Wix’s Full AI Features and Tools Overview (2025)

It’s nice to have a helping hand when building your website from scratch, especially for beginners and anyone unfamiliar with the process. Thankfully, Wix provides an impressive suite of AI tools to support you at this stage of the journey:

• AI website builder – Let AI create a custom website for you using a conversational approach, asking questions about your business needs and priorities
• AI text creator – Describe what content you want and request tweaks, such as “Make shorter” or “Write as bullets”
• AI image creator – Share what type of image you want and let AI create it in your chosen style, such as “Illustration” or “Cartoon”
• AI image editor – Highlight or describe what you want to change in an image
• AI section creator – Supply a description of what you need and Wix’s AI will design a new section for your page, including text and images
• Theme Assistant – You can get AI design support within Wix’s editor, such as advice on what font type to pick
• AI portfolio creator – Upload your portfolio work and use AI to organize your assets and categorize everything
• Switch layouts tool – When editing your site’s page, browse alternative AI-generated layouts based on your existing content

• Image auto-enhancement – Use AI to boost the professional look of your images automatically
• Auto-background removal – AI can remove the background in your images or logo
• Upscale resolution – Improve the quality of your images at the click of a button
• Extend image – Expand your image’s dimensions and have this Wix AI feature fill in the gaps
• Object eraser – Like the background removal tool, use AI to erase objects and elements from your images

Author's notes...

While Wix has over 2,000 free templates to choose from, I highly recommend using the AI website builder to kick things off, since it creates a site unique to your needs. The conversational chatbot feels really natural to engage with, and I was really impressed by the AI’s responsiveness and reactiveness. For example, I wanted to add my desire to include a blog on my site to a previous answer, but the chatbot had already asked another question. I decided to share my correction anyway, and Wix’s AI builder amended by site profile instantly, without minding that I ignored its current question. It felt a lot like I was chatting with a human expert, rather than AI.

Emma Ryan Lead Writer

If you’re thinking about selling products or services online, Wix’s ecommerce features are some of the best. And business owners can use its AI tools to land more customers and increase sales:

Wix's AI tools help online stores

Wix’s AI features can help businesses boost sales, making it a great option for online stores looking to grow online.

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• AI product descriptions – Craft SEO-optimized product descriptions, based on the product name and your business information

• Product recommender – Have AI recommend related products to your customers to encourage more sales
• AI site-chat – AI can handle and navigate customer queries 24/7, saving business owners the workload and providing customers with instant support, recommendations, and guidance

Author's notes...

Most of the top website builders I’ve tested offer AI-generated product descriptions, which is a helpful time-saving feature when uploading a large inventory. With Wix, I could choose from three style options to start: professional, enthusiastic, and informative. The description used keywords I described, but I could refine it further with additional suggestions or style tweaks, such as “Simplify language” or translate the copy into one of 20+ languages. The copy Wix generates initially can be pretty generic, so I recommend adding as many target words and important information to the prompt right away.

Emma Ryan Lead Writer

It can be hard to know where to start sometimes, particularly if you’re a new entrepreneur or small business. I recommend making the most of Wix’s AI features to help you source ideas, plan your business, and build a brand online:

• Wix Business Launcher – Build a profile (based on your skills and experience), choose from AI-generated business ideas, and receive a personalized launch kit to help get your business off the ground
• Business Name Generator – Share information about your business to get personalized brand name suggestions
• Logo Maker – Let AI create a custom logo for your site, based on your business information and branding
• AI business assistant, Astro – Available in your Wix dashboard, Astro provides chat-style support on all things business-related

Author's notes...

I used Wix’s new AI assistant, Astro, repeatedly during my testing. It’s easily accessible in the Wix dashboard, making it easier than digging around the Help Center for advice, but at times I found it to be slightly less responsive than some other AI assistants I’ve tested. I asked Astro for help with adding meta descriptions to my pages and, after clarifying further, it provided me with step-by-step guidance. Unfortunately, because the task involved going to the Wix editor, the Astro sidebar pop-up disappeared, along with the steps. However, for tasks within the main dashboard, I loved being able to keep Astro to the side for reference.

Emma Ryan Lead Writer

Setting up your website is just the start. You also need to build an online community, engage with customers, and market your business widely to increase site traffic and boost your rankings across search engines. Below are the Wix AI features that can help you promote your website:

• AI blogging tools – Wix’s AI feature crafts complete blog posts for you, including images, keywords, and your brand’s tone of voice
• AI email generator – Describe your desired email campaign and let AI handle the work for you, whether that’s promoting a new product or sharing news about an upcoming sale
• AI meta tag creator – Wix creates three meta tags and descriptions for you to choose from, handling the SEO basics for you to help optimize your pages for search engines

• Auto-generated trailers – Let AI transform your existing videos into professional trailers, which is great for building brand awareness and generating buzz about new products or services
• AI for Google Ads – Generate keyword-optimized titles and descriptions for your Google Ads, all from the Wix dashboard
• AI text for social captions – Use AI to create engaging captions for your social media posts (compatible with Instagram, Facebook, X, LinkedIn, and YouTube)
• Wix Benchmarks – Get AI-generated recommendations and insights into how your website is performing against its competitors and where it can improve

Author's notes...

I could input a lot of information when using Wix’s email generator, in addition to the email campaign’s purpose, including business name, business type, the intent behind the email, tone of voice, and email length. So, while I let AI carry out the work for me, I still felt like I guided the outcome. Plus, it only took about five seconds to create the email campaign, which is ideal if you’re in a rush to spread the word and build buzz about what’s going on with your business.

Emma Ryan Lead Writer

From our testing, Wix has the best AI tools and AI website builder. How do we know this? Our in-house research team has spent over 300 hours testing the best builders on the market, including Wix. The deep analysis we do covers a wide range of categories, such as pricing and user experience, but it also includes taking a close look at the AI features on offer.

Wix offers so many website features to its users, which can feel overwhelming at times, so having a suite of AI tools to hand simplifies the onboarding and design process. The AI features can also support business owners manage the day-to-day as the site grows online.

Just remember that AI is AI, and it can make mistakes – you must review what it produces to ensure it meets expected standards. Wix shares this reminder across the platform when using its AI tools.

Wix has the best AI features

I’ve tested the top AI website builders and Wix is the best. Wix’s suite of AI features continues to grow each year to ensure it’s supporting users at all stages, from coming up with business ideas to recommending products to customers.

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You should absolutely consider using Wix as your website builder. Not only is it the best website builder we’ve tested (for the 10th year running), but Wix also beats out the competition when it comes to AI features. And, as AI becomes more and more expected by businesses, Wix has a clear head start.

📢 This page will be reviewed regularly to reflect the latest AI features from Wix.