How Wix’s Astro AI Assistant Boosts Business Growth

Wix launched its AI-powered business assistant, Astro, in April 2025. It’s one of many Wix AI features; you can access the feature for free from your Wix account. Astro supports Wix users and merchants 24/7, whether you need help completing a task (such as adding a product to your inventory) or simply need to find your SEO settings. Astro can advise you, produce content, deliver reports, and guide you to the relevant resource.

Astro is currently available for English users only, but will roll out more widely soon.

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Wix Astro is an all-in-one AI tool that makes navigating and using Wix easy, no matter your skill level.

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You can find Astro in the top right of your Wix dashboard. It’s marked by a blue button that says “AI” with two blue sparkles. Once you click on this box, a chat will appear on the right side of your screen. Astro introduces itself with a simple message and will ask how it can assist you.

There’s a text box at the bottom of this chat where you can ask your question or make a request using natural language. Alternatively, you can click the microphone button in the box if you want to verbally chat to Astro instead.

Author's testing notes...

I wasn’t able to access Astro when in the Wix editor or when using Wix’s AI website builder. It seems like it’s only available to use if you’re navigating the backend dashboard. The same blue sparkle button appears in the editor, but it’ll direct you to other AI tools that specifically help with designing a website, such as the AI theme assistant or AI text creator.

Emma Ryan Lead Writer

Which Wix Plans Include Astro?

The good news is that Astro is available on all Wix plans, including Wix’s free plan. Pricing ranges from $17 to $159 per month (billed annually), which I’ve broken down below:

For an AI assistant, Wix Astro is impressive. I could easily find the chatbot in my dashboard, and it felt very responsive during my tests. For a new business or someone looking to build a website for the first time, I can see why you’d rely on Astro for guidance and support.

Here are the key benefits and drawbacks of Wix’s AI assistant:

Wix Astro lends a helping hand

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Astro can support businesses in a variety of ways. It can be valuable to use AI in ecommerce to help you prepare your inventory and boost sales, or you can use Astro as a content generation tool to populate your blog.

The main benefits of the new AI tool include:

• Optimizing settings
• Improving SEO
• Tracking site performance with AI analytics
• Adding new products
• Creating content
• Elevating online sales
• Managing Wix pricing subscriptions

To put it simply, if you need help with a task or want to improve efficiency, Astro is the solution.

For example, I asked Astro to “create a new blog post”, and after sharing some more information about key points and my target audience, Astro created a post (complete with images, headings, and a meta tag) in less than 30 seconds.

Other AI prompt examples you can use with Astro include:

• Create an FAQ page
• Show me apps for email marketing
• What elements are visitors interacting with the most on my site?
• Which pages got the most clicks from Google Search this month?

Guy Sopher, Head of the AI Platform Group at Wix, commented on the launch of Astro:

“Astro seamlessly integrates powerful capabilities into a single interface, making it easier than ever for users to manage their businesses efficiently. With this being the largest collection of skills we’ve ever incorporated into a single assistant at Wix, boasting hundreds of different skills and capabilities, with more added every day, Astro acts as a trusted guide, Astro provides real-time insights and personalized recommendations to help users optimize their sites. By streamlining workflows and simplifying access to essential tools, it empowers users to accomplish more in less time. As they engage more deeply with the platform’s features, they can ultimately unlock greater opportunities for growth, visibility, and business success.”

Astro doesn’t replace Wix’s existing customer service channels, but it’s a mighty addition to the team. Whether you’re looking to build an online store for the first time, better monitor your site’s performance, or install the right app on your Wix site, Astro’s guidance is personalized to your needs.

If you’re not sure if Astro can assist with something, there’s no harm in asking. Based on my testing, I’d be surprised if you found a limit of the tool because of its comprehensive skills. Have you tried it yet?

Astro simplifies website building

New businesses and beginners will benefit from using Astro, since it’ll be able to help them overcome hurdles and complete tasks.

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