Mobile Editor Review for Wix, Weebly, Squarespace and Jimdo – What’s the big deal?
If you haven’t been hiding underneath a rock, you probably know that smartphones are blowing up. Everywhere we go, we see people on their mobile phones checking emails, surfing the web – searching for information.
Heck, Connie and I use our smartphones to check prices when we visit Costco. That’s how interconnected we all are to information (and also how dependent we are on being connected!)
So what does this mean to you and your website?
It means that you better start understanding how you can improve your visitors’ experiences if they log on to your website using their mobile phones.
Mobile Optimized Website Interface
Due to the smaller screen real estate for mobile devices, it’s inefficient for them to display the same website layout as what you would see on your desktop.
Recognizing the growing trend of mobile users, website builders started to provide you with “mobile optimized” versions of your website, to help you provide you a better surfing experience for your visitors. These mobile optimized versions of your website basically re-arranges our content and compresses your website into a tall, narrow stripe of information so it’s easy for your visitors to scroll up and down on their mobile devices.
It also removes your navigation menu bar, and compresses that into a separate button so when someone clicks on it, it will expand and show your menu items. This is a real space saver.
Are All Website Builders’ Mobile Editors Equal?
Nope. Although most website builders provide you with some sort of mobile optimization, they are not all built equally. Some are better than others, and at the end of the day, it really depends on what you’re looking for.
In the following mobile editors review, we’ll go over how each mobile editor works for:
Wix Mobile Editor Review
Amongst the 4 website builders that we are reviewing here, Wix’s mobile editor is probably the most unique amongst them all. Wix allows you to build a completely separate, dedicated mobile site that can be completely different from its desktop version of the website – the other website builders don’t have this capability.
You see, as mentioned above, what some website builders do is that they just take your website and compress it. Wix allows you more flexibility, by allowing you to build a completely separate mobile site.
Although this requires more work as you will need to create a separate mobile site, we really like this feature as you can simplify your visitors user experiences by inserting only the key, relevant information into the mobile version of your website. Most people don’t have much time to surf your website when they’re outside and on the go. So it’s so important to just give them the most important information such as address, phone number, key product information, without all the bells and whistles and design that comes with a full desktop version of a website.
With normal website view (on your computer), you can afford to jam a lot of information as the computer screen is larger. With a smaller screen such as a mobile phone, it’s much more difficult to show everything there.
In our view, we don’t like to waste time poking around a mobile website looking for the right information while when we’re outside. Just give me the key information, and we’re done – Wix allows you to do this.
Another unique feature that Wix provides is that you can insert a phone number so your visitor can just tap it and it will automatically call you – great for businesses (the other website builders don’t have this feature).
Wix has built their mobile editor so that when a visitor comes to your website, it will automatically sense whether they are on a desktop computer or using a mobile device. This way, Wix will automatically send your visitor to either the fuller desktop version of your website, or to the condensed mobile version of your website.
Here is a video from Wix showing you how to quickly build and configure a mobile site for free:
Weebly Mobile Editor Review
Weebly recently created a new mobile editor (as at the time of this article), which is a big step forward for them. Not only do you get to preview the mobile site, the mobile optimized site is automatically created for you.
So unlike Wix, you don’t have to create a separate site. However, the downside is that you won’t get to customize your visitors’ mobile experiences as Weebly currently doesn’t offer that flexibility. Weebly basically takes your desktop version of the website, and compress it into a mobile screen.
A neat feature is that Weebly also allows you to drag and drop elements directly into their mobile editor. It’s a neat feature, but in our view, doesn’t add too much value overall as it is no different than drag and dropping elements in the main desktop website builder.
You do get to pick from a few templates and color schemes, add in social icons, a phone number (but your visitors can’t tap on it to call you – Wix allows this) and that’s basically it.
Weebly’s mobile editor gives you the basic tools, and gets the job done. Is it as flexible as other website builders’ mobile editors? Not really, but it gets the job done.
Here’s a short video that we put together that will show you how Weebly’s mobile editor works:
Squarespace Mobile Editor Review
Actually, Squarespace does not have a mobile editor. Why? It’s because all their stylish themes are responsive.
What this means is that their themes are built in a way that will automatically react and adjust to whatever size of the screen to display the site in an optimized way.
So it doesn’t matter if you are using an Andriod phone, or an iPhone, Squarespace themes will adapt automatically and you don’t have to touch anything.
This sure is convenient. The style of the themes still look really good and professional even on a small mobile screen. This is one of Squarespace’s strengths as a website builder – stylish and polished designs.
Squarespace does share a similar downside as Weebly, in that it does not give you the option to have a dedicated mobile editor. But on the flip side, you don’t have to spend time to create a dedicated mobile site.
Jimdo Mobile Editor Review
Jimdo’s mobile editor is slightly simliar to Weebly’s new mobile editor. So what Jimdo does is take your website, and compress it into a smaller size so it fits well into a mobile screen.
Where they differ is that Jimdo doesn’t allow you to drag and drop elements directly into their mobile editor, which is fine as we mentioned above, we don’t think it adds that much value as you can just add elements in the regular website editor.
However, overall, we feel that Jimdo’s website editor is much better than Weebly’s, due to:
- Jimdo allows you to customize the CSS codes of the mobile site. What this means is that you can provide your mobile site a bit of a custom style, to make it unique and stand out. None of the other mobile editors we’ve reviewed in this article allow you to modify the styling of the mobile site, so this is a very unique Jimdo feature. If you don’t know CSS, you can find someone who does to help.
- Jimdo allows you to build a “Mobile Express Page” (basically a mobile landing page) where you can insert your business description, phone number, operating hours, and address / map directly to a landing page. The benefit of this is that your visitors see all the important information up front in a neat, organized manner instead of searching all over your mobile site for these information – this is great for businesses.
- Jimdo’s mobile site is e-commerce ready. One of Jimdo’s key strengths is that they have fully integrated e-commerce functions (we have more details in our full review here). They have taken this into their mobile editor as well, so if you have an online store, your visitors can seamlessly purchase your products with their mobile device.
Here is a short video from Jimdo which will show you exactly how their mobile sites can help you:
Summary and Recommendation
Overall, there really isn’t a superior mobile editor in our view. It all depends on what you perceive as important.
For example, if you think the ability to custom style your mobile site or provide a seamless online shopping experience, Jimdo will be a good choice.
If you feel that have a separate, dedicated mobile site where you can pick and choose what to insert into the site, then Wix will be a good choice.
Squarespace has fully responsive themes, and Weebly’s mobile editor is also solid.
Just know that all of them are “mobile ready”, and when you are trying to pick a website builder, you need to consider other important factors as well – we go over them in a lot of in-depth details in our full reviews:
Read Our Expert Reviews
Want to see in-depth reviews of the website builders above? Click here:
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