Wix App Market Review
Wix Apps enable you to extend the functionality of your Wix website (such as marketing, social, customer support).
The App market expands the number of tools you have access to by enabling you to bolt on non-Wix functions with a click of a button (no need for coding).
Review by Jeremy Wong
Last Updated on October 18, 2016
If you haven’t seen Wix’s App Market – you’re in for a treat. In this Wix App Market review, we’re going to show you can improve your Wix website with really interesting applications / tools.
WHAT’S WIX APP MARKET?
Wix provides you with over 260 apps to integrate into your Wix website (see our full review of Wix here).
These apps include tools and services that extend Wix’s functionality to help you build a better, more function website.
Basically, what this means is that there are certain tools that Wix does not provide you as part of their core services, so to fill this need / void, Wix provides you with 1-click, hassle-free installation of tools provided by external services providers.
Most website builders do not offer app markets for their users, which is why this makes Wix even more interesting.
Also, an average of 45,000 apps are being installed on a daily basis into websites built with Wix – that’s about 15 million app installations per year! This just goes to show how helpful Wix’s apps are to users – and can be to you as well.
This is just something to keep in mind if you are still deciding on which website builder to use.
Serving the Wix website owners is our number one priority. Our goal is to offer a wide choice of apps that provide the popular and niche features Wix users have been asking for or that address current and future market trends. – Avishai Abrahami, Wix CEO & Founder
WHAT SORT OF APPS DOES WIX OFFER?
These apps include useful tools such as shopping carts (by Shopify), live chat widgets (by Rumble Talk and LiveChat) and many other functional services including marketing tools (email newsletter, lead / traffic generation, social contests, coupons), social widgets (forums, comment boxes, all the major social networks) and other tools such as online reservation tools, contact form builders, appointment booking, and schedulers.
These external apps can be bolted on to your Wix website so to improve how you serve your visitors and customers.
This is especially helpful to you if you are running a business to help you further engage your visitors (through surveys, live chats, coupons, social interaction, comment boxes) or even selling them products (using Shopify’s powerful e-commerce tools that offer more than 65 payment gateways vs Wix’s standard PayPal and Google Checkout).
WHAT’S SO SPECIAL ABOUT WIX’S APP MARKET?
In addition to adding more functions to your website, Wix has made it extremely simple for you to add these Apps to your website.
Typically, if you were building a website and wanted to add some external tools / widgets, you will have to download these tools, follow what is usually fairly confusing and technical instructions to install these tools. You just know you’re mostly not going to get it set up and working properly on the first try, so you’ll have to find the troubleshooting section or email the support team. That’s frustrating.
Wix basically removes all these frustrations by fully integrating all 260 apps that they offer – making them all 1-click installs and ready to be used by you in very little time. They’ve done the integration work for you already, so you can focus on other more important things.
Here’s a video from Wix that quickly shows you how it all works:
You can see how easy it is to start adding these Apps to add more functions to your Wix website.
AWESOME HELP FROM WIX AS USUAL
As mentioned in our full review of Wix, one of the best parts of using Wix is their helpful / support (they call it the Wix Learning Center). Wix has one of the best help / support knowledgebases we’ve seen amongst all the website builders, as they include text, pictures, and videos in their help guides.
The most helpful part is that you can easily and conveniently access help articles almost everywhere when you are building your website.
This is no different for their Apps market. Wix has included step-by-step instructions on how to integrate and set up these Apps on your website.
ARE ALL THE APPS FREE?
A lot of the Apps that you find in the Wix App Market are free, and some of them have them also offer you premium versions for a fee so you can access even more functions from the App providers.
For the Apps that have premium versions, what you can do is test their free versions first to see if you like what you see. If you do, you have the option to upgrade.
If you don’t want to upgrade, there is no time limit as to how long you can use the free versions – so you can keep using these Apps for as long as you want.
The only App that we saw that has a time limit is Shopify (shopping cart), which has a 30-day trial before you need to start paying.
UPGRADING APPS AND SAVING MONEY
When we were looking at the premium versions of the Apps, we observed that for some Apps (not all of them), if you upgrade to their premium versions through Wix, the monthly fee is lower than what you would normally pay for the same App provider outside of Wix.
For instance, Rumble Talk (a live chat tool) charges their users $12.50 per month for their Starter Plan.
With Wix, you can get the same plan for $9.99 per month.
Another example is Shopify – based on their website they normally only offer a 14-day trial for their visitors. With Wix, you get a full 30-day trial and the monthly fee (if you choose to upgrade) is cheaper than if you were to use Shopify outside of Wix.
This is most likely because with Shopify, they give you a full website / storefront whereas with Wix, you are already using Wix as your website builder.
While it’s not always cheaper to use these Apps with Wix, we just wanted to bring this to your attention as it’s just something you want to keep an eye out for because they could be a better deal for you.
But even if you were paying the same fee to use the premium version of the App as if you got the App outside of Wix, the fact that Wix has fully integrated the App into its website builder, making it simple and headache-free for you to install and start using the tool without wasting time, is totally worth its value.
CONCLUSION – WIX APPS REVIEW
One of the drawbacks of using website builders versus an open source CMS (content management system) like WordPress is that website builders tend to have fewer options and flexibility when it comes to integrating external Apps or widgets.
This is why a lot of people (who don’t mind a steeper learning curve) decide to use WordPress since there are a lot of plugins / apps / widgets that are built for it.
Wix has taken a big step to building up their Apps Market so you can also use a lot of these tools from external services providers to add more functionality to your Wix website.
Further, Wix has fully integrated these tools into their website builder, along with good help / support articles (as usual), makes it really quick and easy for you to start using these Apps – No need to mess around with installation and troubleshooting.
In our view, we’re excited to see how Wix is improving their range of tools by incorporating external Apps by other service providers. We’re also looking forward to seeing more Apps being added into their market in the future. It just makes it so much easier for Wix users to expand and grow their websites.
This is something to really think about if you are still deciding on whether to try Wix (see our full review of Wix here).
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