Wix vs Squarespace: Which Is the Best Website Builder?

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Best overall	Easiest to use
Wix	Squarespace
Overall Rating 4.8	Overall Rating 4.5
Today's best price $17 $15.30 with code “TAKE10”	Today's best price $16 $14.40 with code “WBE10”
Free plan or free trial Free plan	Free plan or free trial 14-day free trial
Number of templates 2,000+	Number of templates 190+
AI website builder	AI website builder
Standout features AI chatbot builder Branded email marketing AI image editing Personalized SEO support	Standout features Great booking tools Easiest editor to use Stunning templates Blueprint AI builder
Recommended for Businesses promoting their online presence	Recommended for Creatives, portfolios and service-based businesses

Wix is better value for money than Squarespace even though it’s slightly more expensive, thanks to its free-forever plan and its extensive range of website features. I’ll break down each builder’s plans below:

💸 For a full breakdown of plan tiers, features, and additional costs, check out our Wix pricing and Squarespace pricing guides.

The Winner

Wix is better value than Squarespace

Despite Wix and Squarespace having similar starting prices, you’ll get more bang for your buck with Wix’s premium plans. Plus, Wix has a free plan which is a great option for personal sites and budget-conscious businesses who want to test things out before committing to a plan.

Based on 300 hours of testing, Squarespace is the easiest website builder for beginners, due to its structured grid editor and intuitive user interface. Wix utilizes a conversational AI chatbot for personalized site generation, while Squarespace offers ‘Blueprint AI’ as a guided, five-step design solution.

How Does Wix’s AI Setup Work?

• Conversational chatbot
• Questions about your site type, apps, goals, target audience, and tone of voice
• Builds a site profile in real time
• Generates a custom website template and setup checklist

My experience with Wix...

During my tests, I was impressed by how personalized the questions became following my answers. For example, I set out to create a website for a bookstore, and Wix’s AI chatbot asked: “Do you have any additional goals for your website, like gathering newsletter subscribers or promoting book events?”

Of course, the AI tool isn’t without error – I named my bookshop “Bookmark”, and the chatbot focused heavily on that word when building the site profile, resulting in “bookmarking needs” as a goal. That said, I’d recommend using the AI builder, as opposed to just picking a template, if you want a more personalized experience. You’ll get more control over the outcome.

Emma Ryan Lead Writer

How Does Squarespace Blueprint AI Work?

• Hands-on web design solution with AI assistance
• Five steps that cover site personality, sections and pages, and theme fonts and colors
• Builds website preview that that adapts at each step

Find out more about Squarespace Blueprint AI, and watch our video demonstration:

Play

How Easy Is It to Edit Your Website?

Squarespace’s grid-based editor is easiest for beginners because the structured layout prevents common design errors and ensures element alignment, whereas Wix utilizes an unstructured drag-and-drop editor for total creative freedom.

➡️ See how Hostinger, another intuitive drag-and-drop builder, compares in our Hostinger vs Wix vs Squarespace review

The Winner

Squarespace is easier to use and beginner-friendly

Both builders help you get online quickly and easily, but Squarespace’s Blueprint AI and editor offer additional guidance. I felt incredibly supported throughout the onboarding process, and I loved the flexibility and stylish designs available in Squarespace’s editor. I could simply place and rearrange elements to my liking, and the grid overlay helped me keep sections aligned with one another.

Wix is a stronger ecommerce website builder than Squarespace, with powerful sales features, such as POS, omnichannel selling, and unlimited storage included.

What Ecommerce Features Does Wix Have?

• POS products that sync in-store and online sales (Squarespace doesn’t do POS)
• Multichannel selling across social media and marketplaces such as Amazon and Facebook
• AI-powered adaptive content that offers a hyper-personalized consumer experience to increase sales and engagement

🛍️ Find out more about Wix’s sales features in our Wix ecommerce review. 

What Ecommerce Features Does Squarespace Have?

• Acuity Scheduling to take online bookings, including automation tools, such as calendar syncing, confirmation and reminder emails, and customer time zone detection
• Unlimited storage space and products across all plans

🛍️ Read our Squarespace ecommerce review for a full list of sales features.

What Payment Options Do Wix and Squarespace Offer?

Wix and Squarespace both have native payment solutions, Wix Payments and Squarespace Payments, although Wix Payments supports a wider range of third-party gateways and waives transaction fees on all plans.

The Winner

Wix is the better option for online stores

Wix provides scalable plans and native sales features, such as AI assistants, abandoned cart recovery, and advanced shipping options, that help you serve your customers effectively.

However, for large online stores, I would still recommend Shopify, our top rated ecommerce builder, over Wix or Squarespace.

Based on our 2025 research, Wix has the best tools to help you improve visibility and promote your business to your target audience, including built-in email marketing and powerful SEO support.

How Do Wix and Squarespace Marketing Tools Compare?

Wix offers superior email marketing scalability, providing a monthly limit of 1,000,000 emails compared to the 500,000 cap on Squarespace. Wix also unlocks new email marketing features as you upgrade, such as multiple send addresses and Mailchimp integrations, which help you grow subscribers and use automations, such as welcome emails.

Which Builder Offers More Advanced Blogging Features?

Wix also has the most advanced blogging platform, equipped with more post management tools and performance reports. Both builders have dedicated blog sections that make it easy to create and schedule content, set up blog-specific SEO, monetize posts, search blog content, and create categories.

Author's notes

I tried Wix’s AI writer to generate blog content for my test website, which is really handy if you need to churn out a high quantity of blog posts. It was really simple to use, and it created a detailed and well-structured blog post for me based on a headline prompt. I could even request different post types, such as a listicle or how-to guide, as well as the number of images and desired tone of voice. Of course, I always recommend reviewing any AI-generated content for errors and to add a human touch before publishing, but it’s a useful starting point for your blog.

Emma Ryan Lead Writer

Squarespace’s blogging tools lack the post-specific analytics and post-archiving functionality offered by Wix. That said, Wix’s advanced functionality for blogging won’t be necessary for casual bloggers and is best suited to businesses and online stores. Squarespace is a better option for media-focused and creative blogs.

How Do Wix and Squarespace AI Tools Compare?

Wix is rated as the best AI website builder in our latest round of testing, offering specialized tools for text and logo generation, SEO audits, and natural language site building via Aria.

✨ See the full range of Wix AI features.

Squarespace’s AI tools include unique branding enhancement opportunities, such as the Brand Identity feature, which generates personalized text in your brand’s tone of voice. However, Squarespace offers fewer native AI tools than Wix, lacking a dedicated logo maker, social media caption generator, and AI marketing chatbot.

Is Wix or Squarespace Better for Search Engine Optimization?

While Wix and Squarespace provide similar basic SEO tools, including AIO and GEO support, mobile optimization, and 301 redirects, Wix’s SEO is more advanced, including:

• Easy onboarding with a custom SEO setup checklist and AI SEO assistant
• AI meta tag creation
• Semrush keyword research integration

The Winner

Wix offers a more comprehensive set of native website features than Squarespace

Wix is an all-in-one solution for building, managing, and growing your online presence, with built in SEO, blog monetization, and email marketing tools. Wix’s app store also offers 800+ plugins for additional functionality, whereas Squarespace has 50 Extensions.

Squarespace has the best quality templates, while Wix offers a wider range (2,000+) to choose from. As of April 2026, Squarespace has over 190 unique and professionally designed templates to choose from, which are a great fit for creative businesses and portfolio sites.

The Winner

Squarespace offers high-quality designs

While Wix has more template options to choose from, Squarespace can’t be beat when it comes to the quality and professionalism of its designs. They’re sleek, modern, and intuitive to navigate around.

Wix offers superior help and support via live chat, social media, knowledge center, 24/7 phone lines and more, the latter of which isn’t offered by Squarespace.

📲 Find out more about Squarespace’s customer support options.

The Winner

Wix offers 24/7 customer support

I found Wix’s contact options, such as the 24/7 phone support and live chat, to be more responsive and accessible. Plus, Wix provides a lot of expert guidance in the form of its SEO Learning Hub, video guides, and interactive online courses.

It is possible to switch your website content over to Wix or Squarespace from another platform. However, neither Wix nor Squarespace offers an automated migration process, and it’s not possible to create an exact match of your old site’s style.

Which Has the Easiest Migration Process?

It’s easier to switch your website to Squarespace than to Wix due to Squarespace’s extensive content import options. While Wix only supports importing blog posts from WordPress, Squarespace lets you import pages, blog posts, and other content from a WordPress, Tumblr, or Blogger site.

However, Squarespace can’t duplicate fonts, templates, or your page layouts, so you’ll need to start with a template that suits your site.

Both Wix and Squarespace support bulk product importing via CSV files and prompt you to transfer an existing domain during initial setup, which speeds up the remainder of the migration process. If you get stuck along the way, you’ll have the option to hire a Wix or Squarespace expert to handle the switch.

➡️ Review your options in our detailed Wix vs Squarespace vs WordPress comparison.

When comparing two of the top website builders, like Wix and Squarespace, we carry out regular testing to guarantee that our recommendations and judgments are accurate.

After over 300 hours of data analysis and hands-on testing with each builder, Wix and Squarespace have been awarded a star rating out of five for each core area of investigation in our research process:

1. What website features do I get? (30%): We looked at the range of built-in functionality, such as blogging tools for content creation, SEO for online visibility, and email marketing for audience engagement
2. Can I build a professional and stylish website? (25%): We analyzed each platform’s AI website builder, the flexibility of the editor, the quality of templates, and the level of creative control available
3. How much do Wix and Squarespace cost? (15%): We compared pricing plans, the balance of features for the subscription fee, and potential hidden costs
4. Is the builder easy to use? (15%): I carried out hands-on testing with both builders to experience the onboarding process, editors, backend management, and available features for myself
5. Are there reliable support options if I have a problem? (10%): We looked at customer support channels, such as live chat and phone, as well as knowledge centers and AI assistants
6. How do people feel about the platform? (5%): We reviewed how each builder compares in the market, based on existing customer reviews, third-party reviews, and brand trust

I sat down and built websites with both Wix and Squarespace myself, so you know that any insights I share on using the builders are based on real, first-hand experience. I’ve included tips and screenshots of my testing throughout this comparison to help you decide which is the best platform for you.

My Testing Summary

Wix is a great option for a variety of website needs and industries due to its broad range of templates and tools. Because of this, I recommend Wix to everyone, but particularly small businesses looking for a central hub to manage and grow their brand. It’s really the best all-in-one resource for website owners.

Squarespace sits just behind, providing a beginner-friendly editing experience, stunning templates, and great booking tools. As a result, I recommend Squarespace to creatives and service-based businesses who want an aesthetically pleasing site.

Emma Ryan Lead Writer

While both website builders performed well in our testing, Wix is the best platform overall thanks to its outstanding ecommerce, marketing, and SEO tools. It offers a comprehensive suite of features and templates for most industries and business types.

If you’re still deciding between Wix or Squarespace, the best advice I can offer is to make use of Wix’s free plan or Squarespace’s 14-day free trial to test out the platforms for yourself and see if it’s a good fit for you.