Wix Review 2025: Is It Really the Best Website Builder?

Wix

The all-in-one powerhouse for websites

Outstanding

4.8

out of 5

• Caters to all industries
• For all skill levels
• All-in-one platform

Free plan available

Paid Plans: $17 - $159 / month

Pros

• 2,000+ free templates
• Drag-and-drop editor
• Built-in email marketing

Cons

• Can’t switch template once live
• Can be slow to load and use
• Limited storage space

Wix Review

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To get started, I’ve highlighted Wix’s pros and cons below:

Wix Testing Summary 2025

Wix performs the best in our 2025 website builder research, outranking all others to take the top spot once again. And I’m not surprised – Wix’s drag-and-drop editor is easy to use, and the builder offers a range of built-in features and 2,000+ free templates. Because of this, Wix caters to a diverse audience, from personal portfolios to growing online businesses, and it’s an easy recommendation for me to make if you’re looking to get online.

Emma Ryan Lead Writer

You can get a quick overview of Wix’s key selling points – as well as its drawbacks – in our Wix review video:

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Upon signing up to Wix, I had two options: build my website with the help of Wix’s AI chatbot or set up my website manually. Wix will nudge you towards the AI builder, and this is the route I recommend as well since it’ll help simplify the onboarding process.

Using Wix’s AI Website Builder

I used Wix’s AI chatbot to get set up – this takes a few minutes to complete, but you’ll get a more personalized and custom experience than the regular onboarding process.

The conversational chatbot asks questions about your website needs and target audience, pivoting and reacting to your responses live. Based on your answers, it then creates a custom dashboard with a personalized template, pages, apps, and content for your site.

For example, after mentioning I wanted to improve my store’s social media presence and use Wix’s blogging platform, it asked me what social media platforms I’d like to focus on and what type of blog content I planned to create.

What’s It Like To Design a Website With Wix?

Wix’s drag-and-drop editor gives you much more creative freedom with website design than Shopify or GoDaddy‘s section based editors, although the choice can feel overwhelming.

The AI website builder generates a template based on the AI chatbot site profile – this took some time to load for me so be patient if it doesn’t appear immediately.

If your AI-generated template doesn’t match your vision immediately, you can use a template instead or make changes in Wix’s editor. I could use Wix’s drag-and-drop editor to place elements anywhere on the page, and I could stack pre-designed sections on top of one another to create the page’s core structure.

There are four premium plans to choose from: Light, Core, Business, and Business Elite. While Wix is slightly more expensive than other builders, you get a lot of features and value for the fee you pay. Wix’s pricing ranges from $17 to $159 per month (billed annually).

You can get 10% off your Wix plan with the code “TAKE10” – you can see the discounted price in the table below, along with each plan’s key features:

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Plan Name Light	Plan Name Core	Plan Name Business	Plan Name Business Elite
Price with our discount code $15.30 with code TAKE10	Price with our discount code $26.10 with code TAKE10	Price with our discount code $32.40 with code TAKE10	Price with our discount code $143.10 with code TAKE10
Monthly price (paid annually) $17	Monthly price (paid annually) $29	Monthly price (paid annually) $36	Monthly price (paid annually) $159
Monthly price (paid monthly) $24	Monthly price (paid monthly) $36	Monthly price (paid monthly) $43	Monthly price (paid monthly) $172
Storage space 2GB	Storage space 50GB	Storage space 100GB	Storage space Unlimited
Ecommerce	Ecommerce	Ecommerce	Ecommerce
Key features Removes ads Light marketing suite 2 collaborators	Key features Sell online Basic analytics Basic marketing suite Wix Dropshipping: up to 25 products 5 collaborators	Key features Advanced ecommerce Automated sales tax Multiple currencies Unlimited “back in stock” alerts 10 collaborators	Key features Advanced analytics & marketing Priority VIP support Up to 50,000 dropshipping products 100 collaborators
Recommended for Portfolios and personal sites	Recommended for Small stores and growing businesses	Recommended for Established businesses	Recommended for Large businesses with complex needs
See Light Plan	See Core Plan	See Plan	See Plan

Wix has over 2,000 free templates to build your website with. This huge library of high-quality templates is a real standout feature of Wix, offering hundreds more than most other builders. For example, Squarespace (our top builder for design features) has less than 200 templates.

I used the preset filters to browse Wix’s template library, but there’s also a search bar to find relevant themes. Wix’s templates are broken down into categories and industries, such as “Real Estate,” “Pets & Animals,” “Restaurant,” and “Online Education.”

Author's notes

Wix’s “Portfolio & CV” templates have such a variety of styles to match different industries, from business-focused templates to themes for illustrators and creatives. Whichever template I pick, I know I’ll have a great foundation to build on when in the editor.

Emma Ryan Lead Writer

Wix had the strongest set of website features in our 2025 testing that cover a diverse range of needs. These high-quality features include tools for events and bookings, blogging, and social media, giving users everything they need to build and grow their website.

I’ll cover a few key areas in the sections below:

🔍 SEO

Wix is the best SEO website builder on the market, offering built-in features to help optimize your website, such as:

• Customizable URLs
• Meta titles and descriptions
• Keyword support from Semrush
• Google Business Profile integration

📨 Email Marketing

Wix provides a built-in email marketing suite to help you connect with your audience and build engagement. When testing, I could customize a small range of email templates to suit my brand or create an email from scratch with a user-friendly editor. It has the same drag and drop editor as Wix’s website editor, which makes it easy to place elements.

With Wix, you can also set up automation to streamline workflows and view email-specific analytics. In comparison, this is a paid extra on Squarespace which really highlights the value of Wix’s plans.

🤳 Social Media

Syncing your Wix website and social media accounts will help you connect with people on the platforms they’re already using. This is a great way to increase traffic to your website, boost engagement and generate leads.

With Wix, you can create new social posts from your Wix dashboard to publish on Facebook, Instagram, YouTube, LinkedIn, and X. You can also add an Instagram feed section to your site, blending your online presence across your site and the social platform.

You can start selling online with one of Wix’s three ecommerce plans: Core, Business, or Business Elite. Pricing starts at $29 per month (billed annually) for the Core plan.

What the researchers think...

If you’re thinking about setting up an online store, Wix is a fantastic choice! What really stood out to me – and why we rated it so highly – is the huge range of features that make it easy to manage everything in one place. I especially loved the ability to customize invoices for that personal touch, the detailed analytics that show exactly what’s selling (and what’s not), and the seamless integration with channels like Google Shopping and social media. Plus, you can sell anything – from physical products to subscriptions – making it a great way to keep customers coming back!

Ollie Simpson Senior Research Executive

Wix eCommerce provides essential sales features, including abandoned cart recovery, discounts, social media selling, and back-in-stock notifications. More advanced functionality, such as automated sales tax and multiple currencies are only available on the Business or Business Elite plan.

Wix’s AI website builder helps you begin your online journey, but you can also use its suite of AI tools to create content and tweak your pages.

Wix’s AI features can support with:

• Content generation – Use AI for content creation, including text for your site, trailers for uploaded videos, product descriptions, and more based on a brief prompt
• Theme design – an AI theme assistant was introduced to Wix’s editor in September 2024, offering real-time recommendations on design elements
• Color schemes – let AI pull inspiration from your brand’s logo or describe the type of color style you’re looking for, such as “colorful and bold”
• Page sections – choose from a variety of section types, such as “About,” “Services,” or “Subscribe” and add text that the AI tool should include
• SEO – Wix can create meta titles and descriptions for you, helping users tackle SEO best practices
• Image editing – use AI to enhance and edit visuals, improve the quality of images, and even remove or refine image backgrounds
• Email marketing – let Wix create email templates and marketing content
• Website analytics – get AI-generated insights into your website’s performance and traffic, and also receive recommendations to help optimize your site
• Customer engagement – Wix’s AI site-chat responds to queries for you, delivering customer service 24/7 and offering helpful information to website visitors, such as product suggestions
• Business support – Wix Astro is a built-in chatbot that can offer assistance, carry out tasks for you, produce content, and more

Wix has an app market with over 800 third-party apps to enhance your site’s functionality. You can browse Wix’s team picks, trending apps, or filter the market by category, such as “Marketing” or “Services & Events.”

Some apps are free to use, such as Wix’s native apps, which include Wix Bookings (for scheduling appointments) and Wix Pro Gallery (to showcase professional images), an essential add-on for photography websites.

Other apps offer free trials or premium plans, so you can spend as much as you’d like on these optional extras. For example, email marketing app Omnisend has premium plans that start from $10 per month (billed annually).

Wix provides all of its websites with a free SSL certificate to help keep your site encrypted. This reassures visitors that they can browse your pages safely without risking their personal data.

Wix also guarantees that its sites are PCI compliant and anti-fraud protection is in place, meaning online payments are safeguarded. You can rest assured that Wix’s expert security team is constantly looking out for suspicious activity on the Wix network to address any information security threats.

Along with Shopify, Wix offers the best customer support out of all the builders we’ve tested. Here’s what you can expect from the website builder:

• 24/7 phone support
• Live chat, available Monday to Friday, between 2AM and 6PM EST
• Social media platforms, including Facebook, Instagram, X, and TikTok
• Help Center full of guides on topics such as “Connecting a domain” or “Promoting your site”
• SEO Learning Hub for expert support on all things SEO
• Wix Learn provides video tutorials and online courses
• Community forum so you can connect with and learn from other Wix users
• Support within the editor – you can browse the Help Center for guidance without leaving the editor, and you can get a tour of the editor’s features by selecting “Help” in the navigation bar
• Expert advice on a variety of topics, including marketing and content

Wix offers responsive support via live chat, which is a fast way to get help with your website. Wix doesn’t provide email support like Hostinger and Squarespace, but its live chat is highly effective; often connecting you to an AI-powered assistant in under 10 seconds, according to our testing.

Wix is the best website builder on the market – it’s been our top-rated choice for 10 years in a row. That said, it won’t be the right fit for every website owner or business, so it’s worth checking out the competition too.

➡️ Squarespace is the easiest website builder to use, according to our research. While Wix is also beginner-friendly, Squarespace’s drag-and-drop editor offers more structure than Wix, and its quality designs make it easy to create something stylish.

➡️ Hostinger has cheaper starting prices, making it a more affordable option for those on a tight budget, though its website features don’t match Wix’s.

➡️ Shopify is the best ecommerce website builder, outperforming Wix with its intuitive product backend and superior sales features, such as customizable checkout pages. If you want to build an online store, I recommend trying a dedicated ecommerce platform like Shopify.

➡️ GoDaddy has a quicker onboarding process, plus it has some of the best pricing on the market. In fact, it’s a simple, yet affordable, alternative to Wix if you’re only looking to build a personal or informational website.

We regularly test and review website builders so we can bring you accurate and up-to-date recommendations. Our in-house research team has carried out over 300 hours of data collection and analysis, meaning we have the data to back it up when we say that Wix is the best website builder overall.

I also spend hours testing each builder – in this case, Wix – to share my personal experiences with the editor and available features. This helps me share unique insights and opinions that only someone who has used the builder can provide.

Wix caters to a wide range of industries and users of all skill levels. It’s a great option if you’re looking to build a simple site, like a blog or portfolio, and you can get started with its free plan to test things out. However, it’s also ideal for small businesses looking to manage and grow their brand online.

Our 2025 research highlighted Wix as the best website builder overall, thanks to its impressive features, easy drag-and-drop editor, and customer support options.