Squarespace Review 2025: The Easiest Website Builder To Use

For an overview of our second highest-rated website builder, I’ve pulled together a list of Squarespace’s standout qualities and drawbacks:

Take a look at our Squarespace review video to hear us talk about the builder more:

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Squarespace is the easiest website builder I’ve tested, outperforming 12 others in our 2025 research due to its simple drag-and-drop editor, intuitive interface, and beautiful templates. I carried out hands-on testing with Squarespace to see what it’s like to build a website with the platform.

Building With Blueprint AI

After signing up for Squarespace’s 14-day free trial, I was given the option to choose from its professionally designed templates (with suggestions based on my onboarding responses), or I could build my site using Squarespace’s AI website builder. I chose to use the AI-powered guided web design experience, known as Blueprint AI.

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My thoughts on Blueprint AI...

I love using Blueprint AI to build websites with Squarespace. It’s not as hands-off as other AI website builders, but I like having some level of control over my site’s look, since it means there’s less work to do in the editor afterwards. With Blueprint AI, I could set my site’s personality (such as “Friendly” or “Innovative”), choose sections and pages, and choose my font and color scheme in just a few clicks. I enjoyed looking through all the stylish designs, and Blueprint AI really takes the hassle out of designing and editing your pages. During my testing, I managed to build a website in under 10 minutes.

Emma Ryan Lead Writer

Designing My Squarespace Site

After working through Blueprint AI, I found myself in Squarespace’s editor. Like Wix, Squarespace uses a drag-and-drop editor, so I could simply move elements around the page.

Squarespace also uses a grid framework to add structure to its editor. This is useful if you’re looking to snap elements together to keep things aligned on your page, especially if you’re new to building websites. In my experience, it also helped to speed up the design process.

However, if you’re looking for complete creative control, you’d be better off with Wix or Hostinger, which lets you drag elements anywhere on the page. If you’re at ease with designing sites, Squarespace’s grid editor can feel more restrictive, since you’re bound to moving elements within the set lines.

Squarespace’s pricing has recently increased overall, offering four premium plans to its users that range from $16 to $99 per month (billed annually). Pricing for the first two plans remains the same, but the fees have increased for the top two plans. However, the major change is that you can now sell online with any Squarespace plan.

You can get 10% off your Squarespace plan with our code “WBE10” – I’ve made a note of the discounted price in the table below:

Which Squarespace plan do I recommend?

Squarespace doesn’t have a free plan, but you can get started with its 14-day free trial. When you’re ready to upgrade after this period, I recommend picking the Core plan for $23 per month (billed annually). While you can sell unlimited products and services with the cheaper Basic plan, the Core plan comes with additional sales features and benefits, including zero transaction fees and the ability to create discounts. The only added bonus on the Plus and Advanced plans is reduced processing fees, so most businesses will be content with the Core plan.

Emma Ryan Lead Writer

Squarespace is by far the best website builder for design and aesthetics, currently offering 180 Squarespace templates to choose from. In comparison, Wix has 2,000+ templates in its library, but Squarespace truly puts quality above quantity. I’ve tested a lot of builders, and none of them outperform Squarespace in this arena.

Squarespace’s templates cover a wide range of industries, such as “Fashion” and “Fitness,” and I particularly like the “Montclaire” template for artist websites because of its minimalist approach to showcasing work.

Squarespace provides a generous suite of built-in features, including marketing tools and website analytics to help users monitor their site’s performance. You can also explore the Squarespace Extensions page for additional functionality – however, with over 40 integrations to choose from, it’s not as large-scale as Wix or Shopify’s app markets.

🗓️ Scheduling Tools

Squarespace is the best website builder if you’re looking to offer bookable services or take appointments. Whether you’re selling online courses or offering in-person fitness classes, Squarespace’s Acuity Scheduling tool lets you create appointments, manage timings, and set prices from a dedicated dashboard.

To use Acuity Scheduling, click “Scheduling” in the account dashboard.

When testing the tool myself, I found it incredibly easy to set up new appointment types for 1:1 sessions or group classes. Squarespace guided me through the process step by step, instructing me to set my availability and design my scheduling page.

While the feature is accessible during Squarespace’s 14-day free trial, Acuity Scheduling plans range from $16 to $49 per month (billed annually) – this is an additional fee on top of your monthly or annual Squarespace plan.

🔍 SEO

Like most SEO website builders, Squarespace provides the essentials, such as image alt text, mobile optimization, and automatic sitemaps. All of this is built into the platform, which is standard for most website builders, including Wix and Shopify.

With Squarespace, you can easily manage your site’s SEO from its SEO panel. This is accessible via your account’s settings, under “Marketing” – labeled “SEO Appearance.” From here, you can view a useful SEO checklist, view your keywords, hire an SEO expert, and preview your site’s metadata to help you optimize your site for search engines.

To tweak your page’s SEO data, click into “Pages” and select the cog icon to view each page’s settings.

Unfortunately, Squarespace did perform poorly in our site speed tests. A slow website can impact your site’s performance in the search engine results pages (SERPs). Plus, you don’t want your visitors or customers to grow frustrated and take their business elsewhere.

📨 Marketing

All websites need to engage with their target audience, whether you’re looking to simply showcase your work or sell products online. Squarespace provides access to a variety of marketing tools, such as promotional pop-ups, featured announcement bars for exciting website or business updates, and a dedicated tool called Email Campaigns.

Squarespace Email Campaigns lets you automate workflows, engage with your subscribers, and view email-specific analytics. This is a must-have for businesses looking to build customer relationships through their website.

When exploring the feature, I could choose from a handful of email types, including a “Welcome email” and a seasonal extra for springtime sales. While some features of the tool are free (like creating draft campaigns), you’ll need to purchase a full Email Campaigns plan to send campaigns. Pricing for the feature starts from $5 per month (billed annually).

Squarespace remains our third highest-rated ecommerce website builder this year, ranked just behind Shopify and Wix. That said, Squarespace does have better sales features than Wix overall. For example, Squarespace ecommerce lets you sell unlimited products, whereas Wix’s plans have a limit of 50,000 products.

To add products, navigate to “Selling” in your Squarespace account. The first step on the page directs you to add products, so I found it easy to start building my inventory. Squarespace asked what kind of product I wanted to sell, such as “Physical” or “Video on demand,” and I added the relevant information and imagery.

Squarespace has upped its game when it comes to AI features, offering a growing variety of tools to support websites and businesses. That said, it still lags behind the competition, with other builders, like Wix and Shopify, introducing new AI features regularly.

Here are the AI tools you can expect from Squarespace:

• AI website builder
• Text generation
• AI blog posts
• Brand identity support
• AI SEO site descriptions
• AI video descriptions
• AI course descriptions
• AI proposals
• Business name generator
• Domain name generator

My experience with Squarespace's AI tools...

I used Squarespace’s AI text generator when editing my website to help fill out some text boxes. All I had to do was click the lightning bolt icon, decide the type of copy I needed (such as a paragraph or a blurb), and then give the AI a brief idea of what I wanted it to write about. And, from my quick test of the feature, I found the generated text was pretty detailed and personalized to my business.

Emma Ryan Lead Writer

You can seek support from the following Squarespace channels:

• 24/7 email support
• Live chat (available Monday to Friday between 4AM and 8PM EST)
• Social media
• Help Center including guides, video tutorials, and webinars
• Community forum to hear from real Squarespace users
• Hire a Squarespace Expert to help you overcome a hurdle, including building a website from scratch

As you can see, there are several options to choose from if you need a helping hand, but you won’t be able to call Squarespace’s customer service.

Still, I was impressed by Squarespace’s Help Center since most guides included a video along with links to other resources – supporting users with different learning styles.

Since our last round of research, Squarespace has introduced an AI-powered live chat to field queries. Before, I had to wait to get a response from a human agent, whereas Squarespace’s live chat now responds almost instantly.

Squarespace is our second-best performing website builder, but is it the right fit for you? Take a look at how it compares with other leading website builders in the table below:

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Squarespace	Wix	Shopify	Hostinger	GoDaddy
Overall Rating 4.5	Overall Rating 4.8	Overall Rating 4.2	Overall Rating 4.2	Overall Rating 4.1
Starting from $16 $14.40 with code “WBE10”	Starting from $17 $15.30 with code “TAKE10”	Starting from $29 $1/mo for 3 months	Starting from $11.99 $2.99 + 3 months free (48-month term)	Starting from $9.99
Free plan or free trial 14-day free trial	Free plan or free trial Free plan	Free plan or free trial 3-day free trial	Free plan or free trial 7-day free trial	Free plan or free trial Free plan
Number of templates 180+	Number of templates 2,000+	Number of templates 200+	Number of templates 150+	Number of templates 200+
Free custom domain	Free custom domain	Free custom domain	Free custom domain	Free custom domain
AI website builder	AI website builder	AI website builder	AI website builder	AI website builder
Recommended for Creatives, portfolios, and service-based businesses	Recommended for Businesses promoting their online presence	Recommended for Online stores	Recommended for Beginners, freelancers, and budget-conscious users	Recommended for Tech novices and side hustlers
Try Squarespace	Try Wix	Try Shopify	Try Hostinger	Try GoDaddy
See our Squarespace Review	See our Wix Review	See our Shopify Review	See our Hostinger Review	See our GoDaddy Review

• Wix is our top-rated website builder overall, offering users an all-in-one solution with powerful features, whether you’re looking to boost your online presence or sell online.
• Shopify is the best ecommerce website builder out there, providing dedicated sales features and room to scale your business.
• Hostinger has the most affordable plans. Pricing ranges from $2.99 to $3.99 (for a 48-month term), making it a cheap option for beginners and budget-conscious businesses.
• GoDaddy has the fastest setup time. The onboarding process took me less than a minute, and its simplicity makes building a site incredibly straightforward.

To fairly review and recommend Squarespace, we rely on our rigorous in-house research process. What does this involve? Over 300 hours of testing, data collection, and analysis, across six core categories, which are weighted according to their importance:

• Website Functionality: 30%
• Design Features: 25%
• Pricing: 15%
• User Experience: 15%
• Help and Support: 10%
• Reputation: 5%

I’ve also spent time using Squarespace’s editor and built-in tools to put the builder through its paces. This means I can provide personal insights and tips, based on first-hand experience. So, when I say I love a feature, I mean it, and when I say I found something hard to find or use, it’s a genuine reaction I had when testing Squarespace.

From our research, Squarespace is the easiest website builder to use. I’ve explored its user-friendly editor in detail, highlighted its stylish templates, and examined the features on offer, from booking tools to ecommerce to AI.

Squarespace is a reliable option for a wide range of users, whether you’re looking to build a creative portfolio or sell services online. That said, I highly recommend choosing Squarespace if you’re a beginner at building websites because of its intuitive interface and AI builder.