPro PlanVIP Plan
Bandwidth2 GBUnlimitedUnlimitedUnlimited
Storage3 GB10 GB20 GB20 GB
High definition videoUp to 30 minutesUp to 1 hourUp to 2 hoursUp to 2 hours

Use the links below to jump to the plan you want to learn more about:

wix website pricing plans
Wix has four website builder price plans, ranging from $13 to $39 per month.

Combo Plan ($13.00/month)

This plan offers much more versatile and in-depth features than the free plan, removing adverts as well as offering a free domain on the annual plan. While embedded videos are always free, this plan also allows you to upload up to 30 minutes of video to be played in high definition.

This plan will remove all Wix advertisements from your website, so your visitors won’t know that your website was built with a website builder.

You get 2GB in bandwidth and 3GB of storage space under this plan.

At just $13 per month, the Combo plan is great for small and personal websites, with features to fill all your basic needs:

  • 2G bandwidth
  • 3GB storage
  • Connect your domain
  • 30 video minutes
  • Remove Wix branding & adverts
  • Free domain for one year

Is It Right for Me?

Best for: personal use. The Combo plan is the best basic Wix plan for your first upgrade, offering great value for money if your website is on a small level.

Unlimited Plan ($17.00/month)

Wix’s Unlimited Plan is great for small businesses and entrepreneurs. Unlimited bandwidth, 10GB storage, a free custom domain for the year, and premium apps makes this plan worth the extra $4 per month (compared to the Combo plan).

With Wix’s Unlimited Plan, you unlock the Site Booster App ($60 value), which helps improve your website’s chances of being discovered in Google (you can also see our guide on Website Builder SEO here).

The Unlimited plan removes some of the limitations of the lower price plans. By unlocking premium apps and more video content, you can create a more user friendly and interactive site with increased storage, bandwidth, and SEO boosters.

Is It Right for Me?

Best for: small businesses, entrepreneurs, and freelancers. If you don’t need to sell through your website, the Unlimited plan is perfect for giving you more freedom to engage with visitors, and for giving your website room to grow.

Pro Plan ($22.00/month)

Coming in as the best value for money is the Pro plan. It’s the smart choice for any business that is yet to nail its branding.

The main selling point of the Pro plan is getting a free logo designed for you. This is usually worth $50 alone, so it’s a massive bonus to have it included in your monthly costs.

Another draw is getting access to Ascend – Wix’s bespoke marketing tool. With Ascend, you can set up your own live chat, automate personalized messages and notifications, market across social media, and receive greater SEO support.

Is It Right for Me?

Best for: small businesses who need help with their branding and marketing strategy. From getting a tailor made logo, to bespoke marketing tools, the Pro plan is comfortably Wix’s best valued plan for non-ecommerce websites.

VIP Plan ($39.00/month)

The Wix VIP plan also comes with VIP pricing – the most expensive plan out of the four website-only plans!

This plan comes with all the features of the lower premiums and combines it with extra bonuses only available on the VIP plan.

You get all the features from the cheaper plans, as well as unlocking priority response and VIP support. Priority response gives you the real VIP treatment, pushing your questions to the front of the queue. You even get exclusive phone help with VIP support!

So Wix’s VIP plan is a premium price for a premium service. This is really for those with a bigger website who need that extra bandwidth, and for those with a bigger budget who can afford that VIP service.

Is It Right for Me?

Best for: bigger websites. The VIP plan is for anyone who needs a high level of support and a large amount of email campaigns.

Which Plan Do We Recommend?

The Combo plan will cover the needs of most non-ecommerce sites, especially if you’re just starting out. Its custom domain and ad removal will give your site a professional look, and you can always scale up to a more advanced plan as your site grows.

comparaisons de createurs de site web logo wix
Do you know which Wix plan is perfect for building your website? To start your journey with Wix, click the button below and choose the plan that’s right for you!

Wix Business and Ecommerce Pricing Plans Up Close

For those of you wanting to sell products through your website, you’ll need an ecommerce plan. Wix has three ecommerce plans for you to choose from, ranging in price from $23 to $49 per month (billed annually).

There’s also the Enterprise plan, an advanced business solution, which costs $500 per month (billed annually).

Business BasicBusiness UnlimitedBusiness VIP
Storage20 GB35 GB50 GB
Video hours510Unlimited
Accept online paymentsYesYesYes

Which ecommerce plan is right for you? Use the links below to jump to the plan you want to learn more about:

wix ecommerce and business pricing plans
Wix has three regular ecommerce plans ranging from $23 to $49 per month (billed annually).

Business Basic ($23 per month)

If you’re setting up a standard online store, this is the best option for you – and the cheapest! It has all the features you need from accepting payments to creating coupons using the Wix Stores app. If you’re selling services or offering appointments you can use the Wix Bookings app to create bookings, set email reminders and more.

These are great add-ons, but what do you actually get with the Business Basic plan itself?

  • 20GB storage
  • Unlimited bandwidth
  • SSL encryption
  • Free domain
  • No Wix adverts
  • Online store – no commission
  • Site Builder & Form Builder premium apps
  • Google Analytics
  • $300 Ad Vouchers

This plan is still the best to start out on, and this should be more than enough to grow your online store with. But if you know you need more than this, take a look at the Business Unlimited plan.

Is It Right for Me?

Best for: small online stores! If you’re setting up an online store or want to accept payments through your website, the Business Basic plan has got you covered.

Business Unlimited ($27 per month)

This is Wix’s most popular ecommerce plan. It has all the features included in the Business Basic plan, with extras!

10 video hours means you can upload up to 10 hours of video content to your website, but 35GB storage and email campaigns are the real strong points of this plan. It gives you the tools to promote and grow your online business for only $4 extra a month!

Unless you already have an online store set up and running, it’s probably best to work up to this plan so you really get the most for your money. You don’t want to be paying for features your website’s not ready for – it would be like buying a car and only using it to listen to the radio instead of driving it!

Is It Right for Me?

Best for: growing businesses and online stores. With all the features of the Business Basic plan plus really valuable extras like email campaigns and extra storage, the Business Unlimited plan is perfect for increasing your website’s size and outreach.

Business VIP ($49 per month)

This is the most expensive ecommerce plan at $49 a month. With its priority response and premium support, this is the ecommerce equivalent of Wix’s regular VIP plan. It offers:

  • Everything included on the lower business plans such as unlimited bandwidth, Google Analytics, premium apps, and email campaigns
  • 50GB storage
  • 30 video hours
  • Priority response
  • VIP support

This Wix premium plan has the most storage of all six plans at an impressive 50GB. So if it’s space you’re after, look no further! Priority response and VIP support means you don’t have to waste precious time waiting for answers to your queries or trying to sort out problems online. Talk to customer support over the telephone, jump straight to the front of the queue, and move on – time is money after all!

Is It Right for Me?

Best for: large online stores and large budgets. The Business VIP plan has the most amount of features, storage, and powerful features of any of Wix’s premium plans.

Which Plan Do We Recommend?

The Business Basic plan is Wix’s cheapest ecommerce plan, but you wouldn’t know it based on the wide range of features it provides. We recommend starting with this plan. If you’re running a smaller ecommerce website, you won’t need to upgrade any time soon. For $23 per month,  you’ll be equipped with everything you need!

comparaisons de createurs de site web logo wix
Are you ready to start building your online store? The button below will take you to Wix’s pricing page, where you can pick your perfect ecommerce plan and start selling today!

Wix Enterprise Plan for Big Businesses

Enterprise is Wix’s most advanced – and expensive – plan, at $500 per month (billed annually). This is an end-to-end business solution that throws your site into the big leagues.

wix enterprise pricing plan
Wix’s Enterprise plan costs $500 per month, billed annually, and is designed for big businesses with advanced needs.

It goes without saying that this is not a plan for those with a tight budget or a small-scale business. However, if you’re a large store that needs the full works to succeed and grow, this could be a good option.

The Enterprise plan doesn’t list features like storage and bandwidth. You get to enjoy the features from the Business VIP plan included, but the real focus is on the personalized, hands-on service the Enterprise plan gives you.

Say a big hello to onboarding and setup with the support of Wix Professionals – they’ll help you either plan, develop, and then launch your project, or scale up an existing business. You even get an expert solutions partner who’s dedicated to your account.

Your $500 per month gives you the ability to continually monitor your project, consult with industry-leading experts, have annual security audits, and more. There’s no denying the Enterprise plan takes support and customer service to a whole new level – to be fair, at $500 per month, you’d hope so!

Yes, the Enterprise plan comes with a hefty subscription fee. But, if you have the budget to support the price tag, and a need for its services, this plan is the perfect way to boost your business to the next level.


Wix Free Plan: Is It Any Good?

One of the most appealing things about Wix is that it offers a free plan. In many ways, it’s great – there’s no time limit, and you can build and publish your site without paying a cent.

However, in other ways it’s not so great, with limited features, adverts, and more – we’ll go into these below.

The free plan is definitely an attractive feature that’s fun to play with, and it’s a great way to get a feel for Wix, before spending any money.

You don’t need any payment details to sign up to Wix’s free plan – all you do is create an account with your email address, and you can start building your site. But we do warn users against sticking on the free plan for too long, as it limits growth and isn’t too professional.

So, what do you actually get on the free plan? You get up to 500MB for both storage and bandwidth, and you still get access to all Wix’s templates and tons of its features.

5 Things You Should Know About the Free Plan

1: You can’t use your own domain name.

This is a major downside to the free plan, as you’ll have to use the domain assigned to you by Wix. Your domain will be free, but it’ll follow this format: myusername.wixsite.com/siteaddress. You’ll agree that it’s not very memorable!

wix free plan domain format
Check out the domain format on one of our own free Wix sites – it doesn't exactly help you stand out from the crowd!

2: You’ll have Wix adverts displayed on your site.

Another main drawback of using Wix’s free plan is that you’ll have Wix adverts displayed on your site. This does not look professional or stylish, and may put off your visitors.

wix site ads example
The banner ad at the top of this free Wix site detracts from an otherwise professional-looking page.

3: You can’t sell online. 

Ecommerce is not included on the free plan, meaning you can’t sell products through your Wix website.

wix free plan ecommerce limitation
You can connect a payment method on the Wix free plan, but it's something of an empty promise, as you can't accept any actual payments until you upgrade.

4: You only get limited features.

While Wix gives its non-paying users access to more features than most website builders, there are still limits on the tools you can use – for example, you don’t get Google Analytics included in your free plan.

5: You receive basic customer support.

You still get access to the usual support channels, such as the Wix Help Center, but you won’t receive any priority support options for faster response times.

So, do we recommend Wix’s free plan? Well, sort of – but only because it’s free. You can publish a website without paying a cent and that deserves some credit. Apart from that, though, we don’t really encourage you to stick on it for too long – you’re much better off starting out on a monthly plan to see what Wix is really like, and deciding from there if you want to stick with it long-term.

If you want a successful, professional, or popular website, you will need a better plan than the free version. The main factors that will hold your site back on the free plan are:

  • the lack of custom domain
  • the presence of adverts on your site
  • the limited features – you only get up to 500MG storage and bandwidth!

The free plan is really only suitable for playing on – if you’re at all serious about your site then for actually building anything, picking a paid plan is a much smarter move. The free plan just doesn’t have the power to take your site to the next level.

When Should You Upgrade?

But the free plan is, well – free!

We get it – everyone loves free stuff (including us!) and it can be hard to picture why you would want to pay for something you can get for nothing. If you’re on the free plan already, maybe you’re wondering when the best time to upgrade is, to get the most for your money. Is it really worth it? In many cases, the honest answer is: yes, yes it is!

Here are a few examples of when upgrading is an absolute must:

  • When you want to start selling products
  • If your website is representing your brand, business, or professional services
  • Your website is slowing down or crashing (due to low storage and bandwidth limits)
  • When you want to start promoting your website
  • If you have a custom domain (or want one)

Do You Want to Try Wix?

See what you can create with Wix and decide if it’s the perfect website builder for you. Play for free, pay for full-on awesome website building! Try it out today.

5 Hidden Costs You Should Be Aware Of Before Signing Up to Wix

Beyond paying the monthly subscription fee, there are other costs that you should take into consideration. These include:

  • Wix auto-renewal
  • Domain name
  • Custom email addresses
  • Premium Wix apps
  • Wix Ascend

#1. Wix Auto-renewal – Don’t Get Caught Off-guard

This is something that has angered a lot of Wix customers, so we want to give you a heads up about it straight away. What many customers don’t realise is that Wix’s subscriptions are set to renew automatically, at the end of your subscription period.

Wix does this to avoid disruption to your website, but auto-renewal can understandably come as a nasty shock if you weren’t actually planning to renew your Wix membership.

If you don’t want your plan to auto-renew, you can simply turn it off in your settings. Here’s how:

  • Go to Billing and Payments in your Wix account.
  • Click Plan Actions.
  • Click Cancel Now.

Don’t worry – clicking ‘Cancel Now’ doesn’t actually cancel your plan there and then. Instead, it means your plan won’t automatically renew next time your subscription expires. It’s pretty cheeky wording on Wix’s part, but once you know how, it’s easy.

Wix does give clear directions on how to turn off auto-renewal for premium plans, domain names, mailbox services, and premium apps in its Help Center, so you can manage your settings as you like.

#2. Wix Domain Cost – Not Free Forever 

$14.95 to $24.85 per year

Wix domains are free for the first year, after which most domains cost $14.95 per year. More specialized domains can cost up to around $24.85 per year. This annual fee keeps the domain name registered to you, so it’s worth the extra cost.

If you don’t pay for your domain, then someone else can register that domain name and use it for themselves. You should know that your domain name’s renewal happens automatically, so that you don’t accidentally lose your domain – don’t let this take you by surprise! If you sign up to one of Wix’s annual plans, you’ll get a free custom domain name for one year.

What’s a domain name?  It’s your own personalized website address, which people can type into a web browser to reach your website. For instance, our website domain name is websitebuilderexpert.com. 

Did you know? The most expensive domain ever is Cars.com, which was valued at $872 million. Aside from that whopper, the 25 most expensive domain names range from $5.5 million to $49.7 million – luckily you won’t have to pay that much for your Wix domain!
wix domain cost
Click to see Wix's domain name offerings

Compared to Squarespace and Weebly, Wix’s domain name fees are reasonable.  With Squarespace charging $20 per year, and Weebly charging $19.95, Wix offers a really competitive renewal rate at just $14.95 a year.

Want to find out more?

#3. The Cost of Custom Email Addresses 

$4.08 per month per email address

Wix has partnered up with G Suite (basically Google’s Gmail for Business) to enable you to create custom email addresses directly within your Wix account, meaning you can pay for, set up, and configure your email addresses right inside Wix’s dashboard.

So what do you get if you decide to use G Suite? You get:

  • A personalized email address
  • 30GB email inbox and drive storage size
  • Collaborative Calendar, Google Docs, Sheets & Slides
  • Online video meetings and messaging (Google Hangout)
  • No ads
  • Accessible on mobile and desktop
  • 24/7 support

All these features will cost you $4.08 per month if you sign up for an annual plan, or $5.00 if you decide to go with a month-to-month plan.

wix pricing mailbox plans
Click to see Wix's email service offerings

Not sure you need a custom email? Think again! 75% of US ecommerce customers say that a professional email is an essential factor in trusting a business. When a generic email address can make 33% of buyers doubt your trustworthiness, paying out for a custom email address is worth it!

#4. Add Extra for Apps

While Wix has tons of free apps in the Wix App Market55 to be exact – it also has a number of premium apps you can add to your site. Most apps come with both a free and premium version, so you can choose which you want.

Premium apps vary in price, usually ranging between $3 and $20 per app. Some apps come with a free trial, while others are paid from day one.

You can start on the free version, and then upgrade to the premium app at any time. Wix’s auto-renewal applies to premium apps, so if you don’t want to keep paying for an app, make sure to turn this off in your settings.

#5. Wix Ascend – A Small Business Solution Worth Paying For?

$0 – $49 per month

Wix Ascend is a one-stop shop marketing and customer management suite. It’s a set of business tools that comes built directly into your site, and is designed to help you grow traffic, gain customer insights, boost engagement and conversions, and manage your business.

The tools that come with Wix Ascend include:

  • Wix SEO – help people find you online by improving your rankings
  • Video maker – create professional video ads and share them on social media
  • Marketing integrations – run A/B tests, gain customers insights, and more
  • Live chat – quickly and easily communicate with your visitors
  • Invoices – create and send branded invoices
  • Email marketing – send newsletters to keep visitors engaged
  • Automations – save time and effort by setting up automated responses
  • Workflows – help streamline your business management

The ultimate aim of Wix Ascend is to make your life as a business owner easier and more successful, with minimal hassle and maximum results. It all sounds pretty good, right? So how much do you have to pay for Wix Ascend?

Well, the good news is that you can use Wix Ascend for free, and it actually comes pre-installed within your Wix website. However, this gives you limited access to all Ascend business tools – so if you want to remove Ascend branding or unlock more powerful features, you’ll need to upgrade.

wix ascend pricing plans how much does wix cost
Wix Ascend has a free plan, but it's limited. To unlock more features, you need to upgrade to a paid plan.

There are three paid Ascend plans, ranging from $10 to $49 per month – this is on top of your regular Wix subscription. The $10 per month Basic plan is best for small businesses just starting out – for example, you can send five email campaigns and share five social posts per month.

The $24 per month Professional plan is best for growing your business. You get a more generous allowance across Ascend’s tools, including 20 email campaigns and 20 social shares per month. It also lets you accept payment through forms and live chats, schedule emails in advance, and remove any Ascend branding.

The most generous plan is the $49 per month Unlimited plan, which gives you unlimited access to automations, social shares, email campaigns, and more each month. This plan also unlocks VIP support, making it best for larger business sites that require an extra level of hands-on customer help.

Did you know? Email scheduling is one of the tools you get with Ascend’s premium plans. According to research, it seems the best day to send emails is on Tuesday, at either 10am or 1pm!

Wix Pricing: Conclusion

Wix is the most popular website builder and its prices are competitive. The range of features, premium apps, increased bandwidth and storage, and perks like a free domain offer great value for your money.

We don’t recommend the free plan for long-term success. When you’re ready to upgrade, you can be sure you’re getting the most out of your hard earned cash with all Wix’s premium plans.

Wix Prices: Recap 

  1. Free plan: $0 forever! A great range of features, templates, and apps, but with limits on your site’s functions, Wix branding and adverts on your site, and a wix.com website address.
  2. Combo plan: $13 a month (billed annually). Get a free domain for one year on the annual plan, more storage, bandwidth, and remove Wix ads. Best for personal use.
  3. Unlimited plan: $17 a month (billed annually). More storage and unlimited bandwidth. Wix’s most popular plan, especially for businesses.
  4. Pro plan: $22 a month (billed annually). Your very own professional logo design and access to Wix’s marketing tool, Ascend.
  5. VIP plan: $39 a month (billed annually). Sell online, get unlimited bandwidth and premium support, priority service, and one-time site review. Wix’s most expensive website plan.
  6. Business Basic plan: $23 a month (billed annually). Sell online, no commission, get premium apps to support your online store, 20GB storage, unlimited bandwidth and no Wix ads. The cheapest plan for selling online.
  7. Business Unlimited: $27 a month (billed annually). Sell online, no commission, 35GB storage, and 20 email campaigns a month. Best for growing your online store.
  8. Business VIP: $49 a month (billed annually). Sell online, no commission, 50GB storage, and priority support. The most expensive ecommerce plan.
  9. Enterprise plan: $500 per month (billed annually). Sell online, and receive advanced support and specialized services. The most expensive and complex business plan.

Wix’s free plan is a great way to start out, build and test your website before upgrading. You can then move onto one of Wix’s eight paid plans: we recommend upgrading straight to the Combo plan for $13 a month, as it has everything you need for a personal website.

For selling online we recommend the Business Basic plan for $23 a month, as it has everything you need to make your online store succeed. As your business grows you can upgrade to the Business Unlimited plan at $27 a month which supports email campaigns and has 35GB storage.

We uncovered any hidden costs you should know about before signing up – once you know about them, they’re easy to side step.

So which plan you choose will depend on your needs and preferences as well as your budget. But whether you’re starting your own blog or looking to sell online, Wix really does have something for everyone – at prices everyone can afford!

Whether you want to try Wix for free, or you’re ready to choose a price plan, head to Wix’s website to take your next step towards a stunning website.

Wix Pricing: FAQs

No! Hosting is included in all of Wix’s plans, including the free plan. You don’t need to worry about any extra costs there, or the effort of finding your own hosting provider, as Wix sorts out everything for you.

The cheapest Wix domains cost $14.95 per year. However, your domain will be free for one year if you choose an annual paid plan! Domain prices do vary, but on the whole Wix domains cost between $14.95 and $24.85 per year.

Yes! You can upgrade easily by going into your Wix account, clicking upgrade, and picking which plan you want to sign up to. Downgrading is just as easy – go to Premium Plans in your Wix account and click on Change Plan. Then, make sure to finish off by clicking Confirm Plan Change.

If you have a personal or business website that doesn’t need to sell anything online, we recommend the Combo plan. At just $11 a month it’s great value for money and provides everything you’ll need to grow your website, such as a free domain and 3GB storage.

Yes! You can choose whether you pay for your Wix plan monthly or yearly, but remember that you won’t have access to the same perks, features and offers if you pay monthly. For example, you won’t get the free domain for a year. Paying monthly is also more expensive than paying for a yearly subscription.

The main thing you should know about is Wix’s auto-renewal, which we discuss in more detail in the article above. You’ll need to turn this off in your account settings if you don’t want Wix to charge you automatically when renewal time rolls around.

Yes! Wix has a free plan you can stay on as long as you like. This is a great way to pick the right plan, as you get access to all the features it has to offer, plus the comfort that if you’re not happy you’ll get your money back.

Yes! All of Wix’s premium plans offer a 14 day money back guarantee, so you can test this platform out without worrying. This means there aren’t any surprises when you sign up with Wix.

Yes, Wix has a discount code! When you enter the code TAKE10 at checkout, you’ll save 10% on any Yearly Premium Plan, apart from Combo and Connect Domain. Wix has great value for money to begin with, but now you can save even more than usual.

No, you can only sell products after you’ve signed up to a Wix premium plan. However, you can start building and designing your store on the free plan, and have it ready to go for when you do decide to upgrade.

Yes, you can transfer your domain to Wix in just a few clicks. When you transfer your domain to Wix, your domain’s contact information and registration payments can all be managed from within your Wix account.

Wix accepts credit card payments from Visa, MasterCard, American Express, Discover, JCB, and Diners. Wix also accepts debit card payments from Visa and MasterCard. You cannot purchase a Premium Plan, domain, mailbox, or third-party app using PayPal.

Yes, Wix costs more than Squarespace – Wix’s cheapest plan costs $13 per month, while Squarespace’s cheapest plan costs $12 per month. That said, Wix has a pretty generous free plan, meaning you can build and publish a website without paying a cent! Squarespace, meanwhile, has a 14-day free trial instead of a free plan.

Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.

Found This Guide Helpful?

Did this guide help you? Leave a comment below.

Do you know anyone who can benefit from this guide? Send them this page or click on the share buttons on the left.

You’ll be helping them out, and you’ll be helping us out by spreading the word about our website!

About Lucy Carney

Lucy Carney

You’re not alone! Building a website can be scary, especially if you’re like me with no previous coding experience. With the help of our experts I’m here as a friendly voice to help guide you into the exciting world of website building. If I can do it, so can you!


Your email address will not be published. Required fields are marked *

  • Poyraz
    Hi! Thanks a lot for the detailed information! I read all of them, but I have a question here. Which premium plan should I choose, if I only want to direct the customers to the platform, that I sell something with one click? I do not want to sell anything on my website, but just direct them to the main one. Thanks.
    1 reply
    • Hannah Whitfield
      Hi Poyraz, Thanks for getting in touch. As you wouldn't be selling through your Wix site, it sounds like the Combo plan would probably work fine for you to start with. You could then upgrade to the Unlimited plan to unlock more storage if you need it later down the line. Hope that helps! Hannah
  • Thyagarajan
    Are all website plans having booking and online payment facilities
    1 reply
    • Lucy Carney
      Hi Thyagarajan, Thanks for reaching out! No, booking and online payments aren't included on all of Wix's plans - these features are only available on Wix's Business plans: Business Basic, Business Unlimited, or Business VIP. The cheapest of these is the Business Basic plan which costs $23 per month. Hope this helps! Lucy
  • Randi
    New to getting my toes wet with a website for our business, is there blog options, instagram, Facebook and twitter when you create a website? For example they go to our home screen and there is an option to check on a blog. it would be a website to promote our construction business which will focus on our build and the renovations we do for other families.
    1 reply
    • Maura Monaghan
      Hi Randi, Usually, you'll be able to include icons on your homepage that will link out to your social media profiles like Instagram/Twitter/Facebook. If you'd like to include a blog on your site, you can add a specifically designed "blog" page in the Wix editor, with no set up required. The option is already there on your home screen as a suggestion! If you'd like more guidance with setting up a blog and social media pages, then steps 7-9 of this guide should help. Good luck! Maura
  • Nathaniel
    Wix has a sneaky way of making you pay money. I am just realizing that in order to connect my blog to google I have to have a custom domain name, and so I am being forced to either buy the domain name or sign up for one of Wix's plans. I did not realize this when I first started creating my blog. So beware.
    1 reply
    • Maura Monaghan
      Hi Nathaniel, Unfortunately, most website builders will not offer a custom domain name on their free plans. To use a custom domain, you'll have to either purchase a domain name or sign up to a paid plan with the website builder of your choice. However, if you'd rather save money and use a free, non-custom domain name (such as yourdomain.wixsite.com), we've discussed the most professional domain options on our Best Free Website Builders page. Best of luck! Maura
  • Gideon
    Wow, thank you so much for this information. This is of a great help. I am a photographer in Ghana, Africa and I don't earn much from the photography job. However, I want a website to boost my business and I think with all the above information, I am considering Wix. But I have one question. Can I choose the Unlimited Annual Plan and pay monthly?
    1 reply
    • Maura Monaghan
      Hi Gideon, Thanks for your comment! You can pay monthly with the Unlimited plan, but the price will increase from $17/month (paid annually) to $22/month (paid monthly). I hope this helps – good luck with your photography site! Maura
  • Lorraine
    Can I use and access all of Wix’s features easily with an iPad?
    1 reply
    • Maura Monaghan
      Hi Lorraine, Wix sites are all compatible for viewing on iPads, and visitors will be shown the desktop version of your site (as opposed to the mobile version). However, you can't edit your Wix site on an iPad. If your site was made with the Wix ADI function (as opposed to Wix Editor), then you can edit your site on a mobile phone with the Wix app. Hope this helps! Maura
  • Crystal
    Love this information. I was able to get all the information I need from this article. I will be using this as a reference and sharing this site with others looking to start there own online business.
    1 reply
    • Maura Monaghan
      Hi Crystal, thanks for your comment! Glad we could help. Maura
  • Mike
    I used to have a website that I built using Dreamweaver. It was an e-commerce site using Paypal for customer purchases. I am thinking of reviving the site and wonder if Wix can be used simply to build the new web pages and allow me to use Paypal as I did before. My old domain name is also available and I am thinking of purchasing it again. It's been about 15 years, so I'm not sure how web hosting has changed. I was thinking of using GoDaddy, but it appears Wix offers hosting. I am looking at the Business Basics package.
    1 reply
    • Lucy Carney
      Hi Mike, Thanks so much for your comment! You can certainly build a new ecommerce website with Wix and use PayPal to accept payments through your site. Yes, you're right, Wix does provide you with hosting - you won't be able to use a different hosting provider as it comes as a full package (the hosting cost is included in your subscription). The Business Basic plan is the cheapest plan you can choose if you want to sell online, so yes I'd definitely recommend starting with that one! If you find you need more features then you can always upgrade later if you want to. I hope this has helped, and best of luck with reviving your store! Best, Lucy
  • Bob
    Does Wix offer training? We are looking to have a dedicated person properly trained to make changes in all aspects of the website. Thanks!
    1 reply
    • Lucy Carney
      Hi Bob! Thanks for your comment - I don't believe Wix offers training like this, but you'd have to reach out to them directly for a definite answer! In the meantime, there is the Wix Academy, which is designed to help users get to grips with the platform. Hope that helps and thanks so much for reading! Best, Lucy
  • Rochelle
    Do you happen to know if they have sales often? I’m sitting on my free site until they have a sale 🙃
    1 reply
    • Lucy Carney
      Hi Rochelle, Thanks for your great question! Very sensible waiting for a sale - Wix do run frequent sales so it's worth making the most of them. They come and go - if you already have a free plan, it's worth turning on your emails as Wix usually promotes its offers that way! It's also worth noting that promotions only apply to your first purchase, and your plan will renew at the regular price once your first term is over - just in case that's helpful! Happy building with Wix, and thanks for reading. Best, Lucy