Wix Pricing Review: Prices and Common Pitfalls to Avoid

Wix has eight price plans, ranging from $13 to $49 per month (billed annually), as well as its free plan, plus a specialized business solution called the Enterprise plan, which costs $500 per month. You can see all of Wix’s price plans below:

• Combo plan: $17/month ($13/month paid yearly)
• Unlimited plan: $22/month ($17/month paid yearly)
• Pro plan: $27/month ($22/month paid yearly)
• VIP plan: $47/month ($39/month paid yearly)
• Business Basic plan: $28/month ($23/month paid yearly)
• Business Unlimited plan: $33/month ($27/month paid yearly)
• Business VIP plan: $56/month ($49/month paid yearly)
• Enterprise plan: $750/month ($500/month paid yearly)

These prices do not include VAT, so make sure to check the final price before paying to avoid any unwelcome surprises!

* This price reflects the Business Basic plan, which is the cheapest of the three ecommerce premiums. We’ll go into more detail about the different ecommerce options a little later on.

When you choose an annual plan instead of a monthly plan, you can save anywhere from 17% to 33%. Not only that, there are certain features that aren’t included in monthly plans – for example, free domains, and premium apps and vouchers.

And remember, you don’t have to jump feet first into paying for your Wix site – Wix has a free plan, and you should 100% use it! Try Wix out, see if it works for you, build a test site, and then decide which plan to sign up for.

Wix has four plans for people who just want to build a website, rather than an online store. For those of you wanting to build a personal blog, portfolio, or even a business site, one of these plans will be for you!

These plans range in price from just $13 per month up to $39 per month.

Combo Plan ($13.00/month)

This plan offers much more versatile and in-depth features than the free plan, removing adverts as well as offering a free domain on the annual plan. While embedded videos are always free, this plan also allows you to upload up to 30 minutes of video to be played in high definition.

This plan will remove all Wix advertisements from your website, so your visitors won’t know that your website was built with a website builder.

You get 2GB in bandwidth and 3GB of storage space under this plan.

At just $13 per month, the Combo plan is great for small and personal websites, with features to fill all your basic needs:

• 2G bandwidth
• 3GB storage
• Connect your domain
• 30 video minutes
• Remove Wix branding & adverts
• Free domain for one year

Unlimited Plan ($17.00/month)

Wix’s Unlimited Plan is great for small businesses and entrepreneurs. Unlimited bandwidth, 10GB storage, no Wix adverts, a free custom domain for the year, and premium apps makes this plan worth the extra $4 per month (compared to the Combo plan).

With Wix’s Unlimited Plan, you unlock the Site Booster App ($60 value), which helps improve your website’s chances of being discovered in Google (you can also see our guide on Website Builder SEO here).

The Unlimited plan removes some of the limitations of the lower price plans. By unlocking premium apps and more video content, you can create a more user friendly and interactive site with increased storage, bandwidth, and SEO boosters.

Pro Plan ($22.00/month)

Coming in as the best value for money is the Pro plan. It’s the smart choice for any business that is yet to nail its branding.

The main selling point of the Pro plan is getting a free logo designed for you. This is usually worth $50 alone, so it’s a massive bonus to have it included in your monthly costs.

Another draw is getting access to Ascend – Wix’s bespoke marketing tool. With Ascend, you can set up your own live chat, automate personalized messages and notifications, market across social media, and receive greater SEO support.

VIP Plan ($39.00/month)

The Wix VIP plan also comes with VIP pricing – the most expensive plan out of the four website-only plans!

This plan comes with all the features of the lower premiums and combines it with extra bonuses only available on the VIP plan.

You get all the features from the cheaper plans, as well as unlocking priority response and VIP support. Priority response gives you the real VIP treatment, pushing your questions to the front of the queue. You even get exclusive phone help with VIP support!

So Wix’s VIP plan is a premium price for a premium service. This is really for those with a bigger website who need that extra bandwidth, and for those with a bigger budget who can afford that VIP service.

For those of you wanting to sell products through your website, you’ll need an ecommerce plan. Wix has three ecommerce plans for you to choose from, ranging in price from $23 to $49 per month (billed annually).

There’s also the Enterprise plan, an advanced business solution, which costs $500 per month (billed annually).

Business Basic ($23 per month)

If you’re setting up a standard online store, this is the best option for you – and the cheapest! It has all the features you need from accepting payments to creating coupons using the Wix Stores app. If you’re selling services or offering appointments you can use the Wix Bookings app to create bookings, set email reminders and more.

These are great add-ons, but what do you actually get with the Business Basic plan itself?

• 20GB storage
• Unlimited bandwidth
• SSL encryption
• Free domain
• No Wix adverts
• Online store – no commission
• Site Builder & Form Builder premium apps
• Google Analytics
• $300 Ad Vouchers

This plan is still the best to start out on, and this should be more than enough to grow your online store with. But if you know you need more than this, take a look at the Business Unlimited plan.

Business Unlimited ($27 per month)

This is Wix’s most popular ecommerce plan. It has all the features included in the Business Basic plan, with extras!

10 video hours means you can upload up to 10 hours of video content to your website, but 35GB storage and email campaigns are the real strong points of this plan. It gives you the tools to promote and grow your online business for only $4 extra a month!

Unless you already have an online store set up and running, it’s probably best to work up to this plan so you really get the most for your money. You don’t want to be paying for features your website’s not ready for – it would be like buying a car and only using it to listen to the radio instead of driving it!

Business VIP ($49 per month)

This is the most expensive ecommerce plan at $49 a month. With its priority response and premium support, this is the ecommerce equivalent of Wix’s regular VIP plan. It offers:

• Everything included on the lower business plans such as unlimited bandwidth, Google Analytics, premium apps, and email campaigns
• 50GB storage
• 30 video hours
• Priority response
• VIP support

This Wix premium plan has the most storage of all six plans at an impressive 50GB. So if it’s space you’re after, look no further! Priority response and VIP support means you don’t have to waste precious time waiting for answers to your queries or trying to sort out problems online. Talk to customer support over the telephone, jump straight to the front of the queue, and move on – time is money after all!

Enterprise is Wix’s most advanced – and expensive – plan, at $500 per month (billed annually). This is an end-to-end business solution that throws your site into the big leagues.

It goes without saying that this is not a plan for those with a tight budget or a small-scale business. However, if you’re a large store that needs the full works to succeed and grow, this could be a good option.

The Enterprise plan doesn’t list features like storage and bandwidth. You get to enjoy the features from the Business VIP plan included, but the real focus is on the personalized, hands-on service the Enterprise plan gives you.

Say a big hello to onboarding and setup with the support of Wix Professionals – they’ll help you either plan, develop, and then launch your project, or scale up an existing business. You even get an expert solutions partner who’s dedicated to your account.

Your $500 per month gives you the ability to continually monitor your project, consult with industry-leading experts, have annual security audits, and more. There’s no denying the Enterprise plan takes support and customer service to a whole new level – to be fair, at $500 per month, you’d hope so!

Yes, the Enterprise plan comes with a hefty subscription fee. But, if you have the budget to support the price tag, and a need for its services, this plan is the perfect way to boost your business to the next level.

One of the most appealing things about Wix is that it offers a free plan. In many ways, it’s great – there’s no time limit, and you can build and publish your site without paying a cent.

The free plan is definitely a feature we encourage you to make the most of. It’s a great way to get a feel for Wix, before spending any money.

You don’t need any payment details to sign up to Wix’s free plan – all you do is create an account with your email address, and you can start building your site.

So what do you actually get on the free plan? You get up to 500MB for both storage and bandwidth, and you still get access to all Wix’s templates and tons of its features.

5 Things You Should Know About the Free Plan

1: You can’t use your own domain name.

This is a major downside to the free plan, as you’ll have to use the domain assigned to you by Wix. Your domain will be free, but it’ll follow this format: myusername.wixsite.com/siteaddress. You’ll agree that it’s not very memorable!

2: You’ll have Wix adverts displayed on your site.

Another main drawback of using Wix’s free plan is that you’ll have Wix adverts displayed on your site. This does not look professional or stylish, and may put off your visitors.

3: You can’t sell online. 

Ecommerce is not included on the free plan, meaning you can’t sell products through your Wix website.

4: You only get limited features.

While Wix gives its non-paying users access to more features than most website builders, there are still limits on the tools you can use – for example, you don’t get Google Analytics included in your free plan.

5: You receive basic customer support.

You still get access to the usual support channels, such as the Wix Help Center, but you won’t receive any priority support options for faster response times.

So, do we recommend Wix’s free plan? Yes, of course! It’s free, after all, and still gives you the tools you need to build and publish a stylish website, without ever reaching for your credit card.

However, we don’t recommend it for long-term use. If you want a successful, professional, or popular website, you will need to upgrade. The main factors that will hold your site back on the free plan are:

• the lack of custom domain
• the presence of adverts on your site
• the limited features – you only get up to 500MG storage and bandwidth!

We suggest you start off on the free plan, but upgrade to a paid plan once you’re ready to publish and promote your website. The free plan just doesn’t have the power to take your site to the next level.

Beyond paying the monthly subscription fee, there are other costs that you should take into consideration, including:

• Wix auto-renewal
• Domain name
• Custom email addresses
• Premium Wix apps

#1. Wix Auto-renewal – Don’t Get Caught Out

This is something that has angered a lot of Wix customers, so we want to give you a heads up about it straight away. What many customers don’t realise is that Wix’s subscriptions are set to renew automatically, at the end of your subscription period.

Wix does this to avoid disruption to your website, but auto-renewal can understandably come as a nasty shock if you weren’t actually planning to renew your Wix membership.

If you don’t want your plan to auto-renew, you can simply turn it off in your settings. Here’s how:

• Go to Billing and Payments in your Wix account.
• Click Plan Actions.
• Click Cancel Now.

Don’t worry – clicking ‘Cancel Now’ doesn’t actually cancel your plan there and then. Instead, it means your plan won’t automatically renew next time your subscription expires. It’s pretty cheeky wording on Wix’s part, but once you know how it’s easy.

Wix does give clear directions on how to turn off auto-renewal for premium plans, domain names, mailbox services, and premium apps in its Help Center, so you can manage your settings as you like.

#2. Dollars for Your Domain Name 

$14.95 to $24.85 per year

What’s a domain name?  It’s your own personalized website address that people can type into a web browser to reach your website.

For instance, our website domain name is www.websitebuilderexpert.com

If you sign up to one of Wix’s annual plans you’ll get a free custom domain name for one year.

After the first year, you’ll need to pay an annual fee to keep the domain name registered to you – this renewal is automatic so you don’t accidentally lose your domain. If you don’t pay, then someone else can register that domain name and use it for him/herself.

Compared to Squarespace and Weebly, Wix’s domain name fees are reasonable.  Squarespace charges $20 per year and Weebly charges $19.95. So Wix offers a really competitive renewal rate at $14.95 a year.

#3. The Cost of Custom Email Addresses 

$4.08 per month per email address

Wix has partnered up with G Suite (basically Google’s Gmail for Business) to enable you to create custom email addresses directly within your Wix account, meaning you can pay for, setup and configure your email addresses right inside Wix’s dashboard.

So what do you get if you decide to use G Suite? You get:

• A personalized email address
• 30GB email inbox and drive storage size
• Collaborative Calendar, Google Docs, Sheets & Slides
• Online video meetings and messaging (Google Hangout)
• No ads
• Accessible on mobile and desktop
• 24/7 support

All these features will cost you $4.08 if you sign up for an annual plan, or $5.00 if you decide to go with a month-to-month plan.

#4. Add Extra for Apps

While Wix has tons of free apps in the Wix App Market – 79 to be exact – it also has a number of premium apps you can add to your site. Most apps come with both a free and premium version, so you can choose which you want.

Premium apps vary in price, usually ranging between $3 and $20 per app. Some apps come with a free trial, while others are paid from day one.

You can start on the free version, and then upgrade to the premium app at any time. Wix’s auto-renewal applies to premium apps, so if you don’t want to keep paying for an app, make sure to turn this off in your settings.

Wix is the most popular website builder and its prices are competitive. The range of features, premium apps, increased bandwidth and storage, and perks like a free domain offer great value for your money.

We don’t recommend the free plan for long-term success. When you’re ready to upgrade, you can be sure you’re getting the most out of your hard earned cash with all Wix’s premium plans.

Let’s have a quick recap of Wix’s eight price plans:

• Free plan: $0 forever! A great range of features, templates, and apps, but with limits on your site’s functions, Wix branding and adverts on your site, and a wix.com website address.
• Combo plan: $13 a month (billed yearly). Get a free domain for one year on the annual plan, more storage, bandwidth, and remove Wix ads. Best for personal use.
• Unlimited plan: $17 a month (billed yearly). More storage and unlimited bandwidth. Wix’s most popular plan, especially for businesses.
• Pro plan: $22 a month (billed annually). Your very own professional logo design and access to Wix’s marketing tool, Ascend.
• VIP plan: $39 a month (billed annually). Sell online, get unlimited bandwidth and premium support, priority service, and one-time site review. Wix’s most expensive website plan.
• Business Basic plan: $23 a month (billed yearly). Sell online, no commission, get premium apps to support your online store, 20GB storage, unlimited bandwidth and no Wix ads. The cheapest plan for selling online.
• Business Unlimited: $27 a month (billed annually). Sell online, no commission, 35GB storage, and 20 email campaigns a month. Best for growing your online store.
• Business VIP: $49 a month (billed annually). Sell online, no commission, 50GB storage, and priority support. The most expensive ecommerce plan.
• Enterprise plan: $500 per month (billed annually). Sell online, and receive advanced support and specialized services. The most expensive and complex business plan.

Wix’s free plan is a great way to start out, build and test your website before upgrading. You can then move onto one of Wix’s eight paid plans: we recommend upgrading straight to the Combo plan for $13 a month, as it has everything you need for a personal website.

For selling online we recommend the Business Basic plan for $23 a month, as it has everything you need to make your online store succeed. As your business grows you can upgrade to the Business Unlimited plan at $27 a month which supports email campaigns and has 35GB storage.

We uncovered any hidden costs you should know about before signing up – once you know about them, they’re easy to side step.

So which plan you choose will depend on your needs and preferences as well as your budget. But whether you’re starting your own blog or looking to sell online, Wix really does have something for everyone – at prices everyone can afford!

Do I need to pay for hosting with Wix?

No! Hosting is included in all of Wix’s plans, including the free plan. You don’t need to worry about any extra costs there, or the effort of finding your own hosting provider, as Wix sorts out everything for you.

Is it easy to upgrade or downgrade my plan?

Yes! You can upgrade easily by going into your Wix account, clicking upgrade, and picking which plan you want to sign up to. Downgrading is just as easy – go to Premium Plans in your Wix account and click on Change Plan. Then just click on the plan you want, and make sure to finish off by clicking Confirm Plan Change.

Downgrading can be a little more tricky, for example if you’re switching from a business to a website plan, but Wix has help in place for this.

What is the best Wix premium plan?

The best type of Wix plan for you will depend on your needs and the type of website you’re creating. If you have a personal or business website that doesn’t need to sell anything online, we recommend the Combo plan.

At just $11 a month it’s great value for money and provides everything you’ll need to grow your website, such as a free domain and 3GB storage. If you’re looking for something more, the Unlimited plan is Wix’s most popular price plan at $14 a month. This gives you unlimited bandwidth and premium apps!

If you need to sell online Wix’s Business Unlimited plan is the most popular, as it gives you the best features for growing your business, for example 35GB storage and 20 email campaigns a month. If you’re just starting out though, we recommend the cheapest ecommerce plan Business Basic at $20 a month, as it has everything you need to set up your online store.

Can I pay my Wix subscription monthly?

Yes, of course! You can choose whether you pay for your Wix plan monthly or yearly, but remember that you won’t have access to the same perks, features and offers if you pay monthly. For example, you won’t get the free domain for a year or be able to use the premium apps usually offered with annual plans. Also, if you pay monthly it is more expensive than paying for a yearly subscription.

Does Wix have any hidden costs?

We want to be totally upfront with you – there are a couple of hidden costs you should know about. First, though, it’s important to say that if you’re on the free plan, there’s no fee to publish your site or make changes to your site once it’s live. You really can create, publish, and edit your site without spending a cent!

The main thing you should know about is Wix’s auto-renewal, which we discuss in more detail in the article above. You’ll need to turn this off in your account settings if you don’t want Wix to charge you automatically when renewal time rolls around.

There are always extra costs to think about, the main ones being domain renewal fees or setting up a personalized email mailbox as these things do cost extra. But Wix isn’t sneaky about these, and you have complete control over your own renewals and payments. If you have your own domain name and don’t want automatic renewal remember to turn it off in your settings.

Does Wix have a free trial?

Yes! Wix has a free plan you can stay on as long as you like. All of Wix’s premium plans offer a 14 day money back guarantee so you can test it out without worrying. This is a great way of knowing you’re picking the right plan, as you get access to all the features it has to offer, but with the comfort that if you’re not 100% happy you’ll get your money back.

This means there aren’t any surprises when you sign up with Wix. Just remember if you purchase a domain name, this will not be included in the refund.