Wix eCommerce Review
Wix eCommerce tools enable you to build a functional online store to sell your products. What helps them stand out is the ability for you to integrate advanced ecommerce related tools, such as marketing, social, customer support apps, etc.
This extends your store’s functionality so you can do more and provide better experiences for your shoppers. We’ll discuss how these help you in this review.
Review by Jeremy Wong
Last Updated on January 19, 2017
Even though Wix is one of the best drag and drop website builders in the market today, are their eCommerce tools any good?
In a growing world of eCommerce, choosing the right online store builder is almost as important as picking the right car (okay, so not that extreme, but you get my point, especially if you are serious about selling products online!)
It’s often confusing as most website builders offer you similar tools to set up your store. You can see a side-by-side comparison of some of the best ecommerce builders here.
Some are very advanced for hardcore merchants who need a lot of tools (such as Shopify), some are more trimmed down but still offers you all the features you need to sell online successfully.
So which one should you pick? How does Wix compare to its competitors (such as Weebly and Squarespace)? Are Wix’s eCommerce tools good?
In this review, we’ll highlight some of their tools and show you what really makes Wix stand apart – something that they offer that a lot of other drag and drop website builders don’t.
Let’s get started.
Why We Like Wix
Before we jump into whether Wix eCommerce tools can help you, I just want to quickly highlight some of the reasons why we quite like Wix:
- Over 510 professionally designed templates (click to see some specific templates built just for ecommerce)
- Pure drag and drop website builder – you can literally insert content almost anywhere in your site
- Detailed support database and team (including phone support!)
- Comprehensive Apps Market for you to extend your website’s functions if you need more horsepower in marketing, ecommerce, and other business functions.
How Can Wix eCommerce Help You?
So you want to build an online store to start selling products online. How can Wix help you?
While I can sit here and write a book about every single ecommerce feature / tool that Wix has to offer you, I won’t bore you with that (you do have more important things to do, right?)
But what I want to highlight in this discussion is what makes Wix’s ecommerce capabilities different from other drag and drop website builders.
In the spirit of completeness, here is an overview of the key features that Wix eCommerce offers you:
- Product galleries to showcase your products
- Product pages for each product
- Product variations (such as different sizes or colors)
- Customizable design, with ecommerce templates
- Discount code creator
- 12 payment processors for you to choose from (Stripe, Square, PayPal, Payment Express, Braintree, MercadoPago (South America), PagSeguro, Fat Zebra, Leumi Card, Dengionline, PagueloFacil & offline payments)
- Tax and shipping calculations
- Automatic email notifications
- Newsletter tools (using Wix Shoutout and Lightbox to collect email addresses)
- Optimized mobile store
- Order & inventory management
- Selling physical & digital products (music downloads)*
- No transaction fees (so you keep all your profits)
* Note: you will have to use the Wix Music App from Wix’s App Market to sell music downloads.
Okay – so now you know they have the basics to help you sell goodies, let’s dive into what makes Wix different.
What Makes Wix eCommerce Better Than Other Drag & Drop Website Builders?
So all the other drag and drop website builders (such as Squarespace, Weebly, Jimdo) all have ecommerce tools too.
If you want to sell gadgets, all of them can help you set up the infrastructure so your customers can buy from you.
So the key question you might want to ask yourself is, “How well can I sell my products, and what tools can really help me expand and automate my business?”
This is where Wix is different and stands apart from its competitors.
It has over 260 apps that you can bolt on to your website to help extend your online store’s functions. Over 15,000 apps are installed on Wix websites every day.
So even though Wix gives you all the basic nuts and bolts to sell products (pretty much on par with its competitors), their App Market gives you more advanced sales & marketing tools, customer service tools, social network tools and business tools, to help you build a more comprehensive business.
Let’s get into some examples below.
But before we do that, I just want to highlight a couple of points:
- Not all the apps in their App Market are free, as some of them are built (and supported) by other service providers.
- The huge advantage here is that these tools are fully integrated into Wix and so you don’t have to mess around with integrating codes yourself if you want to use their services (which you will have to if you used another drag & drop website builder). Just 1-click in the Wix App Market and the tool is integrated into your site.
You don’t have to use all the apps at all – you can just pick and choose which ones you find most helpful in growing your business.
How Can Wix’s App Market Help My Online Store?
If you visit Wix’s App Market, there are a few categories of apps that can help you grow your business:
- eCommerce apps
- Marketing tools
- Business apps
There are a lot of other apps outside of these categories that can help you out (such as appointment scheduling apps, social network apps, gallery apps), but for the purpose of this discussion, we’ll be covering more ecommerce and business related apps.
WIX ECOMMERCE APPS
The eCommerce apps give you options to integrate other even more powerful ecommerce platforms such as Shopify (see our review) or Ecwid into your Wix store. This is just in case you need even more advanced shopping carts to help you with your needs.
There are also apps to help you:
- Piggyback off more powerful shopping cart functions (such as Shopify & Ecwid)
- Set up a Facebook store and manage it directly in your Wix editor
- Integrate with your Etsy Shop
WIX MARKETING APPS
Wix gives you a pretty comprehensive set of marketing related apps to help you generate more sales.
- Use Live Chat to answer questions or find out what is on your customers’ minds
- Email marketing tools
- Testimonial apps
- Calendar events
- Contest apps – to reward your customers for taking certain actions
- Customer review apps
WIX BUSINESS APPS
Here are just a few other Business apps that you can bolt on to your store:
- Traffic generating apps
- Invoicing and accounting apps
- Social media management apps
- Search bar apps
- QR code generator
How Are These Better Than Wix’s Competitors?
As mentioned, other competitors give you the basic functions to sell products. But there are limitations to those tools, and Wix also has all of these basic tools as well.
With the apps that Wix provides you, you get more options.
If one day you decide to sell directly on Facebook, Wix allows you to control your Facebook store from your Wix editor.
If you want to set up professional looking testimonial blocks, to encourage your potential customers to buy from you, there’s an app for that.
If you want to integrate your Wix website with Freshbooks for invoicing and bookkeeping (so you won’t jump off the bridge when it comes time to bookkeeping), there’s an app for that.
If you want to automatically send out newsletters to your customer base to cross-sell your products, promote new products, or just to stay in touch, there are apps for that.
You get my point.
Sure, having the basic tools so that someone can land on your page, click on the add-to-cart button, and pay for the product is great, but to grow a business, you need more tools.
Sure, you can find tools and integrate those tools into other drag & drop website builders too, but you might not feel comfortable with integrating their codes yourself.
With Wix’s apps, it’s 1-click and done. The developers of the apps have done all the integration work ahead of time for you.
Not to mention, Wix is continuously growing their App Market, so you can expect even more available tools coming online in the future.
Wix eCommerce Review – Conclusion
Being able to build an ecommerce store, insert products, sell and collect money, is the basics of running an online business.
But just having the basics is simply not going to be good enough going forward.
As the ecommerce landscape becomes more and more competitive, with more and more people trying to sell products online, you need more than just basic tools to get your business off the ground.
Wix’s ever growing App Market gives you more options and tools to do more, but without a lot more work.
For instance, you can automatically send out marketing newsletters, deal with invoicing almost automatically, integrate with other social network markets (such as Etsy, Facebook) without managing those networks separately, etc.
These apps help lay the ground work for you grow your business while leveraging off technology to reduce the amount of time you need to spend.
All in all, I’m really looking forward to seeing even more apps becoming available to help online store builders!
In terms of pricing plans, you can only access Wix’s eCommerce tools if you subscribe to their eCommerce or VIP plans. We have a detailed discussion about Wix pricing plans here.
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