Wix Review Highlights
Over 510 beautiful & professional templates for different industries – Wix has the best design collection amongst drag & drop website builders.
Innovative & up-to-date design features – Wix is always introducing advanced features that are code-free & easy to use – even for beginners.
Comprehensive support – email, phone, knowledgebase help center, forum support.
In our Wix review, we found that they offer you a lot of advanced functions and design flexibility that other web builders don’t offer. Wix is free to use but if you need access to more features you can upgrade to one of their five premium pricing plans ranging from $5 to $25 per month. We’ve monitored (and used) Wix for many years and they are by far the most innovative website builder today – No questions about it.
If building a beautiful and interactive website is a priority for you (without having to know how to code), based on our Wix review, Wix is a good website builder candidate for you to consider.
If you have a look at some of the website examples that are created by Wix, they’re beautiful and professional.
It’s pleasantly surprising that these websites are created by non-professional web designers – which is why Wix is a builder that you may want to test.
Wix has designs and industry-specific tools that cover all the niche markets you can imagine, such as for:
For example, they’ve built specific tools to help musicians and hotels / bed & breakfasts grow their businesses, that are not offered by other website builders.
Wix is by far the most innovative website builder amongst its competitors. They have a history of adding new tools and designs on a regular basis. What this means is that if they don’t have a specific feature right now, they will most likely add it if enough users request it. You can see their comprehensive list of tools / features additions here.
They’ve also introduced ADI – Artificial Design Intelligence – where you can almost have your entire website built automatically by Wix’s own artificial intelligence (AI) program. Now, that’s pretty innovative and puts Wix on a completely different level versus its competitors. We have more details about ADI in a separate section below.
Their designs are also very up-to-date with the latest design trends. For example, you can build 1-page parallax designs, insert background videos, create different background sections, all without touching any codes (just drag & drop). You can see them in action here.
No other website builders even come close to helping their users achieve this level of advanced design – and you don’t even need to know how to code.
Wix’s pro-activeness to innovate is a huge plus if you want a website builder that has a proven history of investing in continuous improvements.
This is an important consideration as you want a platform that can grow with you as your website’s needs grow (versus other website builders who tend to be more stagnant).
IS WIX A GOOD WEBSITE BUILDER? WHAT DO OTHERS THINK?
Before we get into more discussions below about how Wix can help you build your website (such as the pros & cons of using Wix, design tools, mobile display, customer support), let’s quickly get a sense of whether Wix is reputable or not.
A good way to quickly tell if a business (such as Wix) is good or not, is to see how many users they have and more importantly, how many paying customers they have.
As the saying goes, people vote with their wallets (meaning if others are willing to pay, and continue to pay over many years, this demonstrates that the service is good, reputable and legitimate).
Wix reported 109 million registered users with about 45,000 new users joining every day. Among the users, Wix has over 2.87 million paying subscribers.
The growth of Wix (for both free and paying users) has escalated over the years. This is mainly due to Wix continually improving their website builder, making it easier for people (such as yourself) to build websites.
Not only are Wix users growing at a very rapid pace (for good reasons), their paying subscribers are also staying with Wix to power their websites for over 7 years. This demonstrates that Wix users are happy with the website builder and that they are happy to continually pay to use its website building services for many years.
Here are some stories of Wix users which shows you what they are able to do with this website builder.
Click on the following links to read the specific sections:
- Top 3 Pros and Cons
- Wix Review Video
- Wix is Ideal for…
- Ease of Use
- Wix ADI – Artificial Design Intelligence
- Template Design Options
- Wix Customer Support and Help Center
- Mobile Display
- Wix App Market
- Wix SEO (Search Engine Optimization)
- Hosting and Export Options
- Wix Pricing – Is it Worth the Investment?
- Conclusion / Recommendation
1.WIX REVIEW – TOP 3 PROS AND CONS
|Pros About Wix|
|#1||Best collection of professional caliber design templates
Wix offers you over 510 professional templates that are all updated to match today’s design trends. Most of these templates are much more beautiful than what you get from other website builders.
If you’re not the creative type and need help in creating a beautiful design, Wix’s templates will help you get started. Also, their templates come pre-populated with example content, so you can just swap in your own content which makes the entire webpage creation process easier for you.
|#2||The most innovative drag & drop website builder
As mentioned above, when it comes to staying on top of the website building industry, Wix is truly a leader in this respect. They are consistently introducing new and innovative features that are code-free and easy to use.
You can see their new features by month here, and you can also get an idea of what advanced design features they offer you here (including the ability for you to create 1-page parallax designs, insert video backgrounds and create multiple sections on your pages – all without touching any codes).
They even have an artificial intelligence system called “Wix ADI” (Artificial Design Intelligence) that helps you build the first version of your website – automatically (more about this below).
Wix is really ahead of their competitors when it comes to innovation.
|#3||Support and help available everywhere
One of the things that I really like about Wix is that they have help / support buttons everywhere, and they have phone support. You can click on the main help button at the top of the page, or each element in the website has its own unique help button – this is very helpful as the support article directly addresses that specific component which I need help on, so I don’t have to search through their database. This can save you a lot of time.
You also get access to phone support from 6am – 5pm PST, or you can schedule for a Wix specialist to call you back. If you sign up to their VIP plan, you get access to their “VIP Team”.
|Cons About Wix|
|#1||Difficult to change templates
Although Wix has a lot of pre-made designer templates for you to choose from, one of the drawbacks is that once you’ve picked a template to use, you can’t switch to another template without re-inserting your content. Once you change to another template, you will need to re-create your pages (or copy and paste your content into the new template). It’s a bit annoying, but not a “deal-killer”.
|#2||Visible advertisements on the free platform
If you’re using Wix’s free website builder, it includes advertisement logos on the side and at the bottom of the website after you publish. All free website builders have their own advertisement credits (understandable since they’re providing services for free) but Wix’s are really quite prominent.
To remove the advertisements, you will need to upgrade to at least their “Combo” premium package. But of course, you can still try Wix for free to see if you like it, before deciding to upgrade or not. [Note: If you want to use a free website builder with a very small advertisement, check out Weebly. We also compare Wix vs Weebly’s advertisement here]
|#3||Not designed to manage complex e-commerce needs
If you want to build an online shop, Wix’s e-commerce tools are not advanced enough to help you fully manage your store. But to be fair, they do have better e-commerce tools than most standard website builders, but the biggest piece that Wix is missing is the ability to automatically send confirmation emails out to your customers after they pay, configure taxes and shipping costs, and just general management of orders such as marking orders as shipped or paid. These are manual labor intensive tasks which could be automated, but unfortunately, will still exist if you use Wix’s e-commerce functions.
[UPDATE: Wix has since introduced more advanced e-commerce tools (see our detailed discussion here). These include allowing you to configure your own shipping & handling fees based on shipping destinations and the product price range. You can even set shipping & handling fees based on which state you are shipping to, allowing you to have more granular control over this. You can also set up tax rates based on your shipping destination (you can set up different tax rates for different countries and states). Once you have shipped your products, you can also mark each order as “complete”, allowing you to track which orders are still open and needs to be fulfilled.]
2.WIX REVIEW VIDEO
3.IS WIX IDEAL FOR YOU?“If you don’t know how to code, don’t have a lot of time or a big budget, Wix can help you build a professional looking website.”
Based on our Wix review, even if you are not technology savvy, don’t have a whole lot of time or a big budget to hire someone to build a website for you, Wix can be a great option for you.
They’re easy to use (drag & drop), affordable (no need to spend thousands – not even close) and you can literally get the first version of your website published in less than a day (no need to spend weeks or months). You can always keep improving afterward.
The key is that you no longer have to build a website the “old” way – hiring a designer / developer, paying hundreds or thousands of dollars of your hard earned money, and sitting and waiting for weeks or months.
With Wix, you can hit the ground running now, and have something published by the end of the day.
As mentioned above, Wix is by far the most innovative website builder today. They’re continuously introducing advanced features and updated designs to make website building easy and fun for their users.
Wix’s pro-activeness in innovation and continuous improvements means that you won’t have to worry about their ability to keep up with you. If your website takes off and you need more sophisticated features or designs from them, they’re always keeping pace with the industry’s latest trends.
4.IS WIX EASY TO USE?“Wix is a true drag & drop website builder as you can insert content pretty much anywhere on the website – without limitations.”
Wix is a pure WYSIWYG (What You See Is What You Get) website builder, meaning whatever you insert into the website editor, will show up the same way once the website is published.
It took me about 20 minutes to get acquainted with how to use Wix – which is not a very long time commitment. It can look slightly overwhelming at first because they give you a lot of different functions and tools, with all sorts of options available to configure. But once you get over that initial learning phase (which took me about 20 minutes), the rest is really quite intuitive.
As I mentioned in the Wix review Pros and Cons overview above, one of the features that I really liked is that there are help buttons everywhere, even down to the individual element that I’m using. So you get specific and targeted tutorials on the element that you are using and not just some generic help page. This is a very nice touch from Wix.
Overall, even though Wix is not the most minimalistic website builder in the market, I think that their tools are quite comprehensive and useful. Furthermore, their help / support buttons work really well.
5.Wix ADI – ARTIFICIAL DESIGN INTELLIGENCE“Wix created an AI, design-assistant program where it can help you design and build most of your website – automatically.”
We talked about innovation above and how Wix is steps ahead of its competitors when it comes to introducing innovative tools to make it easier for you to build great websites.
ADI is an excellent example in demonstrating just this – that Wix continuously improves its service offerings to its users.
Wix ADI pretty much builds your website for you and actually makes it look professional.
Wix ADI effectively “solves” over 80% of your headaches – which includes the initial web design layout setup, insertion of content, and just making the first version of your website look good. They do all this for you – automatically. Think of it as a “Done-For-You” service.
If you have an existing website or social profiles (Facebook, etc), you can tell Wix ADI your website address and where to find your social profiles, and ADI will automatically extract information and content from these sources to immediately create the first version of your website for you.
Sounds like magic, right? Well, that’s what artificial intelligence can do for you.
After Wix ADI introduces the initial version of your website to you, you can then make refinements and updates if you want to re-arrange your content, change the font style, add / remove content, select a different color scheme, etc.
So you retain creative freedom and flexibility – you’re not locked in at all.
Take a look at this video and you’ll see how it works:
Wix ADI is optional. So if you want to build your website “traditionally” by inserting your own content and drag and drop them around your pages, you can still do that outside of the Wix ADI function. It’s really up to you.
You can check out this dedicated page about Wix ADI here.
6.TEMPLATE DESIGN OPTIONS“Wix gives you over 510 stylish templates to choose from. You’ll most likely find one that fits your needs.”
My initial reaction when I saw Wix’s available templates was “wow”. They all look like designer templates and are available to free Wix users.
The designs are very up-to-date with the latest trends and they can make your website look really good – even if you don’t how to design well (or at all!)
Having said that, you can either use one of Wix’s pre-made templates as a basis to build your website, or you can start with a blank canvas.
I would suggest you start with their pre-made templates since they have all the web page layouts structured already, and you just need to insert your own images and text (just “plug and play“).
This saves you a lot of time (versus creating your own design) and it’s especially helpful if you’re unsure of your design capabilities.
Another thing we really like about Wix is that they offer you a large library of free, professional looking images and videos that you can use on your website. They’re free for you to use and can save you a lot of time as you no longer have to find your own images.
Wix has effectively removed the need for you to have design skills. If you don’t have a clue on where to even start, how to combine colors properly, what looks nice and what doesn’t, Wix solves a lot of those problems for you with their templates. You just need to pick a favorite design and plug in your own content.
As mentioned in the Wix Review Pros and Cons section above, one of the drawbacks of Wix templates is that once you select a template, you cannot change it to another template. So it’s best to test out a few templates first, before starting to insert your own content (such as text and pictures) as if you want to switch designs later, you will have to re-insert your content.
Another drawback is that Wix does not allow you access to edit the HTML or CSS codes. So if you want to make very specific design tweaks through codes, this option is not available yet. But if you are not comfortable with codes, this is irrelevant to you.
7.WIX CUSTOMER SUPPORT AND HELP CENTER“Wix offers you support through their help center / knowledgebase and by phone or email – very comprehensive indeed.”
Wix Help Center
Wix has a Help Center that can walk you through anything right from the basics, such as choosing a template or setting up a domain name, to the more complex functions, for example, setting up bookings or taking online orders.
The Help Center is comprehensive and has a search bar so you can quickly find exactly what you’re looking for. Underneath the search bar are numerous categories allowing you to easily navigate to a particular topic you might be struggling with.
One really helpful aspect of Wix’s customer support is that they offer a lot of video tutorial walk-throughs in addition to text based tutorials, so you have the option to read through the tutorials or watch them in video format.
As mentioned, Wix features a lot of help buttons directly on individual elements when you are building your website. This is helpful as you don’t have to search through their library of support articles as the relevant help is just one click away.
Getting in Touch with Wix
Wix offers email & phone support from 6am to 5pm PST, outside of these times you can schedule a time for a Wix specialist to call you back. If you are a VIP plan user, you get priority access to their “VIP Team.”
Wix asks you to answer a series of questions relating to your problem so they can help you address it quickly and efficiently via email (through you submitting a “ticket” – essentially a request for help) or by phone. They offer you helpful tips based on your answers so your query may even be solved before having to speak to anyone directly, but if you prefer the personal touch, their specialists are on hand to help.
The feedback and satisfaction rating of Wix’s phone support has been very positive based on these statistics:
8.WHY IS WIX MOBILE SPECIAL?“You can edit your Wix mobile site separately from the desktop site – allowing you to create a unique mobile experience.”
Wix offers you a unique mobile editor, as they allow you to edit the mobile version of your site separately from the desktop version of your site.
If you want to hide, or re-arrange certain content of your web page on your mobile display, Wix gives you the flexibility to do this. This gives you control over your visitors’ mobile experiences, which most other website builders do not offer.
Wix also gives you a Mobile Action Bar feature, which is a small bar that appears at the bottom of your mobile site display which enables your visitors to email, call, locate your address on a map, or see your social network profiles with just a single tap.
For example, if they tap on the phone icon, they can call you directly. If they tap on the email icon, this opens up their email interface to write to you.
This is especially helpful if you are a business, as you’re making it easy and convenient for your visitors to contact you (versus writing down your email, address, phone number, then contacting you).
We have a dedicated full review of Wix’s Mobile Editor here. In the review, we also compare it to the mobile editor of other website builders to see how Wix stands.
9.WIX APP MARKET – DON’T UNDERESTIMATE THIS“Wix offers you an App Market that other drag & drop website builders don’t – giving you so much more advanced tools to grow your website.”
One of the key differentiation between Wix and other website builders is that they have an App Market with more than 260 Apps for you to integrate into your Wix website.
These Apps include tools and services provided by external service providers that extend Wix’s functionality to help you build a better, more functional website. Their installation is hassle free, just 1-click away.
These apps allow you to add functions / features to your website, such as newsletter / email marketing, live chat (for customer service), testimonials, contests, reservation / booking / scheduling tools, pricing tables, etc.
More impressively, Wix users are averaging more than 42,000 app installations per day – that’s 15 million app installations per year! This just goes to show how helpful Wix’s Apps are to users!
Essentially, you can expand your website’s functionality and build in some really advanced features through these apps – all without you having to know how to code, or hire any coders. They’re all 1-click installs.
Based on statistics, you can see that there is a rapid growth of the number of apps installed by Wix users over the past years. This indicates that Wix users find the apps helpful in building their websites.
Most website builders do not offer app markets for their users, which is why this makes Wix even more interesting.
10.WIX SEO (Search Engine Optimization)“Wix covers all the basic SEO settings, is ‘Google-friendly’, and allows you to create custom web page addresses.”
There are a lot of (misinformed) claims that Wix websites are not SEO friendly, or that search engines such as Google don’t “like” or understand Wix websites. These are just that – misinformed claims!
Wix is actually highlighted in Google’s Webmaster Guidelines, under the section titled “Help Google Understand Your Pages“:
This shows that Google does recognize Wix as a “legitimate” website builder – right next to WordPress (probably the most popular website builder in the world).
Further, John Mueller of Google also addressed this in the Google Webmaster Central Help Forum when someone posed a question asking if Google dislikes Wix and whether websites built with Wix rank poorly in Google search results.
Here is Google’s answer:
To provide a bit more context to the question, the person asking the question referenced WordPress which to me, suggests that the real question is whether WordPress is superior when it comes to SEO (as suggested by a lot of discussions on the internet). John’s response was “websites are websites for Google” – suggesting that Google is probably impartial to which platform you use.
To further add to this point, Gary Illyes of Google also confirmed that Google does not give preferential treatment to websites built by static HTML or AJAX (different programming languages):
Wix websites are built using HTML5 and AJAX technology. So based on their statement above, the technology that Wix uses to help you build your website is fully recognized by Google.
One thing that we like about Wix is that they’re constantly trying to make things easier for their users. SEO is not a very straight forward topic – no one is born knowing how to perform SEO. It can be confusing and technical the first time you try to optimize your website for search results.
Thankfully, Wix created Wix SEO Wiz which is a comprehensive, intelligent system that will hold your hand and walk you through the setup process. Take a look at this Wix SEO Wiz page and make sure you watch the video on how it works.
In addition, Wix allows you to customize your web page address – a feature that most other website builders don’t have. For most other website builders, your web page’s name becomes your web page address. The SEO benefit of being able to edit your web page address is that you can insert only words that you want search engines to focus on.
For instance, if your page is about dog training for German Shephards, you can edit your Wix web page address to be “www.example.com/german-shephard-dog-training”
Not only does this help Google better understand what your page is about (an SEO benefit), it also helps you create a more memorable page address for your visitors.
For more information about Wix’s SEO capabilities along with various tools to help you optimize your website’s SEO, click here to see Wix’s overview of the SEO features that they offer you.
11.HOSTING AND EXPORT OPTIONS“Wix takes care of all your hosting & technical needs – so you can focus on building your site.”
Wix provides free hosting for all the websites for you, so you don’t have to pay extra for that, even if you aren’t using their premium packages.
This is helpful so you don’t have to worry about managing hosting services as it can be technical (and a bit scary!) This way, you can focus on other more important things while Wix manages technical issues such as security upgrades, and ensuring that your website is always working properly.
One downside of Wix is that they don’t have an export or archive feature. So basically, you can’t take the website out of Wix if you decide you want to leave them.
One of the main reasons is that they have unique website building technology that won’t function properly outside of their own environment. So once you disconnect the website from Wix, some functions will no longer work and other hosts cannot adapt to those functions.
Our recommendation is that if you’re interested in Wix, try it for free to see if it fits your needs. This way, you can decide whether you would like to commit.
12.WIX PRICING – IS IT WORTH THE INVESTMENT?“Wix enables you to build a stylish & functional website even if you don’t know how to code. The price you pay for this is substantially cheaper than hiring a developer – which could cost you thousands of dollars.”
How much does Wix cost? Wix is available for you to try for free, which is nice as it allows you to spend a little bit of time testing it out to see if it suits your needs, before committing. There is no time limit as to how long you can try them for, so there is no pressure to upgrade.
Wix has 5 different levels of pricing / premium packages. As you move up the packages you get access to more features.
The packages start from $7 per month to $30 per month – if you sign up on a month-to-month payment plan.
If you sign up for a 1 or 2-year plan, you can save from 25% to 43% per year, depending on which package you select:
|Wix Pricing Plans||Monthly ($/month)||1-Year ($/month)||Savings (%)||2-Years ($/month)||Savings (%)|
(We also have a detailed review of Wix pricing plans here that goes over their plans in more depth)
Some people believe that Wix’s price points for their Premium Plans are towards the high end. However, once you’ve had a chance to experience what Wix’s platform is capable of creating, you might change your mind and start to see the cost as actually quite reasonable.
Consider if you decide not to use Wix and get your own hosting services, this will cost you from $4 – $6 per month for basic shared services. Furthermore, you will need to purchase your own domain name which will cost you from $10 – $12 per year.
With the VIP, eCommerce, Unlimited and Combo plans, Wix gives you a free domain name of your choice.
But more importantly you should consider how much time it will cost you to figure everything out.
If you build your own website (not using services provided by Wix), you will then have to deal with all the technical aspects of things, such as getting your website linked to your host, worrying about security updates, designing your own website (you won’t get the professional Wix themes), and learning how to populate your site with content as you won’t have access to Wix’s drag & drop tools.
Basically, you’ll need to figure out how to build a website from scratch and this can be quite challenging if you aren’t technical. Wix includes all these services in their plans, which frees up your time for more important things.
All things considered, if you are serious about having an online presence and building a great looking and functional website, the cost of Wix is not extraordinarily expensive considering all the support (including phone and email) and website building functions you receive from them.
If you subscribe to their Premium Plans, Wix offers you a 14-day risk-free trial period to test out their premium platform – this completely removes the financial risk from you.
13.WIX REVIEW – CONCLUSION / RECOMMENDATION
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