Searching for the best website builders can be interpreted in different ways.
If you want to find the one and only website creator that will have all the perfect tools that will allow you to build your perfect website in 2 minutes without breaking a sweat – sorry to burst your bubble, you’re chasing the unicorn that does not exist.
I wish Dear Unicorn did exist… pity, only in our dreams!
So, do best website builders actually exist? Yes and no. It really depends on what you mean by best.
If you mean a website creator that has good tools that cater to the most important part of your website, then yes they are out there.
But if you mean a top website builder that caters to every single part of your website, then no, it probably doesn’t exist.
No Such Thing as Best Website Builders?
No website builders are perfect, and none will ever be. Each will have its flaws, and advantages of course. It’s just like any tool that you find in the hardware store. You can always find flaws in the design and functionality of each tool.
But at the end of the day, the key question is whether the tool will perform well for your mission critical tasks.
So what does that mean?
For instance, if you want to build an e-commerce store, there are some very strong and capable online store builders that can help you sell more products and reduce your administrative time.
But if you’re wondering if they will have a membership login function built in, or a blogging function that rivals WordPress, then you might be asking the wrong questions. You are pretty much letting less important features cloud your decision making process (that is, assuming that a membership login function or a blogging function that’s comparable to WordPress are not core to your business).
Another quick example – if you are a photographer but you get disappointed that a website creator doesn’t offer a powerful search tool or a comprehensive commenting system, then you might be missing the point.
There are good website builders out there that work extremely well for photographers, but will not have these “non-core” features. You shouldn’t worry about these “excess” features, but rather, focus on what tools the website creator has that will allow you “wow” your visitors with your beautiful photographs.
How Do I Know What I Need?
Finding the best website builders for you requires you to sit down and have a serious think about what matters to you and your website.
Here are a few questions to ask yourself to help you find the top website builders for you:
- What is my website about? (e.g. business, portfolio, online store, etc)
- What are the 3 most important features of my website that can help me accomplish my most important goal(s)? (e.g. display of products, shopping cart, image sliders, sorting tools, etc)
- What my visitors feel should be the most important part of my website? Or, in other words, will they be disappointed if I didn’t display certain content in a particular way?
You should be asking yourself probing questions to discover what are the core features that you cannot live without, or that without any one of them you won’t be able to accomplish your goals.
For instance, if you are a consultant, even though having a good shopping cart function will help you collect consulting fees (which is important), it’s not the most important part of your website. Most website builders will have a very basic shopping cart function that will work. So you shouldn’t spend much time focusing on that.
You should be focusing on other parts such as if the builder allows you to display your service descriptions, your credentials, your professional images in a way that will attract potential clients.
How Do I Narrow Down My Search?
So how do you narrow down your search effectively? There are a lot of website builders out there and there are more being built every single day. It’s time consuming to 1) find them and 2) research all of them.
Based on our experiences working with a lot of different website builders, we’ve broken some leading website builders into 4 major categories. We’ve placed different website builders within each of the 4 categories based on their strengths and capabilities.
Here are the 4 categories:
- E-Commerce / Online Shops
- Portfolios (for artists, designers, etc)
Some website builders will overlap across these categories because, in our opinion, they possess the tools that will best serve users in those respective categories.
Even though we’ve done a lot of work up front to help you narrow down to the best website builders we can recommend, you will still have to invest the time to read our analysis and reviews of them, and try a couple of them to see for yourself if you like them.
Building a website to the best of your ability isn’t always a walk in the park. It requires a game plan, figuring out what is important to you and your website, and investing some time to choose a website builder.
You don’t just buy a jacket without trying it on a few times. So why would you pick any random website builder and invest hours into it without studying them ahead?
Best Website Builders by Category
So here are our top 4 categories. Click on the link that best fits your industry and let us recommend a few website builders to you. This will save you a lot of research time and allow you to focus on testing them:
Once you’ve picked out a couple of website builders, you should also see our website builder comparison page. We pin some of these website builders head-to-head and break down how they compare to each other.
This will save you more time, and help you get a deeper understanding of the pros and cons of them against each other.