For the best ecommerce website builder, Shopify is our top choice thanks to its excellent sales features, large app store, and scalability for long-term growth.
Our comparison chart below gives you the essential details for each of our top five ecommerce builders, helping you make an informed decision so you can find the right fit for your online store:
We constantly update this page to keep you in-the-know with ecommerce builder changes. Most recently, We’ve reflected changes to product limits and available templates, as well as GoDaddy’s recent pricing increase. Plus, we’ve added imagery showing Shopify, our top ecommerce builder, in use.
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Overall rating
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Best For
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Starting Price
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Transaction Fees
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Free plan or free trial
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Pros
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Cons
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Number of templates
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Payment options
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Abandoned cart recovery
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Number of products on cheapest plan
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Free SSL
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BEST IN TEST
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Shopify |
Wix |
Squarespace |
Hostinger |
GoDaddy |
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4.8
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4.8
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4.7
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4.2
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4.0
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Best for selling physical products |
Best for selling digital products |
Best for selling services |
Best for selling as a side hustle |
Best for selling locally |
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2.9% + $0.30 |
2.9% + $0.30 |
0% – 2% |
0% |
2.7% + $0.30 |
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3-day free trial |
Free plan |
14-day free trial |
7-day free trial |
Free plan |
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1,000+ |
2,000+ |
150+ |
170+ |
200+ |
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100+ including: Shopify Payments, Paypal, Klarna |
80+ including: Paypal, Wix Payments, Stripe, Square |
5+ including: Squarespace Payments, Stripe, Square, PayPal |
100+ including: PayPal, Stripe, Apple Pay, Google Pay |
GoDaddy Payments, PayPal, Stripe, Square |
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Unlimited |
50,000 |
Unlimited |
1,000 |
Unlimited |
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- Wix and Squarespace are optimal for beginners, offering user-friendly and simple drag-and-drop editors
- To get online quickly on a budget, GoDaddy and Hostinger are viable options
- For advanced sales features designed for growth, choose Shopify
- Our ecommerce comparison methodology involves over 300 hours of analysis across seven critical areas
- When choosing an e-commerce platform, consider features like plan prices, sales features, transaction fees, and available templates
Our Roundup of the Best Ecommerce Website Builders
Choosing the right online store builder isn’t always easy – the best option for you might not be the best for another business, and it might not be our top-ranked option.
Our comparison table gives you a side-by-side look at the ecommerce website builders we recommend the most. To recap, Shopify is our top choice overall for online stores because of its impressive sales features and flexibility for all business sizes.
For more beginner-friendly options, consider Wix or Squarespace which have simple drag-and-drop editors. And if you want to get online quickly and cheaply, Hostinger or GoDaddy will be your best bet thanks to AI building support and affordable starting plans. That said, these two builders lack the advanced sales features and scalability of a builder like Shopify.
Shopify won’t be the right fit for every business, so play around with any available free plans or trials to see what works best for your business needs.
How We Test Ecommerce Website Builders
We believe that any and all recommendations we put forward to our readers should be backed by data. Our research process into the best ecommerce website builders is carried out regularly to ensure that the information we provide is honest and up-to-date. We want to make sure you know what you’re getting when you commit to a builder.
Over more than 300 hours of testing, we analyze each website builder across seven main areas of investigation. Each category has a unique weighting, based on what’s important to online store owners:
- Sales Features: 30%
- Website Functionality: 15%
- Design Features: 15%
- Help and Support: 15%
- User Experience: 10%
- Pricing: 10%
- Reputation: 5%
We then award each builder with a score for each category to contribute to its overall rankings.
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