Squarespace Review Highlights
Visually pleasing, mobile responsive template designs – Helping you look good!
24/7 support – 1 hour email response turnaround time
Powerful & flexible styling editor – Offers you a ton of design flexibility
1+ million websites
While we have seen a lot of raving Squarespace reviews as a website builder, we had to test it ourselves in order to validate those reviews.
We entered our Squarespace review testing phase with (unfair) higher expectations than normal, driven by 3 main reasons:
- Good publicity
- Mesmerizing marketing videos
- Killer example websites
Were our higher than normal expectations unfair given that we are supposed to be “objective”? Yes – most definitely. But at least we recognize this throughout our extensive testing process.
Did Squarespace meet our higher expectations? Yes and no. I’ll go over them in detail below.
Squarespace was launched in 2004 and is a drag and drop website builder specifically focused on delivering rich-imagery, highly polished / finished experiences for users.
If you want your website to look professional, visually stunning, expensive – as if you’ve spent a lot of money on building it, you should consider Squarespace.
They’re an extremely design oriented website building platform, so the visual experiences are undeniably rich.
Squarespace is a good match for you if your website or business is very design oriented and you want to take an active role in crafting the look and feel of your website (as Squarespace gives you the ability to make a lot of design tweaks without touching codes).
If you prefer minimalistic, clean, chic designs and that your website is more graphics / imagery-oriented, definitely consider Squarespace.
Here are some examples of what other users have built with Squarespace.
Over 1 million users are paying to use Squarespace, which is a testament that this website builder is delivering results for these users. After all, the best way to gauge if a product / service is good, is by how many paying customers it has.
Although Weebly discloses that they have helped users create over 30 million websites, there isn’t any public information highlighting how many of these are paid users (as Weebly has a free plan so anyone can set up a website).
Click on the following links to read the specific sections:
4. Ease of Use
1. SQUARESPACE REVIEW – TOP 3 PROS AND CONS
- Squarespace provides you with beautiful, rich imagery, designer templates that undeniably command your attention right off the bat. Our first thought of their templates is that they are clean, minimalistic and gives off a sophisticated vibe. They definitely project a highly finished quality, as if a designer has invested months in polishing them. We particularly appreciated their clean lines which is a nice contrast to other website builders’ templates which could be a bit noisy. Squarespace also offers you Cover Pages, which are single scrolling page layouts that can be used as a standalone website, or combined with one of their templates. Cover pages are very popular, advanced designs nowadays that can take your web design to a new level of sophistication (without you having to know how to code).
- All Squarespace templates are responsive, meaning that you can resize your browser and the content (including the images, slideshows) will also automatically resize to help give you and your visitors optimized viewing experiences. This is especially helpful if your visitors tend to use mobile devices (certainly an upward trend for most users).
- Squarespace gives you extensive styling options that a lot of other website builders do not have. We’re not saying that you can’t do those types of customizations with other website builders, it’s just that Squarespace makes it very easy for you to customize your website’s design without editing codes. So this option works great especially if you are not a coding ninja. For example, you can adjust the fonts, colors, image opacity, sidebar width, background images, sizes, spacing / padding, etc of just about anything on a Squarespace website.
- Adding, and Dragging and dropping Blocks in Squarespace were slightly buggy in our tests, and not as smooth as other website builders (Blocks are Squarespace’s basic website building components such as text, image, slideshows). We had to try multiple times to add or re-arrange Blocks, which slightly annoying. For example, we wanted to move an Image Block from the top of the screen down to the bottom, we expected to be able to click on the Block, drag it to the bottom of our screen and the page will automatically scroll down to the bottom so we can drop off the Block. This didn’t happen, so at the time of our test, we had troubles re-arranging content.
- Although Squarespace’s Style Editor gives you the ability to customize or style almost everything in the website without going into codes, this could be a bit overwhelming to the average joe. This could be a case of paralysis from too many styling options. It’s awesome if you have the patience, a designer-eye or high, specific design standards for your website as Squarespace really gives you fine controls over design. However, we feel that for the average person, this could potentially be a bit too much. That does not mean you can’t create a beautiful website with Squarespace because you definitely still can.
See what other leading experts are saying about Squarespace
2. SQUARESPACE REVIEW VIDEO
3. IS SQUARESPACE IDEAL FOR YOU?
“If you want a visually stimulating website, Squarespace can work very well for you – no matter what industry you are in.”
Based on our Squarespace review, this website builder is ideal for:
- designers, portfolios
- boutique businesses / online shops
- weddings / occasions
Just about anyone (even non-designers) who wants to create a website that looks good, Squarespace seems to work quite well for that purpose due to great looking templates (more on this below).
Squarespace’s secret to making your website look like it was custom built, is in their beautifully crafted design templates. With them, it’s easy for you to make a strong impression to your website visitors.
Squarespace has really done a great job in creating clean, polished image-focused templates, and here are some examples of their customers’ websites.
If you are interested in building an online store, we have a detailed Squarespace ecommerce review here.
4. IS SQUARESPACE EASY TO USE?
“Just drag & drop content onto your website – pretty easy and straightforward.”
Squarespace is fairly easy to use especially if you watch some of the extensive Help Videos, which are helpful in giving you a proper introduction into how to use most of the website building tools.
Squarespace is a drag & drop website builder in which you can add Blocks into the website to create your own content. So it’s relatively easy to pick up how to use the basic features.
As mentioned in our “Pros & Cons” section above, Squarespace used to be a bit more challenging to use, when they separated the editing and website preview modes – you had to switch between the two screens all the time.
However, in the latest update, they’ve now consolidated their editing view and their preview view, so what you see while you are editing is how it will look when you publish your Squarespace website – this makes building a Squarespace website so much more enjoyable and easier than before.
You can also edit the style of your content and pages directly in front of you. Just click on specific sections on your page and Squarespace will give you editing options directly in front of you. You don’t have to mess around with codes, and everything is editable right before your eyes.
5. TEMPLATE DESIGN OPTIONS
“Squarespace’s design templates are heads-and-shoulders above what other website builders have to offer.”
The first words that came out of our mouths when we saw Squarespace’s templates include “I love them”, “looks clean, high-end and expensive” and “very designer-like”.
Throughout our Squarespace review, we think those words pretty much summarizes how we feel about their templates.
Even though Squarespace does not have hundreds of templates for you to choose from (like other website builders), to us, it’s pretty clear that a ton of thought, care and time have been invested in each and every template.
They don’t give you a bag of mediocre templates, which a lot of other website builders do, but rather, a carefully selected, smaller group of highly polished templates. We really like and appreciate this piece of thoughtfulness – It’s a classic case of high quality over quantity.
Squarespace currently has over 40 designers templates that focus on different industries such as business, portfolio, stores, blogs, musicians, restaurants, weddings and personal.
Squarespace also offers you Cover Pages, which are single scrolling pages that can take your website design to a new level of sophistication.
You can pick a Cover Page and use it as a standalone, one pager website, or you can combine it with a Squarespace template to make your website look and feel really advanced. Squarespace currently offers you 26 different Cover Page designs for you to choose from.
If you were to compare Squarespace’s templates against other website builders such as Jimdo, Weebly or even Wix, you’ll see right away that Squarespace’s templates are head and shoulders above its competitors.
To those who know a bit of code, Squarespace does allow you to make edits to CSS to further style your website. You can also reset the codes to revert to the original CSS codes in the template.
6. SUPPORT / TUTORIALS / COMMUNITY RESOURCES
“Squarespace helps you through live chat, 1-hour email response turnaround time & comprehensive tutorials and video workshops.”
Squarespace Customer Support
Squarespace makes it easy for you to get help. The have a 24/7 support team which can help you, either with 1) live chat or 2) email support.
It is their policy to reply to every email message in less than 1 hour, no matter what time you send in support requests.
This is helpful especially if you are living in a completely different time zone from New York (where they are headquartered), or if you are working d an odd hour.
Squarespace Tutorial Resources
Squarespace gives you an extensive series of video tutorials, which will show you step-by-step on how to best use their tools. We found these immensely helpful in learning the basics of how to use Squarespace, instead of trying to figure everything out ourselves.
They also have a Knowledgebase in which you can search through to find answers to your questions. The Knowledgebase articles include short video tutorials as well as text and screenshots, catering to different people with different learning styles (watching videos vs reading text).
Squarespace Community Forum
Squarespace does have a forum where you can ask questions in public and have their support staff or other Squarespace users answer your questions. This is an excellent way for users to share experiences and troubleshooting tips.
While this is a neat idea, we personally thought that it could be more user-friendly to group the answers to questions from the forum, with the Knowledgebase articles. For example, when we were searching f tips on how to reduce the size of the gallery Block, we found answers in the Forum, but not the Knowledgebase. When we wanted to find this article again, we went to the Knowledgebase and struggled to find it because it wasn’t there (it was in the Forum). So somehow grouping both resources together would be a better user experience for those looking for answers.
Nevertheless, the answers to your questions are likely there, but the process of finding it could be improved. At the end of the day, you can always email their support team (they will answer you in less than 1 hour) or reach them through live chat.
7. SQUARESPACE E-COMMERCE ONLINE STORE
“More comprehensive & flexible e-commerce options than other website builders.”
In fact, Squarespace offers some of the most flexible options amongst a lot of website builders.
8. SQUARESPACE SEO (Search Engine Optimization)
“Squarespace’s SEO is slightly better than other drag & drop website builders.”
Squarespace allows you to optimize all the basic SEO functions, such as titles and descriptions for your overall website and also for each web page. It produces pages with clean HTML markup so that it is easily indexable by search engines. This is no different from other leading website builders in the market, so it’s right on par.
One thing special about Squarespace that its competitors do not offer you, is that you can customize your webpage address / URL. With other drag & drop builders, your webpage title must be the same as your webpage address. Squarespace allows you to customize your page address, which is more SEO friendly.
They also automatically create a sitemap for you, so you can submit it to Google through Google Webmaster Tools. This is a nice feature as not all website builders provide this for you. A sitemap is basically a website map where it tells Google where to crawl and index.
Squarespace also gives you comprehensive statistics / data about your website, including a real-time analytics dashboard which helps you track hourly, daily, weekly and monthly traffic. Squarespace’s analytics also tell you information about mobile usage (your visitors who visited your site with mobile devices), who referred visitors to your website, the most popular content, etc.
Alternatively, you can also insert Google Analytics to start tracking your website visitor statistics as well. We recommend using a combination of Google Analytics and Squarespace’s own tracking to maximize the usefulness of the information.
Website Builder SEO Guide – see our opinion about SEO with website builders such as Squarespace and how it compares to other website builders.
9. HOSTING AND EXPORT OPTIONS
“Squarespace takes care of all your hosting & technical needs – so you can focus on building your site.”
Squarespace hosts all the websites for you, so you do not have to pay for hosting separately.
The good thing is that they manage the entire hosting process for you so you can focus on building your website and other more important things (such as marketing, or life in general!) Squarespace takes care of all the security upgrades for their servers and do all the technical details to ensure your website is always up and running, and doesn’t get hacked.
One important benefit that makes Squarespace stands out is that they allow you to export your pages and blog from Squarespace into WordPress.
It’s nice when a website builder such as Squarespace allows you to take your website with you – if you decide to leave. They don’t hold your website hostage if you want to move on, and this shows confidence that users will stay with Squarespace for a long time.
10. PRICING – IS IT WORTH THE INVESTMENT?
“Squarespace enables you to build a professional website yourself – comparable to what some developers or designers charge thousands of dollars to create – at a fraction of the price.”
Squarespace is different from other website builders in that it does not offer users a free plan. There is, however, a 14-day risk-free trial for you to thoroughly test out their website builder.
This removes a lot of the risks from you without you having to commit to Squarespace without trying it out. [We also have an official discount offer code for you below]
Squarespace offers you 4 different packages:
1) Personal – $12 per month for an annual plan (or $16 if you are paying month-to-month)
2) Business – $18 per month for an annual plan (or $26 if you are paying month-to-month)
3) Basic eCommerce – $26 per month for an annual plan (or $30 if you are paying month-to-month)
4) Advanced eCommerce – $40 per month for an annual plan (or $46 if you are paying month-to-month)
Note: Squarespace offers you packages that are catered to ecommerce online stores (see our review). These packages are a bit pricier at $26 or $40 per month, but they remove all transaction fees and also include more advanced, ecommerce related tools. You can still add products to sell if you use the Personal or Business plan – but you can list fewer products, have fewer features and there will be less transaction fees.
One thing you should know is that with all 4 plans above, in addition to to create full websites with unlimited pages, you can also add 1-pagers (called “Cover Pages”) into your Squarespace website. Here is a good example of a full website plus a Cover Page.
These plan prices are only marginally higher than other website builders with similar capabilities, but not too far. Once you’ve had a chance to experience what Squarespace’s platform is capable of creating, you can see why it is priced a just a tad bit higher.
The thoughts and details that Squarespace has invested into their templates, allows you the potential to create similar websites that professional developers and designers may charge you thousands of dollars.
Furthermore, even if you were to have a developer or designer create a website for you, you will have to pay for hosting services on a monthly basis. That in itself is already a $4 – 6 per month expense (note this is at the cheaper end, and the hosting services could be questionable at times).
Moreover, you will have to deal with all the technical aspects of things, such as getting your website linked to your host, etc. Squarespace includes all these services in their plans, which frees up your time for more important things.
All things considered, if you are serious about having an online presence and building a clean, polished looking and functional website, Squarespace is not expensive at all considering the 24/7 “instant” support and website building functions you receive from them.
Squarespace offers you a 14-day risk-free trial period to test out their website builder – this completely removes the financial risk from you.
Here are an in-depth analysis of why Squarespace Pricing makes sense.
To get you started, here is an official Squarespace offer code to help you save on the premium plans. [When and if you are ready to upgrade, just click on the “Enter an offer code” link in the upgrade page, and insert the offer code. You can find this link on the lower left side of the upgrade screen.]
11. SQUARESPACE REVIEW – CONCLUSION / RECOMMENDATION
Squarespace allows you to create a designer-like website with their responsive templates. Their templates are gorgeous and when applied to your website, can give the impression that you paid thousands of dollars for a custom-built website.
Their styling options are second to none, which gives you the flexibility to customize your website in a very detailed way. Although this can be a very powerful tool especially if you have a very keen eye for design or a very picky in how you want your website to look, it could potentially be slightly overwhelming for an average user. But you always have the choice of not using these tools – the ready-to-use templates are beautiful enough.
Squarespace has a pretty comprehensive Knowledgebase, Forum and Workshop videos which are helpful whenever you need help. On top of that, they offer live chat and 24/7 email support in which they promise to answer you within 1 hour. We can’t think of any other website builders that are committed to the same level of customer support.
Aside from a couple of user experience nuisance as mentioned above, which I’m confident that Squarespace will keep improving, this website builder is really very powerful, especially if your website is related to design, portfolio, photography, boutique businesses / online shops, personal websites / blogs or restaurants. We think Squarespace is definitely a leader for this niche, going head to head with Wix.
If you are interested in finding out more about Squarespace and if it’s the right website builder for you, the easiest and fastest approach is to start off by visiting their templates to see if you like them, and also view their Workshop videos to familiarize with how it works. This will speed up the learning curve by hours.
You can sign up for a trial account which gives you 14-days to decide whether you like Squarespace or not before you invest in using them as your website builder. No credit card information is required to get started with the 14-day trial.
We think you will be equally impressed with Squarespace as we are, especially if you are seeking to build a clean, minimalistic, image-rich website.
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