Wix’s pricing ranges from $17 per month to $159 per month (billed annually), though I recommend the Core plan overall if you want the best value for money.
Following our March 2025 research, during which we tested 12 website builders and collected over 300 hours of data, we crowned Wix as the best all-in-one website builder for individuals and businesses.
- Wix’s $29 per month Core plan is the best value, since it unlocks ecommerce, booking tools, and analytics
- The Light plan removes Wix ads without the added cost of ecommerce features
- The Business Elite plan ($159 per month) is the only Wix tier that provides unlimited storage space
- All paid plans include a free custom domain for the first year
- Keep in mind additional costs such as processing fees of 2.9% + $0.30 per transaction and app costs that can range from $3 to $20 per month
How Much Does Wix Cost?
Wix has four premium plans, ranging from $17 to $159 per month (billed annually). You’ll need at least the Core plan ($29 per month) if you plan on selling products or services.
But, if you’re not ready to commit just yet, Wix offers a free forever plan – this is a good testing ground to build your website and get familiar with Wix’s features ahead of launching your site.
|
Plan Name
|
Price with our discount code
|
Monthly price (paid annually)
|
Monthly price (paid monthly)
|
Ecommerce
|
Recommended for
|
|
|---|---|---|---|---|---|---|
 |
 |
Best Value
|
|
|
||
|
Free |
Light |
Core |
Business |
Business Elite |
||
|
$0 |
||||||
|
$0 |
$17 |
$29 |
$39 |
$159 |
||
|
$0 |
$24 |
$36 |
$46 |
$172 |
||
|
|
|
|
|
|
||
|
Trying out Wix |
Portfolios and personal sites |
Small stores and growing businesses |
Established businesses |
Large businesses with complex needs |
➡️ Short on time? If you’d like a quick overview of Wix’s pricing, watch our video review below:
Wix Pricing Plans Explained
You can get started with Wix’s free plan or choose from one of four premium plans: Light, Core, Business, and Business Elite. Pricing and features for each plan are listed in the dedicated sections below.
What’s Included in Wix’s Free Plan?
Wix’s free plan lets you start building and editing your website without making a dent in your budget. You don’t need to enter any card details, and there’s no time limit.
However, the free plan has limited features:
- 500MB storage space – you won’t be able to upload many videos or high-quality imagery
- Wix ads – a banner ad will appear at the top of your website
- A Wix domain name – you can’t use a custom domain name on the free plan so your site’s URL will look like this: www.accountname.wixsite.com/siteaddress
- Limited functionality – you can’t sell online and you won’t have access to analytics to track your site’s performance
- Access to Wix’s AI features – Wix’s AI website builder and tools, such as the AI text creator, are available from the free plan
You can stay on Wix’s free plan for as long as you’d like, but if you’re setting up a business, I only recommend staying on the free plan while you find your feet online. Use the free plan to build your store, tweak your settings, and make design changes, but upgrade to a paid plan as soon as you want to publish your site. Not having a custom domain name and having ads across your site can put customers off from shopping with your business.
Wix’s free plan is a great starting point for anyone new to website building, and its generous access to tools makes it our top free website builder. Still, the Wix domain and banner ads give any site an unprofessional look and feel, so it’s only really suitable for testing things out. If you’re serious about your website, upgrading to a Wix premium plan is a better choice.
What’s Included in Wix’s Light Plan?
Wix’s Light plan unlocks marketing tools and removes Wix branded ads, helping you grow visibility and overall brand awareness. At $17 per month (billed annually), the Light plan is Wix’s cheapest premium option. This pricing tier includes the following features:
- Removal of ads – the primary benefit of upgrading from the free plan
- 2GB storage space
- Free custom domain for first year – this is available with all premium plans
- 2 collaborators so you can delegate between a team
- A light marketing suite, including features such as automated emails and lead-generation forms
- 24/7 help and support with Wix’s AI-powered assistant Astro
Wix’s Light plan is ideal for small and informational websites, like blogs, portfolios, and resumes. It lacks advanced features, such as ecommerce, but it does remove ads and the Light plan is a great starting point for anyone looking to build a website and establish a professional online presence. The inclusion of marketing tools means that you can start promoting your business and increasing brand awareness, too.
What’s Included in Wix’s Core Plan?
Wix’s Core plan ($29 per month) notably unlocks ecommerce functionality, including bookings, dropshipping, and loyalty programs. The sales tools and upgraded marketing features included make the Core plan Wix’s most cost-effective option – even considering the $9 per month jump from the Light plan.
The key features of Wix’s core plan are:
- Wix’s ecommerce features – sell up to 50,000 products, manage your inventory, and track orders
- 50GB storage space
- 5 collaborators
- Basic site analytics to monitor traffic and site performance
- Basic marketing suite – create more forms and introduce a site chat
- Wix dropshipping – up to 25 products by Modalyst
- Gain access to Wix Hotel and Wix Restaurants for specialized industry tools
- Wix Bookings and Wix Events are great for scheduling and organizing appointments and in-person events
- Stream music and videos through your website
- Sell artwork online
- Set up loyalty programs – this is a great way to retain customers and offer unique rewards, such as discounts and coupons
You need to sign up to at least the Core plan to sell online, making it ideal for anyone looking to start an online business or take an existing business online. In fact, our 2025 testing revealed Wix to be one of the best ecommerce website builders.But, while the Core plan’s features are impressive, many are still in their basic form. For this reason, the Core plan is best for websites and online stores in the early stages of growth. Once sales pick up, it might be time to reevaluate and upgrade to unlock advanced features.
What’s Included in Wix’s Business Plan?
Wix’s Business plan ($39 per month) includes advanced sales tools designed to support established businesses, such as increased shipping options and currency localization for selling internationally. On top of all the features of the Core plan, Wix’s Business plan provides:
- 100GB storage space
- 10 collaborators
- Advanced ecommerce features, such as improved gift card options, shipping capabilities, and increased dropshipping products
- Automated sales tax on 100 transactions per month
- Unlimited “back in stock” notifications
- Sell in multiple currencies to reach international markets
- Additional loyalty program features, including tiers and reward points to improve customer engagement
However, Wix’s Business plan doesn’t come with priority support, which is key if you anticipate needing faster response times to keep up with your business’ operations. For Wix’s best support lines, you may want to pay more for the Business Elite plan instead (if your budget can comfortably afford it).
Once your store is getting steady sales, the advanced tools available with Wix’s Business plan are necessary to keep up with demand. While it’s not the cheapest option on the market, it’s considerably less expensive than Shopify’s comparable plan which costs $79 per month. If your business is ready to scale up, it’s time to consider the Business plan.
What’s Included in Wix’s Business Elite Plan?
Wix’s most expensive option is the Business Elite plan ($159 per month), which offers everything you get on the cheaper plans, as well as increased feature limits and storage space to support large online stores:
- Unlimited storage space
- 100 collaborators
- Advanced features, including marketing tools, analytics, and ecommerce
- Priority VIP phone support so you can skip the queue
- Sell up to 50,000 dropshipping products through Modalyst
The Business Elite plan is only suitable for thriving businesses that need the support and can easily foot the expensive bill. Beginners and small businesses won’t require the features provided and will be better off with a cheaper plan.
What’s Included in Wix’s Enterprise Plan?
Wix’s Enterprise plan includes custom editing tools and an account manager to help large brands and industry leaders thrive. Used by the likes of Kroger, Clarins, and Hello Fresh, this plan isn’t designed for the average small to medium business owner. Here’s what you need to know:
- Plans come with custom pricing
- Access all Business Elite plan features
- Get a dedicated account manager to help run your site
- Enjoy a custom Wix editor
The Enterprise plan is suitable for industry-leading businesses that need specialized support and features. The majority of our readers are small or medium-sized businesses, and Wix’s premium plans will be enough to grow with. Still, if you find your business becomes wildly successful one day, you might need the support of an enterprise plan like this.
Does Wix Have Any Hidden Fees or Additional Costs?
Like many website builders, Wix has additional costs to be aware of that could swiftly add up over time, such as domain names and third-party plugins. Your monthly fees could increase due to the following features and add-ons:
- Domain name – while domain name costs are included for free for the first year of your Wix plan, you’ll need to pay around $13.35 (for a .com domain) after the initial 12 months to keep the name registered
- Custom email address – you can get a custom Google Suite address for $6 per month (billed annually)
- Apps – plenty of Wix apps are free to use, but others will charge you a monthly fee which can cost anywhere between $3 and $20 per month, so keep this in mind when adding extra functionality to your site
- Processing fees – Wix Payments and other providers on the platform charge a standard processing fee of 2.9% + $0.30 per transaction for US-based sales
What Is Wix’s Cancellation and Refund Policy?
Wix offers a 14-day money back guarantee on all premium Wix plans, including Wix Studio and email marketing. This applies to monthly and annually billed subscriptions, but only on the initial payment, not any renewals.
How Can I Save Money With Wix?
Despite the expensive nature of Wix’s plans and various additional fees to keep an eye on, there are a number of ways you can save money when using Wix:
✅ Use Wix discount codes – the code “TAKE10” will get you 10% off any plan at checkout
✅ Pay annually instead of monthly
✅ Don’t overpay for a plan you don’t need
✅ Turn off auto-renewal
✅ Limit your extra expenses
For more ways to save money with Wix, you can check out our guide on Wix’s promo codes to read about the latest deals.
Is Wix Good Value for Money?
Based on our 2025 research, Wix is great value for money. It offers a range of plans at various price points, provides a free plan with no time limit, and Wix’s features and design functionality are unmatched.
If you want to get the most out of your money, I recommend choosing Wix’s Core plan ($29) since this gives you access to a comprehensive range of website-building features, like ecommerce, events booking, and analytics.
We put Wix through hundreds of hours of analysis and hands-on testing to determine whether it’s good value for money or not. How do we do it? Our research process looks at a variety of categories, including website features and design functionality, but when it comes to price, we analyze a few key areas.For our pricing reviews, we pay close attention to a builder’s free trial or plan, the average plan cost, and the quality of features available for the price you pay. We also assess the minimum standard of features you get for the lowest fee.
How Do I Choose the Right Wix Plan?
If you’ve looked at each pricing plan but still aren’t sure which one is best for your needs, I’ve put together some key points to consider:
- What sort of website do you want to build?
- How much are you willing to spend?
- Do you need to sell products?
- Is there enough storage space?
- Do other people need to access the dashboard?
Once you know the answers to these questions, it’ll be easier to figure out which Wix plan is right for your website needs. For example, the Business Elite plan is the only plan to offer unlimited storage, but you won’t need to upgrade beyond the Light plan if you don’t want to sell online.
Final Verdict: Which Wix Plan Is Best for You?
From our research, Wix is the best-performing website builder overall. It offers four premium plans, plus a free plan and enterprise option for large businesses. To recap, pricing ranges from $17 to $159 per month (billed annually).
Let’s quickly revisit Wix’s plans to see who they’re best fit for:
- The Light plan is best for… personal or informational websites, such as blogs or creative portfolios. There’s not a ton of storage space, but it’s enough to power smaller websites with minimal pages.
- The Core plan is best for… small and growing businesses looking to take the next step on their online journey. This is the cheapest Wix plan for selling online.
- The Business plan is best for… businesses that require ecommerce functionality to monetize their pages, such as online stores or booking websites.
- The Business Elite plan is best for… larger businesses that need more advanced tools – such as wider analytics and unlimited storage space – to accommodate their needs.
- The Enterprise plan is best for… leading brands that need specialized support from Wix to maintain the success of their business.
Of the plans I’ve discussed, the $29 per month Core plan is the best value for money. While it’s $13 more expensive than Squarespace’s cheapest ecommerce plan and $9 more than GoDaddy’s, those builders can’t compete with the number of features and support options available on the Core plan.
If you have a small online store or growing business, the value of the Core plan is worth the higher price tag. Of course, I recommend using the free plan or premium free trials to get familiar with Wix and see which plan is the right fit for your website. Give things a spin and explore Wix’s features first!
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply
1 reply